Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

Property Care Company


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 09-22-2012, 10:05 PM
jhinton jhinton is offline
Junior Member
 
Join Date: Sep 2012
Posts: 3
Rep Power: 2
jhinton is on a distinguished road
Default Property Care Company

Hello,

My name is Joseph. I have been lurking here for a few weeks reading the forums. I plan on starting a property care company in southern AL in the next month or so. My goal is to be a one stop shop for property management, upkeep, and repairs. My targeted customers are out of state owners, and investors/landlords, while also offering my serves to local owner occupied customers. My initial focus will be solely on the lawn care section of the business as I believe it will be easier to get my foot in the door through that route. The management part will take longer to build a presence and establish cliental.
I have very little experience doing lawn care except for mowing, trimming and edging my own lawn and what I have read and watched on youtube I also have no experience managing rental property except for one rental that I own in the same area, but I have also read extensively on that as well. I grew up doing construction with family, so the small demolition/rehab work and repairs I will be fine with. My father is now on disability, so he has offered me full use of all of his larger equipment (Dump truck, trailers, tractors etc.) I will need to buy a mower or two as well as trimers, a s blower and an edger.

I have enough capital to purchase all the needed equipment and provide overhead and living expenses for the next 6 months, which leaves about 4K for marketing and advertising. Any advise or insight into what I plan would be very much appreciated! I also have some questions.

1. When the county or city condemns a building, is there a way to find out who has received a notice? I had an older mobile home condemned a few years back (I was deployed to Iraq and already planning to have it taken down) and was in a rush to find someone to demolish it for me. If I could get a list of who all in my area has received similar notices, I could follow that up with direct mail offering my demolition and debris removal services.

2. With the direct mail response rate so low (.02%-.2%), I could very well be averaging $45-$50 spent in marketing per customer. With that in mind, what would you think about offering a free cut so the potential customer can see your work first hand as an advertising ploy? Or maybe even a half off cut? I am also thinking about working out a trade with a local bank or smaller office to do their grounds in exchange for the ability to put a sign on the property. Something similar to "This property maintained by (my company name) and include a phone number.

I have more questions but I will wait to post them so this post does not get any longer.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 09-25-2012, 03:53 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,199
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Welcome to our forum!

Quote:
1. When the county or city condemns a building, is there a way to find out who has received a notice? I had an older mobile home condemned a few years back (I was deployed to Iraq and already planning to have it taken down) and was in a rush to find someone to demolish it for me. If I could get a list of who all in my area has received similar notices, I could follow that up with direct mail offering my demolition and debris removal services.
Have you considered going to your town hall to ask them about it? They also may have a list you can get your company on that can be called on to perform demolitions.

We have seen such lists for overgrown lawns. When a city fines a homeowner for an overgrown if it is not mowed within a certain period of time, they will call upon a contractor from their list to perform the job.

So it wouldn't hurt to go in there and ask around.

Quote:
2. With the direct mail response rate so low (.02%-.2%), I could very well be averaging $45-$50 spent in marketing per customer. With that in mind, what would you think about offering a free cut so the potential customer can see your work first hand as an advertising ploy? Or maybe even a half off cut? I am also thinking about working out a trade with a local bank or smaller office to do their grounds in exchange for the ability to put a sign on the property. Something similar to "This property maintained by (my company name) and include a phone number.
This has come up in the past and the problem we have found is that free cut offers tend to attract cheap one time customers who have no intention of hiring you after the first free cut.

Ideally, if you can contact everyone in your social network, you should be able to start finding some work. Either working for someone you know or someone they know. The more people that know you are in business, the more that can call upon you for work.

Oh and you sound like you are really getting off to a great start!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 09-25-2012, 06:00 AM
jhinton jhinton is offline
Junior Member
 
Join Date: Sep 2012
Posts: 3
Rep Power: 2
jhinton is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Welcome to our forum!



Have you considered going to your town hall to ask them about it? They also may have a list you can get your company on that can be called on to perform demolitions.

We have seen such lists for overgrown lawns. When a city fines a homeowner for an overgrown if it is not mowed within a certain period of time, they will call upon a contractor from their list to perform the job.

So it wouldn't hurt to go in there and ask around.



This has come up in the past and the problem we have found is that free cut offers tend to attract cheap one time customers who have no intention of hiring you after the first free cut.

Ideally, if you can contact everyone in your social network, you should be able to start finding some work. Either working for someone you know or someone they know. The more people that know you are in business, the more that can call upon you for work.

Oh and you sound like you are really getting off to a great start!
I never thought they would have a list for overgrown lawns, I will have to pursue that as well!

As far as the free cuts go, I was thinking I would use them more as a deal closer rather than advertise them. The situation I am thinking, is if a think a potential customer is on the edge, then I would offer a free or half priced cut so they could see the quality themselves.

I also just found out that my local dealer will offer 0% financing for 24 months on all of the equipment I need. So instead of paying cash, I am going to finance it and put the exact amount I finance in a money market. I plan to challenge myself to see if I can make the payments without touching the money in the account but worst case, I could just pay it off at anytime. Seems like a no brainer to use other peoples money if I can do it for free!
Reply With Quote
  #4  
Old 09-26-2012, 08:58 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,199
Rep Power: 10
Steve has disabled reputation
Default

Quote:
As far as the free cuts go, I was thinking I would use them more as a deal closer rather than advertise them. The situation I am thinking, is if a think a potential customer is on the edge, then I would offer a free or half priced cut so they could see the quality themselves.
Maybe you could offer a free cut at the end of the season so you got as many paid cuts as possible to help cover it's cost.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 10-02-2012, 02:58 PM
yourscape yourscape is offline
Member
 
Join Date: Nov 2011
Location: Ohio
Posts: 86
Rep Power: 3
yourscape is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Maybe you could offer a free cut at the end of the season so you got as many paid cuts as possible to help cover it's cost.
I offered a free cut at the end of the regular season (before leaves) to any customer that signed a weekly contract. Even some I also offered a 10% discount off of market rates, this made them feel they were getting a deal. By doing this it allowed me to show them my work still charging them market and allowing me to remove the 10% next season.

I am a 1 man crew with little over head, getting almost market rates (big company's) rates.
Reply With Quote
  #6  
Old 10-03-2012, 09:22 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,199
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I offered a free cut at the end of the regular season (before leaves) to any customer that signed a weekly contract.
Do you market that offer?

Has it effected sales since you started offering it?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Lawn Care company Website...built by another Lawn Care Company? ringahding1 Search Engine Optimization and Website Design Discussions. 10 10-09-2011 07:15 AM
New lawn care company hansenslawncare Introduce Yourself 2 09-09-2011 10:34 PM
Canada lawn care company big b Introduce Yourself 1 03-14-2010 03:59 PM
Letters to lawn care business customers and property managers Steve Free Lawn Care Business Forms & Templates 16 08-31-2009 10:49 AM
Promoting your lawn care company Steve General Business Discussions 0 04-03-2006 08:57 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Building credit
Matther777
Yesterday 05:20 PM
Today 02:46 PM
by Steve
2 60
Spreading Weeds?
WesleySnips
Yesterday 09:46 PM
Today 02:09 PM
by Steve
2 50
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
Today 01:36 PM
by Steve
2 87
From Concord NC
SouthernRootsLawnCare
07-26-2014 02:34 PM
Today 01:30 PM
by Steve
1 42
New from Texas
Livingston Lawn Care
07-25-2014 11:17 AM
Today 01:29 PM
by Steve
3 114
Echo Edger 'Neutral'
WesleySnips
07-25-2014 05:28 PM
Today 01:22 PM
by Steve
2 95
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
Today 01:21 PM
by Steve
14 613
Left handed edging with...
SGL1
07-23-2014 08:59 PM
Today 07:39 AM
by SGL1
15 309
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
Yesterday 10:14 PM
by WesleySnips
5 335
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 01:21 PM
by ExtremeLawncareServices
80 4,622
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
Yesterday 08:16 AM
by Just for Cuts
7 182
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-26-2014 04:39 PM
by BLC7
7 321
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-25-2014 06:31 PM
by mattthelawnguy
13 487
You know it;s gonna be a...
stevef1201
07-25-2014 08:50 AM
07-25-2014 01:34 PM
by Steve
1 95
Customer letters
kslawn
07-23-2014 06:17 AM
07-25-2014 01:20 PM
by Steve
5 206
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
07-24-2014 07:09 PM
by SGL1
29 1,258
Need help determining...
Jbss861
07-20-2014 02:33 PM
07-24-2014 01:11 PM
by Steve
13 382
Should I ?
googus
07-22-2014 04:06 PM
07-24-2014 12:10 PM
by Steve
4 217
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
07-24-2014 06:46 AM
by kslawn
15 914
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
07-24-2014 06:38 AM
by kslawn
3 220
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
07-24-2014 06:28 AM
by kslawn
3 275
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
07-23-2014 05:37 PM
by Just for Cuts
9 308
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
07-23-2014 12:42 PM
by Steve
3 212
new to me box truck
jrayb39667
03-06-2014 10:20 PM
07-23-2014 12:40 PM
by Steve
15 1,408
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
07-23-2014 11:48 AM
by Steve
4 248
Overspray?
stevef1201
07-21-2014 04:20 PM
07-23-2014 11:39 AM
by Steve
3 156
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
07-22-2014 01:53 PM
by Steve
6 294
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 673
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 516
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 299
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 613
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 196
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 190
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 748
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 1,067
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 791
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 719
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 320,647
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,739
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 466
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 381
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 838
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 577
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 590
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
07-12-2014 07:36 PM
by SGL1
21 1,909
Fuel and fuel additives
SGL1
07-06-2014 10:23 AM
07-11-2014 07:53 PM
by SGL1
15 574
Questions for a patchy...
jumcgee
07-09-2014 08:42 AM
07-11-2014 12:34 PM
by Steve
1 235
toro proline blades wont...
boog
06-25-2014 06:26 PM
07-11-2014 05:28 AM
by kslawn
18 679
Contents of Marketing to...
prmenter@gmail.com
07-09-2014 05:25 PM
07-10-2014 03:23 PM
by Steve
3 328
Shindaiwa
CLB454
05-13-2014 09:04 PM
07-10-2014 03:04 PM
by Steve
14 813
» Popular Tags
4wd advertisement article marketing auger bid butterfly gardens charge christmas lighting christmas light service courtesy call customers decorating estimate exmark ferris first truck fundraiser gopherhaul grass gravely hills holiday holiday decorating holiday lighting how much to charge introduction john deere quik trac lawn lawn care lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf lighting marketing monthly mow mulch mulch price new buisness new mower organize outdoor environments payment podcast property management company pto reo scag schedule scripts seo snow starting a business starting a lawn care business start up lawn care business steve stihl theft toro toro grand stand trailer trimmer rack walker winter winter services zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 03:10 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 03:10 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy