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Old 10-15-2009, 10:03 AM
VSeefeld
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Default New and need help with introductory letter

Folks,

My husband, Fred, and I started Nelson's Lawn Care in May 2009. My husband works full time as an auto tech and I'm at home since a lay off in January 2009. He mows while I'm handling the books and learning to market. Currently, we have 6 regular lawn care customers. We also have several that call every couple of months when they're too busy to do it themselves. Fred is now mowing all jobs on Saturdays as the days are becoming shorter and daylight savings is right around the corner. We're bringing in enough to cover expenses, make the payment on the equipment loans (Lexmark 32" walk behind mower and 7 x 14' enclosed trailer), and put a couple hundred in the bank each month. Having a large yard, we already had a self-propelled push mower, edger, weed eater, blower and hand tools. Thanks to Fred's regular job, we haven't had to "pay" ourselves from the business yet.

Our goal is for Fred to go full-time in the Spring but we understand it may not be feasible until the following year. It will be tough as we grow balancing growth vs. manpower.

Fred has also picked up some side jobs installing water pumps for irrigation, fence repairs, tree/shrub trimming, mulch application, and fertilizing. We list other services on our flyers (printed on neon colored 24# paper) and are open to most general maintenance and make-ready jobs. Most of our business has come from friends and acquaintances. Some have come from flyers (door to door) in nearby residential areas. I've designed a website but can't figure out the step by step process of publishing it.

My current challenge is composing an introductory letter to property managers. I plan on targeting residential management companies as well as small commercial properties. Being near Galveston Texas, we have quite a few rental properties in the area. We'd like to get into this market for now but what we really want is small commercial properties. I'm talking about churches, small businesses, and residential sub-division community properties (parks, utility easements). After that, it's on to bigger jobs.

I'd love any advice, templates or examples anyone's willing to share.
Thanks!

V
Attached Files
File Type: docx Nelsons Lawn Care flyer.docx (21.9 KB, 12 views)
File Type: pdf Ad newsletter 10.13.09.pdf (164.8 KB, 18 views)
File Type: pdf Advertisement 10.14.pdf (118.1 KB, 24 views)
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