Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Introduce Yourself

Introduce Yourself Welcome all new forum members. Please introduce yourself and tell us about you. Tell us about your company. How did you get started? How long have you been in business? What do you do for fun? Don't be shy, say hello! It's fun and educational to interact on the forum!

Green Lawn Fertilizing


Introduce Yourself

Welcome all new forum members. Please introduce yourself and tell us about you. Tell us about your company. How did you get started? How long have you been in business? What do you do for fun? Don't be shy, say hello! It's fun and educational to interact on the forum!
Reply
 
Thread Tools Search this Thread
  #1  
Old 06-28-2012, 11:51 AM
GreenLawnFertilizing GreenLawnFertilizing is offline
Junior Member
 
Join Date: Jun 2012
Posts: 3
Rep Power: 3
GreenLawnFertilizing is on a distinguished road
Thumbs up Green Lawn Fertilizing

Hello Fellow Lawn Care Providers,

Green Lawn Fertilizing and Green Pest Solutions grateful to join a forum solely revolving around lawn care

A little about our companies. We are a lawn care and pest control company. Our lawn care company has nearly 20 years experience. We started out like some of you, very small. From the first day, until now our slogan has remained the same: Your #1 Local Lawn Care Provider. We Pride ourselves on being local through always putting the customer first-no matter what it takes, no if, and or buts. In 2011, Lawn and Landscape Magazine ranked Green Lawn Fertilizing the number 16 Lawn Care company in the nation. We are members of PLANET, LCAP, PPMA, the UGROUP and NPMA. If you're interested link exchanging please email me.

Thanks!
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 06-29-2012, 11:28 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Welcome to our forum!

Once a lawn care company gets to that size how do you find the marketing to change when compared to a start up?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 07-02-2012, 07:35 AM
GreenLawnFertilizing GreenLawnFertilizing is offline
Junior Member
 
Join Date: Jun 2012
Posts: 3
Rep Power: 3
GreenLawnFertilizing is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Welcome to our forum!

Once a lawn care company gets to that size how do you find the marketing to change when compared to a start up?
Any type of marketing is completely ineffective unless it's tracked. We pay a heavy emphasis on tracking all marketing efforts. We do quarterly and semi-annual marketing analysis. Whether it's direct mail, driveway packets or online marketing initiatives, this allows us to see which marketing efforts are most efficient and ultimately what to do or not do for the following season.
Reply With Quote
  #4  
Old 07-02-2012, 01:44 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

When you find a marketing method that works, do you constantly try to tweak it? Do you split an area where you try two different mailers, for instance to see which works better?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 07-03-2012, 07:36 AM
GreenLawnFertilizing GreenLawnFertilizing is offline
Junior Member
 
Join Date: Jun 2012
Posts: 3
Rep Power: 3
GreenLawnFertilizing is on a distinguished road
Default

When we find a marketing effort that pays off we'll try and optimize it even further. So yes, we always tweak. For example, we'll look at saturation points. One direct mail peice that is typically very popular may have had a really low conversion rate in a heavily targeted county. In this case, we doubt it's the peice that isn't converted. We could believe it is the saturation point of the county-We possibly may have hit this county so much over the years that we are at our optimal conversion. On the flip side, we see that same peice distributed with a low volume to another county with a very high conversion rate. So what could we do... We might go ahead and test the new county next season with higher volume to see if the level of conversion remains. We certainly split test different mailers in the same locations to find out which ones are most efficient or represent higher conversions. One mailer we've used for nearly four - five years and haven't changed it one bit because it's always higher performing compared to it's counter part in the split test.
Reply With Quote
  #6  
Old 07-03-2012, 04:13 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

Quote:
We could believe it is the saturation point of the county-We possibly may have hit this county so much over the years that we are at our optimal conversion.
What kind of factors come into play when a potential saturation point is reached? Does it have to do with the marketing material or is it a matter of how many competitors are in an area? Or maybe even what % of the home owners in that area are your customers?

How do you know when it is a saturation point versus people not responding because of the marketing material?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
From Weeds To Green Lawn jford1995 Lawn Maintenance / Lawn Renovation 7 03-27-2012 10:31 AM
green lawn products baldor99 Starting a lawn care business. 6 03-18-2011 02:45 AM
Green Earth Lawn Care Steve's Lawn Care Show Off - Picture Post - Photo Gallery 6 04-09-2010 07:14 PM
Lawn Fertilizing Pricing FourSeasons Community Assistance 11 11-16-2007 09:45 PM
Totally Green Lawn Care Steve General Business Discussions 10 02-13-2004 10:38 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
How much do you up sell...
Essex Groundskeeping
Today 07:13 PM
Today 07:55 PM
by jrs.landscaping
1 35
leaf removal
Double J LLC
10-03-2014 05:24 PM
Today 07:46 PM
by ExtremeLawncareServices
21 2,348
New website
Chilehead
11-20-2014 04:39 PM
Today 07:40 PM
by Just for Cuts
12 226
This sucks...
Matther777
09-18-2014 05:56 PM
Today 11:56 AM
by achri12
15 3,114
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
Yesterday 10:49 PM
by Just for Cuts
16 490
Pics for website
tbtigers03
11-21-2014 05:40 PM
Yesterday 10:01 PM
by Just for Cuts
3 121
Peco Bagger
AGPS
11-18-2014 02:20 PM
Yesterday 05:56 PM
by AGPS
9 290
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
Yesterday 02:42 PM
by stevef1201
22 6,120
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
11-21-2014 09:48 PM
by ExtremeLawncareServices
174 13,974
Hello from Kentucky
TRV
09-30-2014 06:42 PM
11-21-2014 09:38 PM
by TRV
6 1,264
Contract or no contract?
TRV
11-20-2014 09:18 PM
11-21-2014 09:33 PM
by TRV
3 152
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
11-21-2014 08:02 PM
by stevef1201
4 314
Billboards for marketing
ExtremeLawncareServices
11-16-2014 08:39 PM
11-21-2014 07:05 PM
by acrajchel
13 370
Belt dealer problem
googus
11-21-2014 08:45 AM
11-21-2014 06:36 PM
by Steve
2 106
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
11-21-2014 06:32 PM
by Steve
7 209
How to: Use Thumbtack...
acrajchel
11-17-2014 06:39 PM
11-21-2014 06:07 PM
by acrajchel
15 471
What is going on with...
biglee
11-14-2014 03:04 PM
11-20-2014 02:50 PM
by biglee
40 934
My advice for new guys
avetslawncare
11-15-2014 09:32 AM
11-19-2014 01:47 PM
by biglee
10 479
Lawn Care business...
crieg122
10-23-2014 02:23 PM
11-19-2014 12:39 PM
by acrajchel
28 1,839
raking leaves ?
robert8509
10-22-2014 10:19 PM
11-18-2014 04:24 PM
by acrajchel
14 1,439
Leaf removal
madmedic8575
10-24-2014 05:14 PM
11-17-2014 07:34 PM
by acrajchel
6 1,183
sod job
SGlawncare
10-30-2014 09:21 PM
11-17-2014 07:10 PM
by acrajchel
7 754
Customer wants me to...
Mr. Mow
11-09-2014 07:13 AM
11-17-2014 06:48 PM
by acrajchel
10 523
Hello!
Brian3137
11-11-2014 07:15 PM
11-17-2014 06:46 PM
by acrajchel
14 461
small biz in Phoenix,AZ
anthonyramos1
11-08-2014 09:35 PM
11-17-2014 05:59 PM
by acrajchel
2 315
Client won't pay...
WesleySnips
10-30-2014 03:53 PM
11-17-2014 05:37 PM
by acrajchel
22 1,356
Government contracts
avetslawncare
11-15-2014 08:50 AM
11-17-2014 12:59 PM
by Steve
2 246
Need help on deciding a...
Brian3137
11-10-2014 06:32 PM
11-17-2014 12:44 PM
by Steve
12 507
West cost lawn prices
SGlawncare
10-09-2014 10:51 PM
11-16-2014 07:54 AM
by stevef1201
8 1,590
So how do you guys...
Mr. Mow
10-26-2014 08:55 AM
11-15-2014 08:44 AM
by avetslawncare
14 1,699
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
11-13-2014 08:35 AM
by jrs.landscaping
81 31,816
The most dangerous part...
Steve
10-06-2014 03:45 PM
11-12-2014 05:05 PM
by stevef1201
14 1,673
A little hang up in snow...
stevef1201
11-08-2014 07:05 AM
11-12-2014 12:51 PM
by Steve
4 416
Bi-weekly winter...
lxarth
11-04-2014 08:37 PM
11-12-2014 10:06 AM
by WesleySnips
9 614
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
11-11-2014 01:21 PM
by Steve
1 320
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
11-11-2014 08:12 AM
by Just for Cuts
4 377
Business Cards
crieg122
10-25-2014 01:03 PM
11-11-2014 07:56 AM
by Just for Cuts
12 1,322
How the unregister?
alive101
11-04-2014 07:39 AM
11-10-2014 01:48 PM
by Steve
4 601
Belt adjustment question
googus
11-05-2014 06:43 AM
11-10-2014 01:38 PM
by Steve
5 502
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
11-10-2014 01:25 PM
by Steve
2 340
Podcast
Shark1611
11-07-2014 05:42 PM
11-10-2014 11:41 AM
by Steve
1 303
hi, from Minnesota
rjklohn
11-07-2014 02:21 AM
11-07-2014 01:44 PM
by Steve
1 314
New to snow plowing
SS.Lawncare
11-05-2014 04:00 PM
11-07-2014 01:21 PM
by Steve
6 553
New Member
tonyap
11-05-2014 10:35 PM
11-07-2014 01:15 PM
by Steve
1 361
New to the business
jcurr33
11-05-2014 03:21 PM
11-07-2014 01:11 PM
by Steve
1 416
Lines
Matther777
11-04-2014 02:19 PM
11-07-2014 12:54 PM
by Steve
1 452
hello, new to this site
tonyorwig
10-31-2014 10:49 PM
11-04-2014 02:24 PM
by tonyorwig
3 644
Aloha from Hawaii.
Gary R
11-02-2014 12:44 AM
11-03-2014 03:02 PM
by Steve
1 555
Pavers
crieg122
10-28-2014 03:49 PM
10-31-2014 01:49 PM
by Steve
6 860
Hi Steve From West...
Mr. Mow
10-21-2014 02:59 PM
10-31-2014 12:56 PM
by Steve
5 1,184
» Popular Tags
4wd aerocore apartment bid apartment lawn care estimate applying article marketing bid blades bush care charge decorating deliquentaccounts demonstration ditches employee problems estimate exmark ferris four wheel drive gopherhaul gravely growing a lawn care business hiring how much to charge how to how to bid installation introduction kawasaki landscape services lawn lawn care lawn care busines plan lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website marketing mulch mulch price new mower ordinance patio install per hour charge podcast profit on employee pto reo running a business scag search engine optimization seo snow snow plowing sprayer starting a business steep lawns steve stihl toro toro grand stand trailer mate pro tree truck new used landscape turfgrass consulting walker won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:56 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:56 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy