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Old 03-28-2007, 02:03 PM
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What do you think cost $45,000 to start up this business?

Lawn care business shifts focus - Like many teens, Matt Maurer mowed neighbors' yards to earn extra cash when he was 14.

Eleven years later, Maurer is still taking care of yards as president of Dayton-based PureLawn, which specializes in organic lawn care - or lawn care without the use of pesticides and other chemicals - and serves selected areas in Cincinnati.

Matt Maurer, 25, and his older brother, Sean, started the business two years ago with $45,000 of their money and financial help from their family. Although the owners wouldn't disclose revenues, they said they expect to generate about 65 percent of their sales this year in the Dayton area.

But the owners think the most fertile soil in which to cultivate PureLawn's growth is in Greater Cincinnati and Northern Kentucky
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