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Old 01-10-2009, 03:35 PM
jdobbin14 jdobbin14 is offline
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Join Date: Feb 2008
Location: Illinois
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jdobbin14
Default sales technique

I generally only suggest aeration to a customer once during the season. Honestly, if I know that the customer has the money and he cares about the quality of his/her lawn I'll recommend a spring and fall aeration. They are both beneficial. In the spring I tell the customer that the winter freeze heavily compacted their top soil. In the fall I tell the customer that the summer heat heavily compacted their soil. I do try to explain that as best I can within a limited space on my suggestion area on my invoice. If I'm able to meet with the customer, I have a soil plug remover that I keep in the toolbox of my truck. I take that out and try to shove it into the lawn in front of the customer. They get to see how hard I have to shove that into the soil in order to pull out a plug. Then I go into the benefits of aerating your lawn. Soil compaction, clay soils here in Illinois, allowing your root system to go deeper, better absorption of rain and fertilizers, etc... (If anyone on this forum doesn't know the benefits of aeration and wants to do them (they tend to be a high ticket service that many home owners don't want to do themselves. So they will pay the money to have you do it.) I suggest doing a search on benefits of aeration and memorize them.) I have an informational brochure that I leave with the customer's invoice. I don't have it saved on my computer or I would attach it so you can see it. But again, if you do a web search on benefits of aeration you can get informed that way. I also take them out to their landscaping beds and show them the quality of their mulch and suggest remuclhing the beds or I state on the invoice "your mulch is only 3/4 of an inch and I recommend no less than 2 inches." Then I suggest on the invoice the customer go out and check out the mulch themselves. The most important thing I can say is NEVER LIE to your customer!!! If you get in the habit of doing it you will lie to the wrong person. You'll lie to someone who knows his/her way around the yard and you'll lose that customer and he/she will tell everyone who'll listen that you lied to them. Finally, again I never use a hard sales approach. I treat all my customers like their my best friend.
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Read more about these lawn care business marketing categories.
General Business:
GopherHaul, Podcast
How to Estimate - Services To Offer:
Aeration, Apartment / Condo, bed edging, Color Change Plantings, Dethatching, Edging, Fall Leaf Cleanups, Foreclosed Homes, Gutter Cleaning, Hardscaping, Hedge Trimming, Home Safety Inspection, Irrigation, Landscape Project, Lawn Mower Repair, Mowing, Mulch Jobs, Outdoor decoration, Parking Lot Cleanups, Pet Waste Removal, Pressure Washing, Property Management, Snow plowing, Stump Grinding, Tree Removal
How to Estimate Jobs:
Lawn Care Business:
Barter, Bikini Lawn Care, Business Failure, Business loan, Business Plan, Debt, Debt Collection, Estimate or Proposal Form, Franchise, Fuel surcharge, How to sell, Insurance, Job Tracking, Lawn Care Contract, Lawn Care Customer Survey, Lawn Care Uniform, Lawn Care Videos, Operational Costs, Overhead Costs, Prepay, Pricing, Start up, Tiger Time Lawn Care,
Lawn Care Business Books:
Lawn Care Customers:
Buying customers, Commercial Customers, Customer Retention, How to get, Residential Customers
Lawn Care Employees:
1 Man Lawn Crew, Bonus Pay, training, Your First Employee
lawn care equipment:
bed edger, Lawn Care Truck, Leaf Sweeper, Mower, New Arrival, Trailer, UltraVac
Lawn Care Marketing:
Billboard, Brochure, Business Card, Community Projects To Promote Your Business, Coupons, Cross Promotion / Synergy, Direct Mail, Door hanger, door to door, Free Giveaway Contest, Free Lawn Care Flyer Template, Gift or Discount Cards, home show, Internet, Lawn Care Business Sales Letter, Lawn Care Logo, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Lawn Care Website, Lawn Signs, Magazine Ad, Magnets, Mailing list, Marketing on Craigslist.com, Newspaper Ads, Parade, Postcards, publicity stunt, Referrals, Review My Lawn Care Marketing Material, t-shirt, Welcoming Kit, Word Of Mouth
Seasonal Promotion Ideas:
4th of July, Armed Forces Day, Christmas, Election Day, Fall, Halloween, Memorial Day, Spring, Summer, Valentine's Day, Veteran's Day, Winter:
Software:
Estimation Software, Landscaper Software, Landscaping Business Software, Landscaping Estimate Software, Landscaping Software, Lawn Care Business Software, Lawn Care Estimating Software, Lawn Care Software, Mowing Software
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