Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

A door Hanger that works for us and maybe you too


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-13-2008, 12:19 PM
jmkreisle's Avatar
jmkreisle jmkreisle is offline
Junior Member
 
Join Date: Dec 2008
Location: Lexington, KY
Age: 43
Posts: 8
Rep Power: 7
jmkreisle is on a distinguished road
Default A door Hanger that works for us and maybe you too

Here is a Door Hanger we use... Feel free to run with the idea and do your own for lawncare....

Also included an idea for using on postcard for lawn mowing....
Attached Images
File Type: jpg Fishing Door Hanger.jpg (489.9 KB, 885 views)
File Type: jpg mowing post card web viewable.jpg (112.2 KB, 914 views)
__________________
Michael Kreisle, President
First Choice Power Washing LLC
859-983-5955
Pressure Washing Roof Cleaning

Last edited by jmkreisle; 12-13-2008 at 12:22 PM.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-13-2008, 07:43 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,007
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Mike,

Thanks for adding those great designs! What advice do you have for newer lawn care business owners when it comes to successfully distributing such marketing material? How should one go about using the postcards or door hangers to get the most effective results?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 12-14-2008, 09:12 AM
jmkreisle's Avatar
jmkreisle jmkreisle is offline
Junior Member
 
Join Date: Dec 2008
Location: Lexington, KY
Age: 43
Posts: 8
Rep Power: 7
jmkreisle is on a distinguished road
Default

Just like real estate.... Location, location, location. In this case, it's list, list, list! Who gets your marketing material is more important than how or what they get.

I don't market to folks that can't afford or shouldn't be hiring out contractors. If they can't afford it, then it is a waste of my efforts, If they shouldn't be affording it, then it too, will be a waste because they will want the work cheap.

As for what the marketing material should say.... well, I like promoting what I sell. I stopped selling Pressure Washing once I found that is was only worth so much. I started selling something more valuable... Time and convenience. That's why the card doesn't have a mower or Pressure washer on it. It has what I propose hiring me will give them... Time to enjoy thier free time.
__________________
Michael Kreisle, President
First Choice Power Washing LLC
859-983-5955
Pressure Washing Roof Cleaning
Reply With Quote
  #4  
Old 12-14-2008, 09:21 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,007
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I don't market to folks that can't afford or shouldn't be hiring out contractors. If they can't afford it, then it is a waste of my efforts, If they shouldn't be affording it, then it too, will be a waste because they will want the work cheap.
That is a really good point that I think a lot of new lawn care business owners miss. Do you have any advice on how a lawn care business owner can or should determine who can't afford them?

Quote:
As for what the marketing material should say.... well, I like promoting what I sell. I stopped selling Pressure Washing once I found that is was only worth so much. I started selling something more valuable... Time and convenience.
Another great point! How did you come to this conclusion? Was there a point where there was like an epiphany?

I think many business owners just never adopt this concept. That is why I am wondering why you did and maybe that will help others see the light.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 12-15-2008, 10:50 AM
jmkreisle's Avatar
jmkreisle jmkreisle is offline
Junior Member
 
Join Date: Dec 2008
Location: Lexington, KY
Age: 43
Posts: 8
Rep Power: 7
jmkreisle is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
That is a really good point that I think a lot of new lawn care business owners miss. Do you have any advice on how a lawn care business owner can or should determine who can't afford them?



Another great point! How did you come to this conclusion? Was there a point where there was like an epiphany?

I think many business owners just never adopt this concept. That is why I am wondering why you did and maybe that will help others see the light.
As long as I was telling them all about Pressure washing, I was getting that look of... "It's just pressure washing, why so much money"... When I started sending a different message to a different mindset client, I noticed more yeses no matter the price. We went from $250 house washes to $450+ haouse washes in one season. And started selling More of them at the higher rate. Silly, how a different approach can sell the same service for more $$.

As for determining target market, I lokk for neighborhoods where there is lots of activity. Work vehicles coming and going. These folks out source this work. I target Business owners. Thier time is valuable and also understand us. We have something in common. Hey, a lawyer that is billing $500/hr thinks I am a bargain at $300/hr. Also, don't price based on YOUR numbers... Base it on THIER numbers. I sell House washes that would take typical Homeowner a whole weekend to do. I base pricing on that production rate... Not my own. I can clean thier home in an hour, but not going to price it at that rate. I'm going to sell them that I am saving them money versus the time it would cost THEM to do it. Hell, even to have the local handyman do it. Not a knock on the lawn guys, but I can wash 5-6 times faster than most of them, but ain't gonna price it for faster. I'm gonna stay at same $50/hr that lawn/handyman is going to price at, but make more because I'm faster. So I'll make the $300/hr
__________________
Michael Kreisle, President
First Choice Power Washing LLC
859-983-5955
Pressure Washing Roof Cleaning
Reply With Quote
  #6  
Old 12-15-2008, 09:41 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,007
Rep Power: 10
Steve has disabled reputation
Default

These are all fantastic points!

The thing I wonder is this. Do you ever say to the homeowner that this job will take an hour and you are charging $450 for it or do you not say how long the job will take?

Do you try to sell it on the fact you are cleaning the entire home exterior?

When you sell the package, do you sell the roof cleaning too or is something like that extra?

What is involved in an average home cleaning job?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 02-11-2010, 06:08 PM
figtree figtree is offline
Junior Member
 
Join Date: Sep 2008
Posts: 21
Rep Power: 7
figtree is on a distinguished road
Default

Quote:
Originally Posted by jmkreisle View Post
As long as I was telling them all about Pressure washing, I was getting that look of... "It's just pressure washing, why so much money"... When I started sending a different message to a different mindset client, I noticed more yeses no matter the price. We went from $250 house washes to $450+ haouse washes in one season. And started selling More of them at the higher rate. Silly, how a different approach can sell the same service for more $$.

As for determining target market, I lokk for neighborhoods where there is lots of activity. Work vehicles coming and going. These folks out source this work. I target Business owners. Thier time is valuable and also understand us. We have something in common. Hey, a lawyer that is billing $500/hr thinks I am a bargain at $300/hr. Also, don't price based on YOUR numbers... Base it on THIER numbers. I sell House washes that would take typical Homeowner a whole weekend to do. I base pricing on that production rate... Not my own. I can clean thier home in an hour, but not going to price it at that rate. I'm going to sell them that I am saving them money versus the time it would cost THEM to do it. Hell, even to have the local handyman do it. Not a knock on the lawn guys, but I can wash 5-6 times faster than most of them, but ain't gonna price it for faster. I'm gonna stay at same $50/hr that lawn/handyman is going to price at, but make more because I'm faster. So I'll make the $300/hr

Do your customers complain when you used thier water or do you supply the water when pressure washing? Thx
__________________
2010 Ford F150 4x4 STX
6x12 Trailer
Exmark Turf Tracer HP 48"
Exmark Viking 48"
Craftsman push mower 21"
Echo Trimmers
Echo Blowers
Echo edgers
Reply With Quote
  #8  
Old 02-11-2010, 07:30 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,007
Rep Power: 10
Steve has disabled reputation
Default

From what we have seen, it seems like it is much more ideal to use water that is there on location.

Trucking it in must be a royal pain.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 11-03-2012, 05:10 PM
zippy-phil zippy-phil is offline
Junior Member
 
Join Date: Nov 2012
Posts: 16
Rep Power: 3
zippy-phil is on a distinguished road
Default

bump for following......1st posting


Zippy-Phil
Reply With Quote
  #10  
Old 11-03-2012, 06:43 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Quote:
Originally Posted by zippy-phil View Post
bump for following......1st posting


Zippy-Phil
Instead of bumping a long-dead thread just to "follow" it (a thread that hasn't been active in years doesn't have much to "follow", by the way), you can look just above the first post of any thread and click on "Thread Tools", then click on "Subscribe to this Thread".

Welcome.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Ted's door hanger Steve General Business Discussions 2 03-02-2006 02:51 PM
door hanger General Business Discussions 5 02-23-2005 05:08 PM
door hanger Gopher Software Support Archived Question & Answers - Read Only 0 02-21-2005 11:39 AM
X-Ray Door Hanger Steve General Business Discussions 1 06-17-2004 08:16 PM
Door Hanger Steve General Business Discussions 3 12-10-2003 02:14 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Opinions on truck wrap
Trupro
02-28-2015 04:21 PM
Today 06:36 PM
by Trupro
17 322
Front page google...
CurbAppeal1
Today 06:04 PM
Today 06:04 PM
by CurbAppeal1
0 1
Doug With Blades Of...
BladesofSteel
Yesterday 08:40 PM
Today 05:44 PM
by BladesofSteel
2 48
hoa bid
Bradcook21
Today 07:12 AM
Today 04:49 PM
by Steve
2 56
Incentives for potential...
rmccutchan
02-02-2015 12:09 AM
Today 04:06 PM
by Steve
13 822
Kawasaki Control Assembly
rsanchez1203
Yesterday 04:21 PM
Today 04:04 PM
by Steve
10 149
All NEW BRASS Black Rain...
BlackRain75
Yesterday 10:07 PM
Today 02:33 PM
by Sprinkler Buddy
1 44
Moss in grass in the...
tk4454
05-17-2013 12:19 AM
Today 09:08 AM
by Moki
4 1,597
Jesse with Curb Appeal...
CurbAppeal1
Yesterday 01:44 PM
Yesterday 06:48 PM
by CurbAppeal1
12 145
New guy from Columbia, SC
holymoly
Yesterday 05:27 PM
Yesterday 06:10 PM
by Steve
1 45
Diesel conversion?
Just for Cuts
03-02-2015 10:59 AM
Yesterday 06:08 PM
by Just for Cuts
4 117
stubbon people
Bradcook21
02-16-2015 04:25 PM
Yesterday 05:56 PM
by Steve
45 1,497
What's include in a bid?
ppl
03-02-2015 01:19 PM
Yesterday 05:53 PM
by Steve
9 206
New Website
brian'slawncare
03-01-2015 06:35 PM
Yesterday 05:48 PM
by Steve
8 169
How do YOU charge your...
Hard-Body lawn & garden
03-02-2015 09:28 PM
Yesterday 05:44 PM
by Steve
1 77
New Lawn Care Business
S&Z Lawncare
03-02-2015 04:13 PM
Yesterday 05:39 PM
by Steve
3 121
My Newborn son
avetslawncare
02-27-2015 01:07 PM
Yesterday 05:23 PM
by joshlawncare
7 171
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
Yesterday 02:50 PM
by ExtremeLawncareServices
14 2,045
rock salt
Bradcook21
02-24-2015 11:17 AM
Yesterday 01:26 PM
by jrs.landscaping
30 660
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
Yesterday 10:38 AM
by brian'slawncare
9 815
pros and cons on...
Wolf4dk
03-02-2015 12:26 AM
03-02-2015 10:14 PM
by ExtremeLawncareServices
6 150
price for snow clearing?
Bradcook21
02-25-2015 09:11 PM
03-02-2015 08:32 PM
by Bradcook21
7 290
Ugliest lawn contest
Steve
02-23-2015 04:17 PM
03-02-2015 04:57 PM
by Steve
5 380
Hi from the beautiful...
nwgirl
02-07-2015 06:01 AM
03-02-2015 04:45 PM
by Steve
5 666
Online Estimator
acrajchel
03-01-2015 05:58 PM
03-02-2015 03:50 PM
by Steve
3 135
How to obtain more...
winkie61
02-17-2015 08:31 AM
03-02-2015 11:05 AM
by nwgirl
4 606
I'm Back With The Best...
aduttonater
02-21-2015 01:41 AM
03-02-2015 10:44 AM
by ExtremeLawncareServices
16 687
How to sell annual...
GroPro
02-17-2015 12:31 PM
03-01-2015 01:46 PM
by Chilehead
8 641
Facebook
element009
03-23-2011 09:36 AM
02-27-2015 11:37 AM
by ExtremeLawncareServices
52 11,875
Blade sharpener
Just for Cuts
07-04-2014 01:31 PM
02-26-2015 03:43 PM
by Mr. Mow
15 1,804
viking cyclon.
uppercut
01-29-2015 09:12 PM
02-26-2015 02:54 PM
by Steve
5 553
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 01:06 AM
02-26-2015 02:41 PM
by Steve
1 158
Another website update
Chilehead
02-26-2015 11:24 AM
02-26-2015 12:46 PM
by Just for Cuts
3 148
New Lawn Care Service...
rlclawncare123
02-26-2015 12:49 AM
02-26-2015 02:24 AM
by ExtremeLawncareServices
1 178
Finally!
SGL1
02-22-2015 09:46 PM
02-25-2015 10:15 PM
by SGL1
13 506
leaf removal.. mulching...
facework84
08-05-2011 03:26 PM
02-25-2015 08:07 PM
by Steve
5 2,842
How many customers?
SC93
02-25-2015 12:40 AM
02-25-2015 04:59 PM
by SC93
5 285
Irrigation...
charlieallen
02-24-2015 01:16 PM
02-25-2015 02:58 PM
by Steve
6 271
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
02-25-2015 12:46 AM
by SC93
33 2,898
honest opinion please
uppercut
02-17-2015 02:30 AM
02-24-2015 07:12 PM
by homey
10 724
2nd year advice anyone
Bradcook21
02-18-2015 07:00 PM
02-24-2015 05:15 PM
by Bradcook21
14 708
need help
lawnexpers115
02-23-2015 05:36 PM
02-24-2015 02:49 PM
by Steve
3 315
Hello People
nativikee
02-23-2015 07:17 PM
02-24-2015 02:43 PM
by Steve
4 315
New member
qua ke zik 001
02-23-2015 11:24 AM
02-23-2015 03:40 PM
by Steve
1 267
New Video
Sprinkler Buddy
02-22-2015 09:18 PM
02-23-2015 03:19 PM
by Sprinkler Buddy
2 290
need help with SCAG...
apmAkron
02-23-2015 09:14 AM
02-23-2015 01:57 PM
by apmAkron
3 294
which degrees would be...
BLAZIER-1991
02-20-2015 04:46 PM
02-23-2015 01:47 PM
by Steve
9 462
Trouble logging in
avetslawncare
02-21-2015 02:06 PM
02-23-2015 01:44 PM
by Steve
1 726
John Deere Quik Track...
acrajchel
02-20-2015 03:12 PM
02-23-2015 01:40 PM
by Steve
1 329
Trimming and...
joshlawncare
02-15-2015 02:04 PM
02-22-2015 09:48 PM
by SGL1
5 666
» Popular Tags
4wd apartment complex bark blades blowout bob villa collections commercial demonstration edging employee problems equipment rental facebook ferris first truck flyers free advertising gopherhaul grass growing a lawn care business hardscapes hills hiring husqvarna hydraulic introduction landscape landscape services landscaping training lawn aeration lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website marketing more customers business mr dave new business ordinance past due patio install per hour charge podcast profit on employee push versus ride running a business scag v-ride scripts search engine optimization sell the vision seo shreaded small engine repair sq ft square foot sulky tractor auger trailer tree trimmer rack truck new used landscape walk behind web design website winterization won't return wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:46 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:46 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy