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Thread: Logo Planning
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Old 02-03-2012, 07:10 AM
knosaj knosaj is offline
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I am currently making decisions for a start up myself. Small wekend type pay off bills before baby gets here type thing. So, i am going through this process now as well.

Most of my experience has been in graphic design and illustration.

It does play a major roll in advertising but I think that ultimatly you can have any logo as long as your service is good. While browsing this and other landscape forums for start up advice, I start asking, "why in the hell are they using that name, or logo."

Ayway, There are endless ways to choose your business "identity" and your are correct on most of your considerations.

At the top of the list of considerations, is target market. The hard thing for most of us we want it all. But if you can narrow it down to only the rich people with 6 million dollar residences, or only grounds keeping for commercial accounts, etc. then that might help, but, maybe not in this perticular line of work.

Here is one core rule of marketing to consider. Ever notice how breakfast cereal is expensive, but the colors are bright pinks and greens, yellow and such. It for two reasons, one so that it catches children's eyes, second, and this applies to us, it gives the emotion of cheap or inexpensive. Same rule applies to coffee, notice how all the packaging is deep dark, rich colors. Makes the buyer feel like the coffee will be the same in flavor.

Knowing this, has made me heavily consider my own logo for a lawn service business. Do I go bright cheap, maybe getting the potentiall customer the feeling of fast, affordable, on a glossy card or (think landscape architect) do with something a bit more timeless, rich, clean design nice fonts on A nice rag card.

If I knew how to post images from this iPad thing yet I'd provide examples.

Some people with think This is BS. But to the viewer who has never heard of your business and going off looks alone, this will matter. If you have some silly name like "grasstallica" that looks like the logo of a very whiny band then you may be passed up for the person who's logo speak solidity, quality, and economy, (maybe not economy if you want to appear, rich (like the coffee))

The style of my logo that i settled on coincided with the name I chose, and the image I wanted to have. They should compliment one another..

To answer your questions.

1. Yes, red is the most powerful color in advertising. But you also need to consider your industry. Think greens, blues, and earth tones. Heck maybe purples and such it could work if done correctly.....remember the cereal theory. I was considering oranges and purples. Almost like fed ex.

2. What does your competition look like? You want to stand out. Men / women, yes colors work, but I'm not sure I would go that far in this context. Good thinking though.

3 on. Graphic clarity is VERY important. I see so many that bog their logo down with graphic crud. Swoops and all sorts of elements that well, look t
Like sh!t. Make it clean and simple not boring and contains a bit of "movement" if possible. Look at Nike. Perfect logo. Simple as can be. Recognizable. Can be reproduced at any Scale in ONE color. I would not do more than 2 so that it stays simple and printing and such will be cheaper. For Modern day digital presses that print one, or full color All the same it doesn't matter. But if screen printing, embroidery, and some others it does and costs could go up some. Spaces, well look around and start noticing what is around. I used just text only. Manipulating fonts slightly can give you really good results.

I may have rambled so I opplogize if this was Long and incoherent.

If you get some, pop me up and I can throw in my 2 cents. I don't know anything about professional landscaping yet, but this is an area I can help in. Hope this did some.

Last edited by knosaj; 02-03-2012 at 07:23 AM.
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