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Old 07-24-2012, 10:44 AM
dpld dpld is offline
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Quote:
Originally Posted by hansenslawncare View Post
Not everyone throws away every piece of "junk mail."

Knowing that...mailing services know that the standard in the biz is a 98 percent fail rate...2 percent win rate.

But that's okay. because almost always that 2 percent will more than pay for the cost of the mailers in that first year...and every year you keep those customers from that 2 percent, you are no longer advertising to them...

So I say go for it. I'm planning on doing 5-10K postcards this year.

Sometimes you have to stretch your mind into the realm of the possible! Success rarely comes to those who play it safe...


stretching into the realm of the possible would be to create your own mailing list of top tier homes that actually use these services and have your own mailers made up in multiple styles and mail them your self at the bulk postage rate.

mass mailers are a waste of time and just send out mailers to every address in every town you pay for.
how many die hard do it yourselfers get your mailer? how many competitors get your mailer? i get dozens a week sent to me of my competitors mailers and not only is his mailer getting sent to a mailbox he would never get any business from he is also showing his competition what his specials are.

with mailings it is all about quality not quantity, you sent better quality and larger size mailers on top quality card stock targeted to high end homes from a list you created rather then basic cheap run of the mill mailers to the masses.
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