Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Making your own mail list


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-01-2012, 11:40 AM
jymie's Avatar
jymie jymie is offline
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 905
Rep Power: 7
jymie is on a distinguished road
Default Making your own mail list

Hey folks, there is an easy way to put together a mail list of your service area. If you want to market on streets you are now servicing, use this free resource to get basic information such as Age demographics, Name and address information. I started an excel spread sheet. It will allow you to more personalize your marketing mail making you look more professional.

White Pages

You input an address and zip-code & it pulls up the entire street with all the above information. Sure you could pay a service to do this for you but its winter time and what else do we have to do at this time of year? When I get a new customer, I pull up the entire street on this resource and market to them. Some times if I only want to market to age 65 + I can sort my spread sheet by that demographic. I prefill the Street Name, Town, State and zip-code fields then all I have to type in is Age Demographic, Name and house number. Excel is very helpful in that if you have typed a certain piece of information already, it places the text in full for you as you type it.
Attached Files
File Type: xls Gopher Mail list Example.xls (13.5 KB, 11 views)
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-01-2012, 12:30 PM
Upscale2 Upscale2 is offline
Members
 
Join Date: Mar 2007
Posts: 120
Rep Power: 8
Upscale2
Default

Lawn care business tipsLawn Care Business Book
That is awesome! I honestly didn't know about that!
I can now focus in on specific areas that I would like to
do work in.
I can create a spread sheet, load it into my card sending site, and
introduce myself and promote to these customers by sending them
cards.

Thanks!!

Oh yeah, this is my site: www.marshallscards.com

I use this to send to my client list, now I can send to potentials.

One of the best bits of info. I have seen on this site!!
Reply With Quote
  #3  
Old 02-02-2012, 01:42 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

Quote:
When I get a new customer, I pull up the entire street on this resource and market to them.
What have you found to be the best ways to market in the neighborhood of a new customer? Do you send them postcards? Letters?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 02-02-2012, 01:52 PM
jymie's Avatar
jymie jymie is offline
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 905
Rep Power: 7
jymie is on a distinguished road
Default

First the plan is to market with door hangers. Then I will sort my list to send post cards to the 65+ folks. The next wave of post cards to the 60-64 folks.
Reply With Quote
  #5  
Old 02-02-2012, 06:52 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 178
Rep Power: 3
Chaz is on a distinguished road
Default

wow, i actually went driving around in neighborhoods with my girlfriend and wrote down the numbers of streets and then typed it manually. but this seems like another way to go about it, plus the feature of names and numbers!

thanks
Reply With Quote
  #6  
Old 02-02-2012, 11:29 PM
JeffK26
Guest
 
Posts: n/a
Default

This is GREAT for mailing lists, but for age demographics it's not that accurate.

As a test i typed in my brother's address and it came up with his name and my parent's names. My address came up with me and my wife, plus my parents. It also has me listed with my parent's at their home.

I tested further with cousins' and friends' addresses. Out of 25 addresses 21 listed their parents at the same address, when i know they don't live there. The other 4 were correct with only listing my friends and their wives.

It's great to use to get addresses for free, but as a tool to target age groups it's not so accurate.
Reply With Quote
  #7  
Old 02-03-2012, 07:48 AM
Paineless Creations's Avatar
Paineless Creations Paineless Creations is offline
Senior Member
 
Join Date: Jan 2010
Location: West Richland, WA
Posts: 205
Rep Power: 5
Paineless Creations is on a distinguished road
Default

This is really good thanks for sharing!!

Bobby
Reply With Quote
  #8  
Old 02-06-2012, 11:19 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

Early on, how important are demographics versus just getting the mailing addresses of homes in a given area?

I do wonder how long it would take a lawn care business owner to figure out which demographic group would make for the best customer base?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 02-06-2012, 04:36 PM
JeffK26
Guest
 
Posts: n/a
Default

I'm focusing on people with lawns.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Can I move the Mail Box CHEESE2009 Community Assistance 5 04-30-2010 08:28 AM
E-mail pboy8634 Starting a lawn care business. 10 03-31-2010 10:09 PM
Mail Box Yard Elements Starting a lawn care business. 12 02-22-2010 07:18 AM
lawn Mail Little's General Talk 1 09-07-2007 12:57 PM
Mail Merge ragnarock Gopher Software Support Archived Question & Answers - Read Only 1 06-12-2006 03:41 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
This sucks...
Matther777
09-18-2014 04:56 PM
Today 05:20 AM
by stevef1201
6 223
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 11:01 PM
by ExtremeLawncareServices
118 8,082
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
Yesterday 05:59 PM
by ExtremeLawncareServices
11 812
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
Yesterday 03:29 PM
by acrajchel
6 975
snowplowing
jshak40
09-01-2014 07:20 AM
Yesterday 11:49 AM
by Steve
23 1,332
Looking for feed back on...
ExtremeLawncareServices
09-17-2014 08:38 AM
Yesterday 08:17 AM
by ExtremeLawncareServices
9 318
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
09-18-2014 06:32 PM
by Northwoods Outdoors
58 6,737
Hello from upstate NY!
A&MLawn&Snow
09-18-2014 11:19 AM
09-18-2014 04:10 PM
by Sprinkler Buddy
2 174
Price to apply fertilizer
SS.Lawncare
09-15-2014 11:10 AM
09-18-2014 01:16 PM
by Steve
9 428
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
09-17-2014 09:57 PM
by curts lawn care
4 900
new to the forum
SGlawncare
09-16-2014 11:20 PM
09-17-2014 08:29 PM
by curts lawn care
3 253
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
09-17-2014 12:34 PM
by Steve
11 612
Non-Stop Summer?
SouthallMowing
09-14-2014 10:51 PM
09-17-2014 10:48 AM
by stevef1201
6 402
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
09-16-2014 10:43 PM
by SGL1
6 414
Poll - net income
Dan5082
11-15-2010 08:08 PM
09-16-2014 04:44 PM
by jrs.landscaping
12 3,187
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
09-16-2014 01:25 PM
by jrs.landscaping
24 4,861
Compare this summer to...
Steve
09-03-2014 12:52 PM
09-16-2014 11:20 AM
by Hanks Lawn Care Services
15 1,082
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
09-15-2014 03:41 PM
by Steve
12 767
Hello
Robertf31
09-12-2014 10:34 PM
09-15-2014 03:17 PM
by Steve
2 372
Newbie......Again
Jibber
09-13-2014 12:17 PM
09-15-2014 02:54 PM
by Sprinkler Buddy
2 436
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
09-15-2014 02:31 PM
by Steve
1 404
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
09-15-2014 02:25 PM
by Steve
3 388
Brake job!
kslawn
08-30-2014 07:49 AM
09-15-2014 02:16 PM
by Steve
12 1,084
Hello
jawnebgoode
08-28-2014 08:37 PM
09-15-2014 02:15 PM
by Steve
3 858
Employee uniforms
Gerardo_Landscape
01-21-2014 11:11 PM
09-15-2014 02:12 PM
by Steve
5 993
Greetings from the north
Northwoods Outdoors
09-13-2014 08:55 AM
09-15-2014 02:07 PM
by Steve
1 355
darleneh
darleneh
09-15-2014 12:33 PM
09-15-2014 02:07 PM
by Sprinkler Buddy
1 279
My 1st bid
WesleySnips
06-11-2014 03:13 PM
09-15-2014 02:05 PM
by Steve
29 1,770
New Aerator
Chaz
09-09-2014 11:43 PM
09-15-2014 01:50 PM
by Steve
9 612
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
09-15-2014 01:23 PM
by stevef1201
8 1,252
getting ready to start
calebmoss
05-23-2011 09:35 PM
09-11-2014 12:21 PM
by Steve
34 11,265
Stihl pull cord replace
SGL1
09-03-2014 09:22 PM
09-10-2014 12:25 PM
by Steve
9 780
Softball field
kslawn
08-15-2014 09:28 AM
09-10-2014 12:16 PM
by Steve
18 1,521
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
09-09-2014 08:05 PM
by Landscaper1165
4 1,004
New truck and trailer...
Johnny Rocket
05-14-2012 03:41 PM
09-09-2014 07:23 PM
by Matther777
18 6,600
What gets you bad press?
Steve
09-09-2014 11:48 AM
09-09-2014 07:21 PM
by Matther777
2 483
Signs on your snow plow?
Steve
01-15-2007 01:07 AM
09-09-2014 11:42 AM
by Steve
19 6,222
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
09-08-2014 08:08 PM
by avetslawncare
12 1,300
New to the business
flamingyouth87
09-05-2014 11:52 AM
09-08-2014 11:55 AM
by Steve
3 686
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
09-08-2014 11:51 AM
by Steve
7 979
Facebook
element009
03-23-2011 08:36 AM
09-07-2014 07:35 AM
by avetslawncare
24 7,768
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
09-06-2014 02:09 PM
by Bradcook21
8 1,063
billing matters
sbuchanan8154
09-05-2014 09:56 AM
09-05-2014 03:00 PM
by Steve
3 667
Thoughts
googus
09-05-2014 07:28 AM
09-05-2014 02:23 PM
by Steve
2 611
Backflow Tester
flowcheckllc.2014
09-03-2014 04:37 PM
09-05-2014 02:15 PM
by Steve
3 711
Collections & collection...
jscarolina
09-03-2014 04:39 PM
09-04-2014 03:14 PM
by Steve
2 724
Sod
RosalesLawnCare
08-27-2014 03:47 PM
09-04-2014 02:42 PM
by RosalesLawnCare
4 978
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
09-03-2014 12:07 PM
by Steve
7 1,048
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
09-03-2014 11:15 AM
by Steve
4 959
New to the industry-...
Lsmain
08-31-2014 10:53 AM
09-02-2014 02:58 PM
by Steve
1 872
» Popular Tags
4wd apartment bid auger butterfly gardens charge christmas credit card processing deliquentaccounts estimate exmark fall ferris first truck foreman franchise gopherhaul grass gravely hills holiday how much to charge how to bid husqvarna introduction john deere quik trac kansas city labor cost landscape services late lawn lawn care business lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf cleanup leaf removal lesco lighting managing a lawn care business marketing mowing mulch estimate new and restored landscapes new buisness new mower podcast property management company push versus ride reo rotating scag scripts search engine optimization season seo snow plowing starting a business starting a lawn care business start up lawn care business steve stihl theft tips toro toro grand stand trailer walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:42 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:42 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy