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Old 09-09-2008, 08:12 PM
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Rob
 
Join Date: Jul 2007
Location: Upstate NY
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Absolutely. I went into this at first thinking that I would get my name out there and let others pay for it and maybe even make a few bucks from the proceeds.

Then I started crunching the numbers and wow. I knew this could be a big hit not to mention quite profitable. So next my thoughts went to Syracuse which is a really big area and 45 mins to an hour away at 65 mph. This is way too far for me to do lawn care but defiantly not too far to sell ads.

So I am curious of what your thoughts are to all of this? What about the example? Do you think it would be something you - yourself would do?

I happen to know that the people that sell place mats around here don't print them at all. They just sell. In fact I never placed an ad with them because I never trusted them to print (or have printed) the amounts they said they would. Let's face it their only cost is the actual printing and the gas to get you to give them money. Anyway that was my experience with them and I always felt that $350 was too expensive for very little assurance that my ad would make it on front of potential customers. See the restaurants that got them, got them for free so they never cared what was on them, who bought what, or how many they got. So the people selling them would resell them over and over and do lots of short runs. I'd say there would be maybe 20 ads on a place mat, multiply that by $350 and they took in $7000 and promised to print 3000 or whatever then they would have 500 printed and then move to the next 20 ads. Around and around they would go until they were in your face again. How would you know? I never advertised on anything that wasn't tangible. At least something measurable. Some people might look at them while they wait for food but your business would soon be forgotten when the food arrived and you certainly never walk out with a place mat to take home.
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