Originally Posted by Fireman Gus
What is your idea of being a successful Lawn Care Operator? What kind of goals do you have for your business?
Mine are easy:
1. Provide service better than any of my competitors. When I started my service I raised the bar in my town, pissed off a lot of people, but forced the industry to be better and provide a better product.
2. Promote my business through customer satisfaction and work ethic, not by bashing & under bidding all the other services out there.
3. Be a better employer than my competition. I buy lunch a couple times a week and on Friday I BBQ burgers & dogs for the guys for lunch. I do small things like that, but I never loan out money or make advances, that's asking for trouble.
4. Don't under price yourself. Sit down and figure out what you need to make for the business. I make $210.00 an hour on average, my business requires about $87.00 an hour to turn a profit and cover all the bills. This is what kills most people who mow. You have to know how much to bring in or you'll go bankrupt.
5. Be there... All too often, and it's happened to me too, we tell a customer when we'll be there, then it rains, or we have a family emergency, or something breaks down, etc etc etc. Make sure you shedule the work and work the schedule. If you can't be there when you told the customer, call them, text them, email them.
I have a bunch more but that's the gist of it for me