Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

A door Hanger that works for us and maybe you too


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-13-2008, 12:19 PM
jmkreisle's Avatar
jmkreisle jmkreisle is offline
Junior Member
 
Join Date: Dec 2008
Location: Lexington, KY
Age: 42
Posts: 8
Rep Power: 6
jmkreisle is on a distinguished road
Default A door Hanger that works for us and maybe you too

Here is a Door Hanger we use... Feel free to run with the idea and do your own for lawncare....

Also included an idea for using on postcard for lawn mowing....
Attached Images
File Type: jpg Fishing Door Hanger.jpg (489.9 KB, 877 views)
File Type: jpg mowing post card web viewable.jpg (112.2 KB, 903 views)
__________________
Michael Kreisle, President
First Choice Power Washing LLC
859-983-5955
Pressure Washing Roof Cleaning

Last edited by jmkreisle; 12-13-2008 at 12:22 PM.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-13-2008, 07:43 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,623
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Mike,

Thanks for adding those great designs! What advice do you have for newer lawn care business owners when it comes to successfully distributing such marketing material? How should one go about using the postcards or door hangers to get the most effective results?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 12-14-2008, 09:12 AM
jmkreisle's Avatar
jmkreisle jmkreisle is offline
Junior Member
 
Join Date: Dec 2008
Location: Lexington, KY
Age: 42
Posts: 8
Rep Power: 6
jmkreisle is on a distinguished road
Default

Just like real estate.... Location, location, location. In this case, it's list, list, list! Who gets your marketing material is more important than how or what they get.

I don't market to folks that can't afford or shouldn't be hiring out contractors. If they can't afford it, then it is a waste of my efforts, If they shouldn't be affording it, then it too, will be a waste because they will want the work cheap.

As for what the marketing material should say.... well, I like promoting what I sell. I stopped selling Pressure Washing once I found that is was only worth so much. I started selling something more valuable... Time and convenience. That's why the card doesn't have a mower or Pressure washer on it. It has what I propose hiring me will give them... Time to enjoy thier free time.
__________________
Michael Kreisle, President
First Choice Power Washing LLC
859-983-5955
Pressure Washing Roof Cleaning
Reply With Quote
  #4  
Old 12-14-2008, 09:21 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,623
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I don't market to folks that can't afford or shouldn't be hiring out contractors. If they can't afford it, then it is a waste of my efforts, If they shouldn't be affording it, then it too, will be a waste because they will want the work cheap.
That is a really good point that I think a lot of new lawn care business owners miss. Do you have any advice on how a lawn care business owner can or should determine who can't afford them?

Quote:
As for what the marketing material should say.... well, I like promoting what I sell. I stopped selling Pressure Washing once I found that is was only worth so much. I started selling something more valuable... Time and convenience.
Another great point! How did you come to this conclusion? Was there a point where there was like an epiphany?

I think many business owners just never adopt this concept. That is why I am wondering why you did and maybe that will help others see the light.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 12-15-2008, 10:50 AM
jmkreisle's Avatar
jmkreisle jmkreisle is offline
Junior Member
 
Join Date: Dec 2008
Location: Lexington, KY
Age: 42
Posts: 8
Rep Power: 6
jmkreisle is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
That is a really good point that I think a lot of new lawn care business owners miss. Do you have any advice on how a lawn care business owner can or should determine who can't afford them?



Another great point! How did you come to this conclusion? Was there a point where there was like an epiphany?

I think many business owners just never adopt this concept. That is why I am wondering why you did and maybe that will help others see the light.
As long as I was telling them all about Pressure washing, I was getting that look of... "It's just pressure washing, why so much money"... When I started sending a different message to a different mindset client, I noticed more yeses no matter the price. We went from $250 house washes to $450+ haouse washes in one season. And started selling More of them at the higher rate. Silly, how a different approach can sell the same service for more $$.

As for determining target market, I lokk for neighborhoods where there is lots of activity. Work vehicles coming and going. These folks out source this work. I target Business owners. Thier time is valuable and also understand us. We have something in common. Hey, a lawyer that is billing $500/hr thinks I am a bargain at $300/hr. Also, don't price based on YOUR numbers... Base it on THIER numbers. I sell House washes that would take typical Homeowner a whole weekend to do. I base pricing on that production rate... Not my own. I can clean thier home in an hour, but not going to price it at that rate. I'm going to sell them that I am saving them money versus the time it would cost THEM to do it. Hell, even to have the local handyman do it. Not a knock on the lawn guys, but I can wash 5-6 times faster than most of them, but ain't gonna price it for faster. I'm gonna stay at same $50/hr that lawn/handyman is going to price at, but make more because I'm faster. So I'll make the $300/hr
__________________
Michael Kreisle, President
First Choice Power Washing LLC
859-983-5955
Pressure Washing Roof Cleaning
Reply With Quote
  #6  
Old 12-15-2008, 09:41 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,623
Rep Power: 10
Steve has disabled reputation
Default

These are all fantastic points!

The thing I wonder is this. Do you ever say to the homeowner that this job will take an hour and you are charging $450 for it or do you not say how long the job will take?

Do you try to sell it on the fact you are cleaning the entire home exterior?

When you sell the package, do you sell the roof cleaning too or is something like that extra?

What is involved in an average home cleaning job?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 02-11-2010, 06:08 PM
figtree figtree is offline
Junior Member
 
Join Date: Sep 2008
Posts: 21
Rep Power: 7
figtree is on a distinguished road
Default

Quote:
Originally Posted by jmkreisle View Post
As long as I was telling them all about Pressure washing, I was getting that look of... "It's just pressure washing, why so much money"... When I started sending a different message to a different mindset client, I noticed more yeses no matter the price. We went from $250 house washes to $450+ haouse washes in one season. And started selling More of them at the higher rate. Silly, how a different approach can sell the same service for more $$.

As for determining target market, I lokk for neighborhoods where there is lots of activity. Work vehicles coming and going. These folks out source this work. I target Business owners. Thier time is valuable and also understand us. We have something in common. Hey, a lawyer that is billing $500/hr thinks I am a bargain at $300/hr. Also, don't price based on YOUR numbers... Base it on THIER numbers. I sell House washes that would take typical Homeowner a whole weekend to do. I base pricing on that production rate... Not my own. I can clean thier home in an hour, but not going to price it at that rate. I'm going to sell them that I am saving them money versus the time it would cost THEM to do it. Hell, even to have the local handyman do it. Not a knock on the lawn guys, but I can wash 5-6 times faster than most of them, but ain't gonna price it for faster. I'm gonna stay at same $50/hr that lawn/handyman is going to price at, but make more because I'm faster. So I'll make the $300/hr

Do your customers complain when you used thier water or do you supply the water when pressure washing? Thx
__________________
2010 Ford F150 4x4 STX
6x12 Trailer
Exmark Turf Tracer HP 48"
Exmark Viking 48"
Craftsman push mower 21"
Echo Trimmers
Echo Blowers
Echo edgers
Reply With Quote
  #8  
Old 02-11-2010, 07:30 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,623
Rep Power: 10
Steve has disabled reputation
Default

From what we have seen, it seems like it is much more ideal to use water that is there on location.

Trucking it in must be a royal pain.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 11-03-2012, 05:10 PM
zippy-phil zippy-phil is offline
Junior Member
 
Join Date: Nov 2012
Posts: 11
Rep Power: 3
zippy-phil is on a distinguished road
Default

bump for following......1st posting


Zippy-Phil
Reply With Quote
  #10  
Old 11-03-2012, 06:43 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Quote:
Originally Posted by zippy-phil View Post
bump for following......1st posting


Zippy-Phil
Instead of bumping a long-dead thread just to "follow" it (a thread that hasn't been active in years doesn't have much to "follow", by the way), you can look just above the first post of any thread and click on "Thread Tools", then click on "Subscribe to this Thread".

Welcome.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Ted's door hanger Steve General Business Discussions 2 03-02-2006 02:51 PM
door hanger General Business Discussions 5 02-23-2005 05:08 PM
door hanger Gopher Software Support Archived Question & Answers - Read Only 0 02-21-2005 11:39 AM
X-Ray Door Hanger Steve General Business Discussions 1 06-17-2004 08:16 PM
Door Hanger Steve General Business Discussions 3 12-10-2003 02:14 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Lawn care truck
Steve
10-10-2009 03:40 AM
Yesterday 09:25 PM
by Essex Groundskeeping
31 14,200
new to me box truck
jrayb39667
03-06-2014 11:20 PM
Yesterday 09:09 PM
by Essex Groundskeeping
16 2,439
leaf removal
Double J LLC
10-03-2014 05:24 PM
Yesterday 08:08 PM
by mattthelawnguy
29 2,742
Thanksgiving cards
Steve
11-10-2008 11:57 AM
Yesterday 03:25 PM
by stevef1201
4 8,663
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
Yesterday 03:19 PM
by stevef1201
11 427
Say Hello !!!
Steve
03-19-2007 12:18 PM
Yesterday 01:36 PM
by Just Cuts
1,196 349,607
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
Yesterday 12:31 PM
by jrs.landscaping
6 516
Hello from Kentucky
TRV
09-30-2014 06:42 PM
Yesterday 10:49 AM
by Steve
13 1,489
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
Yesterday 10:45 AM
by Steve
7 478
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
Yesterday 10:23 AM
by Steve
179 14,433
Happy Thanksgiving!
Steve
11-27-2014 09:48 AM
11-27-2014 09:48 AM
by Steve
0 48
Contract or no contract?
TRV
11-20-2014 09:18 PM
11-26-2014 09:23 PM
by stevef1201
5 335
Pics for website
tbtigers03
11-21-2014 05:40 PM
11-26-2014 12:12 PM
by Just for Cuts
5 280
Hi from IL
steveinil
11-25-2014 02:07 PM
11-26-2014 11:21 AM
by Steve
1 107
WNY saying Hi.
Sargewesser
11-25-2014 07:27 AM
11-26-2014 11:20 AM
by Steve
1 114
How to: Use Thumbtack...
acrajchel
11-17-2014 06:39 PM
11-26-2014 11:19 AM
by Steve
18 709
Peco Bagger
AGPS
11-18-2014 02:20 PM
11-26-2014 10:58 AM
by Steve
10 449
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
11-26-2014 10:57 AM
by Steve
22 6,351
Billboards for marketing
ExtremeLawncareServices
11-16-2014 08:39 PM
11-26-2014 10:40 AM
by Steve
14 505
How much do you up sell...
Essex Groundskeeping
11-23-2014 07:13 PM
11-24-2014 06:29 PM
by stevef1201
8 278
This sucks...
Matther777
09-18-2014 05:56 PM
11-24-2014 05:49 PM
by biglee
16 3,316
Pressure Washing...
WesleySnips
07-31-2014 07:13 PM
11-24-2014 04:32 PM
by acrajchel
4 738
New website
Chilehead
11-20-2014 04:39 PM
11-23-2014 07:40 PM
by Just for Cuts
12 401
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
11-22-2014 10:49 PM
by Just for Cuts
16 631
Belt dealer problem
googus
11-21-2014 08:45 AM
11-21-2014 06:36 PM
by Steve
2 227
What is going on with...
biglee
11-14-2014 03:04 PM
11-20-2014 02:50 PM
by biglee
40 1,085
My advice for new guys
avetslawncare
11-15-2014 09:32 AM
11-19-2014 01:47 PM
by biglee
10 649
Lawn Care business...
crieg122
10-23-2014 02:23 PM
11-19-2014 12:39 PM
by acrajchel
28 2,014
raking leaves ?
robert8509
10-22-2014 10:19 PM
11-18-2014 04:24 PM
by acrajchel
14 1,576
Leaf removal
madmedic8575
10-24-2014 05:14 PM
11-17-2014 07:34 PM
by acrajchel
6 1,303
sod job
SGlawncare
10-30-2014 09:21 PM
11-17-2014 07:10 PM
by acrajchel
7 889
Customer wants me to...
Mr. Mow
11-09-2014 07:13 AM
11-17-2014 06:48 PM
by acrajchel
10 665
Hello!
Brian3137
11-11-2014 07:15 PM
11-17-2014 06:46 PM
by acrajchel
14 596
small biz in Phoenix,AZ
anthonyramos1
11-08-2014 09:35 PM
11-17-2014 05:59 PM
by acrajchel
2 414
Client won't pay...
WesleySnips
10-30-2014 03:53 PM
11-17-2014 05:37 PM
by acrajchel
22 1,518
Government contracts
avetslawncare
11-15-2014 08:50 AM
11-17-2014 12:59 PM
by Steve
2 377
Need help on deciding a...
Brian3137
11-10-2014 06:32 PM
11-17-2014 12:44 PM
by Steve
12 640
West cost lawn prices
SGlawncare
10-09-2014 10:51 PM
11-16-2014 07:54 AM
by stevef1201
8 1,720
So how do you guys...
Mr. Mow
10-26-2014 08:55 AM
11-15-2014 08:44 AM
by avetslawncare
14 1,848
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
11-13-2014 08:35 AM
by jrs.landscaping
81 32,077
The most dangerous part...
Steve
10-06-2014 03:45 PM
11-12-2014 05:05 PM
by stevef1201
14 1,812
A little hang up in snow...
stevef1201
11-08-2014 07:05 AM
11-12-2014 12:51 PM
by Steve
4 555
Bi-weekly winter...
lxarth
11-04-2014 08:37 PM
11-12-2014 10:06 AM
by WesleySnips
9 761
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
11-11-2014 01:21 PM
by Steve
1 439
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
11-11-2014 08:12 AM
by Just for Cuts
4 506
Business Cards
crieg122
10-25-2014 01:03 PM
11-11-2014 07:56 AM
by Just for Cuts
12 1,474
How the unregister?
alive101
11-04-2014 07:39 AM
11-10-2014 01:48 PM
by Steve
4 714
Belt adjustment question
googus
11-05-2014 06:43 AM
11-10-2014 01:38 PM
by Steve
5 619
Podcast
Shark1611
11-07-2014 05:42 PM
11-10-2014 11:41 AM
by Steve
1 414
hi, from Minnesota
rjklohn
11-07-2014 02:21 AM
11-07-2014 01:44 PM
by Steve
1 430
» Popular Tags
2wd 4x4 apartment complex bark bob villa care charge christmas collections edging employee problems equipment rental exmark ferris four wheel drive gopherhaul grass gravely hardscapes hills holiday how much to charge how to bid husqvarna hydraulic jobs kawasaki labor cost landscape services lawn lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lighting lighting brass outdoor lights managing a lawn care business mowing mr dave mulch mulch estimate new buisness past due per hour service podcast push versus ride redmax savannah scag v-ride scripts search engine optimization seo shell small engine repair sprayer starting a business starting a lawn care business sulky theft toro tractor auger trailer trimmer rack up sell employee walker wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:49 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:49 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy