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Thread: Now What?
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Old 08-03-2011, 01:54 PM
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Default Always be marketing

Customers are the lifeblood of every small business, especially service-based operations like lawn care services. That said, getting the wheels turning on marketing efforts is critical - it's something we preach to new franchise owners during their launch.

A few basics:

- Commit to marketing: The first step to successfully marketing your business is to commit yourself to it. Marketing is not a one-off exercise that leads to overnight success. It takes time, energy and money. If you’re serious about growing your business, you need to be serious about your marketing efforts.

- Market at the right time: In today’s consumer environment, it takes seven to eight exposures to your company name, logo or contact information for a potential client to react. That’s why we recommend our franchisees begin marketing several months in advance of the busy seasons.

- Have materials on hand: In addition to marketing in advance, it’s also a good idea to prepare marketing materials in advance as well. Get your signs, flyers, cards, etc designed and off to the printer months before you need them. The last thing you want is to be sitting in neutral, waiting for an order to ship, while your competition is out there actively promoting their service to your potential (and existing) customers.

- Multiple Techniques: Just as it takes several “touches” before a potential customer reacts to your marketing, it also takes more than one promotional tactic to catch their attention. We encourage our franchise owners to have 5-8 tactics working at any given time.

We have a longer, more in-depth rundown on our blog if you're interested in more details
"When nature calls, we answer.
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