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Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

Marketing Plan


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
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  #1  
Old 02-07-2012, 10:37 AM
PlymouthRiverLandscaping PlymouthRiverLandscaping is offline
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Default Marketing Plan

I am looking to create a sound marketing plan for my company ( 25-30) mowing accounts.

I have room to grow to about 60-70 accounts with the current equipment that I have. I am a senior in college so money is tight ( Marketing Major). Does anyone have some low budget marketing ideas that they have used in the past that I may be able to use to grow my company?

I am looking to stay in the residential area as opposed to doing commericial properties.
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Old 02-07-2012, 10:56 AM
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Lawn care business tipsLawn Care Business Book
Craigslist was my main source of clients last season (my first).

I hung a flyer and business cards at a local supermarket and picked up maybe 4 clients from that, but the majority came from Craigslist ads I ran.

I used an actual advertisement (image) in place of a text ad. It set me apart from the rest.

I included a set of keywords following the image that helped direct searches for areas I wanted to target to my ad.
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Old 02-07-2012, 02:42 PM
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Check out this section in my blog on how to get lawn care customers.

There are a lot of ideas in there that should help you.

Let me know how they work out.
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Old 02-08-2012, 11:57 AM
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Put your name out EVERYWHERE
also, everybody that you meet, hi, here's my card
word of mouth is what is going to get you the best results.
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Old 02-08-2012, 12:14 PM
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Word of mouth is by far the best form of marketing! You just can't be shy! Sometimes it helps to just stand outside of a grocery store passing out business cards and talking to people. You can meet a lot of potential customers. Also post like crazy on all the free local classifieds. Good luck
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Old 02-09-2012, 09:55 AM
PlymouthRiverLandscaping PlymouthRiverLandscaping is offline
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Default Thanks

I have tried to use craigslist, but only worte a text post. I will design a better flyer this off-season and try more keywords in my post.

Are you supposed to ask the business before hanging a flyer?

Word of mouth is my strongest way of picking up potential customers. I have a referal incentive program with my current customers with offers a free lawn mow or bed weeding for the referal of a new customer. This has brought me 4 or so new accounts.

Steve, i have added that page to my favorites. THANKS as always!
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Old 02-09-2012, 03:00 PM
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Quote:
I have tried to use craigslist, but only worte a text post. I will design a better flyer this off-season and try more keywords in my post.
There are a bunch of discussions on here with example of what others have done, so I'd suggest to a little searching and you will find a bunch of craigslist ad designs others have used and found success with.


Quote:
Are you supposed to ask the business before hanging a flyer?
I don't think you need to if it is a community bulletin board in a store.


Quote:
Word of mouth is my strongest way of picking up potential customers. I have a referal incentive program with my current customers with offers a free lawn mow or bed weeding for the referal of a new customer. This has brought me 4 or so new accounts.
Don't forget to talk to the neighbors of your current customers and hand them out marketing material as well.
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Old 02-22-2012, 03:54 AM
earthworks knoxville earthworks knoxville is offline
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Default key words

where can i find the key words i need to post a profitable add on craigslist.ive just started a new business and dont know what would be my best next step to getting my first customers.would be very greatful for any help
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Old 02-22-2012, 06:14 AM
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Quote:
Originally Posted by Hedgemaster View Post
Craigslist was my main source of clients last season (my first).

I hung a flyer and business cards at a local supermarket and picked up maybe 4 clients from that, but the majority came from Craigslist ads I ran.

I used an actual advertisement (image) in place of a text ad. It set me apart from the rest.

I included a set of keywords following the image that helped direct searches for areas I wanted to target to my ad.
What is the trick to using an image on Craigslist? I tried that the other day and I could get it to work. Is it a code thing?
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Old 02-22-2012, 02:09 PM
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Quote:
where can i find the key words i need to post a profitable add on craigslist.
I would think using keywords like all the services you offer, the towns you service and the zip codes of those areas would be beneficial.

Quote:
What is the trick to using an image on Craigslist?
You need to use a little html code.

HTML Code:
<img src="http://www.gopherforum.com/uploaded-files/images/small-gopher-image.jpg">
This code will create this in your ad.



Just make sure you change the link to where your photo is.
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