Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Introduce Yourself

Introduce Yourself Welcome all new forum members. Please introduce yourself and tell us about you. Tell us about your company. How did you get started? How long have you been in business? What do you do for fun? Don't be shy, say hello! It's fun and educational to interact on the forum!

Green Lawn Fertilizing


Introduce Yourself

Welcome all new forum members. Please introduce yourself and tell us about you. Tell us about your company. How did you get started? How long have you been in business? What do you do for fun? Don't be shy, say hello! It's fun and educational to interact on the forum!
Reply
 
Thread Tools Search this Thread
  #1  
Old 06-28-2012, 11:51 AM
GreenLawnFertilizing GreenLawnFertilizing is offline
Junior Member
 
Join Date: Jun 2012
Posts: 3
Rep Power: 4
GreenLawnFertilizing is on a distinguished road
Thumbs up Green Lawn Fertilizing

Hello Fellow Lawn Care Providers,

Green Lawn Fertilizing and Green Pest Solutions grateful to join a forum solely revolving around lawn care

A little about our companies. We are a lawn care and pest control company. Our lawn care company has nearly 20 years experience. We started out like some of you, very small. From the first day, until now our slogan has remained the same: Your #1 Local Lawn Care Provider. We Pride ourselves on being local through always putting the customer first-no matter what it takes, no if, and or buts. In 2011, Lawn and Landscape Magazine ranked Green Lawn Fertilizing the number 16 Lawn Care company in the nation. We are members of PLANET, LCAP, PPMA, the UGROUP and NPMA. If you're interested link exchanging please email me.

Thanks!
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 06-29-2012, 11:28 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,821
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Welcome to our forum!

Once a lawn care company gets to that size how do you find the marketing to change when compared to a start up?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 07-02-2012, 07:35 AM
GreenLawnFertilizing GreenLawnFertilizing is offline
Junior Member
 
Join Date: Jun 2012
Posts: 3
Rep Power: 4
GreenLawnFertilizing is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Welcome to our forum!

Once a lawn care company gets to that size how do you find the marketing to change when compared to a start up?
Any type of marketing is completely ineffective unless it's tracked. We pay a heavy emphasis on tracking all marketing efforts. We do quarterly and semi-annual marketing analysis. Whether it's direct mail, driveway packets or online marketing initiatives, this allows us to see which marketing efforts are most efficient and ultimately what to do or not do for the following season.
Reply With Quote
  #4  
Old 07-02-2012, 01:44 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,821
Rep Power: 10
Steve has disabled reputation
Default

When you find a marketing method that works, do you constantly try to tweak it? Do you split an area where you try two different mailers, for instance to see which works better?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 07-03-2012, 07:36 AM
GreenLawnFertilizing GreenLawnFertilizing is offline
Junior Member
 
Join Date: Jun 2012
Posts: 3
Rep Power: 4
GreenLawnFertilizing is on a distinguished road
Default

When we find a marketing effort that pays off we'll try and optimize it even further. So yes, we always tweak. For example, we'll look at saturation points. One direct mail peice that is typically very popular may have had a really low conversion rate in a heavily targeted county. In this case, we doubt it's the peice that isn't converted. We could believe it is the saturation point of the county-We possibly may have hit this county so much over the years that we are at our optimal conversion. On the flip side, we see that same peice distributed with a low volume to another county with a very high conversion rate. So what could we do... We might go ahead and test the new county next season with higher volume to see if the level of conversion remains. We certainly split test different mailers in the same locations to find out which ones are most efficient or represent higher conversions. One mailer we've used for nearly four - five years and haven't changed it one bit because it's always higher performing compared to it's counter part in the split test.
Reply With Quote
  #6  
Old 07-03-2012, 04:13 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,821
Rep Power: 10
Steve has disabled reputation
Default

Quote:
We could believe it is the saturation point of the county-We possibly may have hit this county so much over the years that we are at our optimal conversion.
What kind of factors come into play when a potential saturation point is reached? Does it have to do with the marketing material or is it a matter of how many competitors are in an area? Or maybe even what % of the home owners in that area are your customers?

How do you know when it is a saturation point versus people not responding because of the marketing material?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
From Weeds To Green Lawn jford1995 Lawn Maintenance / Lawn Renovation 7 03-27-2012 10:31 AM
green lawn products baldor99 Starting a lawn care business. 6 03-18-2011 02:45 AM
Green Earth Lawn Care Steve's Lawn Care Show Off - Picture Post - Photo Gallery 6 04-09-2010 07:14 PM
Lawn Fertilizing Pricing FourSeasons Community Assistance 11 11-16-2007 09:45 PM
Totally Green Lawn Care Steve General Business Discussions 10 02-13-2004 10:38 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Best two stroke oil
Greg_TopYardServices
02-08-2016 07:53 PM
Yesterday 08:29 AM
by Just for Cuts
10 171
Most requested days for...
Just for Cuts
Yesterday 06:44 AM
Yesterday 06:44 AM
by Just for Cuts
0 31
back surgery
Bradcook21
01-28-2016 08:51 PM
02-11-2016 02:04 PM
by Bradcook21
16 436
Help Spread the word...
Sprinkler Buddy
12-02-2015 08:41 AM
02-11-2016 08:19 AM
by Sprinkler Buddy
19 1,342
Howdy Yall !!!
B&C
02-10-2016 10:06 AM
02-11-2016 01:05 AM
by Steve
1 51
hello
2menandmowers
02-10-2016 07:32 AM
02-11-2016 12:53 AM
by Steve
1 52
Hello everyone!!!
1newkirk05
02-09-2016 03:16 PM
02-10-2016 04:05 PM
by jrs.landscaping
7 148
Tine Rake Detaching vs...
wigglesworth
02-09-2016 05:32 PM
02-09-2016 07:43 PM
by Steve
1 68
Finding open bids?!?
C&DPropertyManagement
02-07-2016 01:48 AM
02-09-2016 07:11 PM
by Steve
3 145
hello all
romanlandscape
01-29-2016 03:46 PM
02-07-2016 10:20 AM
by Bradcook21
6 247
Lawn Care Book Ranked #1
Steve
02-06-2016 12:36 AM
02-06-2016 12:36 AM
by Steve
0 121
Hi
Sellers Lawn Care
02-02-2016 01:48 PM
02-05-2016 08:03 AM
by Sellers Lawn Care
4 187
Collecting payments from...
Niagara Mowing
02-03-2016 05:21 PM
02-05-2016 08:00 AM
by Niagara Mowing
7 248
SMS assist? The good,...
jcurr33
01-27-2016 10:24 PM
02-04-2016 11:53 PM
by Steve
5 278
I need some help...
Anise
02-04-2016 01:39 PM
02-04-2016 11:51 PM
by Steve
3 155
Customers dodging the...
Rocky
11-06-2015 06:22 AM
02-04-2016 03:41 AM
by C&DPropertyManagement
7 1,533
Offering a "Trial"...
wybut076
02-01-2016 06:27 PM
02-03-2016 08:26 PM
by Just for Cuts
7 275
Iowa Caucus Predictions?
Steve
02-01-2016 06:31 PM
02-03-2016 12:40 AM
by Steve
1 130
Laying White River Rock
DiamondLawnCare
02-01-2016 08:27 PM
02-03-2016 12:17 AM
by Steve
1 148
Networking for a...
jcurr33
01-30-2016 09:26 PM
02-01-2016 06:27 PM
by Steve
4 223
Customer giving a 1099?
apmAkron
01-27-2016 07:22 PM
01-31-2016 08:55 PM
by Chilehead
6 285
happy to be here
redrobin
01-29-2016 10:45 AM
01-31-2016 08:44 PM
by Steve
1 163
Thought's on an "E-Z...
jcurr33
01-27-2016 10:48 PM
01-31-2016 08:38 PM
by Steve
4 258
Changes
Knaubone
01-30-2016 10:56 PM
01-31-2016 08:31 PM
by Steve
1 151
Thoughts on this Exmark...
googus
01-28-2016 04:24 PM
01-28-2016 08:09 PM
by Chilehead
1 173
1st year in
jcurr33
10-18-2015 05:07 PM
01-28-2016 07:49 PM
by Chilehead
6 4,169
Need opinion on zero...
Mr. Mow
01-24-2016 05:42 PM
01-28-2016 07:41 PM
by Chilehead
10 388
Opinion on liquid vs...
Bradcook21
01-25-2016 02:03 PM
01-28-2016 07:38 PM
by Chilehead
9 332
Finding property size
Gageslawncare
01-25-2016 11:08 AM
01-28-2016 12:05 PM
by Gageslawncare
10 343
Tiger TG 2661 Commercial...
lawnman1959
01-25-2016 08:12 PM
01-27-2016 07:57 PM
by Just for Cuts
5 271
Spouse as a dependent?
Steve
01-26-2016 01:51 AM
01-27-2016 10:44 AM
by Chilehead
3 224
Hello All
C&DPropertyManagement
01-23-2016 12:21 PM
01-26-2016 01:24 AM
by Steve
1 196
Credit Cards - What's in...
Shark1611
06-16-2015 04:04 PM
01-23-2016 03:43 PM
by C&DPropertyManagement
17 7,717
Start My Own Business?
mowandblow1980
01-12-2016 08:43 PM
01-19-2016 07:00 PM
by Steve
12 679
State of the nation 2016.
Steve
01-12-2016 12:05 AM
01-19-2016 06:57 PM
by Steve
6 411
little help? first big...
Brian3137
12-31-2015 12:39 PM
01-19-2016 06:54 PM
by Steve
23 1,129
Hi everybody...
Greg_TopYardServices
01-14-2016 08:10 AM
01-19-2016 02:47 PM
by SC93
12 483
What's your next...
Steve
05-15-2015 12:54 PM
01-17-2016 08:48 PM
by Homeland unlimited
25 7,958
Plow controller problems
scaypa
01-12-2016 05:49 PM
01-16-2016 10:46 AM
by scaypa
4 321
Say Hello !!!
Steve
03-19-2007 12:18 PM
01-15-2016 07:23 PM
by tannerduncan
1,244 428,264
Pricing issue
Mr. Mow
07-07-2015 07:15 AM
01-15-2016 11:20 AM
by djlandscaping06
23 5,461
New College Course
Dr. D
01-14-2016 01:45 PM
01-14-2016 05:35 PM
by Steve
1 233
Yelp
Shark1611
01-13-2016 10:00 AM
01-14-2016 05:32 PM
by Steve
4 288
New to the forum from...
Doug Green
01-12-2016 12:23 PM
01-14-2016 08:34 AM
by Doug Green
2 275
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:07 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:07 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy