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Old 01-24-2013, 09:06 PM
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Quote:
Originally Posted by willshome View Post
One thing I have learned is only market to people needing your service.
Are you using Google adword? I just Googled (sprinkler heads) (sprinkler parts) and you did not come up but, found you on amazon & ebay
I tried adword and quickly realized I can't compete with the big boys on the main key words. Not to mention, the many bot clicks that would quickly eat up my budget.


The bench where my ad will be is surrounded by subdivisions that all have sprinkler system. I have learned it's homeowners ordering my product so I think I'll be hitting my target. Time will tell.

I think one would find my site naturally by keywords like: sprinkler donuts, lawn sprinkler protection, lawn sprinkler head guards, etc... I'm on Amazon and Ebay simply to help get my product known, basically paying for advertising only when they make a sale. I like it, much cheaper to pay them than cpc.

My biggest struggle is most folks outside of FL haven't heard of these types of products and therefore don't search for them. Those in FL just walk into any hardware store and pick from between the 2-3 like products they carry, homeowners typically don't shop online for irrigation products here in FL.

It all takes a lot of time but I'm gaining ground every year. Very much looking forward to the coming season. That's another thing, it being a seasonal product for much of the USA. The odds have been and are against me but I'm persistent when I decide to do something. lol
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