Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

Marketing Plan


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-07-2012, 10:37 AM
PlymouthRiverLandscaping PlymouthRiverLandscaping is offline
Junior Member
 
Join Date: Nov 2011
Location: Weymouth, MA
Age: 24
Posts: 9
Rep Power: 4
PlymouthRiverLandscaping is on a distinguished road
Default Marketing Plan

I am looking to create a sound marketing plan for my company ( 25-30) mowing accounts.

I have room to grow to about 60-70 accounts with the current equipment that I have. I am a senior in college so money is tight ( Marketing Major). Does anyone have some low budget marketing ideas that they have used in the past that I may be able to use to grow my company?

I am looking to stay in the residential area as opposed to doing commericial properties.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-07-2012, 10:56 AM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Craigslist was my main source of clients last season (my first).

I hung a flyer and business cards at a local supermarket and picked up maybe 4 clients from that, but the majority came from Craigslist ads I ran.

I used an actual advertisement (image) in place of a text ad. It set me apart from the rest.

I included a set of keywords following the image that helped direct searches for areas I wanted to target to my ad.
Reply With Quote
  #3  
Old 02-07-2012, 02:42 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,135
Rep Power: 10
Steve has disabled reputation
Default

Check out this section in my blog on how to get lawn care customers.

There are a lot of ideas in there that should help you.

Let me know how they work out.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 02-08-2012, 11:57 AM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 6
jklawncare is on a distinguished road
Default

Put your name out EVERYWHERE
also, everybody that you meet, hi, here's my card
word of mouth is what is going to get you the best results.
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote
  #5  
Old 02-08-2012, 12:14 PM
thegroundscrew's Avatar
thegroundscrew thegroundscrew is offline
Senior Member
 
Join Date: Nov 2011
Location: Bellevue, WA (425) - 15 minutes from Seattle (206, my city's filthy)
Posts: 141
Rep Power: 4
thegroundscrew is on a distinguished road
Default

Word of mouth is by far the best form of marketing! You just can't be shy! Sometimes it helps to just stand outside of a grocery store passing out business cards and talking to people. You can meet a lot of potential customers. Also post like crazy on all the free local classifieds. Good luck
__________________

Curtis Michael
President
The Grounds Crew
(425) 765-2638
www.thegroundscrewllc.com
Reply With Quote
  #6  
Old 02-09-2012, 09:55 AM
PlymouthRiverLandscaping PlymouthRiverLandscaping is offline
Junior Member
 
Join Date: Nov 2011
Location: Weymouth, MA
Age: 24
Posts: 9
Rep Power: 4
PlymouthRiverLandscaping is on a distinguished road
Default Thanks

I have tried to use craigslist, but only worte a text post. I will design a better flyer this off-season and try more keywords in my post.

Are you supposed to ask the business before hanging a flyer?

Word of mouth is my strongest way of picking up potential customers. I have a referal incentive program with my current customers with offers a free lawn mow or bed weeding for the referal of a new customer. This has brought me 4 or so new accounts.

Steve, i have added that page to my favorites. THANKS as always!
Reply With Quote
  #7  
Old 02-09-2012, 03:00 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,135
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I have tried to use craigslist, but only worte a text post. I will design a better flyer this off-season and try more keywords in my post.
There are a bunch of discussions on here with example of what others have done, so I'd suggest to a little searching and you will find a bunch of craigslist ad designs others have used and found success with.


Quote:
Are you supposed to ask the business before hanging a flyer?
I don't think you need to if it is a community bulletin board in a store.


Quote:
Word of mouth is my strongest way of picking up potential customers. I have a referal incentive program with my current customers with offers a free lawn mow or bed weeding for the referal of a new customer. This has brought me 4 or so new accounts.
Don't forget to talk to the neighbors of your current customers and hand them out marketing material as well.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 02-22-2012, 03:54 AM
earthworks knoxville earthworks knoxville is offline
Junior Member
 
Join Date: Feb 2012
Location: knoxville,tn
Posts: 7
Rep Power: 4
earthworks knoxville is on a distinguished road
Default key words

where can i find the key words i need to post a profitable add on craigslist.ive just started a new business and dont know what would be my best next step to getting my first customers.would be very greatful for any help
Reply With Quote
  #9  
Old 02-22-2012, 06:14 AM
yourscape yourscape is offline
Member
 
Join Date: Nov 2011
Location: Ohio
Posts: 86
Rep Power: 4
yourscape is on a distinguished road
Default

Quote:
Originally Posted by Hedgemaster View Post
Craigslist was my main source of clients last season (my first).

I hung a flyer and business cards at a local supermarket and picked up maybe 4 clients from that, but the majority came from Craigslist ads I ran.

I used an actual advertisement (image) in place of a text ad. It set me apart from the rest.

I included a set of keywords following the image that helped direct searches for areas I wanted to target to my ad.
What is the trick to using an image on Craigslist? I tried that the other day and I could get it to work. Is it a code thing?
Reply With Quote
  #10  
Old 02-22-2012, 02:09 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,135
Rep Power: 10
Steve has disabled reputation
Default

Quote:
where can i find the key words i need to post a profitable add on craigslist.
I would think using keywords like all the services you offer, the towns you service and the zip codes of those areas would be beneficial.

Quote:
What is the trick to using an image on Craigslist?
You need to use a little html code.

HTML Code:
<img src="http://www.gopherforum.com/uploaded-files/images/small-gopher-image.jpg">
This code will create this in your ad.



Just make sure you change the link to where your photo is.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
The keys to any successful marketing plan Steve Lawn Care Marketing & Post your marketing material for review! 10 12-21-2006 10:48 AM
Do You Have a Plan? Steve Lawn Care Marketing & Post your marketing material for review! 1 12-03-2006 07:44 AM
Need help with business plan MJK General Business Discussions 1 07-29-2006 08:00 PM
What's your marketing plan for the next few months Steve General Business Discussions 11 03-20-2006 06:30 PM
Business Plan Steve General Business Discussions 0 01-16-2004 10:57 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Covering a landscape...
Dan Tanner
Yesterday 09:01 AM
Today 02:26 PM
by Steve
4 90
Commercial Jobs
CurbAppeal1
03-25-2015 04:22 PM
Today 02:24 PM
by Steve
7 237
Hydro oil
googus
Today 06:45 AM
Today 02:23 PM
by Steve
1 21
Dethatching attachments
jcurr33
Yesterday 08:56 PM
Today 02:13 PM
by Steve
1 38
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
Today 02:07 PM
by Steve
4 407
35,000 Eddm
greenscaper123
03-18-2015 12:51 PM
Today 02:04 PM
by Steve
20 543
Ferris FW35 questions
Chilehead
03-10-2015 08:31 PM
Today 02:00 PM
by Steve
6 407
First big mower decision?
SGL1
03-28-2015 08:58 AM
Today 01:59 PM
by Steve
1 88
Employee job training...
brookline
12-15-2014 07:15 PM
Today 01:54 PM
by Steve
29 2,422
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
Today 01:45 PM
by Steve
12 555
Trepidation about...
michellemarvin
03-23-2015 07:46 PM
Today 01:40 PM
by Steve
3 192
How do you get...
ESREVER
03-25-2015 01:30 PM
Today 01:38 PM
by Steve
8 226
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
Today 01:36 PM
by Steve
16 3,469
Bid for large home...
lxarth
03-22-2015 11:06 AM
Today 01:08 AM
by lxarth
10 376
Billing methods
jcurr33
03-26-2015 01:33 PM
Yesterday 05:13 PM
by avetslawncare
8 234
bidding a cemetery....
NPM_LLC
03-28-2015 10:56 AM
Yesterday 01:18 PM
by jrs.landscaping
5 136
Weed and Feed
robkattankate
03-19-2015 09:00 PM
Yesterday 08:42 AM
by Dan Tanner
5 538
Mower vs lot size advice
jcurr33
03-25-2015 09:29 PM
03-28-2015 08:37 AM
by Dan Tanner
5 209
hoa bid need help
bigdaveha12
03-24-2015 08:29 PM
03-27-2015 11:17 PM
by lxarth
6 272
introducing myself
chris2500hd
03-24-2015 11:16 AM
03-27-2015 02:02 PM
by Steve
8 247
Flag or no flag
Matther777
03-24-2015 02:41 PM
03-27-2015 12:25 PM
by biglee
10 354
Office Administration...
Girlfriend
03-26-2015 05:40 PM
03-26-2015 05:40 PM
by Girlfriend
0 629
Is this tree beyond help?
SGL1
03-22-2015 05:35 PM
03-25-2015 08:55 PM
by SGL1
14 1,044
Opinions on truck wrap
Trupro
02-28-2015 03:21 PM
03-25-2015 07:54 PM
by Trupro
33 1,607
The New Wave!!!! Read...
Jamesw86
03-22-2015 08:33 PM
03-25-2015 02:50 PM
by Steve
10 336
grass in the gas tank
robkattankate
03-23-2015 04:37 PM
03-25-2015 02:36 PM
by Steve
5 217
Helping others
hansenslawncare
09-15-2011 08:50 PM
03-25-2015 02:33 PM
by Steve
11 2,682
DOT Number
acrajchel
03-20-2015 05:56 PM
03-25-2015 02:28 PM
by Steve
7 504
Michelin x tweel.
apmAkron
03-23-2015 04:22 PM
03-24-2015 12:40 PM
by Steve
3 151
spike aerator???
Bradcook21
03-21-2015 01:55 PM
03-24-2015 10:32 AM
by acrajchel
4 240
Hello from Maryland
michellemarvin
03-23-2015 12:44 PM
03-23-2015 07:33 PM
by michellemarvin
2 164
hello from south GA.
CCandALawnCare
03-23-2015 03:46 AM
03-23-2015 07:06 PM
by CCandALawnCare
2 142
Say Hello !!!
Steve
03-19-2007 11:18 AM
03-23-2015 06:14 PM
by jethro
1,218 380,382
Is anyone doing mosquito...
BWild
01-27-2015 11:30 AM
03-23-2015 12:28 PM
by Steve
9 872
Should i take on this...
christw
03-17-2013 01:23 PM
03-22-2015 09:02 PM
by ExtremeLawncareServices
36 7,605
mower stalls when...
boog
03-19-2015 08:20 AM
03-21-2015 08:13 PM
by Wolf4dk
7 287
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
03-20-2015 10:00 PM
by ExtremeLawncareServices
32 3,945
Hello Emily Reyes from...
Webster14829
03-20-2015 11:23 AM
03-20-2015 03:36 PM
by Steve
2 196
Finally going to give it...
jcurr33
03-12-2015 08:09 PM
03-20-2015 03:31 PM
by Steve
10 580
Weed id?
SGL1
03-17-2015 08:20 PM
03-20-2015 02:37 PM
by Steve
6 299
Mobile small engine...
luckylogger
03-15-2015 02:05 PM
03-20-2015 06:17 AM
by jrs.landscaping
15 506
Brad Cook 21
SC93
03-16-2015 10:40 PM
03-19-2015 09:04 PM
by Bradcook21
4 454
honest opinion please
uppercut
02-17-2015 01:30 AM
03-18-2015 02:55 PM
by Steve
15 1,349
Repair or replace the...
lxarth
12-17-2014 04:07 PM
03-18-2015 02:49 PM
by Just for Cuts
21 2,044
new to the site
bigdaveha12
03-17-2015 09:13 PM
03-18-2015 02:33 PM
by Steve
1 223
Small dovetail truck...
ExtremeLawncareServices
03-04-2015 06:47 PM
03-17-2015 10:14 PM
by ExtremeLawncareServices
17 884
New Site Hows it look
Infinitelawn
03-16-2015 10:32 AM
03-17-2015 08:15 PM
by SGL1
3 300
mulch questions
Bradcook21
03-08-2015 08:37 AM
03-17-2015 07:00 PM
by Bradcook21
23 1,031
Scag hydro w/b frame...
Just for Cuts
03-11-2015 03:32 PM
03-17-2015 06:37 PM
by lxarth
11 633
Buy new or used?
lxarth
12-26-2014 09:50 PM
03-17-2015 06:11 PM
by lxarth
14 1,764
» Popular Tags
aerocore apartment complex auger bark billy goat brushcutter blades bush collections deliquentaccounts design edging employee problems equipment rental ferris flyers foreman free advertising grass growing a lawn care business hills hiring husqvarna introduction john deere quik trac landscape landscape services landscaping training lawn lawn care lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing marketing marketing secrets mr dave mulch new business past due per hour charge per hour service pricing profit on employee pto push versus ride running a business secrets to landscaping sell the vision seo shell small engine repair square foot steep lawns sulky theft toro grand stand trailer tree trimmer rack truck new used landscape up sell employee walk behind web design website website design winterization won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:34 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:34 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy