Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Postcard mailings????


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 07-21-2012, 09:12 PM
LawnBoy0311 LawnBoy0311 is offline
new member
 
Join Date: Jun 2012
Location: East Coast
Posts: 1,169
Rep Power: 0
LawnBoy0311 is on a distinguished road
Default Postcard mailings????

Anyone utilize this service? By that I mean paying an outside company to mail postcards for you. I have been thinking about it, but I don't know if I want to spend the $$ for it. Call me cheap. If you've done it, have you had any responses from it?
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 07-21-2012, 09:31 PM
LawnBoy0311 LawnBoy0311 is offline
new member
 
Join Date: Jun 2012
Location: East Coast
Posts: 1,169
Rep Power: 0
LawnBoy0311 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
well said, Sir. time to think of a new idea.
Reply With Quote
  #3  
Old 07-21-2012, 09:38 PM
Willco Willco is offline
new member
 
Join Date: Mar 2012
Location: South
Posts: 15
Rep Power: 0
Willco is on a distinguished road
Default

I get a 1 to 2 percent response from postcards, but I do 2 to 3 mailings to the same customer within 1 to 2 weeks. I only send out about 100 at a time. I design and mail them myself.
Reply With Quote
  #4  
Old 07-21-2012, 09:46 PM
LawnBoy0311 LawnBoy0311 is offline
new member
 
Join Date: Jun 2012
Location: East Coast
Posts: 1,169
Rep Power: 0
LawnBoy0311 is on a distinguished road
Default

Quote:
Originally Posted by Willco View Post
I get a 1 to 2 percent response from postcards, but I do 2 to 3 mailings to the same customer within 1 to 2 weeks. I only send out about 100 at a time. I design and mail them myself.
I thought about doing that myself. I never thought about mailing a few times...good idea!
Reply With Quote
  #5  
Old 07-22-2012, 08:50 PM
hansenslawncare hansenslawncare is offline
Member
 
Join Date: Sep 2011
Location: Woodbury, MN
Posts: 86
Rep Power: 3
hansenslawncare is on a distinguished road
Default

Mailers is a great idea...not sure about the company though.
__________________
www.hansenslawncare.com
Reply With Quote
  #6  
Old 07-22-2012, 08:51 PM
hansenslawncare hansenslawncare is offline
Member
 
Join Date: Sep 2011
Location: Woodbury, MN
Posts: 86
Rep Power: 3
hansenslawncare is on a distinguished road
Default

Not everyone throws away every piece of "junk mail."

Knowing that...mailing services know that the standard in the biz is a 98 percent fail rate...2 percent win rate.

But that's okay. because almost always that 2 percent will more than pay for the cost of the mailers in that first year...and every year you keep those customers from that 2 percent, you are no longer advertising to them...

So I say go for it. I'm planning on doing 5-10K postcards this year.

Sometimes you have to stretch your mind into the realm of the possible! Success rarely comes to those who play it safe...
__________________
www.hansenslawncare.com
Reply With Quote
  #7  
Old 07-23-2012, 08:52 PM
hansenslawncare hansenslawncare is offline
Member
 
Join Date: Sep 2011
Location: Woodbury, MN
Posts: 86
Rep Power: 3
hansenslawncare is on a distinguished road
Default

Quote:
Originally Posted by JLM View Post
Buddy last year I spent 500.00 on this crap I got 1 phone call and thats all it was...a Phone call.
Sorry to hear that man...but to be honest with ya, 500 isn't nearly enough. I sent out almost 4K and that wasn't enough. You need to do a minimum of 5K, or better yet do 10K. I understand it's a lot of money, but it does work. A professionally designed logo and postcard makes a big difference.

I hand write all of mine...and I write their name, instead of "current resident"

Of course people will throw stuff out when it says that. But if it says, "Mr. Tom Larson" that's a different story.
__________________
www.hansenslawncare.com
Reply With Quote
  #8  
Old 07-24-2012, 09:44 AM
dpld dpld is offline
new member
 
Join Date: Jan 2012
Location: nj
Posts: 885
Rep Power: 0
dpld is on a distinguished road
Default

Quote:
Originally Posted by hansenslawncare View Post
Not everyone throws away every piece of "junk mail."

Knowing that...mailing services know that the standard in the biz is a 98 percent fail rate...2 percent win rate.

But that's okay. because almost always that 2 percent will more than pay for the cost of the mailers in that first year...and every year you keep those customers from that 2 percent, you are no longer advertising to them...

So I say go for it. I'm planning on doing 5-10K postcards this year.

Sometimes you have to stretch your mind into the realm of the possible! Success rarely comes to those who play it safe...


stretching into the realm of the possible would be to create your own mailing list of top tier homes that actually use these services and have your own mailers made up in multiple styles and mail them your self at the bulk postage rate.

mass mailers are a waste of time and just send out mailers to every address in every town you pay for.
how many die hard do it yourselfers get your mailer? how many competitors get your mailer? i get dozens a week sent to me of my competitors mailers and not only is his mailer getting sent to a mailbox he would never get any business from he is also showing his competition what his specials are.

with mailings it is all about quality not quantity, you sent better quality and larger size mailers on top quality card stock targeted to high end homes from a list you created rather then basic cheap run of the mill mailers to the masses.
Reply With Quote
  #9  
Old 07-24-2012, 10:22 AM
LawnBoy0311 LawnBoy0311 is offline
new member
 
Join Date: Jun 2012
Location: East Coast
Posts: 1,169
Rep Power: 0
LawnBoy0311 is on a distinguished road
Default

mass mailers are a waste of time and just send out mailers to every address in every town you pay for.
how many die hard do it yourselfers get your mailer? how many competitors get your mailer? i get dozens a week sent to me of my competitors mailers and not only is his mailer getting sent to a mailbox he would never get any business from he is also showing his competition what his specials are.

with mailings it is all about quality not quantity, you sent better quality and larger size mailers on top quality card stock targeted to high end homes from a list you created rather then basic cheap run of the mill mailers to the masses.[/quote]

Exactly what i was thinking of doing! I can get on my county website GIS and it tells me the homeowners name, as well as print an address label for each one you want. This way i can target who i want.
Reply With Quote
  #10  
Old 07-24-2012, 10:53 AM
dpld dpld is offline
new member
 
Join Date: Jan 2012
Location: nj
Posts: 885
Rep Power: 0
dpld is on a distinguished road
Default

Quote:
Originally Posted by LawnBoy0311 View Post
mass mailers are a waste of time and just send out mailers to every address in every town you pay for.
how many die hard do it yourselfers get your mailer? how many competitors get your mailer? i get dozens a week sent to me of my competitors mailers and not only is his mailer getting sent to a mailbox he would never get any business from he is also showing his competition what his specials are.

with mailings it is all about quality not quantity, you sent better quality and larger size mailers on top quality card stock targeted to high end homes from a list you created rather then basic cheap run of the mill mailers to the masses.
Exactly what i was thinking of doing! I can get on my county website GIS and it tells me the homeowners name, as well as print an address label for each one you want. This way i can target who i want.[/quote]

that is how i been doing it for the last 23 years and that is how all the big corporate co's do it.
outside of hard work and doing a good job manageing the business, target marketing is the sole reason why i have what i have today.

no phone book, mass mailers, or web site is gonna do for you like good old fashioned boots on the ground hunting for ideal properties and neihborhoods creating a mailing list and doing it yourself will.
that is the beauty of being in the maintenence biz you go back every week and depending on the size of your company there is the ideal threshold to how much you can do in a week and make a good profit.

there comes a point in time where you build up the customer base you need and your job is to do a good job and keep your clients happy and then from there just bring in some occassional new customers to increase the bottom line.
when you appeal to the masses you get all the cheap skates, tire kickers and bare minimum crowd.
in order to be successful you need to focus on the customers that the landscape business is taylored for and mass mailers just don't do that.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Postcard templates LawnMarshals Lawn Care Marketing & Post your marketing material for review! 1 03-03-2009 07:57 AM
Postcard Intro/bid Billz Graphic Design Discussions 13 12-06-2006 11:35 PM
Postcard design CLS General Business Discussions 19 03-18-2004 07:25 AM
Postcard Design? gillitrin General Business Discussions 17 02-27-2004 10:09 AM
direct mailings Lawn Butler General Business Discussions 2 07-10-2003 03:31 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Stuck again!!!!
Greg'slawnandlandscape
Today 11:02 PM
Today 11:02 PM
by Greg'slawnandlandscape
0 1
Need help 30 HP koler...
Shady Grady
Today 03:31 PM
Today 10:50 PM
by Shady Grady
3 51
trimming back shrubs
WesleySnips
Yesterday 06:14 AM
Today 05:36 PM
by Just for Cuts
5 111
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Today 04:24 PM
by ExtremeLawncareServices
88 4,967
Say Hello !!!
Steve
03-19-2007 11:18 AM
Today 03:34 PM
by Shady Grady
1,185 322,817
Echo Edger 'Neutral'
WesleySnips
07-25-2014 05:28 PM
Today 01:50 PM
by stevef1201
7 241
Pressure Washing...
WesleySnips
Yesterday 06:13 PM
Today 01:47 PM
by stevef1201
2 65
Buy a good company at a...
Steve
03-12-2011 06:38 AM
Today 01:44 PM
by Steve
2 1,696
Building credit
Matther777
07-27-2014 05:20 PM
Today 10:29 AM
by Greg'slawnandlandscape
13 322
Employee wont return...
Prolawnofchatt
06-13-2014 03:12 PM
Yesterday 09:59 PM
by WesleySnips
5 572
Mow and leaf cleanup bid
SGL1
07-29-2014 07:28 PM
Yesterday 07:14 PM
by SGL1
23 355
Late charge
Simon Abousaada
07-30-2014 07:23 PM
Yesterday 12:41 PM
by Steve
2 101
Need input on a bid
phlawncare
07-28-2014 08:51 PM
Yesterday 05:08 AM
by kslawn
7 228
New from Texas
Livingston Lawn Care
07-25-2014 11:17 AM
07-30-2014 01:03 PM
by Steve
5 231
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
07-30-2014 12:31 PM
by Steve
17 763
Formulas Used
BaileynSamsMum
07-29-2014 06:40 AM
07-30-2014 12:19 PM
by Steve
3 170
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
07-30-2014 06:29 AM
by kslawn
5 204
Will summer ever come
ExtremeLawncareServices
07-29-2014 08:27 AM
07-29-2014 08:29 PM
by SGL1
5 157
From Concord NC
SouthernRootsLawnCare
07-26-2014 02:34 PM
07-29-2014 02:28 PM
by Steve
3 166
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
07-29-2014 02:28 PM
by Steve
4 221
Left handed edging with...
SGL1
07-23-2014 08:59 PM
07-28-2014 07:39 AM
by SGL1
15 408
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
07-27-2014 10:14 PM
by WesleySnips
5 408
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
07-27-2014 08:16 AM
by Just for Cuts
7 245
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-26-2014 04:39 PM
by BLC7
7 394
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-25-2014 06:31 PM
by mattthelawnguy
13 598
You know it;s gonna be a...
stevef1201
07-25-2014 08:50 AM
07-25-2014 01:34 PM
by Steve
1 157
Customer letters
kslawn
07-23-2014 06:17 AM
07-25-2014 01:20 PM
by Steve
5 290
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
07-24-2014 07:09 PM
by SGL1
29 1,388
Need help determining...
Jbss861
07-20-2014 02:33 PM
07-24-2014 01:11 PM
by Steve
13 477
Should I ?
googus
07-22-2014 04:06 PM
07-24-2014 12:10 PM
by Steve
4 310
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
07-24-2014 06:46 AM
by kslawn
15 1,002
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
07-24-2014 06:38 AM
by kslawn
3 284
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
07-24-2014 06:28 AM
by kslawn
3 345
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
07-23-2014 05:37 PM
by Just for Cuts
9 411
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
07-23-2014 12:42 PM
by Steve
3 288
new to me box truck
jrayb39667
03-06-2014 10:20 PM
07-23-2014 12:40 PM
by Steve
15 1,531
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
07-23-2014 11:48 AM
by Steve
4 322
Overspray?
stevef1201
07-21-2014 04:20 PM
07-23-2014 11:39 AM
by Steve
3 226
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
07-22-2014 01:53 PM
by Steve
6 369
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 735
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 604
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 382
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 730
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 280
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 260
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 837
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 1,160
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 898
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 811
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,849
» Popular Tags
2wd 34'' ads apartment complex blades charge christmas christmas light hanging credit card customers ditches employee problems exmark fall ferris financing franchise georgia gopherhaul grass gravely growing a lawn care business health holiday how much to charge installation invoice kansas city late lawn lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lesco lighting brass outdoor lights marketing mechanic mowing mulch price new and restored landscapes new buisness new business podcast promotion riding mower running a business savannah scag seo social media starting a business steep lawns stihl sulky theft of services top dresser toro tree care trimmer rack truck new used landscape upsell walk behind walker winter services won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:20 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:20 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy