Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

Property Care Company


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 09-22-2012, 10:05 PM
jhinton jhinton is offline
Junior Member
 
Join Date: Sep 2012
Posts: 3
Rep Power: 3
jhinton is on a distinguished road
Default Property Care Company

Hello,

My name is Joseph. I have been lurking here for a few weeks reading the forums. I plan on starting a property care company in southern AL in the next month or so. My goal is to be a one stop shop for property management, upkeep, and repairs. My targeted customers are out of state owners, and investors/landlords, while also offering my serves to local owner occupied customers. My initial focus will be solely on the lawn care section of the business as I believe it will be easier to get my foot in the door through that route. The management part will take longer to build a presence and establish cliental.
I have very little experience doing lawn care except for mowing, trimming and edging my own lawn and what I have read and watched on youtube I also have no experience managing rental property except for one rental that I own in the same area, but I have also read extensively on that as well. I grew up doing construction with family, so the small demolition/rehab work and repairs I will be fine with. My father is now on disability, so he has offered me full use of all of his larger equipment (Dump truck, trailers, tractors etc.) I will need to buy a mower or two as well as trimers, a s blower and an edger.

I have enough capital to purchase all the needed equipment and provide overhead and living expenses for the next 6 months, which leaves about 4K for marketing and advertising. Any advise or insight into what I plan would be very much appreciated! I also have some questions.

1. When the county or city condemns a building, is there a way to find out who has received a notice? I had an older mobile home condemned a few years back (I was deployed to Iraq and already planning to have it taken down) and was in a rush to find someone to demolish it for me. If I could get a list of who all in my area has received similar notices, I could follow that up with direct mail offering my demolition and debris removal services.

2. With the direct mail response rate so low (.02%-.2%), I could very well be averaging $45-$50 spent in marketing per customer. With that in mind, what would you think about offering a free cut so the potential customer can see your work first hand as an advertising ploy? Or maybe even a half off cut? I am also thinking about working out a trade with a local bank or smaller office to do their grounds in exchange for the ability to put a sign on the property. Something similar to "This property maintained by (my company name) and include a phone number.

I have more questions but I will wait to post them so this post does not get any longer.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 09-25-2012, 03:53 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Welcome to our forum!

Quote:
1. When the county or city condemns a building, is there a way to find out who has received a notice? I had an older mobile home condemned a few years back (I was deployed to Iraq and already planning to have it taken down) and was in a rush to find someone to demolish it for me. If I could get a list of who all in my area has received similar notices, I could follow that up with direct mail offering my demolition and debris removal services.
Have you considered going to your town hall to ask them about it? They also may have a list you can get your company on that can be called on to perform demolitions.

We have seen such lists for overgrown lawns. When a city fines a homeowner for an overgrown if it is not mowed within a certain period of time, they will call upon a contractor from their list to perform the job.

So it wouldn't hurt to go in there and ask around.

Quote:
2. With the direct mail response rate so low (.02%-.2%), I could very well be averaging $45-$50 spent in marketing per customer. With that in mind, what would you think about offering a free cut so the potential customer can see your work first hand as an advertising ploy? Or maybe even a half off cut? I am also thinking about working out a trade with a local bank or smaller office to do their grounds in exchange for the ability to put a sign on the property. Something similar to "This property maintained by (my company name) and include a phone number.
This has come up in the past and the problem we have found is that free cut offers tend to attract cheap one time customers who have no intention of hiring you after the first free cut.

Ideally, if you can contact everyone in your social network, you should be able to start finding some work. Either working for someone you know or someone they know. The more people that know you are in business, the more that can call upon you for work.

Oh and you sound like you are really getting off to a great start!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 09-25-2012, 06:00 AM
jhinton jhinton is offline
Junior Member
 
Join Date: Sep 2012
Posts: 3
Rep Power: 3
jhinton is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Welcome to our forum!



Have you considered going to your town hall to ask them about it? They also may have a list you can get your company on that can be called on to perform demolitions.

We have seen such lists for overgrown lawns. When a city fines a homeowner for an overgrown if it is not mowed within a certain period of time, they will call upon a contractor from their list to perform the job.

So it wouldn't hurt to go in there and ask around.



This has come up in the past and the problem we have found is that free cut offers tend to attract cheap one time customers who have no intention of hiring you after the first free cut.

Ideally, if you can contact everyone in your social network, you should be able to start finding some work. Either working for someone you know or someone they know. The more people that know you are in business, the more that can call upon you for work.

Oh and you sound like you are really getting off to a great start!
I never thought they would have a list for overgrown lawns, I will have to pursue that as well!

As far as the free cuts go, I was thinking I would use them more as a deal closer rather than advertise them. The situation I am thinking, is if a think a potential customer is on the edge, then I would offer a free or half priced cut so they could see the quality themselves.

I also just found out that my local dealer will offer 0% financing for 24 months on all of the equipment I need. So instead of paying cash, I am going to finance it and put the exact amount I finance in a money market. I plan to challenge myself to see if I can make the payments without touching the money in the account but worst case, I could just pay it off at anytime. Seems like a no brainer to use other peoples money if I can do it for free!
Reply With Quote
  #4  
Old 09-26-2012, 08:58 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

Quote:
As far as the free cuts go, I was thinking I would use them more as a deal closer rather than advertise them. The situation I am thinking, is if a think a potential customer is on the edge, then I would offer a free or half priced cut so they could see the quality themselves.
Maybe you could offer a free cut at the end of the season so you got as many paid cuts as possible to help cover it's cost.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 10-02-2012, 02:58 PM
yourscape yourscape is offline
Member
 
Join Date: Nov 2011
Location: Ohio
Posts: 86
Rep Power: 3
yourscape is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Maybe you could offer a free cut at the end of the season so you got as many paid cuts as possible to help cover it's cost.
I offered a free cut at the end of the regular season (before leaves) to any customer that signed a weekly contract. Even some I also offered a 10% discount off of market rates, this made them feel they were getting a deal. By doing this it allowed me to show them my work still charging them market and allowing me to remove the 10% next season.

I am a 1 man crew with little over head, getting almost market rates (big company's) rates.
Reply With Quote
  #6  
Old 10-03-2012, 09:22 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I offered a free cut at the end of the regular season (before leaves) to any customer that signed a weekly contract.
Do you market that offer?

Has it effected sales since you started offering it?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Lawn Care company Website...built by another Lawn Care Company? ringahding1 Search Engine Optimization and Website Design Discussions. 10 10-09-2011 07:15 AM
New lawn care company hansenslawncare Introduce Yourself 2 09-09-2011 10:34 PM
Canada lawn care company big b Introduce Yourself 1 03-14-2010 03:59 PM
Letters to lawn care business customers and property managers Steve Free Lawn Care Business Forms & Templates 16 08-31-2009 10:49 AM
Promoting your lawn care company Steve General Business Discussions 0 04-03-2006 08:57 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
This sucks...
Matther777
09-18-2014 04:56 PM
Today 05:20 AM
by stevef1201
6 223
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 11:01 PM
by ExtremeLawncareServices
118 8,082
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
Yesterday 05:59 PM
by ExtremeLawncareServices
11 812
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
Yesterday 03:29 PM
by acrajchel
6 975
snowplowing
jshak40
09-01-2014 07:20 AM
Yesterday 11:49 AM
by Steve
23 1,332
Looking for feed back on...
ExtremeLawncareServices
09-17-2014 08:38 AM
Yesterday 08:17 AM
by ExtremeLawncareServices
9 318
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
09-18-2014 06:32 PM
by Northwoods Outdoors
58 6,737
Hello from upstate NY!
A&MLawn&Snow
09-18-2014 11:19 AM
09-18-2014 04:10 PM
by Sprinkler Buddy
2 174
Price to apply fertilizer
SS.Lawncare
09-15-2014 11:10 AM
09-18-2014 01:16 PM
by Steve
9 428
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
09-17-2014 09:57 PM
by curts lawn care
4 900
new to the forum
SGlawncare
09-16-2014 11:20 PM
09-17-2014 08:29 PM
by curts lawn care
3 253
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
09-17-2014 12:34 PM
by Steve
11 612
Non-Stop Summer?
SouthallMowing
09-14-2014 10:51 PM
09-17-2014 10:48 AM
by stevef1201
6 402
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
09-16-2014 10:43 PM
by SGL1
6 414
Poll - net income
Dan5082
11-15-2010 08:08 PM
09-16-2014 04:44 PM
by jrs.landscaping
12 3,187
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
09-16-2014 01:25 PM
by jrs.landscaping
24 4,861
Compare this summer to...
Steve
09-03-2014 12:52 PM
09-16-2014 11:20 AM
by Hanks Lawn Care Services
15 1,082
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
09-15-2014 03:41 PM
by Steve
12 767
Hello
Robertf31
09-12-2014 10:34 PM
09-15-2014 03:17 PM
by Steve
2 372
Newbie......Again
Jibber
09-13-2014 12:17 PM
09-15-2014 02:54 PM
by Sprinkler Buddy
2 436
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
09-15-2014 02:31 PM
by Steve
1 404
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
09-15-2014 02:25 PM
by Steve
3 388
Brake job!
kslawn
08-30-2014 07:49 AM
09-15-2014 02:16 PM
by Steve
12 1,084
Hello
jawnebgoode
08-28-2014 08:37 PM
09-15-2014 02:15 PM
by Steve
3 858
Employee uniforms
Gerardo_Landscape
01-21-2014 11:11 PM
09-15-2014 02:12 PM
by Steve
5 993
Greetings from the north
Northwoods Outdoors
09-13-2014 08:55 AM
09-15-2014 02:07 PM
by Steve
1 355
darleneh
darleneh
09-15-2014 12:33 PM
09-15-2014 02:07 PM
by Sprinkler Buddy
1 279
My 1st bid
WesleySnips
06-11-2014 03:13 PM
09-15-2014 02:05 PM
by Steve
29 1,770
New Aerator
Chaz
09-09-2014 11:43 PM
09-15-2014 01:50 PM
by Steve
9 612
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
09-15-2014 01:23 PM
by stevef1201
8 1,252
getting ready to start
calebmoss
05-23-2011 09:35 PM
09-11-2014 12:21 PM
by Steve
34 11,265
Stihl pull cord replace
SGL1
09-03-2014 09:22 PM
09-10-2014 12:25 PM
by Steve
9 780
Softball field
kslawn
08-15-2014 09:28 AM
09-10-2014 12:16 PM
by Steve
18 1,521
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
09-09-2014 08:05 PM
by Landscaper1165
4 1,004
New truck and trailer...
Johnny Rocket
05-14-2012 03:41 PM
09-09-2014 07:23 PM
by Matther777
18 6,600
What gets you bad press?
Steve
09-09-2014 11:48 AM
09-09-2014 07:21 PM
by Matther777
2 483
Signs on your snow plow?
Steve
01-15-2007 01:07 AM
09-09-2014 11:42 AM
by Steve
19 6,222
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
09-08-2014 08:08 PM
by avetslawncare
12 1,300
New to the business
flamingyouth87
09-05-2014 11:52 AM
09-08-2014 11:55 AM
by Steve
3 686
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
09-08-2014 11:51 AM
by Steve
7 979
Facebook
element009
03-23-2011 08:36 AM
09-07-2014 07:35 AM
by avetslawncare
24 7,768
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
09-06-2014 02:09 PM
by Bradcook21
8 1,063
billing matters
sbuchanan8154
09-05-2014 09:56 AM
09-05-2014 03:00 PM
by Steve
3 667
Thoughts
googus
09-05-2014 07:28 AM
09-05-2014 02:23 PM
by Steve
2 611
Backflow Tester
flowcheckllc.2014
09-03-2014 04:37 PM
09-05-2014 02:15 PM
by Steve
3 711
Collections & collection...
jscarolina
09-03-2014 04:39 PM
09-04-2014 03:14 PM
by Steve
2 724
Sod
RosalesLawnCare
08-27-2014 03:47 PM
09-04-2014 02:42 PM
by RosalesLawnCare
4 978
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
09-03-2014 12:07 PM
by Steve
7 1,048
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
09-03-2014 11:15 AM
by Steve
4 959
New to the industry-...
Lsmain
08-31-2014 10:53 AM
09-02-2014 02:58 PM
by Steve
1 872
» Popular Tags
apartment bid apartment lawn care estimate butterfly gardens care charge christmas credit card deliquentaccounts estimate exmark fall ferris financing four wheel drive franchise gopherhaul grass gravely health hills holiday honda how much to charge hydraulic introduction labor cost landscape services late lawn lawn care busines plan lawn care business lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf cleanup lesco managing a lawn care business marketing mechanic monthly mowing mulch price new buisness new business new mower outdoor environments podcast property management company push versus ride reo scag scag v-ride scripts search engine optimization seo snow plowing starting a business starting a lawn care business steve stihl theft tips toro tractor auger trailer mate pro walker wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:36 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:36 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy