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  #53  
Old 01-19-2013, 12:06 AM
dpld dpld is offline
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Quote:
Originally Posted by willshome View Post
I would not kill yourself over your sites "look" I don't have a great site because
A. no one in my area does
B. do I really want to raise the bar
C. I am in lawn care not a online store


i am not looking for cutting edge or raising the bar. i just want something that is more pleasing to the eye as well as using my own images.

i also want something that does not require too much maintenance and fits into the mainstream but yet has its own little details to make it my own.

i have never put too much interest in the online marketing in the past but now that i am trying to return back to the high end market i have found that no one uses old time standard print advertising anymore as their stand alone marketing and as time goes on it is to some degree phasing out.

as i mentioned earlier i been at this a while and when i started out it was a totally different game and i am certain in todays business world that if you rely fully on standard print advertising in phone books and newspapers and post cards and have very little or no internet presence more often then not you will paying far more for your advertising and getting to fewer people thus leading to fewer jobs.

nobody buys newspapers and looks in phone books anymore and you can use your phone or computer and find a name and number quicker then if you thumbed through the pages and it is also easier.

you can come on here or look around your local area and see that the guys who are kicking and scratching for work and plotting their next marketing scheme to drum up work with door knocking and post cards and the standard old way of marketing and it just is not that effective anymore and the guys that are big and get volumes of calls don't even waste their time with that stuff.
most people today can easily detect crap mail and get so much they just throw it in the garbage.
i myself am at the point that all i do is pull out the bills and checks out of the mail and the rest goes in the shredder without even a glance.

my main goal here is to just get with the program and modernize so to say and i already am doing pretty well in business and i want to get back to doing more of the things i want to do and i am getting tired of the grind of just running balls to the wall every week just to cut grass and normal maintenance.

i am just at the point now where i feel i have busted my butt the last 23 years in business and 28 years in the industry and have provided myself with a excellent means to make living and if i am to go another 20 years i have to be doing a little more of the things i want to do to keep it interesting.

i miss the patios and walls and big plant jobs and design work and with the commercial everything is already done and it just needs to be maintained.
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