Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

my first flyer for 2013


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-08-2012, 08:29 PM
sharplawnsturf sharplawnsturf is offline
Member
 
Join Date: Sep 2012
Posts: 30
Rep Power: 4
sharplawnsturf is on a distinguished road
Default my first flyer for 2013

this is gonna be my first full season, advertising budget is gonna be a little tight unfortunatley.. so, trying to keep it basic, gonna be printing them off on my own this time. How is the layout? i may have to re-word some things and do more proof reading. I am Gonna put the same coupons i go with on the flyer, on my website.

these are gonna be printed 2 per page on letter size card stock, so i can get 2 flyers per page. no back, just this on front. gonna hole punch corner and run a rubberband through to attach to door...
Attached Images
File Type: jpg round1flyer.jpg (281.7 KB, 208 views)
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-08-2012, 11:21 PM
willshome willshome is offline
new member
 
Join Date: Jan 2012
Location: Mass
Posts: 865
Rep Power: 0
willshome is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
My two cents
your website SHARPLAWNSTURF.COM may read easy like SharpLawnsTurf.com
Reply With Quote
  #3  
Old 12-09-2012, 02:31 AM
Mayor of Mow Town Mayor of Mow Town is offline
new member
 
Join Date: Oct 2012
Location: Australia
Posts: 56
Rep Power: 0
Mayor of Mow Town is on a distinguished road
Default

G'day

This is a good looking flyer (especially if you did it yourself!). It is also consistent with your website, which is a big thumbs up for building your brand.

There is quite a lot of information on the flyer. It's good info, but we humans have a short attention span. Maybe try and think about the ONE thing you want the people receiving the flyer to do, and focus in on that.

For example, if you want them to sign up for the 2013 season now, I would make that the focus of your flyer and not distract them with too much other info. e.g. Call us today to secure your spot ...blah blah... limited spaces available.

And don't forget to highlight what's in it for them i.e. the bit about a great looking lawn.

Have you found the two offers you are using on the flyer and your website have been good tactics at gaining new customers (or helping the existing ones stick around)?

Cheers
Susie
Reply With Quote
  #4  
Old 12-09-2012, 11:28 AM
sharplawnsturf sharplawnsturf is offline
Member
 
Join Date: Sep 2012
Posts: 30
Rep Power: 4
sharplawnsturf is on a distinguished road
Default

its to early to say how the coupons are working, have had a few online estimate requests towards end of season that got 10 dollars off first app for the online coupon.. but haven't really gotten many flyers out last season.

the reason i want to keep the coupons the same on the website as they are on the flyer is so that i don't get people who try to combine them. like a 25 dollar first app, then they go online and see 10 dollars off for first app with online estimate request.. i don't want to much fine print on my coupons.. lol. i think i have some pretty good offers so i shouldn't need much more than that.

i think you have some good advice there.. so i decided i am focusing the flyer more on the lawn applications this first round of flyers, because thats what service i'm most likely to sell in january. With the list of services on my flyer and the mowing coupon plus the info on the website i think they will get the idea that i also do mowing. when i took out those extra words i was able to increase the font size, so its easier to read, and fairly short and to the point i think. i printed a test one off on white card stock, looks pretty good. i considered trying to consolidate it into 1/4 of a letter size piece of paper, but i want it easy to read.. so i think the 1/2 letter size will be good.

i attached a little update. do i have enough info for the first paragragh? mabee i could work on the wording a bit.. but this is something along the lines of what i will do.



Quote:
Originally Posted by Mayor of Mow Town View Post
G'day

This is a good looking flyer (especially if you did it yourself!). It is also consistent with your website, which is a big thumbs up for building your brand.

There is quite a lot of information on the flyer. It's good info, but we humans have a short attention span. Maybe try and think about the ONE thing you want the people receiving the flyer to do, and focus in on that.

For example, if you want them to sign up for the 2013 season now, I would make that the focus of your flyer and not distract them with too much other info. e.g. Call us today to secure your spot ...blah blah... limited spaces available.

And don't forget to highlight what's in it for them i.e. the bit about a great looking lawn.

Have you found the two offers you are using on the flyer and your website have been good tactics at gaining new customers (or helping the existing ones stick around)?

Cheers
Susie
Attached Images
File Type: jpg flyerupdate.jpg (195.5 KB, 44 views)
Reply With Quote
  #5  
Old 12-10-2012, 02:46 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,804
Rep Power: 10
Steve has disabled reputation
Default

Something else to consider that we have seen before on here. Instead of having the 7th mow for 50% off, you could promote a free mow and make it in the last month of the season to ensure the customer pays for the majority of the mows.

A free mowing may catch more readers than 50% the 7th mow.

But experiment and see what works best for you.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 12-10-2012, 02:52 PM
Mayor of Mow Town Mayor of Mow Town is offline
new member
 
Join Date: Oct 2012
Location: Australia
Posts: 56
Rep Power: 0
Mayor of Mow Town is on a distinguished road
Default

Cool. Increasing the size of the font has made it more inviting to read, and I think the wording is good - nice and simple and clear.

Good luck with it!
Reply With Quote
  #7  
Old 12-10-2012, 05:38 PM
sharplawnsturf sharplawnsturf is offline
Member
 
Join Date: Sep 2012
Posts: 30
Rep Power: 4
sharplawnsturf is on a distinguished road
Default

yeah, i'm up in the air with that one.. my new idea is one free mowing when they sign up for my lawn care program and mowing together.

just not to sure how much i really want to work for free.
Quote:
Originally Posted by Steve View Post
Something else to consider that we have seen before on here. Instead of having the 7th mow for 50% off, you could promote a free mow and make it in the last month of the season to ensure the customer pays for the majority of the mows.

A free mowing may catch more readers than 50% the 7th mow.

But experiment and see what works best for you.
Reply With Quote
  #8  
Old 12-11-2012, 03:18 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,804
Rep Power: 10
Steve has disabled reputation
Default

When will you start to distribute them and how many are you planning on getting out there?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 12-13-2012, 06:18 AM
sharplawnsturf sharplawnsturf is offline
Member
 
Join Date: Sep 2012
Posts: 30
Rep Power: 4
sharplawnsturf is on a distinguished road
Default

i am gonna start first week in january. i'm on my own so not sure how many i'll get out by myself. i have mostly tried mailers in the past, have not done many flyers. i changed my flyer to a door hanger. anybody know where i can get good deal on blank door hangers??

Quote:
Originally Posted by Steve View Post
When will you start to distribute them and how many are you planning on getting out there?
Attached Images
File Type: jpg doorhanger#1.jpg (158.3 KB, 68 views)
Reply With Quote
  #10  
Old 12-13-2012, 12:42 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,804
Rep Power: 10
Steve has disabled reputation
Default

The door hanger looks good! Have you thought about maybe just having a bunch printed? I bet it would be cheaper that way.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Plan for 2013 Season xandrew245x Starting a lawn care business. 7 09-06-2012 10:09 PM
2013 plan...figuring the numbers t-10yrs2retire Starting a lawn care business. 8 08-24-2012 11:44 AM
My flyer ritchiem Graphic Design Discussions 2 02-19-2008 04:46 PM
flyer help CLCutters General Business Discussions 1 02-27-2006 08:35 AM
flyer jason11zz General Business Discussions 5 02-25-2004 06:21 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
hello all
romanlandscape
01-29-2016 03:46 PM
Today 08:22 AM
by romanlandscape
4 111
Hi
Sellers Lawn Care
02-02-2016 01:48 PM
Today 08:03 AM
by Sellers Lawn Care
4 86
Collecting payments from...
Niagara Mowing
02-03-2016 05:21 PM
Today 08:00 AM
by Niagara Mowing
7 128
SMS assist? The good,...
jcurr33
01-27-2016 10:24 PM
Yesterday 11:53 PM
by Steve
5 163
I need some help...
Anise
Yesterday 01:39 PM
Yesterday 11:51 PM
by Steve
3 65
Customers dodging the...
Rocky
11-06-2015 06:22 AM
Yesterday 03:41 AM
by C&DPropertyManagement
7 1,421
Offering a "Trial"...
wybut076
02-01-2016 06:27 PM
02-03-2016 08:26 PM
by Just for Cuts
7 164
Iowa Caucus Predictions?
Steve
02-01-2016 06:31 PM
02-03-2016 12:40 AM
by Steve
1 52
Laying White River Rock
DiamondLawnCare
02-01-2016 08:27 PM
02-03-2016 12:17 AM
by Steve
1 63
back surgery
Bradcook21
01-28-2016 08:51 PM
02-01-2016 06:29 PM
by Steve
8 179
Networking for a...
jcurr33
01-30-2016 09:26 PM
02-01-2016 06:27 PM
by Steve
4 135
Customer giving a 1099?
apmAkron
01-27-2016 07:22 PM
01-31-2016 08:55 PM
by Chilehead
6 186
happy to be here
redrobin
01-29-2016 10:45 AM
01-31-2016 08:44 PM
by Steve
1 88
Thought's on an "E-Z...
jcurr33
01-27-2016 10:48 PM
01-31-2016 08:38 PM
by Steve
4 161
Changes
Knaubone
01-30-2016 10:56 PM
01-31-2016 08:31 PM
by Steve
1 78
Thoughts on this Exmark...
googus
01-28-2016 04:24 PM
01-28-2016 08:09 PM
by Chilehead
1 100
1st year in
jcurr33
10-18-2015 05:07 PM
01-28-2016 07:49 PM
by Chilehead
6 4,083
Need opinion on zero...
Mr. Mow
01-24-2016 05:42 PM
01-28-2016 07:41 PM
by Chilehead
10 282
Opinion on liquid vs...
Bradcook21
01-25-2016 02:03 PM
01-28-2016 07:38 PM
by Chilehead
9 245
Finding property size
Gageslawncare
01-25-2016 11:08 AM
01-28-2016 12:05 PM
by Gageslawncare
10 243
Tiger TG 2661 Commercial...
lawnman1959
01-25-2016 08:12 PM
01-27-2016 07:57 PM
by Just for Cuts
5 184
Spouse as a dependent?
Steve
01-26-2016 01:51 AM
01-27-2016 10:44 AM
by Chilehead
3 156
Hello All
C&DPropertyManagement
01-23-2016 12:21 PM
01-26-2016 01:24 AM
by Steve
1 138
Credit Cards - What's in...
Shark1611
06-16-2015 04:04 PM
01-23-2016 03:43 PM
by C&DPropertyManagement
17 7,598
Start My Own Business?
mowandblow1980
01-12-2016 08:43 PM
01-19-2016 07:00 PM
by Steve
12 552
State of the nation 2016.
Steve
01-12-2016 12:05 AM
01-19-2016 06:57 PM
by Steve
6 324
little help? first big...
Brian3137
12-31-2015 12:39 PM
01-19-2016 06:54 PM
by Steve
23 997
Hi everybody...
Greg_TopYardServices
01-14-2016 08:10 AM
01-19-2016 02:47 PM
by SC93
12 397
What's your next...
Steve
05-15-2015 12:54 PM
01-17-2016 08:48 PM
by Homeland unlimited
25 7,854
Plow controller problems
scaypa
01-12-2016 05:49 PM
01-16-2016 10:46 AM
by scaypa
4 247
Say Hello !!!
Steve
03-19-2007 12:18 PM
01-15-2016 07:23 PM
by tannerduncan
1,244 427,797
Pricing issue
Mr. Mow
07-07-2015 07:15 AM
01-15-2016 11:20 AM
by djlandscaping06
23 5,335
New College Course
Dr. D
01-14-2016 01:45 PM
01-14-2016 05:35 PM
by Steve
1 174
Yelp
Shark1611
01-13-2016 10:00 AM
01-14-2016 05:32 PM
by Steve
4 233
New to the forum from...
Doug Green
01-12-2016 12:23 PM
01-14-2016 08:34 AM
by Doug Green
2 208
Facebook advertising
Just for Cuts
12-13-2015 08:49 AM
01-13-2016 10:20 PM
by Just for Cuts
12 852
Choosing local business
Doug Green
01-12-2016 12:29 PM
01-13-2016 06:12 PM
by Steve
2 369
4 Seasons Landscaping LLC
Doug Green
01-12-2016 12:56 PM
01-12-2016 12:59 PM
by Doug Green
1 232
2016 business goals
OxfordOS
01-09-2016 04:19 PM
01-12-2016 08:36 AM
by mowandblow1980
15 505
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
01-08-2016 09:30 PM
by jeramicox76
10 2,734
Amazon services
thom
12-22-2015 08:40 AM
01-07-2016 11:53 AM
by Steve
17 814
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:38 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:38 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy