Flyer Help/Advice

[Steve]

So should I hit each area 3 times? Do I wait 2 weeks between each time? Depending on when you start and when people in your area are going to be looking out their window, seeing the grass is too high and needing someone to call. Ideally you want to hit them between these times with equal spacing in between. You also may want to alter the ad a little with each distribution. Some more critque of the flyer would be great too. Your attention grabbing headline should always stand out and you can consider making your logo smaller. Think of a newspaper trying to sell itself with a big breaking story. The headline is always huge to catch you as you are walking by the news stand. The same principle holds true with your lawn care postcard.

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[SomrakLC]

Lawn care business tips

Originally Posted by Steve Depending on when you start and when people in your area are going to be looking out their window, seeing the grass is too high and needing someone to call. Ideally you want to hit them between these times with equal spacing in between. You also may want to alter the ad a little with each distribution. Your attention grabbing headline should always stand out and you can consider making your logo smaller. Think of a newspaper trying to sell itself with a big breaking story. The headline is always huge to catch you as you are walking by the news stand. The same principle holds true with your lawn care postcard. Here are a couple different ones I just came up with. I feel like I'm struggling with the call to action line. But I'm trying the suggestions I think would most benefit me. What does anyone think?

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[Steve]

I think those are both good.

I feel like I'm struggling with the call to action line.

There are a bunch of ways to go about this. You can go the route you are going with these new designs to target those that want superior lawn care. You can target those households who's husband never wants to get out of his recliner to mow the lawn. If you listen around and find out the complaints home owners have about their previous lawn care service provider you can use that too.

Experiment with these different headlines and track your results. Give half the area you are marketing to, one headline and then give the other half the other headline card. See which area gives you the most calls. Then alter the message a little more and experiment again.

[SomrakLC]

Thanks for the help. Really appreciate it.

I have these lines also

"Avoid the overhead of larger firms, call today and start saving"

"Tired of the weekend yard work? Let us take the burden, call today"

I'll continue to see how I can make them better. I have few weeks til I can order flyers or do anything really. Trying to fine tune it.

[Steve]

How about "Wouldn't you rather be watching the football game on Sunday instead of mowing the yard?"

"Weekends are for fishing and bbqing not mowing lawns."

Think of all the things you would rather be doing than mowing lawns and you can use it as an attention grabbing headline.