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Old 07-19-2007, 11:45 AM
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Rob
 
Join Date: Jul 2007
Location: Upstate NY
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This is from the Lawn Care Rebel book. I was curious if there actually is 5 questions to use. I love this idea and like to implement it. Anybody know?

Chestin Salisbury of www.LawnCareMarketingMagic.com directory advertising is that it can be profitable IF you design your ad properly.

Instead of just listing your services like all the other advertising lemmings, offer them some free information to help make their job easier. Put something like: "Do you know the '5 Questions You Should Ask Any Lawn Care Provider Before Letting Them Care For Your Lawn'? Before calling any other company, listen to this FREE recorded message by calling XXXXXX-
XXXX 24 hours a day."

You would then set up a special voice mail where you list the 5 reasons on the message. At the end of the message, you could present them with another offer that encourages them to leave their contact information after the beep, thus allowing you to continue to educate them on your services. This next offer could alsostart the process of weeding out the tire kickers.
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How to Estimate - Services To Offer:
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lawn care equipment:
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