Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

my first flyer for 2013


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-08-2012, 08:29 PM
sharplawnsturf sharplawnsturf is offline
Member
 
Join Date: Sep 2012
Posts: 30
Rep Power: 3
sharplawnsturf is on a distinguished road
Default my first flyer for 2013

this is gonna be my first full season, advertising budget is gonna be a little tight unfortunatley.. so, trying to keep it basic, gonna be printing them off on my own this time. How is the layout? i may have to re-word some things and do more proof reading. I am Gonna put the same coupons i go with on the flyer, on my website.

these are gonna be printed 2 per page on letter size card stock, so i can get 2 flyers per page. no back, just this on front. gonna hole punch corner and run a rubberband through to attach to door...
Attached Images
File Type: jpg round1flyer.jpg (281.7 KB, 206 views)
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-08-2012, 11:21 PM
willshome willshome is offline
new member
 
Join Date: Jan 2012
Location: Mass
Posts: 865
Rep Power: 0
willshome is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
My two cents
your website SHARPLAWNSTURF.COM may read easy like SharpLawnsTurf.com
Reply With Quote
  #3  
Old 12-09-2012, 02:31 AM
Mayor of Mow Town Mayor of Mow Town is offline
new member
 
Join Date: Oct 2012
Location: Australia
Posts: 56
Rep Power: 0
Mayor of Mow Town is on a distinguished road
Default

G'day

This is a good looking flyer (especially if you did it yourself!). It is also consistent with your website, which is a big thumbs up for building your brand.

There is quite a lot of information on the flyer. It's good info, but we humans have a short attention span. Maybe try and think about the ONE thing you want the people receiving the flyer to do, and focus in on that.

For example, if you want them to sign up for the 2013 season now, I would make that the focus of your flyer and not distract them with too much other info. e.g. Call us today to secure your spot ...blah blah... limited spaces available.

And don't forget to highlight what's in it for them i.e. the bit about a great looking lawn.

Have you found the two offers you are using on the flyer and your website have been good tactics at gaining new customers (or helping the existing ones stick around)?

Cheers
Susie
Reply With Quote
  #4  
Old 12-09-2012, 11:28 AM
sharplawnsturf sharplawnsturf is offline
Member
 
Join Date: Sep 2012
Posts: 30
Rep Power: 3
sharplawnsturf is on a distinguished road
Default

its to early to say how the coupons are working, have had a few online estimate requests towards end of season that got 10 dollars off first app for the online coupon.. but haven't really gotten many flyers out last season.

the reason i want to keep the coupons the same on the website as they are on the flyer is so that i don't get people who try to combine them. like a 25 dollar first app, then they go online and see 10 dollars off for first app with online estimate request.. i don't want to much fine print on my coupons.. lol. i think i have some pretty good offers so i shouldn't need much more than that.

i think you have some good advice there.. so i decided i am focusing the flyer more on the lawn applications this first round of flyers, because thats what service i'm most likely to sell in january. With the list of services on my flyer and the mowing coupon plus the info on the website i think they will get the idea that i also do mowing. when i took out those extra words i was able to increase the font size, so its easier to read, and fairly short and to the point i think. i printed a test one off on white card stock, looks pretty good. i considered trying to consolidate it into 1/4 of a letter size piece of paper, but i want it easy to read.. so i think the 1/2 letter size will be good.

i attached a little update. do i have enough info for the first paragragh? mabee i could work on the wording a bit.. but this is something along the lines of what i will do.



Quote:
Originally Posted by Mayor of Mow Town View Post
G'day

This is a good looking flyer (especially if you did it yourself!). It is also consistent with your website, which is a big thumbs up for building your brand.

There is quite a lot of information on the flyer. It's good info, but we humans have a short attention span. Maybe try and think about the ONE thing you want the people receiving the flyer to do, and focus in on that.

For example, if you want them to sign up for the 2013 season now, I would make that the focus of your flyer and not distract them with too much other info. e.g. Call us today to secure your spot ...blah blah... limited spaces available.

And don't forget to highlight what's in it for them i.e. the bit about a great looking lawn.

Have you found the two offers you are using on the flyer and your website have been good tactics at gaining new customers (or helping the existing ones stick around)?

Cheers
Susie
Attached Images
File Type: jpg flyerupdate.jpg (195.5 KB, 43 views)
Reply With Quote
  #5  
Old 12-10-2012, 02:46 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,982
Rep Power: 10
Steve has disabled reputation
Default

Something else to consider that we have seen before on here. Instead of having the 7th mow for 50% off, you could promote a free mow and make it in the last month of the season to ensure the customer pays for the majority of the mows.

A free mowing may catch more readers than 50% the 7th mow.

But experiment and see what works best for you.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 12-10-2012, 02:52 PM
Mayor of Mow Town Mayor of Mow Town is offline
new member
 
Join Date: Oct 2012
Location: Australia
Posts: 56
Rep Power: 0
Mayor of Mow Town is on a distinguished road
Default

Cool. Increasing the size of the font has made it more inviting to read, and I think the wording is good - nice and simple and clear.

Good luck with it!
Reply With Quote
  #7  
Old 12-10-2012, 05:38 PM
sharplawnsturf sharplawnsturf is offline
Member
 
Join Date: Sep 2012
Posts: 30
Rep Power: 3
sharplawnsturf is on a distinguished road
Default

yeah, i'm up in the air with that one.. my new idea is one free mowing when they sign up for my lawn care program and mowing together.

just not to sure how much i really want to work for free.
Quote:
Originally Posted by Steve View Post
Something else to consider that we have seen before on here. Instead of having the 7th mow for 50% off, you could promote a free mow and make it in the last month of the season to ensure the customer pays for the majority of the mows.

A free mowing may catch more readers than 50% the 7th mow.

But experiment and see what works best for you.
Reply With Quote
  #8  
Old 12-11-2012, 03:18 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,982
Rep Power: 10
Steve has disabled reputation
Default

When will you start to distribute them and how many are you planning on getting out there?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 12-13-2012, 06:18 AM
sharplawnsturf sharplawnsturf is offline
Member
 
Join Date: Sep 2012
Posts: 30
Rep Power: 3
sharplawnsturf is on a distinguished road
Default

i am gonna start first week in january. i'm on my own so not sure how many i'll get out by myself. i have mostly tried mailers in the past, have not done many flyers. i changed my flyer to a door hanger. anybody know where i can get good deal on blank door hangers??

Quote:
Originally Posted by Steve View Post
When will you start to distribute them and how many are you planning on getting out there?
Attached Images
File Type: jpg doorhanger#1.jpg (158.3 KB, 68 views)
Reply With Quote
  #10  
Old 12-13-2012, 12:42 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,982
Rep Power: 10
Steve has disabled reputation
Default

The door hanger looks good! Have you thought about maybe just having a bunch printed? I bet it would be cheaper that way.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Plan for 2013 Season xandrew245x Starting a lawn care business. 7 09-06-2012 10:09 PM
2013 plan...figuring the numbers t-10yrs2retire Starting a lawn care business. 8 08-24-2012 11:44 AM
My flyer ritchiem Graphic Design Discussions 2 02-19-2008 04:46 PM
flyer help CLCutters General Business Discussions 1 02-27-2006 08:35 AM
flyer jason11zz General Business Discussions 5 02-25-2004 06:21 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
pros and cons on...
Wolf4dk
Today 12:26 AM
Today 12:26 AM
by Wolf4dk
0 4
Online Estimator
acrajchel
Yesterday 05:58 PM
Yesterday 11:32 PM
by Just for Cuts
2 48
Opinions on truck wrap
Truro
02-28-2015 04:21 PM
Yesterday 11:32 PM
by Chilehead
5 134
My Newborn son
avetslawncare
02-27-2015 01:07 PM
Yesterday 08:13 PM
by SGL1
3 80
I'm Back With The Best...
aduttonater
02-21-2015 01:41 AM
Yesterday 07:57 PM
by SGL1
14 598
New Website
brian'slawncare
Yesterday 06:35 PM
Yesterday 07:51 PM
by SGL1
1 35
Ugliest lawn contest
Steve
02-23-2015 04:17 PM
Yesterday 04:18 PM
by SGL1
3 306
How to sell annual...
GroPro
02-17-2015 12:31 PM
Yesterday 01:46 PM
by Chilehead
8 587
stubbon people
Bradcook21
02-16-2015 04:25 PM
Yesterday 12:38 PM
by Mr. Mow
42 1,334
rock salt
Bradcook21
02-24-2015 11:17 AM
02-28-2015 08:46 AM
by jrs.landscaping
23 510
price for snow clearing?
Bradcook21
02-25-2015 09:11 PM
02-27-2015 08:54 PM
by Bradcook21
5 206
Facebook
element009
03-23-2011 09:36 AM
02-27-2015 11:37 AM
by ExtremeLawncareServices
52 11,826
Blade sharpener
Just for Cuts
07-04-2014 01:31 PM
02-26-2015 03:43 PM
by Mr. Mow
15 1,760
viking cyclon.
uppercut
01-29-2015 09:12 PM
02-26-2015 02:54 PM
by Steve
5 517
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 01:06 AM
02-26-2015 02:41 PM
by Steve
1 124
Another website update
Chilehead
02-26-2015 11:24 AM
02-26-2015 12:46 PM
by Just for Cuts
3 118
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
02-26-2015 02:44 AM
by ExtremeLawncareServices
5 727
New Lawn Care Service...
rlclawncare123
02-26-2015 12:49 AM
02-26-2015 02:24 AM
by ExtremeLawncareServices
1 131
Finally!
SGL1
02-22-2015 09:46 PM
02-25-2015 10:15 PM
by SGL1
13 468
leaf removal.. mulching...
facework84
08-05-2011 03:26 PM
02-25-2015 08:07 PM
by Steve
5 2,809
How many customers?
SC93
02-25-2015 12:40 AM
02-25-2015 04:59 PM
by SC93
5 247
Irrigation...
charlieallen
02-24-2015 01:16 PM
02-25-2015 02:58 PM
by Steve
6 240
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
02-25-2015 12:46 AM
by SC93
33 2,843
honest opinion please
uppercut
02-17-2015 02:30 AM
02-24-2015 07:12 PM
by homey
10 667
2nd year advice anyone
Bradcook21
02-18-2015 07:00 PM
02-24-2015 05:15 PM
by Bradcook21
14 649
need help
lawnexpers115
02-23-2015 05:36 PM
02-24-2015 02:49 PM
by Steve
3 283
Hello People
nativikee
02-23-2015 07:17 PM
02-24-2015 02:43 PM
by Steve
4 280
New member
qua ke zik 001
02-23-2015 11:24 AM
02-23-2015 03:40 PM
by Steve
1 238
New Video
Sprinkler Buddy
02-22-2015 09:18 PM
02-23-2015 03:19 PM
by Sprinkler Buddy
2 264
need help with SCAG...
apmAkron
02-23-2015 09:14 AM
02-23-2015 01:57 PM
by apmAkron
3 262
which degrees would be...
BLAZIER-1991
02-20-2015 04:46 PM
02-23-2015 01:47 PM
by Steve
9 423
Trouble logging in
avetslawncare
02-21-2015 02:06 PM
02-23-2015 01:44 PM
by Steve
1 566
John Deere Quik Track...
acrajchel
02-20-2015 03:12 PM
02-23-2015 01:40 PM
by Steve
1 292
Trimming and...
joshlawncare
02-15-2015 02:04 PM
02-22-2015 09:48 PM
by SGL1
5 628
where can i post this
zippy-phil
02-17-2015 07:58 PM
02-20-2015 02:02 PM
by Steve
7 512
These are the days on...
ExtremeLawncareServices
01-11-2015 11:41 AM
02-19-2015 04:43 PM
by ExtremeLawncareServices
29 2,673
Thumbs up or down?
lawnman1959
02-18-2015 11:40 AM
02-19-2015 01:22 PM
by Chilehead
3 427
Am I growing too fast?
Mattcrump
08-04-2011 11:54 PM
02-19-2015 12:34 PM
by Steve
11 5,221
Say Hello !!!
Steve
03-19-2007 12:18 PM
02-19-2015 12:31 PM
by Steve
1,215 372,227
How to obtain more...
winkie61
02-17-2015 08:31 AM
02-19-2015 12:29 PM
by Steve
3 537
Mowing 2 acres
Bradcook21
01-05-2015 03:13 PM
02-19-2015 12:23 PM
by Steve
16 1,485
FREE Custom Website...
breadcrumb
01-31-2015 10:58 PM
02-18-2015 01:32 PM
by Steve
5 1,128
Taking a step back
Billy Goat
02-16-2015 07:37 AM
02-18-2015 01:17 PM
by Chilehead
9 607
Employees
stevej
02-17-2015 05:25 PM
02-18-2015 12:47 PM
by Mr. Mow
1 416
Landscapers from hell!!
Chilehead
01-29-2015 03:55 PM
02-17-2015 07:48 PM
by ExtremeLawncareServices
9 1,033
Cannot access your Itune...
winkie61
02-17-2015 10:00 AM
02-17-2015 03:26 PM
by Steve
1 366
Advertising on internet...
Sprinkler Buddy
02-13-2015 01:22 PM
02-17-2015 01:00 PM
by Steve
9 689
new to this forum
NIP'N'TUK
02-14-2015 07:54 PM
02-16-2015 10:03 PM
by Steve
2 505
Advice on bidding 20...
sleepydunn
02-15-2015 07:38 PM
02-16-2015 09:59 PM
by Steve
4 627
New to me mower
xandrew245x
04-27-2014 08:02 PM
02-16-2015 09:48 PM
by Steve
8 1,408
» Popular Tags
2wd 4x4 ad landscaping aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter blowout bush commercial contract help deliquentaccounts demonstration design ditches door hangers employee problems estimate facebook foreman four wheel drive google gopherhaul gravely growing a lawn care business how to hydraulic jobs john deere quik trac landscape services lawn lawn aeration lawn care lawn care busines plan lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn care website seo lawn mowing managing a lawn care business marketing marketing secrets mulch new mower patio install per hour service podcast scag v-ride search engine optimization secrets to landscaping seo shreaded snow plowing sq ft starting a lawn care business steep lawns theft toro tractor auger trailer mate pro up sell employee web design website wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:53 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:53 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy