Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Flyer Help/Advice


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 01-15-2013, 12:34 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,381
Rep Power: 10
Steve has disabled reputation
Default

Quote:
So should I hit each area 3 times? Do I wait 2 weeks between each time?
Depending on when you start and when people in your area are going to be looking out their window, seeing the grass is too high and needing someone to call. Ideally you want to hit them between these times with equal spacing in between. You also may want to alter the ad a little with each distribution.

Quote:
Some more critque of the flyer would be great too.
Your attention grabbing headline should always stand out and you can consider making your logo smaller.

Think of a newspaper trying to sell itself with a big breaking story. The headline is always huge to catch you as you are walking by the news stand. The same principle holds true with your lawn care postcard.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 01-15-2013, 10:28 PM
SomrakLC SomrakLC is offline
Member
 
Join Date: Jul 2012
Posts: 59
Rep Power: 3
SomrakLC is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by Steve View Post
Depending on when you start and when people in your area are going to be looking out their window, seeing the grass is too high and needing someone to call. Ideally you want to hit them between these times with equal spacing in between. You also may want to alter the ad a little with each distribution.



Your attention grabbing headline should always stand out and you can consider making your logo smaller.

Think of a newspaper trying to sell itself with a big breaking story. The headline is always huge to catch you as you are walking by the news stand. The same principle holds true with your lawn care postcard.
Here are a couple different ones I just came up with. I feel like I'm struggling with the call to action line. But I'm trying the suggestions I think would most benefit me. What does anyone think?
Attached Images
File Type: jpg Capture.JPG (70.3 KB, 18 views)
File Type: jpg Capture-1.JPG (65.2 KB, 16 views)
Reply With Quote
  #13  
Old 01-16-2013, 12:51 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,381
Rep Power: 10
Steve has disabled reputation
Default

I think those are both good.

Quote:
I feel like I'm struggling with the call to action line.
There are a bunch of ways to go about this. You can go the route you are going with these new designs to target those that want superior lawn care. You can target those households who's husband never wants to get out of his recliner to mow the lawn. If you listen around and find out the complaints home owners have about their previous lawn care service provider you can use that too.

Experiment with these different headlines and track your results. Give half the area you are marketing to, one headline and then give the other half the other headline card. See which area gives you the most calls. Then alter the message a little more and experiment again.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #14  
Old 01-16-2013, 04:32 PM
SomrakLC SomrakLC is offline
Member
 
Join Date: Jul 2012
Posts: 59
Rep Power: 3
SomrakLC is on a distinguished road
Default

Thanks for the help. Really appreciate it.

I have these lines also

"Avoid the overhead of larger firms, call today and start saving"

"Tired of the weekend yard work? Let us take the burden, call today"

I'll continue to see how I can make them better. I have few weeks til I can order flyers or do anything really. Trying to fine tune it.
Reply With Quote
  #15  
Old 01-17-2013, 12:21 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,381
Rep Power: 10
Steve has disabled reputation
Default

How about "Wouldn't you rather be watching the football game on Sunday instead of mowing the yard?"

"Weekends are for fishing and bbqing not mowing lawns."

Think of all the things you would rather be doing than mowing lawns and you can use it as an attention grabbing headline.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #16  
Old 06-06-2013, 07:47 PM
SomrakLC SomrakLC is offline
Member
 
Join Date: Jul 2012
Posts: 59
Rep Power: 3
SomrakLC is on a distinguished road
Default

An update since its been about 5 months after the original post.

I ended buying 8,000 flyers for about 330$. I passed out around 5300. Of that number I ended up landing 17 new residential accounts. I received about 25-30 calls all together. Most for cutting some for other jobs. I now have 22 accounts(19 weekly 3 bi weekly). I average a little less than 1000$ for seasonal maintenance per account. I have had 4 mulch jobs that average around 100$ a yard(includes edging and what not), 3 hedge trimming jobs and have turned away a few jobs so as to continue the quality of work I can be satified with when concerning my maintenance accounts. I would like to get to 40 accounts so I can hire someone to help. I'm a solo operator. I figure with my maintenance accounts and any side jobs they bring things will be okay. Nervous as hell though. So far all but two have paid but the invoices were just mailed this week. Some even paid up front for the whole season. Fingers crossed.
Reply With Quote
  #17  
Old 06-07-2013, 11:16 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,381
Rep Power: 10
Steve has disabled reputation
Default

That is great news!

Now that you have had a chance to reflect on all this, would you have changed anything so far about your marketing or marketing methods?

Will you do anything different with it next year?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #18  
Old 08-12-2013, 05:09 PM
SomrakLC SomrakLC is offline
Member
 
Join Date: Jul 2012
Posts: 59
Rep Power: 3
SomrakLC is on a distinguished road
Default

I passed out flyers only in areas with mailboxes on the street. For fall clean ups this year and to start the year off next year I will hit the areas I have to walk. I am currently trying to design a fall clean up flyer. I went to a few places a bit out of my general area and got no response. I will concentrate more in my local area and pass out roughly the same amount I passed out this year. However if I have a good amount of return customers I will cut back on flyers. Until my business is stable and can surely support me I don't want to get too big or hire anyone. I'm thinking 2015 will be the year for that.
Reply With Quote
  #19  
Old 08-13-2013, 02:43 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,381
Rep Power: 10
Steve has disabled reputation
Default

This will certainly be neat to see how the fall marketing effects getting new customers.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Any Advice? therentboss Introduce Yourself 6 12-10-2011 10:38 AM
need advice! RBSlawncare General Talk 4 04-03-2010 05:03 AM
Help! I need some advice... ALOD Community Assistance 1 04-18-2009 04:11 PM
New Guy. Need advice. jimmycracka Introduce Yourself 3 11-20-2007 06:30 PM
In need of advice Steve General Business Discussions 0 12-23-2005 11:54 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Looking for feed back on...
ExtremeLawncareServices
Today 08:38 AM
Today 05:10 PM
by ExtremeLawncareServices
2 55
Price to apply fertilizer
SS.Lawncare
09-15-2014 11:10 AM
Today 03:58 PM
by stevef1201
8 222
new to the forum
SGlawncare
Yesterday 11:20 PM
Today 01:57 PM
by Sprinkler Buddy
2 79
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
Today 12:44 PM
by Steve
56 6,523
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
Today 12:34 PM
by Steve
11 422
Non-Stop Summer?
SouthallMowing
09-14-2014 10:51 PM
Today 10:48 AM
by stevef1201
6 239
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
Yesterday 10:43 PM
by SGL1
6 318
Poll - net income
Dan5082
11-15-2010 08:08 PM
Yesterday 04:44 PM
by jrs.landscaping
12 3,091
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
Yesterday 01:25 PM
by jrs.landscaping
24 4,747
snowplowing
jshak40
09-01-2014 07:20 AM
Yesterday 01:16 PM
by Steve
21 1,176
Compare this summer to...
Steve
09-03-2014 12:52 PM
Yesterday 11:20 AM
by Hanks Lawn Care Services
15 985
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
09-15-2014 03:41 PM
by Steve
12 670
Hello
Robertf31
09-12-2014 10:34 PM
09-15-2014 03:17 PM
by Steve
2 295
Newbie......Again
Jibber
09-13-2014 12:17 PM
09-15-2014 02:54 PM
by Sprinkler Buddy
2 275
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
09-15-2014 02:31 PM
by Steve
1 241
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
09-15-2014 02:25 PM
by Steve
3 302
Brake job!
kslawn
08-30-2014 07:49 AM
09-15-2014 02:16 PM
by Steve
12 994
Hello
jawnebgoode
08-28-2014 08:37 PM
09-15-2014 02:15 PM
by Steve
3 775
Employee uniforms
Gerardo_Landscape
01-21-2014 11:11 PM
09-15-2014 02:12 PM
by Steve
5 896
Greetings from the north
Northwoods Outdoors
09-13-2014 08:55 AM
09-15-2014 02:07 PM
by Steve
1 258
darleneh
darleneh
09-15-2014 12:33 PM
09-15-2014 02:07 PM
by Sprinkler Buddy
1 130
My 1st bid
WesleySnips
06-11-2014 03:13 PM
09-15-2014 02:05 PM
by Steve
29 1,688
New Aerator
Chaz
09-09-2014 11:43 PM
09-15-2014 01:50 PM
by Steve
9 512
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
09-15-2014 01:23 PM
by stevef1201
8 1,162
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
09-14-2014 03:06 PM
by ExtremeLawncareServices
8 683
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
09-13-2014 09:14 PM
by ExtremeLawncareServices
116 7,895
getting ready to start
calebmoss
05-23-2011 09:35 PM
09-11-2014 12:21 PM
by Steve
34 11,182
Stihl pull cord replace
SGL1
09-03-2014 09:22 PM
09-10-2014 12:25 PM
by Steve
9 704
Softball field
kslawn
08-15-2014 09:28 AM
09-10-2014 12:16 PM
by Steve
18 1,423
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
09-09-2014 08:05 PM
by Landscaper1165
4 910
New truck and trailer...
Johnny Rocket
05-14-2012 03:41 PM
09-09-2014 07:23 PM
by Matther777
18 6,505
What gets you bad press?
Steve
09-09-2014 11:48 AM
09-09-2014 07:21 PM
by Matther777
2 410
Signs on your snow plow?
Steve
01-15-2007 01:07 AM
09-09-2014 11:42 AM
by Steve
19 6,146
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
09-08-2014 08:08 PM
by avetslawncare
12 1,206
New to the business
flamingyouth87
09-05-2014 11:52 AM
09-08-2014 11:55 AM
by Steve
3 609
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
09-08-2014 11:51 AM
by Steve
7 893
Facebook
element009
03-23-2011 08:36 AM
09-07-2014 07:35 AM
by avetslawncare
24 7,672
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
09-06-2014 02:09 PM
by Bradcook21
8 971
billing matters
sbuchanan8154
09-05-2014 09:56 AM
09-05-2014 03:00 PM
by Steve
3 589
Thoughts
googus
09-05-2014 07:28 AM
09-05-2014 02:23 PM
by Steve
2 543
Backflow Tester
flowcheckllc.2014
09-03-2014 04:37 PM
09-05-2014 02:15 PM
by Steve
3 622
Collections & collection...
jscarolina
09-03-2014 04:39 PM
09-04-2014 03:14 PM
by Steve
2 647
Sod
RosalesLawnCare
08-27-2014 03:47 PM
09-04-2014 02:42 PM
by RosalesLawnCare
4 895
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
09-03-2014 12:07 PM
by Steve
7 967
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
09-03-2014 11:15 AM
by Steve
4 869
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
09-02-2014 03:27 PM
by Steve
3 782
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
09-02-2014 03:11 PM
by Steve
5 858
New to the industry-...
Lsmain
08-31-2014 10:53 AM
09-02-2014 02:58 PM
by Steve
1 781
Walk Behinds and Texas...
SGL1
08-26-2014 03:53 PM
09-01-2014 11:36 PM
by SGL1
7 971
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
08-28-2014 09:28 PM
by Marcintosh
12 1,277
» Popular Tags
2wd 4x4 apartment lawn care estimate article marketing bid birdscaping care charge collections subcontractor commercial credit card decorating ecosymbiosis employee problems exmark fall ferris financing four wheel drive gopherhaul grass gravely hardscapes health honda how much to charge hydraulic installation landscape services lawn lawn care lawn care busines plan lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf lighting brass outdoor lights marketing mechanic monthly mow mulch mulch price native plants new buisness new business outdoor environments past due patio install podcast scag scag v-ride schedule seo snow plowing starting a business steep lawns stihl sulky theft of services toro tractor auger trailer mate pro truck new used landscape walk behind walker won't return wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:26 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:26 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy