Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Introduce Yourself

Introduce Yourself Welcome all new forum members. Please introduce yourself and tell us about you. Tell us about your company. How did you get started? How long have you been in business? What do you do for fun? Don't be shy, say hello! It's fun and educational to interact on the forum!

Green Lawn Fertilizing


Introduce Yourself

Welcome all new forum members. Please introduce yourself and tell us about you. Tell us about your company. How did you get started? How long have you been in business? What do you do for fun? Don't be shy, say hello! It's fun and educational to interact on the forum!
Reply
 
Thread Tools Search this Thread
  #1  
Old 06-28-2012, 10:51 AM
GreenLawnFertilizing GreenLawnFertilizing is offline
Junior Member
 
Join Date: Jun 2012
Posts: 3
Rep Power: 4
GreenLawnFertilizing is on a distinguished road
Thumbs up Green Lawn Fertilizing

Hello Fellow Lawn Care Providers,

Green Lawn Fertilizing and Green Pest Solutions grateful to join a forum solely revolving around lawn care

A little about our companies. We are a lawn care and pest control company. Our lawn care company has nearly 20 years experience. We started out like some of you, very small. From the first day, until now our slogan has remained the same: Your #1 Local Lawn Care Provider. We Pride ourselves on being local through always putting the customer first-no matter what it takes, no if, and or buts. In 2011, Lawn and Landscape Magazine ranked Green Lawn Fertilizing the number 16 Lawn Care company in the nation. We are members of PLANET, LCAP, PPMA, the UGROUP and NPMA. If you're interested link exchanging please email me.

Thanks!
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 06-29-2012, 10:28 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,454
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Welcome to our forum!

Once a lawn care company gets to that size how do you find the marketing to change when compared to a start up?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 07-02-2012, 06:35 AM
GreenLawnFertilizing GreenLawnFertilizing is offline
Junior Member
 
Join Date: Jun 2012
Posts: 3
Rep Power: 4
GreenLawnFertilizing is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Welcome to our forum!

Once a lawn care company gets to that size how do you find the marketing to change when compared to a start up?
Any type of marketing is completely ineffective unless it's tracked. We pay a heavy emphasis on tracking all marketing efforts. We do quarterly and semi-annual marketing analysis. Whether it's direct mail, driveway packets or online marketing initiatives, this allows us to see which marketing efforts are most efficient and ultimately what to do or not do for the following season.
Reply With Quote
  #4  
Old 07-02-2012, 12:44 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,454
Rep Power: 10
Steve has disabled reputation
Default

When you find a marketing method that works, do you constantly try to tweak it? Do you split an area where you try two different mailers, for instance to see which works better?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 07-03-2012, 06:36 AM
GreenLawnFertilizing GreenLawnFertilizing is offline
Junior Member
 
Join Date: Jun 2012
Posts: 3
Rep Power: 4
GreenLawnFertilizing is on a distinguished road
Default

When we find a marketing effort that pays off we'll try and optimize it even further. So yes, we always tweak. For example, we'll look at saturation points. One direct mail peice that is typically very popular may have had a really low conversion rate in a heavily targeted county. In this case, we doubt it's the peice that isn't converted. We could believe it is the saturation point of the county-We possibly may have hit this county so much over the years that we are at our optimal conversion. On the flip side, we see that same peice distributed with a low volume to another county with a very high conversion rate. So what could we do... We might go ahead and test the new county next season with higher volume to see if the level of conversion remains. We certainly split test different mailers in the same locations to find out which ones are most efficient or represent higher conversions. One mailer we've used for nearly four - five years and haven't changed it one bit because it's always higher performing compared to it's counter part in the split test.
Reply With Quote
  #6  
Old 07-03-2012, 03:13 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,454
Rep Power: 10
Steve has disabled reputation
Default

Quote:
We could believe it is the saturation point of the county-We possibly may have hit this county so much over the years that we are at our optimal conversion.
What kind of factors come into play when a potential saturation point is reached? Does it have to do with the marketing material or is it a matter of how many competitors are in an area? Or maybe even what % of the home owners in that area are your customers?

How do you know when it is a saturation point versus people not responding because of the marketing material?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
From Weeds To Green Lawn jford1995 Lawn Maintenance / Lawn Renovation 7 03-27-2012 09:31 AM
green lawn products baldor99 Starting a lawn care business. 6 03-18-2011 01:45 AM
Green Earth Lawn Care Steve's Lawn Care Show Off - Picture Post - Photo Gallery 6 04-09-2010 06:14 PM
Lawn Fertilizing Pricing FourSeasons Community Assistance 11 11-16-2007 08:45 PM
Totally Green Lawn Care Steve General Business Discussions 10 02-13-2004 09:38 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
Yesterday 07:41 PM
by hammr04
5 1,816
Three Stripe Land Care...
hammr04
Yesterday 07:19 PM
Yesterday 07:19 PM
by hammr04
0 26
Ready to learn and get...
Koley Lawn & Landscape
06-28-2015 05:16 AM
Yesterday 05:12 PM
by jrs.landscaping
6 1,749
Country Life Lawn Care
darleneh
06-29-2015 11:24 AM
Yesterday 01:25 PM
by Steve
3 1,692
Dogs
Mr. Mow
06-29-2015 02:37 PM
Yesterday 11:31 AM
by Steve
3 1,691
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
06-29-2015 09:23 PM
by Chilehead
6 1,786
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
06-29-2015 02:30 PM
by Mr. Mow
11 2,018
Marketing ideas
xandrew245x
04-29-2014 06:35 AM
06-25-2015 07:11 PM
by GreenWorx
34 5,626
Never ending sod jobs
avetslawncare
06-05-2015 09:46 PM
06-25-2015 11:42 AM
by Steve
11 2,258
Weed and Feed Service...
mike94740
06-23-2015 05:50 PM
06-24-2015 09:56 PM
by avetslawncare
2 1,745
Trimming hedges / trees,...
Hard-Body lawn & garden
06-23-2015 07:08 PM
06-24-2015 09:59 AM
by Steve
1 1,748
Hi Everyone from Arkansas
KellyMarie
06-04-2015 04:16 PM
06-23-2015 01:34 PM
by KellyMarie
4 2,024
how to make customers...
Bradcook21
05-27-2015 05:04 PM
06-23-2015 06:36 AM
by GreenWorx
7 2,245
problems with a customer...
LawnCareMan280
06-16-2015 10:26 PM
06-22-2015 11:11 AM
by Steve
6 2,017
Please review this FREE...
markty
06-21-2015 07:42 AM
06-22-2015 11:00 AM
by Steve
1 1,773
A good commercial bid...
burtle
06-20-2015 09:09 PM
06-22-2015 10:56 AM
by Steve
1 1,831
What would you do with...
holymoly
06-20-2015 06:48 PM
06-22-2015 10:48 AM
by Steve
1 1,770
New Member just joined...
vgoleco@hotmail.com
06-19-2015 03:49 PM
06-22-2015 10:42 AM
by Steve
2 1,809
Credit Cards - What's in...
Shark1611
06-16-2015 03:04 PM
06-21-2015 07:24 PM
by Chilehead
4 1,896
Blade usage
Wolf4dk
06-16-2015 12:18 AM
06-21-2015 05:35 PM
by kslawn
4 1,912
Hello, I am new to the...
adamslawnservices
06-17-2015 08:06 PM
06-19-2015 10:28 AM
by Steve
3 1,835
Is it too late to do...
markty
06-16-2015 05:28 PM
06-19-2015 10:22 AM
by Steve
4 1,904
First commercial bid
SGL1
06-12-2015 08:57 PM
06-18-2015 05:04 PM
by SGL1
9 2,264
Needing a website built
burtle
06-17-2015 09:02 AM
06-18-2015 11:02 AM
by Steve
7 1,979
I have been rude and...
biglee
06-15-2015 10:11 PM
06-18-2015 10:46 AM
by Steve
10 2,066
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
06-17-2015 08:38 AM
by burtle
9 3,157
Customer keeps adding...
Mr. Mow
06-13-2015 06:22 AM
06-16-2015 10:23 AM
by Steve
11 2,117
Pass discounts onto...
burnell76
06-03-2015 06:33 PM
06-16-2015 10:02 AM
by burnell76
3 2,004
burned grass only where...
nhauto
06-15-2015 05:28 PM
06-16-2015 09:45 AM
by Steve
2 1,873
Half year mark review.
Steve
06-02-2015 11:24 AM
06-15-2015 01:04 PM
by Steve
18 2,583
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
06-15-2015 01:01 PM
by Steve
86 9,616
New Member
Bruce Fehr
06-05-2015 07:13 PM
06-15-2015 12:53 PM
by Steve
6 2,001
New to the business,...
CarefreeMowing
06-12-2015 02:36 PM
06-15-2015 12:50 PM
by Steve
1 1,884
Beginner Mistakes:...
Steve
01-31-2007 11:45 AM
06-13-2015 08:48 AM
by holymoly
45 11,950
New to the forum, new to...
CarefreeMowing
06-11-2015 12:35 PM
06-12-2015 10:44 AM
by Steve
2 1,807
problems with a customer
LawnCareMan280
05-19-2015 06:28 PM
06-11-2015 10:50 PM
by stallman419
8 2,350
Website Review
Outdoordesignsknox
06-08-2015 08:44 PM
06-11-2015 09:48 PM
by Just for Cuts
13 2,224
another newish job for me
holymoly
06-07-2015 08:34 AM
06-11-2015 10:05 AM
by Steve
8 2,026
Anyone need help? I have...
biglee
05-06-2015 12:22 PM
06-10-2015 01:45 PM
by holymoly
15 2,940
Hello from the GREAT...
gbfarmsllc
06-09-2015 11:10 AM
06-10-2015 01:29 PM
by Sprinkler Buddy
2 1,879
Hey guys and gals, I'm...
Joeyhall
06-03-2015 03:54 PM
06-08-2015 02:15 PM
by chris2500hd
8 2,119
Mowing Bermuda...
Mr. Mow
06-02-2015 12:45 PM
06-08-2015 12:45 PM
by Steve
12 2,278
Hey Guys
PrattLandscaping
06-07-2015 06:37 PM
06-08-2015 12:23 PM
by Steve
2 1,889
Share your stolen...
SGL1
05-27-2015 09:05 PM
06-08-2015 11:54 AM
by Steve
25 2,821
Hello there My name is...
zwalk1839
06-04-2015 11:10 PM
06-08-2015 11:52 AM
by Steve
4 2,004
Laid off oil field...
Mr. Mow
05-30-2015 09:03 AM
06-08-2015 06:20 AM
by Mr. Mow
4 2,113
How do you find one time...
Greg'slawnandlandscape
06-02-2015 09:57 PM
06-05-2015 09:49 PM
by avetslawncare
4 2,034
Show us your stripes
Just for Cuts
05-21-2015 03:07 PM
06-04-2015 05:24 PM
by ExtremeLawncareServices
6 2,335
Replacement Parts -...
nicholas-KC
08-16-2014 08:40 AM
06-04-2015 11:45 AM
by Steve
9 3,829
Say Hello !!!
Steve
03-19-2007 11:18 AM
06-04-2015 11:42 AM
by Steve
1,225 398,552
» Popular Tags
ad landscaping advertising apartment complex apartment lawn care estimate applying bark billy goat brushcutter blowout bob villa collections commercial curb appeal services demonstration design door hangers edging employee problems equipment dealer equipment rental facebook foreman free advertising free lawn care google growing a lawn care business hardscapes hills how to husqvarna increase customers jobs landscape landscape services landscaping lawn aeration lawn care lawn care busines plan lawn mowing marketing marketing secrets more customers business mr dave new business ordinance past due patio install per hour service plowing pricing push versus ride scripts secrets to landscaping shell shreaded small engine repair snow plowing sq ft square foot swzt trailer trailer mate pro tree trimmer rack up sell employee web design website website design winterization wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:54 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:54 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy