Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Advertising Woes


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 05-04-2012, 03:44 PM
osbornl1 osbornl1 is offline
Junior Member
 
Join Date: May 2011
Posts: 9
Rep Power: 4
osbornl1 is on a distinguished road
Default Advertising Woes

Ok I have been lurking around here for a while and Have read tons and tons of info.

I'm in the Dayton Ohio area and am having issues getting business. Professional name yard signs door hangers insurance certifications the whole 9 yards.

I have handed out about 1000 door hangers got 4 yard signs out and have only had 5 customers. 2 more wanted estimates but never returned follow up calls.

When I hand out door hangers I have included a price list for doing mulch and lawn treatments for their yard as well as a coupon.

I'm trying go full time as im out of work and am trying to cater more towards the landscaping and hardscaping side of the biz as mowing is incredibly competitive in my area.

It's getting very depressing and I'm low on funds so new forms of advertisement are out of the question right now.

I have thought about offering Lawn Education Classes one on one or at a group rate. I would provide soil sample plants fertilizers herbicides pesticides etc as well as eduction to do it yourself. Figured the class prices and product markup would be nice profit plus it's something completely different from the norm.


Any pros have any advice? Should I try and partner up with strictly mowing guys? Throwing them a cut for each paying customer?

Thanks everyone in advance

Larry
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 05-04-2012, 04:04 PM
SECTLANDSCAPING SECTLANDSCAPING is offline
new member
 
Join Date: Jul 2009
Location: CT
Posts: 1,912
Rep Power: 0
SECTLANDSCAPING is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Your doing everything right. Thats the way business is. There can only be so much work in each area. You have to keep doing what your doing. You might end the season with less then 5 customers. Eventually the other dozen guys that have a few customers will give up and get a real job. Then you get the call.

90% of my customers are word of mouth and its free. I still spend on advertising even though its only about 1% effective. A lot of people make the mistake and think advertising is for getting jobs, its not. Its for brand awareness. You stay at it and theyll know who you are when there looking for service theyll call.

Think of Mcdonalds. They dont expect you to stop watching your favorite show to get a burger because their ad is on. There putting the idea in your head so when your out, you think Ill get one from here. In our case the flyer is tossed by then, thats why its important to hit the same houses multiple times.
Reply With Quote
  #3  
Old 05-04-2012, 04:58 PM
osbornl1 osbornl1 is offline
Junior Member
 
Join Date: May 2011
Posts: 9
Rep Power: 4
osbornl1 is on a distinguished road
Default

Just thought of this. There are tons and tons of local pizza places in the communities I service. I can print up flyers cheap I have a laser printer at home.

What if I advertised on their boxes. Maybe meet with the owners talked to them and offered their company 10 dollars per job as a finder fee?
Reply With Quote
  #4  
Old 05-04-2012, 05:05 PM
PineHillLawn PineHillLawn is offline
Senior Member
 
Join Date: Apr 2012
Location: Nixa, MO
Posts: 117
Rep Power: 3
PineHillLawn is on a distinguished road
Default

I use Craigslist and post/repost ads everyday. That has been the best for me but at the same time you get responses for estimates from the yards you dont want. I have about 20 ads that I have made on CL and I check it everyday before I head out to mow and then once I get back. Any ads that are ready to repost, I do. I may have 5 ads, one after another with a different title. It works good for me, but also when I'm out mowing, I put flyers and door magnets on any door close to my yards that either need mowing or are some I'd like to do. I also started a website on Vista Print that helps give potential customers a sense of professionalism, and makes them think your serious about what you do. People get burned by the fly by night outfits to often and it can make them gun shy. Stick with it and if you want it bad enough you'll do what ever it takes.
Reply With Quote
  #5  
Old 05-04-2012, 05:06 PM
PineHillLawn PineHillLawn is offline
Senior Member
 
Join Date: Apr 2012
Location: Nixa, MO
Posts: 117
Rep Power: 3
PineHillLawn is on a distinguished road
Default

Quote:
Originally Posted by osbornl1 View Post
Just thought of this. There are tons and tons of local pizza places in the communities I service. I can print up flyers cheap I have a laser printer at home.

What if I advertised on their boxes. Maybe meet with the owners talked to them and offered their company 10 dollars per job as a finder fee?
That or offer to mow the place for free in exchance for the pizza box flyer!
Reply With Quote
  #6  
Old 05-04-2012, 10:59 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Quote:
Originally Posted by SECTLANDSCAPING View Post
Your doing everything right. Thats the way business is. There can only be so much work in each area. You have to keep doing what your doing. You might end the season with less then 5 customers. Eventually the other dozen guys that have a few customers will give up and get a real job. Then you get the call.

90% of my customers are word of mouth and its free. I still spend on advertising even though its only about 1% effective.
A lot of people make the mistake and think advertising is for getting jobs, its not. Its for brand awareness. You stay at it and theyll know who you are when there looking for service theyll call.

Think of Mcdonalds. They dont expect you to stop watching your favorite show to get a burger because their ad is on. There putting the idea in your head so when your out, you think Ill get one from here. In our case the flyer is tossed by then, thats why its important to hit the same houses multiple times.

There is much truth in this.
I worked in advertising for 10 years prior to doing this. (I was a graphic designer) One common complaint from advertisers (to the sales staff) was that they didn't get the results they had envisioned. Most times these comments were from one-time advertisers. (we were a weekly pub) You can't really expect miracles from running ONE ad, no matter how good the design is.
REPETITION is key. People remember you when they see your ad on a regular basis. They may not need you today, but when they do, they know who to look for.


The same is true while out working. When people see you on the same day every week, they remember you. I place lawn signs out at every job so people see my name as they drive by. I don't expect clients to come pouring in overnight as a result of my signs, but I'm seeing an increase in clients as a result of my exposure.

I just had someone approach me today for a quote as a result of my sign. Last year, a woman went out of her way to stop and talk to me because she recognized me from seeing my signs as she would drive by while I worked around the corner from her place. I took her on as a new client a few weeks ago.




Also, the OP mentioned limited funds for advertising. While results likely vary per location, Dayton is a relatively populated area, so I would expect Craigslist should bring a few calls and it's free.
Reply With Quote
  #7  
Old 05-05-2012, 09:39 AM
JLM's Avatar
JLM JLM is offline
Senior Member
 
Join Date: Apr 2012
Location: Sunshine State
Age: 36
Posts: 102
Rep Power: 3
JLM is on a distinguished road
Default

Quote:
Originally Posted by osbornl1 View Post
Just thought of this. There are tons and tons of local pizza places in the communities I service. I can print up flyers cheap I have a laser printer at home.

What if I advertised on their boxes. Maybe meet with the owners talked to them and offered their company 10 dollars per job as a finder fee?
I posted this idea about a few weeks ago.

Long story short I was mowing a small pizza place for free inturn my flyers got a ride on the box.....Ain't workin.

I had a friend and a family member order pizza and guess what when the order arrived NO FLYER

I have cancelled the agreement as I was providing service with NO result.
__________________
If you can't be good..Be good at it!
Reply With Quote
  #8  
Old 05-05-2012, 10:13 AM
JLM's Avatar
JLM JLM is offline
Senior Member
 
Join Date: Apr 2012
Location: Sunshine State
Age: 36
Posts: 102
Rep Power: 3
JLM is on a distinguished road
Default

landscaping and hardscaping side of the biz as mowing is incredibly competitive in my area.

So be comptitive then... compete to win not to fail...any type of competition requires training. Going through this is normal dont sweat it,stay at it.

It's getting very depressing and I'm low on funds so new forms of advertisement are out of the question right now.

So what you need to do is market with your mind not your money. Door to door sales works if you stay at it.

Try doing a few jobs for free for friends and family ask them to talk about the great job that you do....Free word of mouth.

Offer you services to a small church for free. I bet that the preacher will help you gain members of his fellowship.

The few small hours you do this FREE work will pay off for you.
__________________
If you can't be good..Be good at it!
Reply With Quote
  #9  
Old 05-09-2012, 04:36 PM
op25ttfd op25ttfd is offline
Member
 
Join Date: Feb 2011
Location: Belle Chasse, La
Posts: 48
Rep Power: 4
op25ttfd is on a distinguished road
Default free advertising

I have spent money on fliers, signs, and all the other promotional ways but Craigslist free posting is where I have gained all of my business. I am very thankful for Craigslist thats for sure. Yeah you will get calls from company's trying to get you to pay them for advertising but I got more calls from customers than telemarketers.
Reply With Quote
  #10  
Old 04-05-2014, 11:04 AM
Darksteel's Avatar
Darksteel Darksteel is offline
Member
 
Join Date: Dec 2013
Posts: 33
Rep Power: 1
Darksteel is on a distinguished road
Default

Quote:
Originally Posted by Hedgemaster View Post
REPETITION is key. People remember you when they see your ad on a regular basis. They may not need you today, but when they do, they know who to look for.
This is good advice! It's like how MTV & the radio keep playing the same crappy song over & over again, forcing it into your head until you start to like it & eventually buy the album.

I remember an absolutely horrible song back in the 90's, my friends & I all hated it. But a little while later one of my friends said "ya know? That song ain't so bad, I'm starting to like it."
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
advertising renecooke87 Lawn Care Marketing & Post your marketing material for review! 13 11-16-2010 03:38 AM
Advertising! Dynasty Starting a lawn care business. 1 08-17-2009 11:42 PM
ADVERTISING Dr.Dave Landscaping General Talk 6 03-13-2008 01:38 AM
advertising landonkade Starting a lawn care business. 25 07-14-2007 10:59 PM
Advertising Help maelawncare General Business Discussions 3 01-25-2006 03:55 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Need input on a bid
phlawncare
Today 08:51 PM
Today 08:51 PM
by phlawncare
0 20
Building credit
Matther777
Yesterday 05:20 PM
Today 06:35 PM
by Matther777
4 98
Spreading Weeds?
WesleySnips
Yesterday 09:46 PM
Today 06:21 PM
by kslawn
3 83
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
Today 01:36 PM
by Steve
2 109
From Concord NC
SouthernRootsLawnCare
07-26-2014 02:34 PM
Today 01:30 PM
by Steve
1 54
New from Texas
Livingston Lawn Care
07-25-2014 11:17 AM
Today 01:29 PM
by Steve
3 124
Echo Edger 'Neutral'
WesleySnips
07-25-2014 05:28 PM
Today 01:22 PM
by Steve
2 105
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
Today 01:21 PM
by Steve
14 622
Left handed edging with...
SGL1
07-23-2014 08:59 PM
Today 07:39 AM
by SGL1
15 326
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
Yesterday 10:14 PM
by WesleySnips
5 341
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 01:21 PM
by ExtremeLawncareServices
80 4,642
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
Yesterday 08:16 AM
by Just for Cuts
7 185
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-26-2014 04:39 PM
by BLC7
7 326
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-25-2014 06:31 PM
by mattthelawnguy
13 500
You know it;s gonna be a...
stevef1201
07-25-2014 08:50 AM
07-25-2014 01:34 PM
by Steve
1 97
Customer letters
kslawn
07-23-2014 06:17 AM
07-25-2014 01:20 PM
by Steve
5 209
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
07-24-2014 07:09 PM
by SGL1
29 1,271
Need help determining...
Jbss861
07-20-2014 02:33 PM
07-24-2014 01:11 PM
by Steve
13 390
Should I ?
googus
07-22-2014 04:06 PM
07-24-2014 12:10 PM
by Steve
4 223
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
07-24-2014 06:46 AM
by kslawn
15 920
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
07-24-2014 06:38 AM
by kslawn
3 224
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
07-24-2014 06:28 AM
by kslawn
3 277
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
07-23-2014 05:37 PM
by Just for Cuts
9 314
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
07-23-2014 12:42 PM
by Steve
3 214
new to me box truck
jrayb39667
03-06-2014 10:20 PM
07-23-2014 12:40 PM
by Steve
15 1,420
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
07-23-2014 11:48 AM
by Steve
4 249
Overspray?
stevef1201
07-21-2014 04:20 PM
07-23-2014 11:39 AM
by Steve
3 160
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
07-22-2014 01:53 PM
by Steve
6 295
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 676
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 523
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 306
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 619
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 199
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 192
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 753
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 1,071
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 799
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 722
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 320,719
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,746
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 469
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 383
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 842
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 581
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 594
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
07-12-2014 07:36 PM
by SGL1
21 1,915
Fuel and fuel additives
SGL1
07-06-2014 10:23 AM
07-11-2014 07:53 PM
by SGL1
15 583
Questions for a patchy...
jumcgee
07-09-2014 08:42 AM
07-11-2014 12:34 PM
by Steve
1 236
toro proline blades wont...
boog
06-25-2014 06:26 PM
07-11-2014 05:28 AM
by kslawn
18 683
Contents of Marketing to...
prmenter@gmail.com
07-09-2014 05:25 PM
07-10-2014 03:23 PM
by Steve
3 334
» Popular Tags
4wd 34'' advertisement article marketing auger bid blades butterfly gardens charge credit card customers estimate exmark ferris first truck georgia gopherhaul grass gravely growing a lawn care business health holiday holiday decorating holiday lighting how much to charge introduction john deere quik trac kansas city lawn lawn care lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn care website seo leaf lighting marketing mechanic monthly mow mulch mulch price new buisness new business organize payment podcast property management company pto reo scag schedule scripts seo social media starting a business start up lawn care business stihl theft toro toro grand stand trailer tree care trimmer rack walker winter winter services
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:35 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:35 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy