Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > General Talk

General Talk If it doesn't fit anywhere else, post it here.

old idea reinvented


General Talk

If it doesn't fit anywhere else, post it here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 06-08-2012, 08:02 PM
tmla89 tmla89 is offline
Junior Member
 
Join Date: Jun 2012
Location: west monroe La
Posts: 5
Rep Power: 4
tmla89 is on a distinguished road
Default old idea reinvented

Hi guys got a lil idea i've come up with to gain new customers with hope's of receiving some feedback on how you think it may work. This idea stems from buying other company's out with a twist. Ive extened an offer to almost every person I know to tell ther family, freinds, coworkers and any one they here speaking about lawn care service or even if there not about my business. The people ive extended this offer simply tells them my number and that I do quality lawn care nothing else. If the person calls and I pick the yard up as a regualr cut I will pay my person 1month's of mowing for this said property. I think by offering this payment I could realy get a lot of people talking to aunts, uncles gradmaw's, etc about my business and passing on my name. what do you guys think about this?
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 06-08-2012, 08:48 PM
JeffK26
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
It's not that new of an idea. I give $20 gift cards for referrals. Most of my accounts are above $36 a cut. The only difference is, instead of a small gift card that isn't even the price of one mow, you're giving a whole month's salary away.
Reply With Quote
  #3  
Old 06-08-2012, 09:45 PM
tmla89 tmla89 is offline
Junior Member
 
Join Date: Jun 2012
Location: west monroe La
Posts: 5
Rep Power: 4
tmla89 is on a distinguished road
Default

ya I thought some people may have tried the idea. I've bought two other business's out this year and the going rate seems to be 1 month's cut. I have found by offering this payment people have been looking at this like an actual part time job ive given them lots of cards and brocheurs. Im looking at this as any other sales job. one month is a small amount to me comsidering I feel a large majority of the customers I will be to keep for the long term. thanks for youre input
Reply With Quote
  #4  
Old 06-08-2012, 09:50 PM
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 75
Posts: 4,473
Rep Power: 0
CHEESE2009 is on a distinguished road
Default

After a month, the client fires you lololol
Reply With Quote
  #5  
Old 06-09-2012, 12:13 AM
Grass Doctor Grass Doctor is offline
Senior Member
 
Join Date: Apr 2012
Location: san antonio tx
Posts: 407
Rep Power: 4
Grass Doctor is on a distinguished road
Default if u like gambleling

i believe this is a good marketing technique, but risky, this will only work whit ur very establish clientele (the ones, that have being whit you for over a year, those that need you and like you, you know who they are, those are the ones that deserved incentives like this, just because they deserved i will do that if i was a little bigger but i am a small operation i cant afford to give away an entire month of lawn service,if u are big buddy and can afford it go ahead, other wise u can screw your self, like cheese said what if they fire u next month
Reply With Quote
  #6  
Old 06-09-2012, 11:31 AM
dpld dpld is offline
new member
 
Join Date: Jan 2012
Location: nj
Posts: 885
Rep Power: 0
dpld is on a distinguished road
Default

it sounds like double the work for half the money and if you had a big push in business as a result it might get costly and become very unprofitable.

what happens if you got 25 new lawns to mow from it?
you would have 50 lawns to cut and they might be scattered around the county.

sometimes people get lucky but the lawn business is a marathon to get clients and not a horse race.
if you trully want to do it and are prepared to make the sacrifice you have to be able to wait it out.

just do great quality work and make no comprimise to quality and in a few years you will have what you want.

outside of landscape construction the prices in this industry have been stagnant for the last 30 years and the typical prices out there are equivilant to sale prices.
good quality reliable service is the only way to seperate yourself from the competitors.

unless you want to gather clients by doing 30.00 lawns for 20.00 which equades to about a 31% discount on a already low profit margin price that will cause you more grief then it will save you.

when i started out if i had to worked a couple jobs on the side and i waited it out and advertised like eveyone else did and did my target marketing but i did not get involved in gimmicks.

now i have a excellent large client base with relationships built on trust and quality and when they want something done they just say do it and know that i am gonna get it done right and not rip them off.
i don't even have to give them a quote most of the time.
Reply With Quote
  #7  
Old 06-09-2012, 12:01 PM
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 75
Posts: 4,473
Rep Power: 0
CHEESE2009 is on a distinguished road
Default

What you can do;

Raise your price so that you are 'expensive', then offer a discount. Win-Win.


-TRUTH-

The problem with offering things for free, is that clients will always come to expect it from you, and will be very disappointed if you aren't going to continue giving them deals. Some clients will become so upset about the situation that they will hire a competitor - because they take it personal when you will no longer 'go out of your way' for them. Regardless if the competitor is cheaper, the pathetic client just wants to reestablish his/her pride.

If you do something for free, expect to have the burden of telling the client "I can't off you this deal anymore" in the future.... it's an awkward situation and it should be avoided.

ALSO, clients don't deserve anything, and they honestly don't give a crap about your generosity. They only care about how much they can get out of you for free, and will turn on you once you can no longer do free work for them.

The more you grow, the less time you have to spare on 'favors, etc' - clients do NOT understand this. They think "he used to do this and that, now he doesn't - screw him!".

-

I have done 'free fall cleanup' promotions for two years. Honestly, I did get a lot of clients, but this year I refused/lost a lot of them because they were headache clients, or they expected another freebie.

Lesson Learned: I now take my sweet time when it comes to getting new clients, I've never been more picky in my entire life. I target properties that I WANT while declining service for 20 callers per month, because their lawns just aren't good enough for me. I have a very high standard, and I'm very satisfied with the way things have become.

Getting clients is slower, but the clients I do take on make my operation very smooth. Plus, I usually always have that 70% recurring clientele every year, so things aren't too difficult.

NEVER RUSH, NEVER BECOME DESPERATE. The amount of clients you have does not equal success. Take your time, do quality work, and target the properties that YOU want;
no hills, no obstacles, can fit tractor in backyard, close to other clients...

Last edited by CHEESE2009; 06-09-2012 at 12:13 PM.
Reply With Quote
  #8  
Old 06-11-2012, 02:11 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,823
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I have found by offering this payment people have been looking at this like an actual part time job ive given them lots of cards and brocheurs.
What would be your plan as far as making payment? When would it be made? Would the customer have to sign an annual contract? Have you figured how long the customer would have to stick with you in order for this to make economic sense?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
An idea CHEESE2009 Community Assistance 3 10-26-2011 06:50 PM
Idea B7 Enterprise Promote your products or services 1 02-10-2009 08:06 PM
an idea Lukacs Property Maintenance Lawn Care Marketing & Post your marketing material for review! 3 11-05-2008 03:36 PM
Reel Push mower Lawn care... good idea, bad idea alehandros_lilbreaker Lawn Maintenance / Lawn Renovation 17 04-19-2008 05:58 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Most requested days for...
Just for Cuts
Yesterday 06:44 AM
Today 08:46 AM
by Just for Cuts
3 54
Best two stroke oil
Greg_TopYardServices
02-08-2016 07:53 PM
Today 07:09 AM
by Just for Cuts
12 196
back surgery
Bradcook21
01-28-2016 08:51 PM
02-11-2016 02:04 PM
by Bradcook21
16 447
Help Spread the word...
Sprinkler Buddy
12-02-2015 08:41 AM
02-11-2016 08:19 AM
by Sprinkler Buddy
19 1,350
Howdy Yall !!!
B&C
02-10-2016 10:06 AM
02-11-2016 01:05 AM
by Steve
1 55
hello
2menandmowers
02-10-2016 07:32 AM
02-11-2016 12:53 AM
by Steve
1 56
Hello everyone!!!
1newkirk05
02-09-2016 03:16 PM
02-10-2016 04:05 PM
by jrs.landscaping
7 153
Tine Rake Detaching vs...
wigglesworth
02-09-2016 05:32 PM
02-09-2016 07:43 PM
by Steve
1 71
Finding open bids?!?
C&DPropertyManagement
02-07-2016 01:48 AM
02-09-2016 07:11 PM
by Steve
3 150
hello all
romanlandscape
01-29-2016 03:46 PM
02-07-2016 10:20 AM
by Bradcook21
6 255
Lawn Care Book Ranked #1
Steve
02-06-2016 12:36 AM
02-06-2016 12:36 AM
by Steve
0 127
Hi
Sellers Lawn Care
02-02-2016 01:48 PM
02-05-2016 08:03 AM
by Sellers Lawn Care
4 193
Collecting payments from...
Niagara Mowing
02-03-2016 05:21 PM
02-05-2016 08:00 AM
by Niagara Mowing
7 255
SMS assist? The good,...
jcurr33
01-27-2016 10:24 PM
02-04-2016 11:53 PM
by Steve
5 285
I need some help...
Anise
02-04-2016 01:39 PM
02-04-2016 11:51 PM
by Steve
3 159
Customers dodging the...
Rocky
11-06-2015 06:22 AM
02-04-2016 03:41 AM
by C&DPropertyManagement
7 1,540
Offering a "Trial"...
wybut076
02-01-2016 06:27 PM
02-03-2016 08:26 PM
by Just for Cuts
7 281
Iowa Caucus Predictions?
Steve
02-01-2016 06:31 PM
02-03-2016 12:40 AM
by Steve
1 133
Laying White River Rock
DiamondLawnCare
02-01-2016 08:27 PM
02-03-2016 12:17 AM
by Steve
1 154
Networking for a...
jcurr33
01-30-2016 09:26 PM
02-01-2016 06:27 PM
by Steve
4 227
Customer giving a 1099?
apmAkron
01-27-2016 07:22 PM
01-31-2016 08:55 PM
by Chilehead
6 290
happy to be here
redrobin
01-29-2016 10:45 AM
01-31-2016 08:44 PM
by Steve
1 171
Thought's on an "E-Z...
jcurr33
01-27-2016 10:48 PM
01-31-2016 08:38 PM
by Steve
4 262
Changes
Knaubone
01-30-2016 10:56 PM
01-31-2016 08:31 PM
by Steve
1 156
Thoughts on this Exmark...
googus
01-28-2016 04:24 PM
01-28-2016 08:09 PM
by Chilehead
1 179
1st year in
jcurr33
10-18-2015 05:07 PM
01-28-2016 07:49 PM
by Chilehead
6 4,173
Need opinion on zero...
Mr. Mow
01-24-2016 05:42 PM
01-28-2016 07:41 PM
by Chilehead
10 393
Opinion on liquid vs...
Bradcook21
01-25-2016 02:03 PM
01-28-2016 07:38 PM
by Chilehead
9 335
Finding property size
Gageslawncare
01-25-2016 11:08 AM
01-28-2016 12:05 PM
by Gageslawncare
10 350
Tiger TG 2661 Commercial...
lawnman1959
01-25-2016 08:12 PM
01-27-2016 07:57 PM
by Just for Cuts
5 275
Spouse as a dependent?
Steve
01-26-2016 01:51 AM
01-27-2016 10:44 AM
by Chilehead
3 227
Hello All
C&DPropertyManagement
01-23-2016 12:21 PM
01-26-2016 01:24 AM
by Steve
1 201
Credit Cards - What's in...
Shark1611
06-16-2015 04:04 PM
01-23-2016 03:43 PM
by C&DPropertyManagement
17 7,725
Start My Own Business?
mowandblow1980
01-12-2016 08:43 PM
01-19-2016 07:00 PM
by Steve
12 682
State of the nation 2016.
Steve
01-12-2016 12:05 AM
01-19-2016 06:57 PM
by Steve
6 416
little help? first big...
Brian3137
12-31-2015 12:39 PM
01-19-2016 06:54 PM
by Steve
23 1,137
Hi everybody...
Greg_TopYardServices
01-14-2016 08:10 AM
01-19-2016 02:47 PM
by SC93
12 487
What's your next...
Steve
05-15-2015 12:54 PM
01-17-2016 08:48 PM
by Homeland unlimited
25 7,966
Plow controller problems
scaypa
01-12-2016 05:49 PM
01-16-2016 10:46 AM
by scaypa
4 325
Say Hello !!!
Steve
03-19-2007 12:18 PM
01-15-2016 07:23 PM
by tannerduncan
1,244 428,285
Pricing issue
Mr. Mow
07-07-2015 07:15 AM
01-15-2016 11:20 AM
by djlandscaping06
23 5,468
New College Course
Dr. D
01-14-2016 01:45 PM
01-14-2016 05:35 PM
by Steve
1 237
Yelp
Shark1611
01-13-2016 10:00 AM
01-14-2016 05:32 PM
by Steve
4 294
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:35 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:35 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy