Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

Marketing Plan


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-07-2012, 10:37 AM
PlymouthRiverLandscaping PlymouthRiverLandscaping is offline
Junior Member
 
Join Date: Nov 2011
Location: Weymouth, MA
Age: 24
Posts: 9
Rep Power: 3
PlymouthRiverLandscaping is on a distinguished road
Default Marketing Plan

I am looking to create a sound marketing plan for my company ( 25-30) mowing accounts.

I have room to grow to about 60-70 accounts with the current equipment that I have. I am a senior in college so money is tight ( Marketing Major). Does anyone have some low budget marketing ideas that they have used in the past that I may be able to use to grow my company?

I am looking to stay in the residential area as opposed to doing commericial properties.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-07-2012, 10:56 AM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Craigslist was my main source of clients last season (my first).

I hung a flyer and business cards at a local supermarket and picked up maybe 4 clients from that, but the majority came from Craigslist ads I ran.

I used an actual advertisement (image) in place of a text ad. It set me apart from the rest.

I included a set of keywords following the image that helped direct searches for areas I wanted to target to my ad.
Reply With Quote
  #3  
Old 02-07-2012, 02:42 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,533
Rep Power: 10
Steve has disabled reputation
Default

Check out this section in my blog on how to get lawn care customers.

There are a lot of ideas in there that should help you.

Let me know how they work out.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 02-08-2012, 11:57 AM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 5
jklawncare is on a distinguished road
Default

Put your name out EVERYWHERE
also, everybody that you meet, hi, here's my card
word of mouth is what is going to get you the best results.
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote
  #5  
Old 02-08-2012, 12:14 PM
thegroundscrew's Avatar
thegroundscrew thegroundscrew is offline
Senior Member
 
Join Date: Nov 2011
Location: Bellevue, WA (425) - 15 minutes from Seattle (206, my city's filthy)
Posts: 141
Rep Power: 3
thegroundscrew is on a distinguished road
Default

Word of mouth is by far the best form of marketing! You just can't be shy! Sometimes it helps to just stand outside of a grocery store passing out business cards and talking to people. You can meet a lot of potential customers. Also post like crazy on all the free local classifieds. Good luck
__________________

Curtis Michael
President
The Grounds Crew
(425) 765-2638
www.thegroundscrewllc.com
Reply With Quote
  #6  
Old 02-09-2012, 09:55 AM
PlymouthRiverLandscaping PlymouthRiverLandscaping is offline
Junior Member
 
Join Date: Nov 2011
Location: Weymouth, MA
Age: 24
Posts: 9
Rep Power: 3
PlymouthRiverLandscaping is on a distinguished road
Default Thanks

I have tried to use craigslist, but only worte a text post. I will design a better flyer this off-season and try more keywords in my post.

Are you supposed to ask the business before hanging a flyer?

Word of mouth is my strongest way of picking up potential customers. I have a referal incentive program with my current customers with offers a free lawn mow or bed weeding for the referal of a new customer. This has brought me 4 or so new accounts.

Steve, i have added that page to my favorites. THANKS as always!
Reply With Quote
  #7  
Old 02-09-2012, 03:00 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,533
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I have tried to use craigslist, but only worte a text post. I will design a better flyer this off-season and try more keywords in my post.
There are a bunch of discussions on here with example of what others have done, so I'd suggest to a little searching and you will find a bunch of craigslist ad designs others have used and found success with.


Quote:
Are you supposed to ask the business before hanging a flyer?
I don't think you need to if it is a community bulletin board in a store.


Quote:
Word of mouth is my strongest way of picking up potential customers. I have a referal incentive program with my current customers with offers a free lawn mow or bed weeding for the referal of a new customer. This has brought me 4 or so new accounts.
Don't forget to talk to the neighbors of your current customers and hand them out marketing material as well.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 02-22-2012, 03:54 AM
earthworks knoxville earthworks knoxville is offline
Junior Member
 
Join Date: Feb 2012
Location: knoxville,tn
Posts: 7
Rep Power: 3
earthworks knoxville is on a distinguished road
Default key words

where can i find the key words i need to post a profitable add on craigslist.ive just started a new business and dont know what would be my best next step to getting my first customers.would be very greatful for any help
Reply With Quote
  #9  
Old 02-22-2012, 06:14 AM
yourscape yourscape is offline
Member
 
Join Date: Nov 2011
Location: Ohio
Posts: 86
Rep Power: 3
yourscape is on a distinguished road
Default

Quote:
Originally Posted by Hedgemaster View Post
Craigslist was my main source of clients last season (my first).

I hung a flyer and business cards at a local supermarket and picked up maybe 4 clients from that, but the majority came from Craigslist ads I ran.

I used an actual advertisement (image) in place of a text ad. It set me apart from the rest.

I included a set of keywords following the image that helped direct searches for areas I wanted to target to my ad.
What is the trick to using an image on Craigslist? I tried that the other day and I could get it to work. Is it a code thing?
Reply With Quote
  #10  
Old 02-22-2012, 02:09 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,533
Rep Power: 10
Steve has disabled reputation
Default

Quote:
where can i find the key words i need to post a profitable add on craigslist.
I would think using keywords like all the services you offer, the towns you service and the zip codes of those areas would be beneficial.

Quote:
What is the trick to using an image on Craigslist?
You need to use a little html code.

HTML Code:
<img src="http://www.gopherforum.com/uploaded-files/images/small-gopher-image.jpg">
This code will create this in your ad.



Just make sure you change the link to where your photo is.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
The keys to any successful marketing plan Steve Lawn Care Marketing & Post your marketing material for review! 10 12-21-2006 10:48 AM
Do You Have a Plan? Steve Lawn Care Marketing & Post your marketing material for review! 1 12-03-2006 07:44 AM
Need help with business plan MJK General Business Discussions 1 07-29-2006 08:00 PM
What's your marketing plan for the next few months Steve General Business Discussions 11 03-20-2006 06:30 PM
Business Plan Steve General Business Discussions 0 01-16-2004 10:57 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Business Name
sanchez5
10-28-2014 11:55 PM
Today 12:57 PM
by jrs.landscaping
7 170
Pavers
crieg122
10-28-2014 02:49 PM
Today 11:46 AM
by crieg122
4 176
Difference between lawn...
sanchez5
Yesterday 04:20 PM
Today 05:58 AM
by Billy Goat
1 111
Gie-review / What's new...
ExtremeLawncareServices
10-25-2014 09:19 AM
Yesterday 10:35 PM
by ExtremeLawncareServices
5 383
My Newest Toy (B.P....
Dan Tanner
10-23-2014 05:50 PM
Yesterday 12:26 PM
by Steve
6 487
West cost lawn prices
SGlawncare
10-09-2014 09:51 PM
10-28-2014 11:08 PM
by SGlawncare
4 849
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-28-2014 02:51 PM
by Steve
1,193 340,993
Help a brother...
tbtigers03
09-28-2014 11:41 AM
10-28-2014 02:38 PM
by Steve
14 1,878
Business Cards
crieg122
10-25-2014 12:03 PM
10-28-2014 02:37 PM
by crieg122
4 359
Lawn Care business...
crieg122
10-23-2014 01:23 PM
10-28-2014 11:28 AM
by crieg122
15 674
So how do you guys...
Mr. Mow
10-26-2014 07:55 AM
10-28-2014 04:56 AM
by Billy Goat
2 301
Hi Steve From West...
Mr. Mow
10-21-2014 01:59 PM
10-28-2014 01:37 AM
by Steve
3 498
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
10-27-2014 10:36 PM
by SGlawncare
12 1,216
new to the forum
madmedic8575
10-24-2014 02:52 PM
10-27-2014 12:14 PM
by Steve
1 316
Dealing With Gas Can...
Mr. Mow
10-21-2014 01:41 PM
10-26-2014 10:59 AM
by stevef1201
13 679
Leaf removal
madmedic8575
10-24-2014 04:14 PM
10-26-2014 07:45 AM
by Mr. Mow
5 436
raking leaves ?
robert8509
10-22-2014 09:19 PM
10-25-2014 12:09 PM
by biglee
10 588
Leaf Box & Loader Set...
ringahding1
10-21-2014 06:20 AM
10-25-2014 11:46 AM
by crieg122
6 582
hey everyone
robert8509
10-22-2014 08:16 PM
10-24-2014 11:07 PM
by robert8509
7 480
12 Years in Business!
Chilehead
10-23-2014 08:07 AM
10-23-2014 11:08 PM
by Chilehead
2 409
Cheapskate Landlord...
Mr. Mow
10-20-2014 06:33 AM
10-23-2014 05:55 PM
by biglee
13 736
Hi from SoCal
Jmoney
10-23-2014 11:29 AM
10-23-2014 12:51 PM
by Steve
1 370
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
10-23-2014 12:33 PM
by Steve
5 837
Pda
stevef1201
10-18-2014 02:05 PM
10-23-2014 06:12 AM
by ringahding1
4 664
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
10-22-2014 01:27 PM
by Steve
6 726
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
10-22-2014 01:23 PM
by Steve
3 693
first year update
cmdlawncare
08-12-2014 05:41 PM
10-22-2014 07:47 AM
by ringahding1
4 1,688
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
10-21-2014 01:36 PM
by Mr. Mow
16 970
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
10-21-2014 01:26 PM
by stevef1201
11 834
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
10-21-2014 01:19 PM
by ExtremeLawncareServices
158 11,929
Sunny Beach Tennis...
SGL1
10-19-2014 11:24 PM
10-21-2014 01:04 PM
by SGL1
4 560
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
10-20-2014 08:34 PM
by biglee
10 2,157
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-20-2014 05:42 PM
by SGL1
7 1,646
how to fi d commercial...
mchampion319
10-19-2014 09:50 PM
10-20-2014 04:41 PM
by Steve
1 536
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
10-20-2014 04:24 PM
by Steve
1 602
questions on order to...
jack2048
10-13-2014 11:15 AM
10-20-2014 03:27 PM
by Mr. Mow
15 1,055
This sucks...
Matther777
09-18-2014 04:56 PM
10-20-2014 02:14 PM
by Steve
14 2,578
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
10-20-2014 02:11 PM
by Steve
7 786
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
10-20-2014 02:09 PM
by Steve
1 636
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 970
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 1,276
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,678
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 993
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 714
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,843
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,839
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,965
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 849
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 1,014
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 844
» Popular Tags
2wd 4x4 apartment complex auger bark bob villa care charge collections commercial demonstration edging exmark ferris four wheel drive gopherhaul grass gravely hardscapes hills holiday how much to charge how to bid john deere quik trac kawasaki labor cost landscape services lawn lawn care lawn care busines plan lawn care business book lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lighting lighting brass outdoor lights managing a lawn care business mowing mulch mulch estimate new buisness past due patio install podcast property management company pto push versus ride redmax scag scripts seo shell sprayer starting a business starting a lawn care business stihl sulky theft top dresser toro toro grand stand trailer mate pro tree turfgrass consulting walk behind walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:59 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:59 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy