Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

my first flyer for 2013


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-08-2012, 07:29 PM
sharplawnsturf sharplawnsturf is offline
Member
 
Join Date: Sep 2012
Posts: 30
Rep Power: 3
sharplawnsturf is on a distinguished road
Default my first flyer for 2013

this is gonna be my first full season, advertising budget is gonna be a little tight unfortunatley.. so, trying to keep it basic, gonna be printing them off on my own this time. How is the layout? i may have to re-word some things and do more proof reading. I am Gonna put the same coupons i go with on the flyer, on my website.

these are gonna be printed 2 per page on letter size card stock, so i can get 2 flyers per page. no back, just this on front. gonna hole punch corner and run a rubberband through to attach to door...
Attached Images
File Type: jpg round1flyer.jpg (281.7 KB, 206 views)
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-08-2012, 10:21 PM
willshome willshome is offline
new member
 
Join Date: Jan 2012
Location: Mass
Posts: 865
Rep Power: 0
willshome is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
My two cents
your website SHARPLAWNSTURF.COM may read easy like SharpLawnsTurf.com
Reply With Quote
  #3  
Old 12-09-2012, 01:31 AM
Mayor of Mow Town Mayor of Mow Town is offline
new member
 
Join Date: Oct 2012
Location: Australia
Posts: 56
Rep Power: 0
Mayor of Mow Town is on a distinguished road
Default

G'day

This is a good looking flyer (especially if you did it yourself!). It is also consistent with your website, which is a big thumbs up for building your brand.

There is quite a lot of information on the flyer. It's good info, but we humans have a short attention span. Maybe try and think about the ONE thing you want the people receiving the flyer to do, and focus in on that.

For example, if you want them to sign up for the 2013 season now, I would make that the focus of your flyer and not distract them with too much other info. e.g. Call us today to secure your spot ...blah blah... limited spaces available.

And don't forget to highlight what's in it for them i.e. the bit about a great looking lawn.

Have you found the two offers you are using on the flyer and your website have been good tactics at gaining new customers (or helping the existing ones stick around)?

Cheers
Susie
Reply With Quote
  #4  
Old 12-09-2012, 10:28 AM
sharplawnsturf sharplawnsturf is offline
Member
 
Join Date: Sep 2012
Posts: 30
Rep Power: 3
sharplawnsturf is on a distinguished road
Default

its to early to say how the coupons are working, have had a few online estimate requests towards end of season that got 10 dollars off first app for the online coupon.. but haven't really gotten many flyers out last season.

the reason i want to keep the coupons the same on the website as they are on the flyer is so that i don't get people who try to combine them. like a 25 dollar first app, then they go online and see 10 dollars off for first app with online estimate request.. i don't want to much fine print on my coupons.. lol. i think i have some pretty good offers so i shouldn't need much more than that.

i think you have some good advice there.. so i decided i am focusing the flyer more on the lawn applications this first round of flyers, because thats what service i'm most likely to sell in january. With the list of services on my flyer and the mowing coupon plus the info on the website i think they will get the idea that i also do mowing. when i took out those extra words i was able to increase the font size, so its easier to read, and fairly short and to the point i think. i printed a test one off on white card stock, looks pretty good. i considered trying to consolidate it into 1/4 of a letter size piece of paper, but i want it easy to read.. so i think the 1/2 letter size will be good.

i attached a little update. do i have enough info for the first paragragh? mabee i could work on the wording a bit.. but this is something along the lines of what i will do.



Quote:
Originally Posted by Mayor of Mow Town View Post
G'day

This is a good looking flyer (especially if you did it yourself!). It is also consistent with your website, which is a big thumbs up for building your brand.

There is quite a lot of information on the flyer. It's good info, but we humans have a short attention span. Maybe try and think about the ONE thing you want the people receiving the flyer to do, and focus in on that.

For example, if you want them to sign up for the 2013 season now, I would make that the focus of your flyer and not distract them with too much other info. e.g. Call us today to secure your spot ...blah blah... limited spaces available.

And don't forget to highlight what's in it for them i.e. the bit about a great looking lawn.

Have you found the two offers you are using on the flyer and your website have been good tactics at gaining new customers (or helping the existing ones stick around)?

Cheers
Susie
Attached Images
File Type: jpg flyerupdate.jpg (195.5 KB, 43 views)
Reply With Quote
  #5  
Old 12-10-2012, 01:46 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,533
Rep Power: 10
Steve has disabled reputation
Default

Something else to consider that we have seen before on here. Instead of having the 7th mow for 50% off, you could promote a free mow and make it in the last month of the season to ensure the customer pays for the majority of the mows.

A free mowing may catch more readers than 50% the 7th mow.

But experiment and see what works best for you.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 12-10-2012, 01:52 PM
Mayor of Mow Town Mayor of Mow Town is offline
new member
 
Join Date: Oct 2012
Location: Australia
Posts: 56
Rep Power: 0
Mayor of Mow Town is on a distinguished road
Default

Cool. Increasing the size of the font has made it more inviting to read, and I think the wording is good - nice and simple and clear.

Good luck with it!
Reply With Quote
  #7  
Old 12-10-2012, 04:38 PM
sharplawnsturf sharplawnsturf is offline
Member
 
Join Date: Sep 2012
Posts: 30
Rep Power: 3
sharplawnsturf is on a distinguished road
Default

yeah, i'm up in the air with that one.. my new idea is one free mowing when they sign up for my lawn care program and mowing together.

just not to sure how much i really want to work for free.
Quote:
Originally Posted by Steve View Post
Something else to consider that we have seen before on here. Instead of having the 7th mow for 50% off, you could promote a free mow and make it in the last month of the season to ensure the customer pays for the majority of the mows.

A free mowing may catch more readers than 50% the 7th mow.

But experiment and see what works best for you.
Reply With Quote
  #8  
Old 12-11-2012, 02:18 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,533
Rep Power: 10
Steve has disabled reputation
Default

When will you start to distribute them and how many are you planning on getting out there?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 12-13-2012, 05:18 AM
sharplawnsturf sharplawnsturf is offline
Member
 
Join Date: Sep 2012
Posts: 30
Rep Power: 3
sharplawnsturf is on a distinguished road
Default

i am gonna start first week in january. i'm on my own so not sure how many i'll get out by myself. i have mostly tried mailers in the past, have not done many flyers. i changed my flyer to a door hanger. anybody know where i can get good deal on blank door hangers??

Quote:
Originally Posted by Steve View Post
When will you start to distribute them and how many are you planning on getting out there?
Attached Images
File Type: jpg doorhanger#1.jpg (158.3 KB, 68 views)
Reply With Quote
  #10  
Old 12-13-2012, 11:42 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,533
Rep Power: 10
Steve has disabled reputation
Default

The door hanger looks good! Have you thought about maybe just having a bunch printed? I bet it would be cheaper that way.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Plan for 2013 Season xandrew245x Starting a lawn care business. 7 09-06-2012 09:09 PM
2013 plan...figuring the numbers t-10yrs2retire Starting a lawn care business. 8 08-24-2012 10:44 AM
My flyer ritchiem Graphic Design Discussions 2 02-19-2008 03:46 PM
flyer help CLCutters General Business Discussions 1 02-27-2006 07:35 AM
flyer jason11zz General Business Discussions 5 02-25-2004 05:21 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Business Name
sanchez5
10-28-2014 11:55 PM
Today 09:03 AM
by ExtremeLawncareServices
3 154
Difference between lawn...
sanchez5
Yesterday 04:20 PM
Today 05:58 AM
by Billy Goat
1 104
Gie-review / What's new...
ExtremeLawncareServices
10-25-2014 09:19 AM
Yesterday 10:35 PM
by ExtremeLawncareServices
5 378
My Newest Toy (B.P....
Dan Tanner
10-23-2014 05:50 PM
Yesterday 12:26 PM
by Steve
6 481
Pavers
crieg122
10-28-2014 02:49 PM
Yesterday 12:24 PM
by Steve
3 165
West cost lawn prices
SGlawncare
10-09-2014 09:51 PM
10-28-2014 11:08 PM
by SGlawncare
4 842
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-28-2014 02:51 PM
by Steve
1,193 340,980
Help a brother...
tbtigers03
09-28-2014 11:41 AM
10-28-2014 02:38 PM
by Steve
14 1,875
Business Cards
crieg122
10-25-2014 12:03 PM
10-28-2014 02:37 PM
by crieg122
4 353
Lawn Care business...
crieg122
10-23-2014 01:23 PM
10-28-2014 11:28 AM
by crieg122
15 665
So how do you guys...
Mr. Mow
10-26-2014 07:55 AM
10-28-2014 04:56 AM
by Billy Goat
2 297
Hi Steve From West...
Mr. Mow
10-21-2014 01:59 PM
10-28-2014 01:37 AM
by Steve
3 492
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
10-27-2014 10:36 PM
by SGlawncare
12 1,212
new to the forum
madmedic8575
10-24-2014 02:52 PM
10-27-2014 12:14 PM
by Steve
1 311
Dealing With Gas Can...
Mr. Mow
10-21-2014 01:41 PM
10-26-2014 10:59 AM
by stevef1201
13 675
Leaf removal
madmedic8575
10-24-2014 04:14 PM
10-26-2014 07:45 AM
by Mr. Mow
5 431
raking leaves ?
robert8509
10-22-2014 09:19 PM
10-25-2014 12:09 PM
by biglee
10 585
Leaf Box & Loader Set...
ringahding1
10-21-2014 06:20 AM
10-25-2014 11:46 AM
by crieg122
6 576
hey everyone
robert8509
10-22-2014 08:16 PM
10-24-2014 11:07 PM
by robert8509
7 476
12 Years in Business!
Chilehead
10-23-2014 08:07 AM
10-23-2014 11:08 PM
by Chilehead
2 403
Cheapskate Landlord...
Mr. Mow
10-20-2014 06:33 AM
10-23-2014 05:55 PM
by biglee
13 731
Hi from SoCal
Jmoney
10-23-2014 11:29 AM
10-23-2014 12:51 PM
by Steve
1 366
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
10-23-2014 12:33 PM
by Steve
5 832
Pda
stevef1201
10-18-2014 02:05 PM
10-23-2014 06:12 AM
by ringahding1
4 658
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
10-22-2014 01:27 PM
by Steve
6 722
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
10-22-2014 01:23 PM
by Steve
3 688
first year update
cmdlawncare
08-12-2014 05:41 PM
10-22-2014 07:47 AM
by ringahding1
4 1,682
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
10-21-2014 01:36 PM
by Mr. Mow
16 967
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
10-21-2014 01:26 PM
by stevef1201
11 830
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
10-21-2014 01:19 PM
by ExtremeLawncareServices
158 11,921
Sunny Beach Tennis...
SGL1
10-19-2014 11:24 PM
10-21-2014 01:04 PM
by SGL1
4 556
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
10-20-2014 08:34 PM
by biglee
10 2,153
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-20-2014 05:42 PM
by SGL1
7 1,642
how to fi d commercial...
mchampion319
10-19-2014 09:50 PM
10-20-2014 04:41 PM
by Steve
1 532
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
10-20-2014 04:24 PM
by Steve
1 596
questions on order to...
jack2048
10-13-2014 11:15 AM
10-20-2014 03:27 PM
by Mr. Mow
15 1,051
This sucks...
Matther777
09-18-2014 04:56 PM
10-20-2014 02:14 PM
by Steve
14 2,574
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
10-20-2014 02:11 PM
by Steve
7 779
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
10-20-2014 02:09 PM
by Steve
1 633
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 965
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 1,271
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,673
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 987
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 708
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,839
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,834
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,960
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 845
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 1,011
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 839
» Popular Tags
2wd 4x4 aerocore apartment bid apartment lawn care estimate applying billy goat brushcutter bush charge christmas deliquentaccounts exmark ferris foreman georgia gopherhaul grass gravely hills holiday how much to charge how to how to bid hydraulic labor cost landscape services lawn lawn care lawn care busines plan lawn care business book lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lighting lighting brass outdoor lights managing a lawn care business marketing mechanic mowing mulch mulch estimate new buisness new business ordinance podcast promotion property management company push versus ride savannah scag scag v-ride scripts seo snow plowing starting a business starting a lawn care business stihl sulky theft toro tractor auger trailer mate pro walk behind walker wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 10:05 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 10:05 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy