Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Pitch book


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 01-17-2012, 02:42 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,771
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Well I started a Pure sales based job today. its totally different from anything i have done, but it really makes you get involved with customers and get declined about 100x before u get a sale.
How do you feel the sales of vacation homes is similar or differs from selling lawn care and landscapes?

Quote:
its face to face selling a small vacation that basically gets them in the door to someone else trying to sell timeshare of the property they are staying at.
Is there something you can do similarly in lawn care where the potential customer may call you initially for 'this' and you try and upsell them on 'that'?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 01-18-2012, 10:45 AM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 161
Rep Power: 3
Chaz is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by Steve View Post
How do you feel the sales of vacation homes is similar or differs from selling lawn care and landscapes?



Is there something you can do similarly in lawn care where the potential customer may call you initially for 'this' and you try and upsell them on 'that'?
Well I haven't done sales in the past, it probably isn't much different from selling landscaping services, but i was always on the labor end of things, so i never really learned the sales. I took some marketing classes at school that are required with the small business degree and they really sparked interest in getting into the marketing and sales of my business. So i went to craigslist and found some jobs that involved sales; just so i could really build my resume and get experience is only reasons why i even looked and applied.

All of the sales that I currently do are face to face, so I don't really have any great ideas on doing over the phone. I would schedule a meeting asap, bring my pitch book, talk about what the property could look like, give them a estimate/quote on the spot brag about how they wont have anything to worry about because I would be so reliable. Just basically really build a large value on the entire thing. and maybe if u do it well enough, i mean really good, ask them what they think they should be paying, and hopefully they are exceeding what you quoted them, and will be happy to see a lower price and could sell it on the spot. now if they guess lower, you can try to save yourself on reminding them what they will receive, or you might not even be interested in them (maybe they can't afford it).
Reply With Quote
  #13  
Old 01-18-2012, 01:55 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,771
Rep Power: 10
Steve has disabled reputation
Default

I think this is going to be a great year for you and I can't wait to hear some of your feedback as you get out there and start making some amazing sales with the help of your pitch book.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #14  
Old 01-18-2012, 08:45 PM
thegroundscrew's Avatar
thegroundscrew thegroundscrew is offline
Senior Member
 
Join Date: Nov 2011
Location: Bellevue, WA (425) - 15 minutes from Seattle (206, my city's filthy)
Posts: 141
Rep Power: 3
thegroundscrew is on a distinguished road
Default

Chaz,

You really come across as a go-getter! I really like it. The landscaping business is really about offering stellar services but just as important is unique ways of marketing and advertising. The pitch book will definitly work well. What do you think about door to door marketing using your pitch book? Is that something your thinking about? It would be cool if you could email me on this site about your pitch book so I get a better idea of what your putting together. Your giving me some good ideas to do for Spring.
Reply With Quote
  #15  
Old 01-18-2012, 10:13 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 161
Rep Power: 3
Chaz is on a distinguished road
Default

Quote:
Originally Posted by thegroundscrew View Post
Chaz,

You really come across as a go-getter! I really like it. The landscaping business is really about offering stellar services but just as important is unique ways of marketing and advertising. The pitch book will definitly work well. What do you think about door to door marketing using your pitch book? Is that something your thinking about? It would be cool if you could email me on this site about your pitch book so I get a better idea of what your putting together. Your giving me some good ideas to do for Spring.
Well just to give a general outline of what it will be, i don't mine talking on here because its not finished and i have not made a guideline for myself yet either.

open book
Page 1 Will probably be a picture of my Truck with trailer hooked on, loaded
with my mower, and equipment, probably have wheelbarrows in the back of
the truck and signs on it. basically look like what you would see me on an
average day, EXCEPT it would all be sparkling clean and have a nice
background etc.

flip page
Page 2 Will have my licensing information
Page 3 Will have information on insurance coverage highlight key points
(limits, whats covered, etc)

Flip page
Page 4 Probably have my degree certificate
Page 5 Have the certificate for Steve's lawn school (I'm in process so haven't
seen it or not even sure if he has one? and If it wasn't to my liking, I'd just
make another one)

Flip page
Page 6 Full blown picture of a mowed lawn 8x10"
Page 7 A before and after page (like shown on post 9)

flip page
Page 8 Full blow picture of a blooming scene (where i did the mulch)
Page 9 before and after page

flip page
Page 10 before and after page
Page 11 testimonials (more the better)

Some other things that you could add are an estimate from another local company (keep their name anonymous) and have your estimate beside it to show that you are very competitive (make sure that price is lower obviously).

another feature that my company has is that I plan to use a good invoice system, so I might have one in there and go over it with them or something. I don't think I'd go over this on door to door marketing though, just depends on how in-to-it your prospect is.

I would not have key information listed on any of this, copy insurance and white out policy numbers, student numbers, etc incase the book was lost.

now its your turn; is there any other things that should be added?

Last edited by Chaz; 01-18-2012 at 10:22 PM.
Reply With Quote
  #16  
Old 01-19-2012, 03:10 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,771
Rep Power: 10
Steve has disabled reputation
Default

As you grow, you could add more pages of different upsell services you offer and have performed.

For instance: Outdoor lighting, retaining walls, patios, bbq pits etc etc

"Mrs Johnson, I really think your property could benefit from some quality installed night lighting to highlight certain landscape elements. Let me show you what I mean."

Then you would go back to your sales book.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #17  
Old 01-20-2012, 12:28 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 161
Rep Power: 3
Chaz is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
As you grow, you could add more pages of different upsell services you offer and have performed.

For instance: Outdoor lighting, retaining walls, patios, bbq pits etc etc

"Mrs Johnson, I really think your property could benefit from some quality installed night lighting to highlight certain landscape elements. Let me show you what I mean."

Then you would go back to your sales book.
Bingo, could also have an upsell book where you could use that for existing customers and upsell them on extra services.
Reply With Quote
  #18  
Old 01-20-2012, 02:57 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,771
Rep Power: 10
Steve has disabled reputation
Default

Yea that is a good point. An upsell book! Where you could show the customer your previous work and maybe allow them to keep the book over night to look through. Then you could come back the next day if needed and try to seal the deal then.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Wildfire Safety, New Sales Pitch devuono311 General Talk 7 04-04-2011 11:10 AM
Sales Pitch CHEESE2009 Community Assistance 2 05-01-2010 09:10 AM
Get 50% off Ken's book! Steve Lawn Maintenance / Lawn Renovation 0 03-24-2008 12:44 PM
Book excerpts JimAdams Starting a lawn care business. 1 12-06-2006 12:22 PM
Wanna pitch your business idea? Steve General Business Discussions 0 11-30-2006 01:43 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Pond...
xandrew245x
04-22-2014 03:29 PM
Today 05:57 AM
by Greg'slawnandlandscape
4 88
Mangwi Landscaping
bondservojc13
Yesterday 09:56 PM
Today 05:41 AM
by Sprinkler Buddy
1 46
Pushy customers
christopherhicks82
04-22-2014 08:22 PM
Today 04:56 AM
by Dan Tanner
6 151
In a bit situation need...
googus
04-22-2014 08:01 AM
Yesterday 10:03 PM
by googus
9 171
Acerage Rake
acrajchel
Yesterday 07:23 PM
Yesterday 07:23 PM
by acrajchel
0 32
2.5 acre mowing
xandrew245x
04-18-2014 06:55 AM
Yesterday 07:11 PM
by acrajchel
15 344
New Trailer
bobwill2009
Yesterday 12:46 PM
Yesterday 06:46 PM
by BelleCityLawn1
2 72
Advertising On...
JacobsLawnMowing
03-17-2014 03:21 PM
Yesterday 06:02 PM
by bobwill2009
13 875
Any greenhouse operators...
GoGreenerKS
04-15-2014 11:21 AM
Yesterday 12:37 PM
by Steve
7 221
Truck, Trailer,...
hawthornelawncare
12-23-2011 12:01 AM
Yesterday 12:17 PM
by bobwill2009
79 25,345
The $20 Mow Job
Dan Tanner
04-21-2014 07:24 PM
Yesterday 12:06 PM
by Steve
5 196
quickbooks users
CDLAWNCARE
04-20-2014 09:03 AM
Yesterday 06:48 AM
by CDLAWNCARE
4 177
Looking for advice on a...
Tekeda1
04-13-2014 09:53 AM
04-22-2014 07:55 PM
by Just for Cuts
23 585
About D@## Time!
TamMik
04-02-2014 08:10 AM
04-22-2014 05:14 PM
by BelleCityLawn1
19 870
Back for this year
xandrew245x
02-21-2014 04:30 PM
04-22-2014 03:36 PM
by xandrew245x
19 1,010
What Was Your Setup When...
superrman77
02-11-2014 10:53 AM
04-22-2014 12:29 AM
by Tony317
22 1,718
Sulky and Turf Tracer
acrajchel
04-07-2014 01:44 PM
04-22-2014 12:07 AM
by Tony317
9 448
danny 2
danny2
04-19-2014 10:19 PM
04-21-2014 12:25 PM
by Steve
3 138
this mower is driving me...
boog
04-17-2014 12:07 PM
04-21-2014 12:10 PM
by kslawn
13 359
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
04-21-2014 12:02 PM
by kslawn
20 608
I Got Taken...,
Dan Tanner
04-19-2014 06:26 AM
04-21-2014 11:49 AM
by Steve
4 233
new to this forum!
mower13126
04-18-2014 07:37 PM
04-21-2014 11:39 AM
by Steve
4 150
REO calling
Dan Tanner
04-16-2014 05:03 PM
04-21-2014 11:33 AM
by Steve
12 350
employee pay
4 seasons maintenance
04-10-2011 09:34 PM
04-20-2014 04:40 PM
by Dan Tanner
20 6,886
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
04-20-2014 11:13 AM
by ExtremeLawncareServices
32 1,216
Lawn Renovation
stevef1201
04-11-2014 12:00 PM
04-20-2014 11:11 AM
by kslawn
10 368
Customers droping like...
goodtimez
04-18-2014 09:53 AM
04-19-2014 08:09 AM
by CDLAWNCARE
7 231
Best Bulk Mulch delivery...
Steven Virgadamo
04-18-2014 09:52 AM
04-18-2014 05:34 PM
by Steve
2 105
Steve Virgadamo,...
Steven Virgadamo
04-18-2014 09:49 AM
04-18-2014 05:08 PM
by Steve
2 89
Instagram
Gerardo_Landscape
04-16-2014 11:28 AM
04-18-2014 04:51 PM
by Steve
3 185
Help with weed liability!
Prolawnofchatt
04-15-2014 09:10 AM
04-18-2014 04:47 PM
by Steve
5 248
Nationwide lawn care...
Billy Goat
04-15-2014 05:21 PM
04-18-2014 04:39 PM
by Steve
9 267
Truck Signage
Dan Tanner
04-16-2014 11:00 PM
04-18-2014 04:04 PM
by stevef1201
10 288
leaf removal
tlf59263
04-15-2014 10:00 PM
04-18-2014 03:59 PM
by stevef1201
6 239
Pay per click advertising
roostertail
02-12-2014 07:26 PM
04-17-2014 07:11 PM
by yardrate
10 640
Accepting credit cards,...
Darksteel
03-17-2014 08:01 PM
04-16-2014 01:02 PM
by jymie
15 806
Trimec
acrajchel
04-15-2014 08:24 PM
04-16-2014 11:10 AM
by Steve
3 151
Gopher Forum Discount!
BlackRain75
04-12-2014 10:44 PM
04-16-2014 10:50 AM
by Steve
9 349
hello
NFrailey
04-15-2014 01:39 PM
04-16-2014 10:48 AM
by Steve
1 132
Pricing a Mulch Job
dmcalpi
04-07-2014 02:16 PM
04-16-2014 09:40 AM
by jymie
21 790
google earth
CDLAWNCARE
04-12-2014 03:24 PM
04-16-2014 09:36 AM
by jymie
8 294
There has to be an...
CDLAWNCARE
04-14-2014 12:59 PM
04-15-2014 04:06 PM
by Dan Tanner
6 235
First Day Back!
BelleCityLawn1
04-09-2014 09:13 PM
04-15-2014 11:16 AM
by Steve
11 371
Mow America
stevegredler
04-13-2014 01:02 PM
04-14-2014 09:53 PM
by kslawn
5 277
Power Broom
acrajchel
04-14-2014 07:46 AM
04-14-2014 12:47 PM
by CDLAWNCARE
2 156
Say Hello !!!
Steve
03-19-2007 11:18 AM
04-14-2014 11:34 AM
by Steve
1,176 286,849
Equipment reviews
Greg'slawnandlandscape
04-09-2014 07:17 AM
04-14-2014 11:27 AM
by Greg'slawnandlandscape
13 533
Aerating Prices?
Dan Tanner
04-08-2014 03:16 PM
04-14-2014 10:31 AM
by Steve
13 540
Estimating help
acrajchel
04-11-2014 06:06 PM
04-14-2014 10:20 AM
by Steve
3 243
Need help bidding church...
GreenRidge Lawn&Landscape
04-07-2014 08:01 PM
04-14-2014 09:49 AM
by Steve
12 502
» Popular Tags
2wd 34'' advertisement birdscaping buy charge christmas christmas lighting client collections subcontractor color jet credit card processing customers ecosymbiosis escrow exmark ferris flower bed for sale fundraiser georgia gopherhaul gravely holiday holiday decorating honda how much to charge how to bid installation kawasaki lawn care lawn care business podcast lawn care business show lawn service lawn service clarksville tn leaf cleanup leaf removal lighting brass outdoor lights marketing mowing mulch mulch estimate native plants new buisness new business oil online classifieds organize outdoor environments payday podcast redmax rotating savannah scag season seo social media sprayer starting a business stihl taxes theft of services tips truck unreasonable walk behind walker winter winter services
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:46 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:46 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy