Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

my first flyer for 2013


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-08-2012, 08:29 PM
sharplawnsturf sharplawnsturf is offline
Member
 
Join Date: Sep 2012
Posts: 30
Rep Power: 3
sharplawnsturf is on a distinguished road
Default my first flyer for 2013

this is gonna be my first full season, advertising budget is gonna be a little tight unfortunatley.. so, trying to keep it basic, gonna be printing them off on my own this time. How is the layout? i may have to re-word some things and do more proof reading. I am Gonna put the same coupons i go with on the flyer, on my website.

these are gonna be printed 2 per page on letter size card stock, so i can get 2 flyers per page. no back, just this on front. gonna hole punch corner and run a rubberband through to attach to door...
Attached Images
File Type: jpg round1flyer.jpg (281.7 KB, 206 views)
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-08-2012, 11:21 PM
willshome willshome is offline
new member
 
Join Date: Jan 2012
Location: Mass
Posts: 865
Rep Power: 0
willshome is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
My two cents
your website SHARPLAWNSTURF.COM may read easy like SharpLawnsTurf.com
Reply With Quote
  #3  
Old 12-09-2012, 02:31 AM
Mayor of Mow Town Mayor of Mow Town is offline
new member
 
Join Date: Oct 2012
Location: Australia
Posts: 56
Rep Power: 0
Mayor of Mow Town is on a distinguished road
Default

G'day

This is a good looking flyer (especially if you did it yourself!). It is also consistent with your website, which is a big thumbs up for building your brand.

There is quite a lot of information on the flyer. It's good info, but we humans have a short attention span. Maybe try and think about the ONE thing you want the people receiving the flyer to do, and focus in on that.

For example, if you want them to sign up for the 2013 season now, I would make that the focus of your flyer and not distract them with too much other info. e.g. Call us today to secure your spot ...blah blah... limited spaces available.

And don't forget to highlight what's in it for them i.e. the bit about a great looking lawn.

Have you found the two offers you are using on the flyer and your website have been good tactics at gaining new customers (or helping the existing ones stick around)?

Cheers
Susie
Reply With Quote
  #4  
Old 12-09-2012, 11:28 AM
sharplawnsturf sharplawnsturf is offline
Member
 
Join Date: Sep 2012
Posts: 30
Rep Power: 3
sharplawnsturf is on a distinguished road
Default

its to early to say how the coupons are working, have had a few online estimate requests towards end of season that got 10 dollars off first app for the online coupon.. but haven't really gotten many flyers out last season.

the reason i want to keep the coupons the same on the website as they are on the flyer is so that i don't get people who try to combine them. like a 25 dollar first app, then they go online and see 10 dollars off for first app with online estimate request.. i don't want to much fine print on my coupons.. lol. i think i have some pretty good offers so i shouldn't need much more than that.

i think you have some good advice there.. so i decided i am focusing the flyer more on the lawn applications this first round of flyers, because thats what service i'm most likely to sell in january. With the list of services on my flyer and the mowing coupon plus the info on the website i think they will get the idea that i also do mowing. when i took out those extra words i was able to increase the font size, so its easier to read, and fairly short and to the point i think. i printed a test one off on white card stock, looks pretty good. i considered trying to consolidate it into 1/4 of a letter size piece of paper, but i want it easy to read.. so i think the 1/2 letter size will be good.

i attached a little update. do i have enough info for the first paragragh? mabee i could work on the wording a bit.. but this is something along the lines of what i will do.



Quote:
Originally Posted by Mayor of Mow Town View Post
G'day

This is a good looking flyer (especially if you did it yourself!). It is also consistent with your website, which is a big thumbs up for building your brand.

There is quite a lot of information on the flyer. It's good info, but we humans have a short attention span. Maybe try and think about the ONE thing you want the people receiving the flyer to do, and focus in on that.

For example, if you want them to sign up for the 2013 season now, I would make that the focus of your flyer and not distract them with too much other info. e.g. Call us today to secure your spot ...blah blah... limited spaces available.

And don't forget to highlight what's in it for them i.e. the bit about a great looking lawn.

Have you found the two offers you are using on the flyer and your website have been good tactics at gaining new customers (or helping the existing ones stick around)?

Cheers
Susie
Attached Images
File Type: jpg flyerupdate.jpg (195.5 KB, 43 views)
Reply With Quote
  #5  
Old 12-10-2012, 02:46 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,688
Rep Power: 10
Steve has disabled reputation
Default

Something else to consider that we have seen before on here. Instead of having the 7th mow for 50% off, you could promote a free mow and make it in the last month of the season to ensure the customer pays for the majority of the mows.

A free mowing may catch more readers than 50% the 7th mow.

But experiment and see what works best for you.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 12-10-2012, 02:52 PM
Mayor of Mow Town Mayor of Mow Town is offline
new member
 
Join Date: Oct 2012
Location: Australia
Posts: 56
Rep Power: 0
Mayor of Mow Town is on a distinguished road
Default

Cool. Increasing the size of the font has made it more inviting to read, and I think the wording is good - nice and simple and clear.

Good luck with it!
Reply With Quote
  #7  
Old 12-10-2012, 05:38 PM
sharplawnsturf sharplawnsturf is offline
Member
 
Join Date: Sep 2012
Posts: 30
Rep Power: 3
sharplawnsturf is on a distinguished road
Default

yeah, i'm up in the air with that one.. my new idea is one free mowing when they sign up for my lawn care program and mowing together.

just not to sure how much i really want to work for free.
Quote:
Originally Posted by Steve View Post
Something else to consider that we have seen before on here. Instead of having the 7th mow for 50% off, you could promote a free mow and make it in the last month of the season to ensure the customer pays for the majority of the mows.

A free mowing may catch more readers than 50% the 7th mow.

But experiment and see what works best for you.
Reply With Quote
  #8  
Old 12-11-2012, 03:18 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,688
Rep Power: 10
Steve has disabled reputation
Default

When will you start to distribute them and how many are you planning on getting out there?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 12-13-2012, 06:18 AM
sharplawnsturf sharplawnsturf is offline
Member
 
Join Date: Sep 2012
Posts: 30
Rep Power: 3
sharplawnsturf is on a distinguished road
Default

i am gonna start first week in january. i'm on my own so not sure how many i'll get out by myself. i have mostly tried mailers in the past, have not done many flyers. i changed my flyer to a door hanger. anybody know where i can get good deal on blank door hangers??

Quote:
Originally Posted by Steve View Post
When will you start to distribute them and how many are you planning on getting out there?
Attached Images
File Type: jpg doorhanger#1.jpg (158.3 KB, 68 views)
Reply With Quote
  #10  
Old 12-13-2012, 12:42 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,688
Rep Power: 10
Steve has disabled reputation
Default

The door hanger looks good! Have you thought about maybe just having a bunch printed? I bet it would be cheaper that way.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Plan for 2013 Season xandrew245x Starting a lawn care business. 7 09-06-2012 10:09 PM
2013 plan...figuring the numbers t-10yrs2retire Starting a lawn care business. 8 08-24-2012 11:44 AM
My flyer ritchiem Graphic Design Discussions 2 02-19-2008 04:46 PM
flyer help CLCutters General Business Discussions 1 02-27-2006 08:35 AM
flyer jason11zz General Business Discussions 5 02-25-2004 06:21 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Stander Vs. Zt
totalscape
12-20-2014 07:57 PM
Today 05:42 AM
by Billy Goat
6 135
Complete body therapy...
zermin
Yesterday 11:51 PM
Yesterday 11:51 PM
by zermin
0 26
Repair or replace the...
lxarth
12-17-2014 05:07 PM
Yesterday 09:46 PM
by Just Cuts
10 317
Facebook
element009
03-23-2011 09:36 AM
Yesterday 04:33 PM
by stevef1201
38 9,906
Ideas on a large bid
Knaubone
Yesterday 11:57 AM
Yesterday 11:57 AM
by Knaubone
0 49
what do you "love" to...
calebmoss
07-06-2011 10:05 PM
Yesterday 12:52 AM
by rmccutchan
31 9,074
I'm BACK!
SuperiorPower
12-16-2014 11:08 PM
12-20-2014 11:33 PM
by SuperiorPower
7 267
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
12-19-2014 09:45 PM
by ExtremeLawncareServices
189 16,776
Georgia Boys!
Chilehead
12-18-2014 10:23 PM
12-19-2014 09:36 PM
by Chilehead
2 127
Employee job training...
brookline
12-15-2014 08:15 PM
12-19-2014 07:48 PM
by SuperiorPower
9 375
Hello from Md
homey
12-17-2014 06:55 PM
12-19-2014 06:00 PM
by homey
5 218
Has Obamacare helped or...
Steve
12-18-2014 04:37 PM
12-19-2014 05:43 PM
by stevef1201
3 152
What Fertilizer to Use?
acrajchel
04-07-2014 02:56 PM
12-17-2014 01:11 PM
by Steve
23 3,026
Grass hopper mower
ExtremeLawncareServices
12-05-2013 09:51 AM
12-17-2014 09:40 AM
by SuperiorPower
34 6,177
Peco Bagger
AGPS
11-18-2014 02:20 PM
12-17-2014 09:13 AM
by SuperiorPower
15 1,392
New to Gopher Haul-from...
323k13l
12-12-2014 10:34 PM
12-15-2014 02:58 PM
by Steve
3 343
hi
creteland
12-12-2014 09:06 AM
12-15-2014 01:45 PM
by Steve
5 333
New addition to my small...
googus
12-12-2014 07:36 PM
12-15-2014 07:47 AM
by googus
4 410
Ferris IS700Z
rmccutchan
12-14-2014 01:10 AM
12-14-2014 11:41 PM
by rmccutchan
4 307
Charge what the market...
Billy Goat
12-09-2014 12:39 PM
12-14-2014 06:39 PM
by biglee
20 855
Hi from IL
steveinil
11-25-2014 02:07 PM
12-12-2014 07:18 AM
by steveinil
4 850
Utility Company Right of...
eastsidelandcare
12-11-2014 04:54 PM
12-11-2014 04:54 PM
by eastsidelandcare
0 320
leaf removal
Double J LLC
10-03-2014 05:24 PM
12-11-2014 04:50 PM
by eastsidelandcare
33 4,161
suggestions on full lawn...
Brian3137
12-10-2014 07:18 PM
12-11-2014 03:41 PM
by Steve
6 435
new to me box truck
jrayb39667
03-06-2014 11:20 PM
12-11-2014 09:43 AM
by Sprinkler Buddy
18 3,441
Hello from SW FL!!
5StarLawnscaping
12-05-2014 02:35 PM
12-10-2014 02:45 PM
by WesleySnips
7 676
Echo pb200 blower fuel...
googus
12-06-2014 09:03 PM
12-09-2014 06:35 PM
by Steve
3 530
Are you prepared for the...
Steve
12-02-2014 04:13 PM
12-09-2014 06:22 PM
by Steve
7 945
Email Address Name
Just Cuts
12-07-2014 09:49 PM
12-08-2014 03:15 PM
by Steve
3 474
Inspection form
stevef1201
12-07-2014 10:38 AM
12-08-2014 03:10 PM
by Steve
1 473
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
12-08-2014 12:37 PM
by jrs.landscaping
108 34,296
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
12-07-2014 06:35 PM
by stevef1201
24 1,774
Innovation by mandate
bayoubandit
11-29-2014 01:33 PM
12-06-2014 03:27 PM
by SGL1
12 1,024
Trying something new,...
ExtremeLawncareServices
09-21-2014 10:07 PM
12-05-2014 11:06 AM
by Steve
9 2,310
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
12-04-2014 01:32 PM
by stevef1201
15 1,497
How many hours is too...
Just Cuts
12-04-2014 09:00 AM
12-04-2014 01:02 PM
by Just for Cuts
6 662
Does this sound like a...
googus
12-03-2014 07:47 AM
12-04-2014 12:37 PM
by Steve
5 737
New website
Chilehead
11-20-2014 04:39 PM
12-04-2014 12:27 PM
by Steve
14 1,271
New website
SGL1
12-02-2014 10:55 PM
12-03-2014 11:17 PM
by BLC7
19 904
Websites, how long...
Dan Tanner
03-09-2014 08:29 AM
12-03-2014 11:12 PM
by SGL1
21 3,295
I Want to buy old...
ExtremeLawncareServices
10-10-2014 11:04 PM
12-03-2014 10:36 PM
by ExtremeLawncareServices
8 1,917
GPS trackers for...
Billy Goat
12-02-2014 06:09 PM
12-03-2014 07:17 PM
by Steve
8 760
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
12-03-2014 06:31 PM
by SGL1
17 1,500
Hiring Subs over Temps
Billy Goat
12-02-2014 06:26 AM
12-03-2014 01:24 PM
by Steve
3 677
Thanksgiving cards
Steve
11-10-2008 11:57 AM
12-02-2014 11:11 PM
by SGL1
11 9,570
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
12-02-2014 02:17 PM
by jrs.landscaping
12 1,529
Pressure Washing...
WesleySnips
07-31-2014 07:13 PM
12-02-2014 08:47 AM
by SGL1
6 1,552
old contracts
bayoubandit
11-29-2014 11:10 AM
12-01-2014 11:20 AM
by Steve
3 744
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
12-01-2014 10:54 AM
by Steve
9 1,321
Lawn care truck
Steve
10-10-2009 03:40 AM
12-01-2014 10:45 AM
by Steve
32 15,236
» Popular Tags
4wd aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter blades bush charge christmas deliquentaccounts ditches employee problems equipment rental ferris first truck foreman georgia gopherhaul grass growing a lawn care business hiring holiday how to husqvarna introduction john deere quik trac labor cost landscape services lawn lawn care lawn care busines plan lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lighting lighting brass outdoor lights managing a lawn care business marketing mowing mulch mulch price new business ordinance per hour charge podcast profit on employee pto reo savannah search engine optimization seo shreaded snow plowing starting a business starting a lawn care business start up lawn care business steep lawns sulky theft toro toro grand stand trailer trimmer rack walk behind wood
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:46 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:46 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy