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Old 05-27-2007, 04:31 PM
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Keith
 
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A couple of thoughts from me.

1) Advertising. As far as media goes, I found that newspapers offer the most return for your advertising dollar. Choose the placement of your ad carefully. I had little luck with display ads and regular classified ads. Instead, does your local newspaper have Business Classified ads? Or Business Listings Ads? These really seem to bring in the customers. You pay 1 month at a time. The cost in my area is often $150 for a month in a paper with circulation of about 100,000. Well worth the cost in my experience.

2) You say that you want to work on commercial accounts. You are probably a bit late this year to get very many commecial accounts as they most likely have already been bid out. However, it's never too early to begin cultivating relationships with purchasing managers. Pay a visit to your local city hall purchasing office. Get your company put on the bid list. This is the list they use when they are sending out contract applications on lawn care work. Also, tell them that you will do "non-bid" clean-up work. You might be doing dirty work like vacant yards but it gives you an inside foothold with your local government. It's a step-up when big contracts come up for bid. School systems, public utilities, apartment complexes, large factory complexes, etc, all have mowing and upkeep contracts. Get your company name in front of the decision makers. They will remember you next spring...or this summer when their regular grass mainenance companies aren't dependable.

Good luck and welcome to the business:
Keith
www.StartALawnCareBusiness.com
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Read more about these lawn care business marketing categories.
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GopherHaul, Podcast
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Aeration, Apartment / Condo, bed edging, Color Change Plantings, Dethatching, Edging, Fall Leaf Cleanups, Foreclosed Homes, Gutter Cleaning, Hardscaping, Hedge Trimming, Home Safety Inspection, Irrigation, Landscape Project, Lawn Mower Repair, Mowing, Mulch Jobs, Outdoor decoration, Parking Lot Cleanups, Pet Waste Removal, Pressure Washing, Property Management, Snow plowing, Stump Grinding, Tree Removal
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lawn care equipment:
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Seasonal Promotion Ideas:
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Software:
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