What's the best way to do direct mailing? I have seen some other companies do them and they really look nice. I bet they get a lot of responses from them too. I think I will be doing that this winter for next spring, besides just doing flyers.
Stop guess-timating. Learn how to estimate and make money! $$$
I think the best time to send out mailings is in December to get the jump on the next season. Save all the mailings you get from other companies and write down the date you received them so you can find what your competition is doing. Then you can fine tune when to send out your mailings to get the most bang for your buck.