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Old 02-14-2013, 11:11 PM
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Quote:
Originally Posted by mikosiko View Post
Any questions comments criticisms all is wanted here, and thanks in advance to all of you...
I don't profess to be an expert, but I can share some of my thoughts. I think your on the right track Where I live the website is not of great value to me, so many clients in the demographics here don't even have a computer, really small city.

But what I hear you saying is very realistic. You won't get rich but if you want to make a living, you can do it.

Rent equipment to start, that way you can test the profitablility before investing dollars. I've been in business for 5 years and heading into my sixth, I still rent some special pieces as I don't get a huge call for the specific service, but still offer it as it give us profile and I can turn a profit with that service. I've built my business from the ground up with no debt, something I believe everyone should do. Not having to make payments on equipment means if it is not being used enough, your not losing money on it.

Secondly, your planning will take you a long way. I have a long term plan (5 years) a middle of the road plan (2-3 years) as well as a yearly plan. All three are interconnnected and each needs to be revised as time goes on. Just cause your one year plan didn't hit your mark doesn't mean that it didn't work. What it means is that you need to review and adjust your plans to fit.

Upgrade equipment as you go, re-investing profits works very well.

Your goal of building service based on reputation, service and value ... I applaud you, I've held that belief from day one. My customer retention is very high. I lose a customer only because they leave town, move to a seniors home or die. In five years I can only think of less than ten customers that have dropped their service, and those are for reasons above. Otherwise I have only lost two customers for other reasons.

Use your customers to build new customers. Every year I offer a customer referral program to exisiting customers. They get me new customers and I reward them with a small gift (example, I give seasons tickets to local university hockey - plus its a tax write off for me). It makes perfect sense to me to let your existing customers send you new clients. The new clients are already presold on your service.

There is so much more, but I want to make one last comment. Take the time to go the extra mile for your customers. For example, I tell all my guys, if a customer comes home from grocery shopping, stop the mower and help them carry the groceries in. It shows repect for the customer as well as ellieviates the possibility of rocks hitting someone. I also tell them to "flirt" so to speak with them. A younger man telling an older woman she looks good today just puts things over the edge.

Much success to you!

Lloyd
Blue's Yard FX
Camrose, AB
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