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Old 03-21-2013, 08:31 AM
rockymtnnut rockymtnnut is offline
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Quote:
Originally Posted by Steve View Post
This is very interesting!

When you say marketing is so much more than flyers and business cards, what is your view now on it? What more does it consist of?

Also as far as employees go, what do you attribute your initial view of employees as liabilities and then what changed your mind on them?
Marketing Marketing used to be business cards flyers and the supermarket billboard. now for the first time in my life I'm having a web page designed. Once that is done I'm purchasing client list with very specific demographics. no 1 owns the Yellow Pages anymore. mailings is another 1 the thought never crossed my mind years ago but if you want to grow in today's age that's another 1 you gotta approach.
with regards to an employee I always took the approach that why should I hire anybody? with wages workmans comp I kept thinking I can do it cheaper I can do it cheaper. until 1 day I realized my business was not growing, my cost we're low but so was my revenue. I could.n't spend any time with my children, and put it bluntly my customers were dying off. so I hired somebody part tme. my revenue jump about 110 percent there was very little down time to speak of now i was getting done in quicker than half the time. Now i have time to fill. Now i realized i needed to be runnig the business not souch working in the field. Supervision is very important no one will give your business the attention you do and dont expect them to either. I would say emoyees are the very most important investment you can make.
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