Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

What worked this year?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 11-13-2012, 11:10 AM
TiedemanLLC TiedemanLLC is offline
Senior Member
 
Join Date: Dec 2011
Posts: 226
Rep Power: 4
TiedemanLLC is on a distinguished road
Default What worked this year?

With the season starting to come to a close, what worked this year for you in regards to marketing? Was there anything that you did differently that worked? What absolutely didn't work at all?
__________________
Twitter
Facebook
LinkedIn
Website
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 11-14-2012, 11:00 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,466
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
I sure hope someone had positive stories about their marketing this year!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 11-14-2012, 11:40 AM
Mike@Redneck Lawncare's Avatar
Mike@Redneck Lawncare Mike@Redneck Lawncare is offline
Junior Member
 
Join Date: Oct 2012
Posts: 25
Rep Power: 3
Mike@Redneck Lawncare is on a distinguished road
Default

Well I used Craigslist and business cards and a few home-made flyers. did fair but I did'nt find this forum until October -

And let me tell you guys I have learned alot of things that I did not think about and learned what I was doing wrong.

I bought 3 of Steve's books - I have crushed through two of them already and let me tell you they are crammed full of awesome ideas and lots of knowledge, plus with what I learned here on the forum from all of you that are members here, All the info on here is very good and I would like to thank you guys and Steve for all the help..

I would highly recomened any new guy or anyone to buy Steve's books they are worth spending the money cause you will get a better grasp on the business and get some good marketing and networking ideas plus learn how to upsell - that is a must in this industry,

Thanks for listening to my rant ..... Mike the Redneck..

P.S BUY STEVE'S BOOKS YOU WILL NOT REGRET IT .
Reply With Quote
  #4  
Old 11-16-2012, 09:56 AM
TiedemanLLC TiedemanLLC is offline
Senior Member
 
Join Date: Dec 2011
Posts: 226
Rep Power: 4
TiedemanLLC is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
I sure hope someone had positive stories about their marketing this year!
We have started to focus more on our direct mail again. We took two years off from it, and concentrated on social media, but now we are back to direct mail. Don't get me wrong, we are still doing social media, but the ROI is not that great with social media.

There are a bunch of other little things we did too this year though.
__________________
Twitter
Facebook
LinkedIn
Website
Reply With Quote
  #5  
Old 11-16-2012, 10:26 AM
LawnBoy0311 LawnBoy0311 is offline
new member
 
Join Date: Jun 2012
Location: East Coast
Posts: 1,169
Rep Power: 0
LawnBoy0311 is on a distinguished road
Default

The one thing I HATE about advertising is every company out there wants to suck you dry of cash. Some of the prices to do things are crazy. I contacted ValPak to get some coupons printed out and sent out with their other customers. I just laughed at the cost.

I try to stick to free or cheap. I gained 20 customers off craigslist...and a few leads doing flyers. This winter I'll be handing out pens to a bunch of local restaurants, bars, liquor stores. Hopefully my pens will start floating around the community. The cost for the 500 pens with shipping was like $85. Also going to target certain neighborhoods to fill in the gaps on my route. I don't do social media, maybe I'll look into it since its free.

I wish I could tell you what works...but its all a gamble hoping something will pay off.
Reply With Quote
  #6  
Old 11-16-2012, 11:49 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,466
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I try to stick to free or cheap. I gained 20 customers off craigslist...and a few leads doing flyers. This winter I'll be handing out pens to a bunch of local restaurants, bars, liquor stores. Hopefully my pens will start floating around the community.
All of these things are worthwhile to experiment with as long as they are reaching out to your target market. (Those decision makers who own homes with lawns).

When you are not reaching your target market, the effectiveness of this or any marketing diminishes.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 11-16-2012, 04:34 PM
LawnBoy0311 LawnBoy0311 is offline
new member
 
Join Date: Jun 2012
Location: East Coast
Posts: 1,169
Rep Power: 0
LawnBoy0311 is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
All of these things are worthwhile to experiment with as long as they are reaching out to your target market. (Those decision makers who own homes with lawns).

When you are not reaching your target market, the effectiveness of this or any marketing diminishes.
I figure its worth a shot. The only advantage is I know all these bars/restaurants from working with them. So I will only be going after those that have an older crowd. It wouldnt be worth it to go to those that the younger crowd hangs out at.
Reply With Quote
  #8  
Old 11-16-2012, 06:33 PM
deschampsbrothers deschampsbrothers is offline
Junior Member
 
Join Date: Mar 2012
Posts: 12
Rep Power: 4
deschampsbrothers is on a distinguished road
Default Best Way to Market

The best way of marketing for a business owner in this field is by the word of mouth from a current customer to their friends and family or even neighbors. I have tried it all and by far the difference is going out of your way here and there for your current customers, hit those couple weeds in the bed that look horrible with the weed whacker as your going by, hit the weeds growing in the cracks of the walks, it makes a difference( weedwhacking can make or break a company, i have had 4 new customers which are all neighbors of current customers who switched to my service because of the difference in trimming). Another thing i do for my current customers is provide them with professional looking flyers on nice thick paper with it clearly stating all the services that i offer, It also says in big letters, FREE ESTIMATES. The agreement between me and my customers is every full maintenance customer that they refer to me equals a month of mowing half off, so if its $30 a cut i would normally get $120 but instead i get $60, hey i break even on there lawn for the month with all my over head but in the long run it is worth it. The catch that i throw in is that you dont get your month half off until they have received service for a month themselves, so i also make money off them before i have to reward them for the referal. I have learned that you have to use your current customers for links to get more work, and the only way to do that is talk to them for a min or 2 here and there, find out where they work? who provides them service? Ask them if they have any family members that receive service from another company? It doesnt hurt to ask
Reply With Quote
  #9  
Old 11-16-2012, 07:16 PM
ringahding1's Avatar
ringahding1 ringahding1 is offline
Senior Member
 
Join Date: Mar 2010
Location: Stillwater, MN
Posts: 316
Rep Power: 6
ringahding1 is on a distinguished road
Default

Quote:
Originally Posted by TiedemanLLC View Post
With the season starting to come to a close, what worked this year for you in regards to marketing? Was there anything that you did differently that worked? What absolutely didn't work at all?
Everything listed in your "Signature"
__________________
08 F250 Ext Cab/04 Chevy 3500
05 F350/04 F350 Diesel/12 Ram 4500 Dump
4 -60 Toro Zmaster/Lesco 48
3 -8'2" Boss V-Plows
1- Hiniker 9'6" V-Plow
20' Enclosed trailer
18' Skid & 16' Open Trailer
2012 - S185 Bobcat


Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
New Print add that worked for me... TJ930 Lawn Care Marketing & Post your marketing material for review! 7 04-06-2011 04:08 AM
Worked my first Customer Today Ducke Starting a lawn care business. 5 04-03-2011 10:46 AM
Which "lawncare advertising" has worked for you? LawnMoore General Business Discussions 3 02-25-2011 12:54 PM
What hasn't worked? Steve General Talk 9 11-18-2009 09:15 AM
Basic flyer that worked Steve Lawn Care Marketing & Post your marketing material for review! 1 06-28-2007 05:54 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
how to make customers...
Bradcook21
05-27-2015 05:04 PM
Yesterday 06:30 PM
by Mattw
8 2,373
Hi everyone
Mattw
Yesterday 05:59 PM
Yesterday 05:59 PM
by Mattw
0 29
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
Yesterday 04:38 PM
by GreenWorx
11 3,257
4th of July parade...
Steve
Yesterday 10:35 AM
Yesterday 10:35 AM
by Steve
0 27
Unemployment rates drop,...
Steve
07-02-2015 12:40 PM
Yesterday 10:30 AM
by Steve
4 169
Is it too late to do...
markty
06-16-2015 05:28 PM
Yesterday 10:25 AM
by Steve
6 2,072
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
Yesterday 10:19 AM
by Steve
13 2,272
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
Yesterday 10:16 AM
by Steve
4 152
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
Yesterday 10:14 AM
by Steve
7 1,980
another newish job for me
holymoly
06-07-2015 08:34 AM
07-03-2015 02:06 PM
by American L&T
9 2,181
Before & After tree...
COREtreeservice
07-01-2015 09:20 PM
07-01-2015 09:20 PM
by COREtreeservice
0 115
Dogs
Mr. Mow
06-29-2015 02:37 PM
07-01-2015 11:28 AM
by Steve
6 1,948
Ready to learn and get...
Koley Lawn & Landscape
06-28-2015 05:16 AM
07-01-2015 11:26 AM
by Steve
8 1,924
Three Stripe Land Care...
hammr04
06-30-2015 07:19 PM
07-01-2015 11:24 AM
by Steve
1 112
Country Life Lawn Care
darleneh
06-29-2015 11:24 AM
06-30-2015 01:25 PM
by Steve
3 1,771
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
06-29-2015 09:23 PM
by Chilehead
6 1,930
Marketing ideas
xandrew245x
04-29-2014 06:35 AM
06-25-2015 07:11 PM
by GreenWorx
34 5,817
Never ending sod jobs
avetslawncare
06-05-2015 09:46 PM
06-25-2015 11:42 AM
by Steve
11 2,422
Weed and Feed Service...
mike94740
06-23-2015 05:50 PM
06-24-2015 09:56 PM
by avetslawncare
2 1,831
Trimming hedges / trees,...
Hard-Body lawn & garden
06-23-2015 07:08 PM
06-24-2015 09:59 AM
by Steve
1 1,836
Hi Everyone from Arkansas
KellyMarie
06-04-2015 04:16 PM
06-23-2015 01:34 PM
by KellyMarie
4 2,111
problems with a customer...
LawnCareMan280
06-16-2015 10:26 PM
06-22-2015 11:11 AM
by Steve
6 2,147
Please review this FREE...
markty
06-21-2015 07:42 AM
06-22-2015 11:00 AM
by Steve
1 1,857
A good commercial bid...
burtle
06-20-2015 09:09 PM
06-22-2015 10:56 AM
by Steve
1 1,925
What would you do with...
holymoly
06-20-2015 06:48 PM
06-22-2015 10:48 AM
by Steve
1 1,888
New Member just joined...
vgoleco@hotmail.com
06-19-2015 03:49 PM
06-22-2015 10:42 AM
by Steve
2 1,874
Credit Cards - What's in...
Shark1611
06-16-2015 03:04 PM
06-21-2015 07:24 PM
by Chilehead
4 1,989
Blade usage
Wolf4dk
06-16-2015 12:18 AM
06-21-2015 05:35 PM
by kslawn
4 1,994
Hello, I am new to the...
adamslawnservices
06-17-2015 08:06 PM
06-19-2015 10:28 AM
by Steve
3 1,911
First commercial bid
SGL1
06-12-2015 08:57 PM
06-18-2015 05:04 PM
by SGL1
9 2,384
Needing a website built
burtle
06-17-2015 09:02 AM
06-18-2015 11:02 AM
by Steve
7 2,069
I have been rude and...
biglee
06-15-2015 10:11 PM
06-18-2015 10:46 AM
by Steve
10 2,148
Customer keeps adding...
Mr. Mow
06-13-2015 06:22 AM
06-16-2015 10:23 AM
by Steve
11 2,413
Pass discounts onto...
burnell76
06-03-2015 06:33 PM
06-16-2015 10:02 AM
by burnell76
3 2,078
burned grass only where...
nhauto
06-15-2015 05:28 PM
06-16-2015 09:45 AM
by Steve
2 1,946
Half year mark review.
Steve
06-02-2015 11:24 AM
06-15-2015 01:04 PM
by Steve
18 2,708
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
06-15-2015 01:01 PM
by Steve
86 9,779
New Member
Bruce Fehr
06-05-2015 07:13 PM
06-15-2015 12:53 PM
by Steve
6 2,084
New to the business,...
CarefreeMowing
06-12-2015 02:36 PM
06-15-2015 12:50 PM
by Steve
1 1,972
Beginner Mistakes:...
Steve
01-31-2007 11:45 AM
06-13-2015 08:48 AM
by holymoly
45 12,113
New to the forum, new to...
CarefreeMowing
06-11-2015 12:35 PM
06-12-2015 10:44 AM
by Steve
2 1,879
problems with a customer
LawnCareMan280
05-19-2015 06:28 PM
06-11-2015 10:50 PM
by stallman419
8 2,445
Website Review
Outdoordesignsknox
06-08-2015 08:44 PM
06-11-2015 09:48 PM
by Just for Cuts
13 2,340
Anyone need help? I have...
biglee
05-06-2015 12:22 PM
06-10-2015 01:45 PM
by holymoly
15 3,039
Hello from the GREAT...
gbfarmsllc
06-09-2015 11:10 AM
06-10-2015 01:29 PM
by Sprinkler Buddy
2 1,950
Hey guys and gals, I'm...
Joeyhall
06-03-2015 03:54 PM
06-08-2015 02:15 PM
by chris2500hd
8 2,202
Mowing Bermuda...
Mr. Mow
06-02-2015 12:45 PM
06-08-2015 12:45 PM
by Steve
12 2,371
Hey Guys
PrattLandscaping
06-07-2015 06:37 PM
06-08-2015 12:23 PM
by Steve
2 1,970
Share your stolen...
SGL1
05-27-2015 09:05 PM
06-08-2015 11:54 AM
by Steve
25 2,929
Hello there My name is...
zwalk1839
06-04-2015 11:10 PM
06-08-2015 11:52 AM
by Steve
4 2,082
» Popular Tags
ad landscaping advertising apartment bid apartment complex apartment lawn care estimate applying bark blowout bob villa bush collections commercial contract help curb appeal services deliquentaccounts demonstration ditches door hangers edging employee problems equipment dealer equipment rental facebook flyers free advertising free lawn care google growing a lawn care business hardscapes hills hiring how to jobs landscape landscape services landscaping lawn care lawn care busines plan lawn mowing marketing marketing secrets mr dave new business ordinance past due patio install per hour charge per hour service plowing pricing push versus ride scripts secrets to landscaping seo shreaded small engine repair snow plowing sq ft square foot trailer mate pro tree tree pics trimmer rack up sell employee web design website website design winterization wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:18 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:18 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy