Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

What worked this year?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 11-13-2012, 12:10 PM
TiedemanLLC TiedemanLLC is offline
Senior Member
 
Join Date: Dec 2011
Posts: 226
Rep Power: 5
TiedemanLLC is on a distinguished road
Default What worked this year?

With the season starting to come to a close, what worked this year for you in regards to marketing? Was there anything that you did differently that worked? What absolutely didn't work at all?
__________________
Twitter
Facebook
LinkedIn
Website
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 11-14-2012, 12:00 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,823
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
I sure hope someone had positive stories about their marketing this year!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 11-14-2012, 12:40 PM
Mike@Redneck Lawncare's Avatar
Mike@Redneck Lawncare Mike@Redneck Lawncare is offline
Junior Member
 
Join Date: Oct 2012
Posts: 25
Rep Power: 4
Mike@Redneck Lawncare is on a distinguished road
Default

Well I used Craigslist and business cards and a few home-made flyers. did fair but I did'nt find this forum until October -

And let me tell you guys I have learned alot of things that I did not think about and learned what I was doing wrong.

I bought 3 of Steve's books - I have crushed through two of them already and let me tell you they are crammed full of awesome ideas and lots of knowledge, plus with what I learned here on the forum from all of you that are members here, All the info on here is very good and I would like to thank you guys and Steve for all the help..

I would highly recomened any new guy or anyone to buy Steve's books they are worth spending the money cause you will get a better grasp on the business and get some good marketing and networking ideas plus learn how to upsell - that is a must in this industry,

Thanks for listening to my rant ..... Mike the Redneck..

P.S BUY STEVE'S BOOKS YOU WILL NOT REGRET IT .
Reply With Quote
  #4  
Old 11-16-2012, 10:56 AM
TiedemanLLC TiedemanLLC is offline
Senior Member
 
Join Date: Dec 2011
Posts: 226
Rep Power: 5
TiedemanLLC is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
I sure hope someone had positive stories about their marketing this year!
We have started to focus more on our direct mail again. We took two years off from it, and concentrated on social media, but now we are back to direct mail. Don't get me wrong, we are still doing social media, but the ROI is not that great with social media.

There are a bunch of other little things we did too this year though.
__________________
Twitter
Facebook
LinkedIn
Website
Reply With Quote
  #5  
Old 11-16-2012, 11:26 AM
LawnBoy0311 LawnBoy0311 is offline
new member
 
Join Date: Jun 2012
Location: East Coast
Posts: 1,169
Rep Power: 0
LawnBoy0311 is on a distinguished road
Default

The one thing I HATE about advertising is every company out there wants to suck you dry of cash. Some of the prices to do things are crazy. I contacted ValPak to get some coupons printed out and sent out with their other customers. I just laughed at the cost.

I try to stick to free or cheap. I gained 20 customers off craigslist...and a few leads doing flyers. This winter I'll be handing out pens to a bunch of local restaurants, bars, liquor stores. Hopefully my pens will start floating around the community. The cost for the 500 pens with shipping was like $85. Also going to target certain neighborhoods to fill in the gaps on my route. I don't do social media, maybe I'll look into it since its free.

I wish I could tell you what works...but its all a gamble hoping something will pay off.
Reply With Quote
  #6  
Old 11-16-2012, 12:49 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,823
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I try to stick to free or cheap. I gained 20 customers off craigslist...and a few leads doing flyers. This winter I'll be handing out pens to a bunch of local restaurants, bars, liquor stores. Hopefully my pens will start floating around the community.
All of these things are worthwhile to experiment with as long as they are reaching out to your target market. (Those decision makers who own homes with lawns).

When you are not reaching your target market, the effectiveness of this or any marketing diminishes.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 11-16-2012, 05:34 PM
LawnBoy0311 LawnBoy0311 is offline
new member
 
Join Date: Jun 2012
Location: East Coast
Posts: 1,169
Rep Power: 0
LawnBoy0311 is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
All of these things are worthwhile to experiment with as long as they are reaching out to your target market. (Those decision makers who own homes with lawns).

When you are not reaching your target market, the effectiveness of this or any marketing diminishes.
I figure its worth a shot. The only advantage is I know all these bars/restaurants from working with them. So I will only be going after those that have an older crowd. It wouldnt be worth it to go to those that the younger crowd hangs out at.
Reply With Quote
  #8  
Old 11-16-2012, 07:33 PM
deschampsbrothers deschampsbrothers is offline
Junior Member
 
Join Date: Mar 2012
Posts: 12
Rep Power: 4
deschampsbrothers is on a distinguished road
Default Best Way to Market

The best way of marketing for a business owner in this field is by the word of mouth from a current customer to their friends and family or even neighbors. I have tried it all and by far the difference is going out of your way here and there for your current customers, hit those couple weeds in the bed that look horrible with the weed whacker as your going by, hit the weeds growing in the cracks of the walks, it makes a difference( weedwhacking can make or break a company, i have had 4 new customers which are all neighbors of current customers who switched to my service because of the difference in trimming). Another thing i do for my current customers is provide them with professional looking flyers on nice thick paper with it clearly stating all the services that i offer, It also says in big letters, FREE ESTIMATES. The agreement between me and my customers is every full maintenance customer that they refer to me equals a month of mowing half off, so if its $30 a cut i would normally get $120 but instead i get $60, hey i break even on there lawn for the month with all my over head but in the long run it is worth it. The catch that i throw in is that you dont get your month half off until they have received service for a month themselves, so i also make money off them before i have to reward them for the referal. I have learned that you have to use your current customers for links to get more work, and the only way to do that is talk to them for a min or 2 here and there, find out where they work? who provides them service? Ask them if they have any family members that receive service from another company? It doesnt hurt to ask
Reply With Quote
  #9  
Old 11-16-2012, 08:16 PM
ringahding1's Avatar
ringahding1 ringahding1 is offline
Senior Member
 
Join Date: Mar 2010
Location: Stillwater, MN
Posts: 316
Rep Power: 6
ringahding1 is on a distinguished road
Default

Quote:
Originally Posted by TiedemanLLC View Post
With the season starting to come to a close, what worked this year for you in regards to marketing? Was there anything that you did differently that worked? What absolutely didn't work at all?
Everything listed in your "Signature"
__________________
08 F250 Ext Cab/04 Chevy 3500
05 F350/04 F350 Diesel/12 Ram 4500 Dump
4 -60 Toro Zmaster/Lesco 48
3 -8'2" Boss V-Plows
1- Hiniker 9'6" V-Plow
20' Enclosed trailer
18' Skid & 16' Open Trailer
2012 - S185 Bobcat


Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
New Print add that worked for me... TJ930 Lawn Care Marketing & Post your marketing material for review! 7 04-06-2011 05:08 AM
Worked my first Customer Today Ducke Starting a lawn care business. 5 04-03-2011 11:46 AM
Which "lawncare advertising" has worked for you? LawnMoore General Business Discussions 3 02-25-2011 01:54 PM
What hasn't worked? Steve General Talk 9 11-18-2009 10:15 AM
Basic flyer that worked Steve Lawn Care Marketing & Post your marketing material for review! 1 06-28-2007 06:54 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
hello
2menandmowers
02-10-2016 07:32 AM
Today 10:52 AM
by 2menandmowers
2 79
Most requested days for...
Just for Cuts
02-12-2016 06:44 AM
Yesterday 08:46 AM
by Just for Cuts
3 80
Best two stroke oil
Greg_TopYardServices
02-08-2016 07:53 PM
Yesterday 07:09 AM
by Just for Cuts
12 217
back surgery
Bradcook21
01-28-2016 08:51 PM
02-11-2016 02:04 PM
by Bradcook21
16 469
Help Spread the word...
Sprinkler Buddy
12-02-2015 08:41 AM
02-11-2016 08:19 AM
by Sprinkler Buddy
19 1,377
Howdy Yall !!!
B&C
02-10-2016 10:06 AM
02-11-2016 01:05 AM
by Steve
1 71
Hello everyone!!!
1newkirk05
02-09-2016 03:16 PM
02-10-2016 04:05 PM
by jrs.landscaping
7 165
Tine Rake Detaching vs...
wigglesworth
02-09-2016 05:32 PM
02-09-2016 07:43 PM
by Steve
1 82
Finding open bids?!?
C&DPropertyManagement
02-07-2016 01:48 AM
02-09-2016 07:11 PM
by Steve
3 169
hello all
romanlandscape
01-29-2016 03:46 PM
02-07-2016 10:20 AM
by Bradcook21
6 267
Lawn Care Book Ranked #1
Steve
02-06-2016 12:36 AM
02-06-2016 12:36 AM
by Steve
0 133
Hi
Sellers Lawn Care
02-02-2016 01:48 PM
02-05-2016 08:03 AM
by Sellers Lawn Care
4 201
Collecting payments from...
Niagara Mowing
02-03-2016 05:21 PM
02-05-2016 08:00 AM
by Niagara Mowing
7 268
SMS assist? The good,...
jcurr33
01-27-2016 10:24 PM
02-04-2016 11:53 PM
by Steve
5 304
I need some help...
Anise
02-04-2016 01:39 PM
02-04-2016 11:51 PM
by Steve
3 170
Customers dodging the...
Rocky
11-06-2015 06:22 AM
02-04-2016 03:41 AM
by C&DPropertyManagement
7 1,552
Offering a "Trial"...
wybut076
02-01-2016 06:27 PM
02-03-2016 08:26 PM
by Just for Cuts
7 290
Iowa Caucus Predictions?
Steve
02-01-2016 06:31 PM
02-03-2016 12:40 AM
by Steve
1 139
Laying White River Rock
DiamondLawnCare
02-01-2016 08:27 PM
02-03-2016 12:17 AM
by Steve
1 163
Networking for a...
jcurr33
01-30-2016 09:26 PM
02-01-2016 06:27 PM
by Steve
4 237
Customer giving a 1099?
apmAkron
01-27-2016 07:22 PM
01-31-2016 08:55 PM
by Chilehead
6 299
happy to be here
redrobin
01-29-2016 10:45 AM
01-31-2016 08:44 PM
by Steve
1 177
Thought's on an "E-Z...
jcurr33
01-27-2016 10:48 PM
01-31-2016 08:38 PM
by Steve
4 277
Changes
Knaubone
01-30-2016 10:56 PM
01-31-2016 08:31 PM
by Steve
1 167
Thoughts on this Exmark...
googus
01-28-2016 04:24 PM
01-28-2016 08:09 PM
by Chilehead
1 191
1st year in
jcurr33
10-18-2015 05:07 PM
01-28-2016 07:49 PM
by Chilehead
6 4,186
Need opinion on zero...
Mr. Mow
01-24-2016 05:42 PM
01-28-2016 07:41 PM
by Chilehead
10 402
Opinion on liquid vs...
Bradcook21
01-25-2016 02:03 PM
01-28-2016 07:38 PM
by Chilehead
9 352
Finding property size
Gageslawncare
01-25-2016 11:08 AM
01-28-2016 12:05 PM
by Gageslawncare
10 380
Tiger TG 2661 Commercial...
lawnman1959
01-25-2016 08:12 PM
01-27-2016 07:57 PM
by Just for Cuts
5 280
Spouse as a dependent?
Steve
01-26-2016 01:51 AM
01-27-2016 10:44 AM
by Chilehead
3 235
Hello All
C&DPropertyManagement
01-23-2016 12:21 PM
01-26-2016 01:24 AM
by Steve
1 207
Credit Cards - What's in...
Shark1611
06-16-2015 04:04 PM
01-23-2016 03:43 PM
by C&DPropertyManagement
17 7,751
Start My Own Business?
mowandblow1980
01-12-2016 08:43 PM
01-19-2016 07:00 PM
by Steve
12 692
State of the nation 2016.
Steve
01-12-2016 12:05 AM
01-19-2016 06:57 PM
by Steve
6 427
little help? first big...
Brian3137
12-31-2015 12:39 PM
01-19-2016 06:54 PM
by Steve
23 1,161
Hi everybody...
Greg_TopYardServices
01-14-2016 08:10 AM
01-19-2016 02:47 PM
by SC93
12 503
What's your next...
Steve
05-15-2015 12:54 PM
01-17-2016 08:48 PM
by Homeland unlimited
25 7,979
Plow controller problems
scaypa
01-12-2016 05:49 PM
01-16-2016 10:46 AM
by scaypa
4 333
Say Hello !!!
Steve
03-19-2007 12:18 PM
01-15-2016 07:23 PM
by tannerduncan
1,244 428,339
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 03:10 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 03:10 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy