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Old 08-09-2010, 06:42 AM
mmcuttrim mmcuttrim is offline
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Quote:
Originally Posted by Steve View Post
When you are out there working on lawns, do you use the clover leaf marketing technique?


What other things are you considering doing to get the word out more now?
Steve,

Usually what happens is that I have blanket covered the subdivision with door hangers. All being the same offering the lawn service, a starting price point, and the phone number for a free estimate. I like the idea of maybe swithing it up a bit and hitting the houses closest with a postcard hanger being more specific to their neighbors lawn (cloverleafing). I think maybe adding to that I could incorporate the homeowner who's lawn I service by asking them to recommend me to their neighbor. If the neighbor signs up for a month to month the original customer gets a free cut the month that the new customer signs up or a smaller discount say $5 off if the neighbor atleast gives me a try.

I also tend to wear a clean work shirt when I need to run some errands around town. I read the post or maybe it was a podcast, where one person wanted to increase their customer base for the up comming year. I believe this was the post / cast http://www.gopherforum.com/showthread.php?t=12026

I may have a potential to get some adverts out by partnering with local businesses. We do have local advertising magazines that go out each month or bi-monthly and that is another avenue I could look towards. Thanks for the heads up on cloverleafing I'll give it a shot.

Miles
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