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Old 09-09-2008, 08:30 PM
Big Lebowski's Avatar
Big Lebowski Big Lebowski is offline
Rob
 
Join Date: Jul 2007
Location: Upstate NY
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Big Lebowski
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OK. I had a rain day today and when I saw this thing I knew right away it is something I wanted to do and do right away. Except rather than Steve's original idea, I actually thought of a two fold money maker.

1. Put something together with just me under lawn care as suggested above.

2. Sell ads on this refrigerator magnet. My thoughts are selling them just like the place-mat ads except this is something that goes home and becomes a permanent part of the kitchen. It has emergency numbers on it, the main reason to pick one up and take it home. See picture. The idea is this. I sell ads to whomever wants in. I create or add them to a category on the magnet. They could be the only one or with several other businesses in the same category - like pizza places - there are tons of them around here. They will pay for the one-liner just like the yellow pages. Bold and extra lines would be extra $$. If they want the exclusive, that would be at a premium price. I would sell ads until the space is full - just like a place-mat.

My plan is to decide how much I want to make per run. I have something in mind right now but I don't think i will share these ideas. I will keep selling ads until it's full and to any type of business that wants to participate.

Distribution is this. All brick and mortar locations will get the magnets to place on their counters until everyone that wants one, takes one home. The positive is they are advertising to folks that are already familiar with their services, but because these are located at other establishments, they can benefit from their customers also. How awesome is that? No need for me to distribute by the piece.

I will commit to a certain number of prints and distribute them to businesses based on traffic. Below is an example I came up with that is shown on a 8.5 x 11 sheet but it is sized to the size I have researched for the actual product. I will see if the company will send me an example to show to potential customers, or maybe they can send me one with my own artwork as an example. Of course once I get the first print done, I can then use one of those as an example. I may even low-ball my first small run and get the closest local businesses on board and get a kick off started and see what pitfalls arise, and work out any kinks.

So how do I continue to make money? Two ways. First of all these are all local based businesses. And just like all of you I have many boroughs, and towns, cities near me. I could literately keep selling these until I sold 3-4 runs in each town and never repeat the same business twice. I hate to say it but I think this is going to blow up huge. The second way to make money is the same premise as the yellow book. They do one every year. It's not like they made one book and said, "well boys, what do we do now?". Keep selling to those that want on and I can assure you that once other company reps see your product out there being picked up by other customers, they will almost beg to be apart of it. Especially if their competition is on there.

I could sell ads in even bigger areas near me. I feel this idea is so incredible and that taking it just a step further can turn this into something outrageous. Oh and letting you in on it is no problem either. There are so many towns & cities across this crazy planet that the chance that you step on my area would be nearly impossible. And even if there were two of us here, there are so many areas and businesses, there is enough to go around.

I'm really excited about this. Thank you Steve for yet another brilliant idea. The only thing I am thinking about ahead of time is that some businesses may want their town or location listed so they get calls from the folks in their area. But we'll see. I am working the next few days so I won't be able to get started canvasing this but I can assure you, if I were free tomorrow, I would knocking doors and talking to business owners and managers. So in the meantime I will show this to a few business friends of mine, see what they think and more importantly see if they want to participate.

Peace!
Attached Images
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Last edited by Big Lebowski; 09-09-2008 at 08:41 PM. Reason: spelling
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