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Old 11-18-2006, 12:41 AM
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Here is an article that gives some insight into how to improve your word of mouth marketing. Make sure you check out the entire article.

It does make you wonder what are you doing to improve your word of mouth advertising?

Talk is cheap - And as a marketing method, it’s downright unbeatable. Get customers to spread the word about your business with 3 simple strategies.

1. Marketing to influencers: Every community has them. Whether they’re into electronics or fashion, “influencers” are at the head of every trend. Not only do they know which restaurant has the “in” chef or where to shop for the perfect athletic shoe, they’re also happy to tell all their friends and associates about them.

2. Winning PR coverage: Information found in editorial coverage is generally considered more credible than the messages consumers receive in advertising. And PR placements can play an invaluable role in a WOM campaign. There are dedicated publications as well as thousands of websites run by aficionados covering every imaginable subject, so it’s simply a matter of identifying the top editors or journalists who write about what you market. Tailor your message or stories specifically to them, then send your press releases or pitch letters. Follow up by phone or e-mail where appropriate.

3. Seeding viral marketing: Have you identified a single, clear idea you want to communicate through WOM? Viral marketing succeeds when you have a topic that motivates customers to talk and you give them the means to share that conversation. Provide an infrastructure, such as an interactive website dedicated to creating a strong online community, and facilitate connections by using a company blog, message board or forums. Or give customers something interesting they can pass along. When you put a special offer in an e-mail, for example, it becomes an easy-to-forward means of building buzz.


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