Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

Marketing Plan


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-07-2012, 10:37 AM
PlymouthRiverLandscaping PlymouthRiverLandscaping is offline
Junior Member
 
Join Date: Nov 2011
Location: Weymouth, MA
Age: 24
Posts: 9
Rep Power: 3
PlymouthRiverLandscaping is on a distinguished road
Default Marketing Plan

I am looking to create a sound marketing plan for my company ( 25-30) mowing accounts.

I have room to grow to about 60-70 accounts with the current equipment that I have. I am a senior in college so money is tight ( Marketing Major). Does anyone have some low budget marketing ideas that they have used in the past that I may be able to use to grow my company?

I am looking to stay in the residential area as opposed to doing commericial properties.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-07-2012, 10:56 AM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Craigslist was my main source of clients last season (my first).

I hung a flyer and business cards at a local supermarket and picked up maybe 4 clients from that, but the majority came from Craigslist ads I ran.

I used an actual advertisement (image) in place of a text ad. It set me apart from the rest.

I included a set of keywords following the image that helped direct searches for areas I wanted to target to my ad.
Reply With Quote
  #3  
Old 02-07-2012, 02:42 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,317
Rep Power: 10
Steve has disabled reputation
Default

Check out this section in my blog on how to get lawn care customers.

There are a lot of ideas in there that should help you.

Let me know how they work out.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 02-08-2012, 11:57 AM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 5
jklawncare is on a distinguished road
Default

Put your name out EVERYWHERE
also, everybody that you meet, hi, here's my card
word of mouth is what is going to get you the best results.
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote
  #5  
Old 02-08-2012, 12:14 PM
thegroundscrew's Avatar
thegroundscrew thegroundscrew is offline
Senior Member
 
Join Date: Nov 2011
Location: Bellevue, WA (425) - 15 minutes from Seattle (206, my city's filthy)
Posts: 141
Rep Power: 3
thegroundscrew is on a distinguished road
Default

Word of mouth is by far the best form of marketing! You just can't be shy! Sometimes it helps to just stand outside of a grocery store passing out business cards and talking to people. You can meet a lot of potential customers. Also post like crazy on all the free local classifieds. Good luck
__________________

Curtis Michael
President
The Grounds Crew
(425) 765-2638
www.thegroundscrewllc.com
Reply With Quote
  #6  
Old 02-09-2012, 09:55 AM
PlymouthRiverLandscaping PlymouthRiverLandscaping is offline
Junior Member
 
Join Date: Nov 2011
Location: Weymouth, MA
Age: 24
Posts: 9
Rep Power: 3
PlymouthRiverLandscaping is on a distinguished road
Default Thanks

I have tried to use craigslist, but only worte a text post. I will design a better flyer this off-season and try more keywords in my post.

Are you supposed to ask the business before hanging a flyer?

Word of mouth is my strongest way of picking up potential customers. I have a referal incentive program with my current customers with offers a free lawn mow or bed weeding for the referal of a new customer. This has brought me 4 or so new accounts.

Steve, i have added that page to my favorites. THANKS as always!
Reply With Quote
  #7  
Old 02-09-2012, 03:00 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,317
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I have tried to use craigslist, but only worte a text post. I will design a better flyer this off-season and try more keywords in my post.
There are a bunch of discussions on here with example of what others have done, so I'd suggest to a little searching and you will find a bunch of craigslist ad designs others have used and found success with.


Quote:
Are you supposed to ask the business before hanging a flyer?
I don't think you need to if it is a community bulletin board in a store.


Quote:
Word of mouth is my strongest way of picking up potential customers. I have a referal incentive program with my current customers with offers a free lawn mow or bed weeding for the referal of a new customer. This has brought me 4 or so new accounts.
Don't forget to talk to the neighbors of your current customers and hand them out marketing material as well.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 02-22-2012, 03:54 AM
earthworks knoxville earthworks knoxville is offline
Junior Member
 
Join Date: Feb 2012
Location: knoxville,tn
Posts: 7
Rep Power: 3
earthworks knoxville is on a distinguished road
Default key words

where can i find the key words i need to post a profitable add on craigslist.ive just started a new business and dont know what would be my best next step to getting my first customers.would be very greatful for any help
Reply With Quote
  #9  
Old 02-22-2012, 06:14 AM
yourscape yourscape is offline
Member
 
Join Date: Nov 2011
Location: Ohio
Posts: 86
Rep Power: 3
yourscape is on a distinguished road
Default

Quote:
Originally Posted by Hedgemaster View Post
Craigslist was my main source of clients last season (my first).

I hung a flyer and business cards at a local supermarket and picked up maybe 4 clients from that, but the majority came from Craigslist ads I ran.

I used an actual advertisement (image) in place of a text ad. It set me apart from the rest.

I included a set of keywords following the image that helped direct searches for areas I wanted to target to my ad.
What is the trick to using an image on Craigslist? I tried that the other day and I could get it to work. Is it a code thing?
Reply With Quote
  #10  
Old 02-22-2012, 02:09 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,317
Rep Power: 10
Steve has disabled reputation
Default

Quote:
where can i find the key words i need to post a profitable add on craigslist.
I would think using keywords like all the services you offer, the towns you service and the zip codes of those areas would be beneficial.

Quote:
What is the trick to using an image on Craigslist?
You need to use a little html code.

HTML Code:
<img src="http://www.gopherforum.com/uploaded-files/images/small-gopher-image.jpg">
This code will create this in your ad.



Just make sure you change the link to where your photo is.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
The keys to any successful marketing plan Steve Lawn Care Marketing & Post your marketing material for review! 10 12-21-2006 10:48 AM
Do You Have a Plan? Steve Lawn Care Marketing & Post your marketing material for review! 1 12-03-2006 07:44 AM
Need help with business plan MJK General Business Discussions 1 07-29-2006 08:00 PM
What's your marketing plan for the next few months Steve General Business Discussions 11 03-20-2006 06:30 PM
Business Plan Steve General Business Discussions 0 01-16-2004 10:57 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
Today 05:12 PM
by jymie
6 276
Brake job!
kslawn
08-30-2014 07:49 AM
Today 03:37 PM
by Steve
8 215
Trailer tires
J.A.S.LawnService
Yesterday 10:17 AM
Today 03:27 PM
by Steve
3 115
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
Today 03:11 PM
by Steve
5 165
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
Today 03:04 PM
by Steve
7 267
New to the industry-...
Lsmain
08-31-2014 10:53 AM
Today 02:58 PM
by Steve
1 119
Sod
RosalesLawnCare
08-27-2014 03:47 PM
Today 02:48 PM
by Steve
3 208
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
Today 02:44 PM
by Steve
2 152
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
Today 02:39 PM
by Steve
2 171
Hello
jawnebgoode
08-28-2014 08:37 PM
Today 02:30 PM
by Steve
1 101
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
Today 02:28 PM
by Steve
1 127
snowplowing
jshak40
Yesterday 07:20 AM
Today 08:15 AM
by kslawn
6 167
Walk Behinds and Texas...
SGL1
08-26-2014 03:53 PM
Yesterday 11:36 PM
by SGL1
7 282
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
08-30-2014 09:49 AM
by BLC7
10 442
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
08-28-2014 09:28 PM
by Marcintosh
12 585
Softball field
kslawn
08-15-2014 09:28 AM
08-28-2014 12:01 PM
by Steve
16 663
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-27-2014 08:33 PM
by kurtwin
1,187 331,331
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
08-26-2014 04:21 PM
by ExtremeLawncareServices
110 6,725
How do I approach...
Bradcook21
08-21-2014 01:48 AM
08-26-2014 05:08 AM
by Billy Goat
12 565
Tender Process
M2Dave
08-24-2014 12:31 PM
08-25-2014 04:14 PM
by Steve
2 239
Grass hopper mower
ExtremeLawncareServices
12-05-2013 08:51 AM
08-25-2014 04:02 PM
by Steve
26 3,898
Need help pricing basic...
Bradcook21
08-22-2014 01:21 AM
08-22-2014 01:05 PM
by Steve
2 331
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
08-22-2014 01:01 PM
by Steve
6 403
yearly contract help...
jrob0691
08-21-2014 04:09 PM
08-22-2014 12:48 PM
by Steve
1 277
Pampas bushes
Bradcook21
08-22-2014 01:30 AM
08-22-2014 07:17 AM
by grassdoctore
1 248
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
08-21-2014 08:50 PM
by phlawncare
2 292
Fuel Can Spouts
Shark1611
08-16-2014 09:09 AM
08-21-2014 08:23 PM
by SGL1
11 536
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
08-21-2014 05:03 PM
by stevef1201
6 790
Hello
M2Dave
08-21-2014 12:32 AM
08-21-2014 01:38 PM
by Steve
1 256
New Landscaping Business
rekon32
08-16-2014 02:26 PM
08-21-2014 12:33 PM
by SouthallMowing
8 591
Downed Tree Chop Bid
WesleySnips
08-16-2014 03:47 PM
08-20-2014 01:44 PM
by SGL1
10 560
60 inch honda/bunton...
pblawncare
08-17-2014 11:30 AM
08-18-2014 03:19 PM
by Steve
2 304
Replacement Parts -...
nicholas-KC
08-16-2014 08:40 AM
08-18-2014 03:16 PM
by Steve
4 414
Preparing the soil
Billy Goat
08-16-2014 06:18 PM
08-18-2014 03:01 PM
by Steve
1 325
What to pay help
phlawncare
08-04-2014 08:33 PM
08-18-2014 10:33 AM
by jrs.landscaping
29 1,158
Hello
Jeff1
08-07-2014 11:18 PM
08-15-2014 11:53 PM
by Jeff1
11 621
Lie #2 RESIDENTIAL...
ExtremeLawncareServices
01-06-2014 05:02 AM
08-15-2014 01:46 PM
by mattthelawnguy
54 6,736
Need help 30 HP koler...
Shady Grady
08-01-2014 03:31 PM
08-15-2014 08:46 AM
by kslawn
18 794
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
08-14-2014 02:37 AM
by BlackRain75
12 1,992
first year update
cmdlawncare
08-12-2014 05:41 PM
08-13-2014 03:29 PM
by Steve
1 420
Hello from Jacksonville,...
JM Lawn Care
08-10-2014 07:15 AM
08-13-2014 07:04 AM
by Sprinkler Buddy
9 545
Hello everyone new to...
maddyandrays
08-11-2014 04:51 PM
08-12-2014 08:58 PM
by Shark1611
2 379
Walk behinds
hpruitcei
08-07-2014 06:28 PM
08-12-2014 02:35 PM
by mattthelawnguy
7 648
New name help
stevef1201
08-10-2014 04:27 PM
08-12-2014 12:03 PM
by Steve
6 523
my little green dilemmas
Lawn Techie
08-03-2014 11:47 AM
08-11-2014 01:20 PM
by Steve
7 621
what the best...
CleanCutsLLC
08-02-2014 01:02 AM
08-11-2014 01:16 PM
by Steve
6 673
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
08-11-2014 01:19 AM
by ExtremeLawncareServices
13 931
Covering all the bases
janslawncare
08-08-2014 10:11 AM
08-08-2014 01:41 PM
by Steve
1 462
New from Florida
ADE
08-06-2014 08:40 PM
08-08-2014 01:32 PM
by Steve
4 530
JOB - Landscape Install...
janslawncare
08-08-2014 10:06 AM
08-08-2014 10:06 AM
by janslawncare
0 418
» Popular Tags
4wd ads auger birdscaping charge collections subcontractor craigslist customers ecosymbiosis estimate exmark ferris first truck georgia gopherhaul grass gravely hardscapes hills holiday honda how much to charge how to bid introduction invoice john deere quik trac kawasaki labor cost landscape services late lawn lawn care lawn care busines plan lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn service leaf cleanup lesco lighting marketing mowing mulch estimate native plants new buisness online classifieds patio install podcast pto reo rotating scag scripts season seo snow plowing sprayer starting a business start up lawn care business stihl theft theft of services tips toro toro grand stand trailer trimmer rack walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:17 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:17 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy