Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Graphic And Web Design Support Forums > Search Engine Optimization and Website Design Discussions.

Search Engine Optimization and Website Design Discussions. Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.

Basic SEO factors needed to rank a site organically on Google


Search Engine Optimization and Website Design Discussions.

Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-17-2013, 11:02 AM
TroyValdez's Avatar
TroyValdez TroyValdez is offline
Junior Member
 
Join Date: Jan 2013
Posts: 16
Rep Power: 2
TroyValdez is on a distinguished road
Lightbulb Basic SEO factors needed to rank a site organically on Google

Hey guys, i have search and compiled from several source about this topic.

On-page SEO - Now there are a few things that you are going to be looking for here :
to see your website source code all you have to do is type this into your URL bar (work only with firefox or google chrome browser);
view-source:http://www.yourwebsite.com

Title Tags

What is between the is what shows up in the Google search results as the title
Use your official business name in the title tag of either your contact or location page.
The thought process here is to help Google decide to label your own site as an authority site, and
then use your pages as citations. Focus on both the company name and keywords in the title tag.
In the 1990‟s, keywords in the title tag were king. No longer, this is still important but less so.
Focus on getting strong conversions with your tag rather than keyword stuffing.

Be Unique on Each Page
It has been proven in many different studies that using the exact duplicate or a near duplicate of a title tag across the pages in your website will hurt your site‟s ability to rank.
It's a similar concept to duplicate content. Don‟t do it.

Keyword Tags, Description Tags (all the usual standard Meta tags)

PHP Code:
<meta name="description" content=
<
meta name="keywords" content=
<
img src="images/lawncare-city.jpg" alt="lawncare [city]" 
- Alt Tags – optimize each with your primary keyword(s) and geographic names.
Ideally, these will map back to one of your Google Places categories.
renamed your picture file with the keyword that you're focusing on for this page.
- Header Tags – Use H1 and H2 tags with your keywords whenever possible. Just like with the Alt Tags, it is ideal to have some, if not all, of these Header Tags map to your Google Places categories.
- Keyword prominence and Keyword density – pay special attention to this.
If you don‟t understand these concepts, use a tool such as WebCEO (please googling it) to help you get your ratios right,
or if you use WordPress consider a tool such as SEOPressor or Easy WP SEO.


Internal Linking Strategy
Build a well thought out internal linking strategy that uses your primary keywords, yes, the same
ones that map to the Google Places Categories you choose, and have them interlink throughout your website!

XML Sitemap
Make sure the website has an XML sitemap created and installed. This is the absolute best way out there to get deep indexing of your website. You can do this using WordPress and a great plug-in
such as Google XML Sitemaps - http://wordpress.org/extend/plugins/...map-generator/ .
This plug-in will automatically notify Google.

Each and every page needs the company‟s Name/Address/Phone number. This is critical.
I HIGHLY RECOMMEND you use the hCardmicroformat to properly format your addresses. Google, Yahoo and Bing all use this data, so you should provide it in this format whenever possible.

Discover more about micro formats from Google here:
http://www.google.com/support/webmas...?answer=146897
The basic gist on your on-page optimization is this….you need to make it easy for the search engines to see your business‟s Name, Address, and Phone number when they visit your website. If you just use simple HTML that is fine too.

KML Files
KML Files, or Keyhole Markup Language files, is a file format used to display geographic data in an Earth browser such as Google Earth, Google Maps, and Google Maps for mobile. KML uses a tag-based structure with nested elements and attributes and is based on the XML standard. This format was created by Keyhole, a company who was acquired by Google in 2004.
So….this is the location based XML mark-up that Google Earth, Google Maps, and Google Places use to format geographical data so that Googlebot understands it!
Seem like something you would want to do on every listing …. right? Yes – it is! Using a KML file is a very smart and simple way to stand out from your local competitors. But of course, most systems will not talk about this, let alone do it.

A KML Example right from Google itself:
PHP Code:
<?xml version="1.0" encoding="UTF-8"?>
<kmlxmlns="http://www.opengis.net/kml/2.2">
<Placemark>
<name>Lawncare LLC</name>
<description>Attached to the ground. Intelligently places itself 
at the height of the underlying terrain.</description>
<Point>
<coordinates>-122.0822035425683,37.42228990140251,0</coordinates>
</Point>
</Placemark>
</kml>
The structure of this file breaks down as follows:
- An XML header. This is line 1 in every KML file. No spaces or other characters can appear before this line.
- A KML namespace declaration. This is line 2 in every KML 2.2 file.
- A Placemark object that contains the following elements:
o A name that is used as the label for the Placemark
o A description that appears in the "balloon" attached to the Placemark
o A Point that specifies the position of the Placemark on the Earth's surface ( longitude, latitude, and optional altitude)

If you‟d like to learn more about KML file, you can learn from Google at:
http://code.google.com/apis/kml/docu...n/kml_tut.html


Off-site Linking

Linking to your website
i. Similar to traditional organic SEO, Local SEO requires links from other sites to your website.
ii. Focus on building links from other websites in the same geographic area :
1. Chamber of Commerce – high value link
2. Better Business Bureau – high value link
3. City / County websites
4. Local Newspaper websites
iii. Beyond the typical value of links for organic rankings, we are using these localized links for a different reason. The value for local SEO is all about confirming to Google, Yahoo and Bing that the business is truly local to the specific geographic area and operates with the address and phone number that match up to their Local Business listings.

In general, all links back to your website should use the specific keywords that you want to rank in Google Places for.
These are the same words you used as Categories on your Google Places page!

Rich Snippets for Local Search

Rich Snippets are part of the future of effective, strategized local search listings. Be sure to use these to highlight important reviews or data on your website.

“Beyond improving the presentation of your pages in search results, rich snippets also help users
find your website when it references a local place. By using structured markup to describe a business
or organization mentioned on your page, you not only improve the Web by making it easier to
recognize references to specific places but also help Google surface your site in local search results. “
Learn more from Google: http://maps.google.com/help/maps/richsnippetslocal/

Be sure to use the free Rich Snippets testing tool to help you determine what Google sees:
http://www.google.com/webmasters/tools/richsnippets

And, this is the resource I use personally on this subject:
http://maps.google.com/help/maps/ric...local/faq.html


Off-page SEO :

Social Media and Google Places

Don‟t neglect social media sites such as Facebook, Google + and Twitter (many others too, but consider these too for now).
Google has made it quite clear that they are now including many social media factors when considering ranking specific sites.

Facebook Fan Page (basic one – nothing fancy) - https://www.facebook.com/pages/create.php
- Choose “Local Business”
- Fill out enough details to get some keywords and geographic terms in the description.
- Add Correct Name, Address, and Phone Number as it appears in Google Places
- Add link to website – same one found in Google Places

Google Plus for Business Page -http://www.google.com/+/business/
- Fill out enough details to get some keywords and geographic terms in the description.
- Add Correct Name, Address, and Phone Number as it appears in Google Places
- Add link to website

Twitter - http://twitter.com/
- Even if you are NOT doing social media work, add the page with a link back to your website. (at your profile)
- I like to use the exact same description here as I use in the Google Places Profile page 200 character descriptions.

It's far from perfect but it's good enough for a start, hopefuly it's will useful. Any additional info are welcome.

Last edited by TroyValdez; 01-17-2013 at 11:10 AM.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-17-2013, 12:45 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,192
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Troy where are you from?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 01-17-2013, 11:03 PM
aboveparlawnservices aboveparlawnservices is offline
Junior Member
 
Join Date: Jan 2013
Posts: 5
Rep Power: 2
aboveparlawnservices is on a distinguished road
Default

Seems like some great information! I just wish it made sense to me

I am using Wix to create my website and will be having someone help me that has done it before. I copy and pasted that information and will be showing it to them for sure. Thanks!
Reply With Quote
  #4  
Old 01-18-2013, 12:22 AM
BLC7 BLC7 is offline
Member
 
Join Date: Jan 2013
Posts: 86
Rep Power: 2
BLC7 is on a distinguished road
Default

Quote:
Originally Posted by aboveparlawnservices View Post
Seems like some great information! I just wish it made sense to me

I am using Wix to create my website and will be having someone help me that has done it before. I copy and pasted that information and will be showing it to them for sure. Thanks!
This is definitely good information if you're in a super competitive market. where are you from APL?
Reply With Quote
  #5  
Old 01-18-2013, 12:58 AM
TroyValdez's Avatar
TroyValdez TroyValdez is offline
Junior Member
 
Join Date: Jan 2013
Posts: 16
Rep Power: 2
TroyValdez is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Troy where are you from?
HI, Steve... sorry not introduce my self... I'm from Troy, MI ... join this forum to share what i got from the net. Just in case i can help some one here with my knowledge
Reply With Quote
Reply

Bookmarks

Tags
google ranking, seo

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Google Rank #1 ritchiem General Talk 16 11-25-2007 01:28 PM
New lco site needed Steve Search Engine Optimization and Website Design Discussions. 1 06-29-2007 10:17 AM
Web site design needed Steve Search Engine Optimization and Website Design Discussions. 2 02-14-2007 06:51 AM
New Site Ring - Web sites needed lawncat88 Search Engine Optimization and Website Design Discussions. 3 06-21-2006 03:54 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Today 12:20 AM
by ExtremeLawncareServices
78 4,419
Left handed edging with...
SGL1
07-23-2014 08:59 PM
Yesterday 10:56 PM
by SGL1
10 175
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
Yesterday 06:31 PM
by mattthelawnguy
13 429
Echo Edger 'Neutral'
WesleySnips
Yesterday 05:28 PM
Yesterday 05:58 PM
by Just for Cuts
1 40
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
Yesterday 05:43 PM
by WesleySnips
13 552
New from Texas
Livingston Lawn Care
Yesterday 11:17 AM
Yesterday 01:47 PM
by Steve
1 58
You know it;s gonna be a...
stevef1201
Yesterday 08:50 AM
Yesterday 01:34 PM
by Steve
1 59
Customer letters
kslawn
07-23-2014 06:17 AM
Yesterday 01:20 PM
by Steve
5 152
Texas lawn care company...
Livingston Lawn Care
Yesterday 11:29 AM
Yesterday 01:18 PM
by Just for Cuts
3 69
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
07-24-2014 07:09 PM
by SGL1
29 1,206
Need help determining...
Jbss861
07-20-2014 02:33 PM
07-24-2014 01:11 PM
by Steve
13 339
Should I ?
googus
07-22-2014 04:06 PM
07-24-2014 12:10 PM
by Steve
4 179
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
07-24-2014 06:46 AM
by kslawn
15 878
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
07-24-2014 06:38 AM
by kslawn
3 189
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
07-24-2014 06:28 AM
by kslawn
3 234
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
07-23-2014 05:37 PM
by Just for Cuts
9 261
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
07-23-2014 12:42 PM
by Steve
3 172
new to me box truck
jrayb39667
03-06-2014 10:20 PM
07-23-2014 12:40 PM
by Steve
15 1,364
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
07-23-2014 11:48 AM
by Steve
4 214
Overspray?
stevef1201
07-21-2014 04:20 PM
07-23-2014 11:39 AM
by Steve
3 118
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
07-22-2014 01:53 PM
by Steve
6 253
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 644
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 477
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 260
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 574
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 152
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 155
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 702
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 1,018
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 742
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 677
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 319,072
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-15-2014 11:56 AM
by Steve
5 251
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,690
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 434
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 354
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 815
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 539
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 549
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
07-12-2014 07:36 PM
by SGL1
21 1,867
Fuel and fuel additives
SGL1
07-06-2014 10:23 AM
07-11-2014 07:53 PM
by SGL1
15 533
Questions for a patchy...
jumcgee
07-09-2014 08:42 AM
07-11-2014 12:34 PM
by Steve
1 204
toro proline blades wont...
boog
06-25-2014 06:26 PM
07-11-2014 05:28 AM
by kslawn
18 639
Contents of Marketing to...
prmenter@gmail.com
07-09-2014 05:25 PM
07-10-2014 03:23 PM
by Steve
3 298
Shindaiwa
CLB454
05-13-2014 09:04 PM
07-10-2014 03:04 PM
by Steve
14 780
Starting New in FL
mmcuttrim
08-06-2010 09:22 AM
07-10-2014 02:44 PM
by Steve
48 11,259
Bid help 45 on acre...
Priggan
06-26-2014 12:56 PM
07-09-2014 08:38 AM
by kslawn
7 516
need help bidding fence...
veteranslawncaresystems
07-03-2014 10:33 AM
07-08-2014 12:00 PM
by Steve
5 380
Trimmer or Knife?
gwilson98
07-04-2014 09:56 PM
07-07-2014 02:41 PM
by Steve
6 341
Started a New Solar Lawn...
Solar Lawn Care
06-08-2013 01:40 AM
07-07-2014 01:55 PM
by Steve
37 7,416
» Popular Tags
4wd advertisement article marketing bid charge christmas lighting christmas light service courtesy call credit card processing customers decorating escrow estimate exmark ferris fundraiser gopherhaul grass gravely gravely 34" zero turn hills holiday holiday decorating holiday lighting how much to charge introduction john deere quik trac kawasaki lawn lawn care business lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf leaf removal lighting managing a lawn care business marketing native plants new buisness new mower office management online classifieds outdoor environments payment podcast property management company push versus ride redmax reo scag scripts search engine optimization seo snow sprayer starting a business starting a lawn care business steve stihl subcontractor theft toro tractor auger turfgrass consulting walker zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:49 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:49 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy