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Old 09-18-2009, 03:28 PM
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Andy
 
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Quote:
Originally Posted by Steve View Post
How big of a deal is changing key words on a website? I think this is something that is often over looked.

Would this be considered changing the theme of the website to potentially a Fall theme now?

Should this be changed every season?
Very, Very simple, you just change the Meta tags and sometimes I will change the page description just a little, because my site now has over 7,800 hits since April, it get's crawled every three or four days, I know this as I run software that emails me when a crawler has checked in on changes to my site.

I personally didn't change the theme per say as I don't have time but I have done that with my woodworking site in the fall changing it to a Christmas theme, not sure if that made a difference on hits.

What I do know is the changes I stay ahead of on my website make a major difference, within 48 hours of receiving an email from the software that I have been crawled I start getting inquiries, when I check to see what the person may have been searching I see the new keywords have been updated in the search engine. Then i run another software that tells me where I rank in our area for that keyword, if I am fourth or 5th, I run the other sites to see what keywords they are using and how much that word is in their home page contant, I adjust accordingly and within a week I am number 1 or 2, all of this takes less than 30 min of actual time, it's free.

I change a month ahead of a season, almost as bad as Costco, they have had Christmas stuff out for three weeks, should be summer by December
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Andy
Halifax, Nova Scotia
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