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Old 05-20-2008, 12:19 AM
LawncareMarketingMagic LawncareMarketingMagic is offline
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Join Date: Jul 2005
Location: Rock Hill, SC
Age: 40
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Just starting out, here are the marketing methods I would suggest.

First, avoid anything that requires long-term commitments like phone directory ads. At some point it MIGHT be a worthwhile investment, but definitely NOT just starting out.

Second, you want to pick the methods that allow you to target your prospective customers with laser targeted accuracy. You can't afford to spend money on anything you don't know for sure will end up in the hands of your prospects.

This really leaves you with flyers, sales letters, postcards, door hangers, etc. The reason these are so effective is because you control the message and the delivery of such.

Plus, you're able to distribute them as your budget permits.

In terms of distribution, identify a target market you want to penetrate and create a list that allows you to communicate with them consistently for the next 10-12 months.

Now, I'll probably get a lot of flack for this but if your goal is to become the dominant player in your market, it's important to contact your target market consistently with information and offers. That way, you'll create some name recognition while adding new customers.

Finally, a website is quickly becoming a critical component of any successful marketing campaign. Fortunately, there are plenty of resources available that allow you to get a website up and running very quickly and with very little out of your pocket.
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