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Old 02-05-2013, 07:52 AM
affordablelawnmgmt affordablelawnmgmt is offline
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Quote:
Originally Posted by Bob E View Post
Good to hear you are growing. Don't lose track of marketing your business. We all get tied up in the equipment & stuff, and forget that marketing is JOB #1.

If you can pick up 10-15 new customers, those deposits will help you with your repairs (I always get a 1 month deposit at contract). Then, figure out how many more customers it takes to hire someone to take your spot on the crew. I'm at a place now that if I continue working on the crew, I lose focus of my business and I lose sales & control.

You mentioned you like to increase efficiency, but don't do it just so you can lower your pricing. That is well earned profit. It's like the guy who buys a $12,000 mower and cuts his mowing time by half, and then drops his mowing price because it takes less time. That defeats the reason to spend capital to increase your efficiency.

Good luck!

Thanks for the insight. I had to step back and take in to account what you said, because it is 100% true. Strategic marketing was how I developed this business in the first place. I have began to devote more of my time to working on my marketing plan for 2013, and put the equipment on the back burner for a couple of weeks. I am preparing my 2013 flyer for new customers and newsletter for my current customer describing the new features that I will be offering this season. Any ideas you have for marketing strategy would be appreciated. I will be mainly using flyers as it has worked very well for me in the past. I am mapping out major subdivisions, rental properties, real estate agents, and other places that I believe will me good targets. I have always kept my customers once I get them I just have to get my foot in the door with their being so many people in the business today. I treat all my customers with the utmost respect and they really appreciate someone doing good business.
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