Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum

» Welcome to the Gopher Lawn Care Business Forum
Thread: Logo Planning
View Single Post
Old 02-03-2012, 07:10 AM
knosaj knosaj is offline
Join Date: Feb 2012
Posts: 39
Rep Power: 4
knosaj is on a distinguished road

Lawn care business tipsLawn Care Business Book
I am currently making decisions for a start up myself. Small wekend type pay off bills before baby gets here type thing. So, i am going through this process now as well.

Most of my experience has been in graphic design and illustration.

It does play a major roll in advertising but I think that ultimatly you can have any logo as long as your service is good. While browsing this and other landscape forums for start up advice, I start asking, "why in the hell are they using that name, or logo."

Ayway, There are endless ways to choose your business "identity" and your are correct on most of your considerations.

At the top of the list of considerations, is target market. The hard thing for most of us we want it all. But if you can narrow it down to only the rich people with 6 million dollar residences, or only grounds keeping for commercial accounts, etc. then that might help, but, maybe not in this perticular line of work.

Here is one core rule of marketing to consider. Ever notice how breakfast cereal is expensive, but the colors are bright pinks and greens, yellow and such. It for two reasons, one so that it catches children's eyes, second, and this applies to us, it gives the emotion of cheap or inexpensive. Same rule applies to coffee, notice how all the packaging is deep dark, rich colors. Makes the buyer feel like the coffee will be the same in flavor.

Knowing this, has made me heavily consider my own logo for a lawn service business. Do I go bright cheap, maybe getting the potentiall customer the feeling of fast, affordable, on a glossy card or (think landscape architect) do with something a bit more timeless, rich, clean design nice fonts on A nice rag card.

If I knew how to post images from this iPad thing yet I'd provide examples.

Some people with think This is BS. But to the viewer who has never heard of your business and going off looks alone, this will matter. If you have some silly name like "grasstallica" that looks like the logo of a very whiny band then you may be passed up for the person who's logo speak solidity, quality, and economy, (maybe not economy if you want to appear, rich (like the coffee))

The style of my logo that i settled on coincided with the name I chose, and the image I wanted to have. They should compliment one another..

To answer your questions.

1. Yes, red is the most powerful color in advertising. But you also need to consider your industry. Think greens, blues, and earth tones. Heck maybe purples and such it could work if done correctly.....remember the cereal theory. I was considering oranges and purples. Almost like fed ex.

2. What does your competition look like? You want to stand out. Men / women, yes colors work, but I'm not sure I would go that far in this context. Good thinking though.

3 on. Graphic clarity is VERY important. I see so many that bog their logo down with graphic crud. Swoops and all sorts of elements that well, look t
Like sh!t. Make it clean and simple not boring and contains a bit of "movement" if possible. Look at Nike. Perfect logo. Simple as can be. Recognizable. Can be reproduced at any Scale in ONE color. I would not do more than 2 so that it stays simple and printing and such will be cheaper. For Modern day digital presses that print one, or full color All the same it doesn't matter. But if screen printing, embroidery, and some others it does and costs could go up some. Spaces, well look around and start noticing what is around. I used just text only. Manipulating fonts slightly can give you really good results.

I may have rambled so I opplogize if this was Long and incoherent.

If you get some, pop me up and I can throw in my 2 cents. I don't know anything about professional landscaping yet, but this is an area I can help in. Hope this did some.

Last edited by knosaj; 02-03-2012 at 07:23 AM.
Reply With Quote
» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
What have been your best...
09-29-2015 01:24 PM
Today 02:02 PM
by jrs.landscaping
10 256
Leaf cleanup flyers?
08-04-2009 10:15 PM
Today 07:52 AM
by biglee
23 6,036
Credit Cards - What's in...
06-16-2015 03:04 PM
Today 06:55 AM
by Just for Cuts
8 2,437
What am I looking at...
09-14-2015 03:51 PM
Today 04:29 AM
by mowandblow1980
24 756
Hi from Soggy Virginia!!
Yesterday 12:47 PM
Yesterday 12:47 PM
by Franne64
0 35
organic fertilizing and...
Yesterday 07:24 AM
Yesterday 07:24 AM
by datman34
0 37
starting organic...
10-04-2015 12:22 PM
10-04-2015 12:22 PM
by datman34
0 43
Hello Everyone!!
L&L Lawn Care
09-22-2015 07:33 PM
10-03-2015 12:10 AM
by lxarth
7 262
Stump grinding
09-18-2015 06:49 PM
10-02-2015 01:52 PM
by OxfordOS
9 420
Hello from Houston Texas
10-01-2015 10:21 AM
10-01-2015 09:29 PM
by Steve
2 82
Fall aeration /...
09-08-2015 09:37 AM
10-01-2015 05:34 PM
by lxarth
2 358
Hi from Illinois
01-02-2015 08:46 PM
09-30-2015 09:57 AM
by lxarth
6 1,237
How often to report...
09-29-2015 01:19 PM
09-29-2015 11:01 PM
by Steve
1 86
Hello From Michigans U.P.
09-28-2015 03:48 AM
09-29-2015 10:58 PM
by Steve
3 130
Sample commercial bid
09-02-2015 06:02 PM
09-29-2015 01:19 PM
by lxarth
2 2,629
Your 2015 summer review.
09-01-2015 11:01 AM
09-28-2015 06:19 PM
by Steve
24 3,195
The New Guy
09-27-2015 01:39 PM
09-28-2015 06:16 PM
by Steve
1 108
How would you approach a...
09-27-2015 05:15 PM
09-28-2015 06:15 PM
by Steve
1 127
Hello from Wisconsin
09-22-2015 04:15 PM
09-27-2015 08:44 PM
by SGL1
2 166
Needing a website built
06-17-2015 09:02 AM
09-27-2015 06:22 PM
by CLB454
13 5,242
Say Hello !!!
03-19-2007 11:18 AM
09-26-2015 05:38 PM
by mowandblow1980
1,234 414,167
Hello Everyone!
09-24-2015 08:04 PM
09-25-2015 11:10 PM
by Steve
1 154
Drones,what's your...
09-08-2015 11:04 AM
09-24-2015 11:07 PM
by ExtremeLawncareServices
9 487
Mid Michigan
09-22-2015 06:34 PM
09-24-2015 07:52 PM
by RonSonlawncare
5 200
Hello everyone!
09-22-2015 11:13 AM
09-24-2015 06:55 PM
by jrs.landscaping
10 350
SCAG Tiger Cat Deck Lift...
09-13-2015 11:40 AM
09-18-2015 09:03 PM
by rower30
10 430
17 tree stumps
09-11-2015 05:31 PM
09-17-2015 04:08 PM
by Steve
9 437
What would you charge?
09-11-2015 06:34 AM
09-16-2015 02:20 PM
by ZZK
6 524
Gutter cleaning
05-31-2015 03:16 PM
09-16-2015 01:33 PM
by Steve
7 922
carburetor adjusting tool
09-09-2015 05:35 PM
09-14-2015 09:34 PM
by SGL1
13 538
When to use a retaining...
09-13-2015 11:56 AM
09-14-2015 11:26 AM
by Steve
1 263
Hi everyone from...
09-12-2015 11:32 AM
09-14-2015 11:15 AM
by Steve
2 293
best way to.....
09-02-2015 11:35 AM
09-08-2015 10:04 AM
by Steve
6 2,625
SCAG Tiger Cat DECK...
08-24-2013 10:07 AM
09-08-2015 09:47 AM
by Steve
19 7,749
Read more about these lawn care business marketing categories.
General Business:
GopherHaul, Podcast
How to Estimate - Services To Offer:
Aeration, Apartment / Condo, bed edging, Color Change Plantings, Dethatching, Edging, Fall Leaf Cleanups, Foreclosed Homes, Gutter Cleaning, Hardscaping, Hedge Trimming, Home Safety Inspection, Irrigation, Landscape Project, Lawn Mower Repair, Mowing, Mulch Jobs, Outdoor decoration, Parking Lot Cleanups, Pet Waste Removal, Pressure Washing, Property Management, Snow plowing, Stump Grinding, Tree Removal
How to Estimate Jobs:
Lawn Care Business:
Barter, Bikini Lawn Care, Business Failure, Business loan, Business Plan, Debt, Debt Collection, Estimate or Proposal Form, Franchise, Fuel surcharge, How to sell, Insurance, Job Tracking, Lawn Care Contract, Lawn Care Customer Survey, Lawn Care Uniform, Lawn Care Videos, Operational Costs, Overhead Costs, Prepay, Pricing, Start up, Tiger Time Lawn Care,
Lawn Care Business Books:
Lawn Care Customers:
Buying customers, Commercial Customers, Customer Retention, How to get, Residential Customers
Lawn Care Employees:
1 Man Lawn Crew, Bonus Pay, training, Your First Employee
lawn care equipment:
bed edger, Lawn Care Truck, Leaf Sweeper, Mower, New Arrival, Trailer, UltraVac
Lawn Care Marketing:
Billboard, Brochure, Business Card, Community Projects To Promote Your Business, Coupons, Cross Promotion / Synergy, Direct Mail, Door hanger, door to door, Free Giveaway Contest, Free Lawn Care Flyer Template, Gift or Discount Cards, home show, Internet, Lawn Care Business Sales Letter, Lawn Care Logo, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Lawn Care Website, Lawn Signs, Magazine Ad, Magnets, Mailing list, Marketing on, Newspaper Ads, Parade, Postcards, publicity stunt, Referrals, Review My Lawn Care Marketing Material, t-shirt, Welcoming Kit, Word Of Mouth
Seasonal Promotion Ideas:
4th of July, Armed Forces Day, Christmas, Election Day, Fall, Halloween, Memorial Day, Spring, Summer, Valentine's Day, Veteran's Day, Winter:
Estimation Software, Landscaper Software, Landscaping Business Software, Landscaping Estimate Software, Landscaping Software, Lawn Care Business Software, Lawn Care Estimating Software, Lawn Care Software, Mowing Software
Search Engine Optimization
» Lawn Care Business Discussion Categories
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:41 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:41 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy