Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

What worked this year?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 11-13-2012, 11:10 AM
TiedemanLLC TiedemanLLC is offline
Senior Member
 
Join Date: Dec 2011
Posts: 226
Rep Power: 3
TiedemanLLC is on a distinguished road
Default What worked this year?

With the season starting to come to a close, what worked this year for you in regards to marketing? Was there anything that you did differently that worked? What absolutely didn't work at all?
__________________
Twitter
Facebook
LinkedIn
Website
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 11-14-2012, 11:00 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,222
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
I sure hope someone had positive stories about their marketing this year!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 11-14-2012, 11:40 AM
Mike@Redneck Lawncare's Avatar
Mike@Redneck Lawncare Mike@Redneck Lawncare is offline
Junior Member
 
Join Date: Oct 2012
Posts: 25
Rep Power: 2
Mike@Redneck Lawncare is on a distinguished road
Default

Well I used Craigslist and business cards and a few home-made flyers. did fair but I did'nt find this forum until October -

And let me tell you guys I have learned alot of things that I did not think about and learned what I was doing wrong.

I bought 3 of Steve's books - I have crushed through two of them already and let me tell you they are crammed full of awesome ideas and lots of knowledge, plus with what I learned here on the forum from all of you that are members here, All the info on here is very good and I would like to thank you guys and Steve for all the help..

I would highly recomened any new guy or anyone to buy Steve's books they are worth spending the money cause you will get a better grasp on the business and get some good marketing and networking ideas plus learn how to upsell - that is a must in this industry,

Thanks for listening to my rant ..... Mike the Redneck..

P.S BUY STEVE'S BOOKS YOU WILL NOT REGRET IT .
Reply With Quote
  #4  
Old 11-16-2012, 09:56 AM
TiedemanLLC TiedemanLLC is offline
Senior Member
 
Join Date: Dec 2011
Posts: 226
Rep Power: 3
TiedemanLLC is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
I sure hope someone had positive stories about their marketing this year!
We have started to focus more on our direct mail again. We took two years off from it, and concentrated on social media, but now we are back to direct mail. Don't get me wrong, we are still doing social media, but the ROI is not that great with social media.

There are a bunch of other little things we did too this year though.
__________________
Twitter
Facebook
LinkedIn
Website
Reply With Quote
  #5  
Old 11-16-2012, 10:26 AM
LawnBoy0311 LawnBoy0311 is offline
new member
 
Join Date: Jun 2012
Location: East Coast
Posts: 1,169
Rep Power: 0
LawnBoy0311 is on a distinguished road
Default

The one thing I HATE about advertising is every company out there wants to suck you dry of cash. Some of the prices to do things are crazy. I contacted ValPak to get some coupons printed out and sent out with their other customers. I just laughed at the cost.

I try to stick to free or cheap. I gained 20 customers off craigslist...and a few leads doing flyers. This winter I'll be handing out pens to a bunch of local restaurants, bars, liquor stores. Hopefully my pens will start floating around the community. The cost for the 500 pens with shipping was like $85. Also going to target certain neighborhoods to fill in the gaps on my route. I don't do social media, maybe I'll look into it since its free.

I wish I could tell you what works...but its all a gamble hoping something will pay off.
Reply With Quote
  #6  
Old 11-16-2012, 11:49 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,222
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I try to stick to free or cheap. I gained 20 customers off craigslist...and a few leads doing flyers. This winter I'll be handing out pens to a bunch of local restaurants, bars, liquor stores. Hopefully my pens will start floating around the community.
All of these things are worthwhile to experiment with as long as they are reaching out to your target market. (Those decision makers who own homes with lawns).

When you are not reaching your target market, the effectiveness of this or any marketing diminishes.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 11-16-2012, 04:34 PM
LawnBoy0311 LawnBoy0311 is offline
new member
 
Join Date: Jun 2012
Location: East Coast
Posts: 1,169
Rep Power: 0
LawnBoy0311 is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
All of these things are worthwhile to experiment with as long as they are reaching out to your target market. (Those decision makers who own homes with lawns).

When you are not reaching your target market, the effectiveness of this or any marketing diminishes.
I figure its worth a shot. The only advantage is I know all these bars/restaurants from working with them. So I will only be going after those that have an older crowd. It wouldnt be worth it to go to those that the younger crowd hangs out at.
Reply With Quote
  #8  
Old 11-16-2012, 06:33 PM
deschampsbrothers deschampsbrothers is offline
Junior Member
 
Join Date: Mar 2012
Posts: 12
Rep Power: 3
deschampsbrothers is on a distinguished road
Default Best Way to Market

The best way of marketing for a business owner in this field is by the word of mouth from a current customer to their friends and family or even neighbors. I have tried it all and by far the difference is going out of your way here and there for your current customers, hit those couple weeds in the bed that look horrible with the weed whacker as your going by, hit the weeds growing in the cracks of the walks, it makes a difference( weedwhacking can make or break a company, i have had 4 new customers which are all neighbors of current customers who switched to my service because of the difference in trimming). Another thing i do for my current customers is provide them with professional looking flyers on nice thick paper with it clearly stating all the services that i offer, It also says in big letters, FREE ESTIMATES. The agreement between me and my customers is every full maintenance customer that they refer to me equals a month of mowing half off, so if its $30 a cut i would normally get $120 but instead i get $60, hey i break even on there lawn for the month with all my over head but in the long run it is worth it. The catch that i throw in is that you dont get your month half off until they have received service for a month themselves, so i also make money off them before i have to reward them for the referal. I have learned that you have to use your current customers for links to get more work, and the only way to do that is talk to them for a min or 2 here and there, find out where they work? who provides them service? Ask them if they have any family members that receive service from another company? It doesnt hurt to ask
Reply With Quote
  #9  
Old 11-16-2012, 07:16 PM
ringahding1's Avatar
ringahding1 ringahding1 is offline
Senior Member
 
Join Date: Mar 2010
Location: Stillwater, MN
Posts: 284
Rep Power: 5
ringahding1 is on a distinguished road
Default

Quote:
Originally Posted by TiedemanLLC View Post
With the season starting to come to a close, what worked this year for you in regards to marketing? Was there anything that you did differently that worked? What absolutely didn't work at all?
Everything listed in your "Signature"
__________________
08 F250 Ext Cab/04 Chevy 3500
05 F350/04 F350 Diesel/12 Ram 4500 Dump
3 -60 Toro Zmaster/Lesco 48
3 -8'2" Boss V-Plows
1- Hiniker 9'6" V-Plow
20' Enclosed trailer
18' Skid & 16' Open Trailer
2012 - S185 Bobcat


Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
New Print add that worked for me... TJ930 Lawn Care Marketing & Post your marketing material for review! 7 04-06-2011 04:08 AM
Worked my first Customer Today Ducke Starting a lawn care business. 5 04-03-2011 10:46 AM
Which "lawncare advertising" has worked for you? LawnMoore General Business Discussions 3 02-25-2011 12:54 PM
What hasn't worked? Steve General Talk 9 11-18-2009 09:15 AM
Basic flyer that worked Steve Lawn Care Marketing & Post your marketing material for review! 1 06-28-2007 05:54 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Pressure Washing Like a...
TNTurf
Yesterday 11:47 PM
Today 01:05 AM
by stevef1201
1 18
Easy money
stevef1201
11-14-2013 10:17 AM
Today 01:03 AM
by stevef1201
3 1,223
what the best...
CleanCutsLLC
Today 01:02 AM
Today 01:02 AM
by CleanCutsLLC
0 14
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Today 12:44 AM
by ExtremeLawncareServices
89 4,983
Say Hello !!!
Steve
03-19-2007 11:18 AM
Yesterday 11:42 PM
by TNTurf
1,186 322,925
Stuck again!!!!
Greg'slawnandlandscape
Yesterday 11:02 PM
Yesterday 11:02 PM
by Greg'slawnandlandscape
0 25
Need help 30 HP koler...
Shady Grady
Yesterday 03:31 PM
Yesterday 10:50 PM
by Shady Grady
3 60
trimming back shrubs
WesleySnips
07-31-2014 06:14 AM
Yesterday 05:36 PM
by Just for Cuts
5 115
Echo Edger 'Neutral'
WesleySnips
07-25-2014 05:28 PM
Yesterday 01:50 PM
by stevef1201
7 241
Pressure Washing...
WesleySnips
07-31-2014 06:13 PM
Yesterday 01:47 PM
by stevef1201
2 65
Buy a good company at a...
Steve
03-12-2011 06:38 AM
Yesterday 01:44 PM
by Steve
2 1,698
Building credit
Matther777
07-27-2014 05:20 PM
Yesterday 10:29 AM
by Greg'slawnandlandscape
13 322
Employee wont return...
Prolawnofchatt
06-13-2014 03:12 PM
07-31-2014 09:59 PM
by WesleySnips
5 572
Mow and leaf cleanup bid
SGL1
07-29-2014 07:28 PM
07-31-2014 07:14 PM
by SGL1
23 356
Late charge
Simon Abousaada
07-30-2014 07:23 PM
07-31-2014 12:41 PM
by Steve
2 104
Need input on a bid
phlawncare
07-28-2014 08:51 PM
07-31-2014 05:08 AM
by kslawn
7 230
New from Texas
Livingston Lawn Care
07-25-2014 11:17 AM
07-30-2014 01:03 PM
by Steve
5 236
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
07-30-2014 12:31 PM
by Steve
17 765
Formulas Used
BaileynSamsMum
07-29-2014 06:40 AM
07-30-2014 12:19 PM
by Steve
3 174
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
07-30-2014 06:29 AM
by kslawn
5 205
Will summer ever come
ExtremeLawncareServices
07-29-2014 08:27 AM
07-29-2014 08:29 PM
by SGL1
5 158
From Concord NC
SouthernRootsLawnCare
07-26-2014 02:34 PM
07-29-2014 02:28 PM
by Steve
3 166
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
07-29-2014 02:28 PM
by Steve
4 222
Left handed edging with...
SGL1
07-23-2014 08:59 PM
07-28-2014 07:39 AM
by SGL1
15 410
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
07-27-2014 10:14 PM
by WesleySnips
5 409
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
07-27-2014 08:16 AM
by Just for Cuts
7 247
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-26-2014 04:39 PM
by BLC7
7 395
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-25-2014 06:31 PM
by mattthelawnguy
13 603
You know it;s gonna be a...
stevef1201
07-25-2014 08:50 AM
07-25-2014 01:34 PM
by Steve
1 157
Customer letters
kslawn
07-23-2014 06:17 AM
07-25-2014 01:20 PM
by Steve
5 291
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
07-24-2014 07:09 PM
by SGL1
29 1,392
Need help determining...
Jbss861
07-20-2014 02:33 PM
07-24-2014 01:11 PM
by Steve
13 477
Should I ?
googus
07-22-2014 04:06 PM
07-24-2014 12:10 PM
by Steve
4 310
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
07-24-2014 06:46 AM
by kslawn
15 1,003
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
07-24-2014 06:38 AM
by kslawn
3 285
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
07-24-2014 06:28 AM
by kslawn
3 347
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
07-23-2014 05:37 PM
by Just for Cuts
9 411
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
07-23-2014 12:42 PM
by Steve
3 291
new to me box truck
jrayb39667
03-06-2014 10:20 PM
07-23-2014 12:40 PM
by Steve
15 1,531
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
07-23-2014 11:48 AM
by Steve
4 324
Overspray?
stevef1201
07-21-2014 04:20 PM
07-23-2014 11:39 AM
by Steve
3 226
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
07-22-2014 01:53 PM
by Steve
6 370
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 739
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 605
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 382
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 737
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 280
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 261
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 837
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 1,160
» Popular Tags
2wd 34'' ads apartment complex blades charge christmas christmas light hanging credit card customers ditches employee problems exmark fall ferris financing franchise georgia gopherhaul grass gravely growing a lawn care business health holiday how much to charge installation invoice kansas city late lawn lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lesco lighting brass outdoor lights marketing mechanic monthly mowing mulch price new and restored landscapes new buisness new business organize podcast promotion pto riding mower running a business savannah scag seo social media starting a business steep lawns stihl sulky top dresser toro toro grand stand tree care trimmer rack walk behind walker winter services
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 03:27 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 03:27 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy