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Old 03-19-2013, 07:10 AM
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Default Cross Roads Part II

Well where can I began, the whole thing about the lawncare biz started as a joke. several years ago I was a private investigator for the nys workers comp. I video taped people who were lying about there injuries. one afternoon I was talking to my dad while sitting on a surveillance job and I said "Dad I would know every door to knock on to ask to cut there lawn, because they cant and are afraid of being video taped" A few months later my dad came from Nevada with a trailer of repoed lawn gear and said here ya go, do lawn care. so thats how it started as part time. a website, a small ad, and work from someone who used to be my best friend netted me over 70-80k a year, not to shabby for something that started as a joke. The lcs took all my time so I stopped doing the PI work and it became full time.

The sad part begins when I learn the issues of working with and for your best friend on huge commercial accounts that make or break a company. I wont name names due to legal issues but it got so bad I became like tony soprano having to make decisions and seeking help "shrink" to deal with labor issues, state tax issues, insurance, people failing at doing there jobs and services that I dealt with on a daily routine. being on call 24/7, no vacations, and doing paper work for free at home for hours after I worked in the field for hours. it got to me. it ended relationships, interfered with time I had little of with my daughter, and trying to get health insurance in NY owning a small company was not happening. after some disagreements on situation between me and the best friend, my employment as a manager and a sub contractor came to an end when I gave my notice based on how miserable the relationship was and that the damage could not be repaired. I was respected for the gracious departure and followed through on all loose ends

Going from a 1 truck 1 crew to 2 seemed like a smart thing at the time, and it did double my gross, but the expenses caught up after the economy here took a poop. I sold a truck but still technically have two set ups.

this winter and last winter we had less then 20 inches of snow, we should have 60-80 per push accounts hurt, seasonal s were nice but it wasn't huge profit margins.

So this summer I decided to get a real gig driving fora world wide known company, insurance and 401k dental all the perks I drive in the evening and I can do the lawns and other services we provide in the morning and mid day.

I actually make more like this. and have insurance and a future for retirement, im 43, my daughter gets coverage "ex cant get it" and all is well for the moment.

A month ago the person who bought my truck had an interest to buy my whole company, we had a number and it would have been fair and smart, but they backed out at the last second.

I went into overdrive with a website update, pens, magnets, ads and display at bank and local stores. the biz will boom this spring, I can do most of the work with help and if it gets to a point where I can do full time driving, I can have someone do the routes and I just do the paper work, I still make a profit, my customers are still happy, and my 401k grows, Daughter gets braces. Girlfriend can plan a vacation with me.

I think I hit the mid life lawn care crisis this march and made decisions to deal with it. I came to this site to get back to basics, see what new fresh ideas are out there, sales marketing gimmicks stories of success, what works what dons', because I am the first to say I don't know everything about running a successful lcs.

I worked for a big player in the snow biz and learned a lot from them, went to symposiums, learned about chemicals and finance and transportation and labor rates and job costing. I met great people and had great times. But right now I feel like I am starting over.

Guess thats all I have for now.
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Read more about these lawn care business marketing categories.
General Business:
GopherHaul, Podcast
How to Estimate - Services To Offer:
Aeration, Apartment / Condo, bed edging, Color Change Plantings, Dethatching, Edging, Fall Leaf Cleanups, Foreclosed Homes, Gutter Cleaning, Hardscaping, Hedge Trimming, Home Safety Inspection, Irrigation, Landscape Project, Lawn Mower Repair, Mowing, Mulch Jobs, Outdoor decoration, Parking Lot Cleanups, Pet Waste Removal, Pressure Washing, Property Management, Snow plowing, Stump Grinding, Tree Removal
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Barter, Bikini Lawn Care, Business Failure, Business loan, Business Plan, Debt, Debt Collection, Estimate or Proposal Form, Franchise, Fuel surcharge, How to sell, Insurance, Job Tracking, Lawn Care Contract, Lawn Care Customer Survey, Lawn Care Uniform, Lawn Care Videos, Operational Costs, Overhead Costs, Prepay, Pricing, Start up, Tiger Time Lawn Care,
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lawn care equipment:
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Seasonal Promotion Ideas:
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Software:
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