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Thread: Now What?
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Old 08-03-2011, 01:54 PM
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DoodyCalls Franchises DoodyCalls Franchises is offline
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Default Always be marketing

Customers are the lifeblood of every small business, especially service-based operations like lawn care services. That said, getting the wheels turning on marketing efforts is critical - it's something we preach to new franchise owners during their launch.

A few basics:

- Commit to marketing: The first step to successfully marketing your business is to commit yourself to it. Marketing is not a one-off exercise that leads to overnight success. It takes time, energy and money. If you’re serious about growing your business, you need to be serious about your marketing efforts.

- Market at the right time: In today’s consumer environment, it takes seven to eight exposures to your company name, logo or contact information for a potential client to react. That’s why we recommend our franchisees begin marketing several months in advance of the busy seasons.

- Have materials on hand: In addition to marketing in advance, it’s also a good idea to prepare marketing materials in advance as well. Get your signs, flyers, cards, etc designed and off to the printer months before you need them. The last thing you want is to be sitting in neutral, waiting for an order to ship, while your competition is out there actively promoting their service to your potential (and existing) customers.

- Multiple Techniques: Just as it takes several “touches” before a potential customer reacts to your marketing, it also takes more than one promotional tactic to catch their attention. We encourage our franchise owners to have 5-8 tactics working at any given time.

We have a longer, more in-depth rundown on our blog if you're interested in more details - http://franchising.doodycalls.com/?p=874
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Read more about these lawn care business marketing categories.
General Business:
GopherHaul, Podcast
How to Estimate - Services To Offer:
Aeration, Apartment / Condo, bed edging, Color Change Plantings, Dethatching, Edging, Fall Leaf Cleanups, Foreclosed Homes, Gutter Cleaning, Hardscaping, Hedge Trimming, Home Safety Inspection, Irrigation, Landscape Project, Lawn Mower Repair, Mowing, Mulch Jobs, Outdoor decoration, Parking Lot Cleanups, Pet Waste Removal, Pressure Washing, Property Management, Snow plowing, Stump Grinding, Tree Removal
How to Estimate Jobs:
Lawn Care Business:
Barter, Bikini Lawn Care, Business Failure, Business loan, Business Plan, Debt, Debt Collection, Estimate or Proposal Form, Franchise, Fuel surcharge, How to sell, Insurance, Job Tracking, Lawn Care Contract, Lawn Care Customer Survey, Lawn Care Uniform, Lawn Care Videos, Operational Costs, Overhead Costs, Prepay, Pricing, Start up, Tiger Time Lawn Care,
Lawn Care Business Books:
Lawn Care Customers:
Buying customers, Commercial Customers, Customer Retention, How to get, Residential Customers
Lawn Care Employees:
1 Man Lawn Crew, Bonus Pay, training, Your First Employee
lawn care equipment:
bed edger, Lawn Care Truck, Leaf Sweeper, Mower, New Arrival, Trailer, UltraVac
Lawn Care Marketing:
Billboard, Brochure, Business Card, Community Projects To Promote Your Business, Coupons, Cross Promotion / Synergy, Direct Mail, Door hanger, door to door, Free Giveaway Contest, Free Lawn Care Flyer Template, Gift or Discount Cards, home show, Internet, Lawn Care Business Sales Letter, Lawn Care Logo, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Lawn Care Website, Lawn Signs, Magazine Ad, Magnets, Mailing list, Marketing on Craigslist.com, Newspaper Ads, Parade, Postcards, publicity stunt, Referrals, Review My Lawn Care Marketing Material, t-shirt, Welcoming Kit, Word Of Mouth
Seasonal Promotion Ideas:
4th of July, Armed Forces Day, Christmas, Election Day, Fall, Halloween, Memorial Day, Spring, Summer, Valentine's Day, Veteran's Day, Winter:
Software:
Estimation Software, Landscaper Software, Landscaping Business Software, Landscaping Estimate Software, Landscaping Software, Lawn Care Business Software, Lawn Care Estimating Software, Lawn Care Software, Mowing Software
Uncategorized:
Video:
Website:
Search Engine Optimization
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