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Old 01-24-2012, 09:12 PM
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Welcome to our forum!

Each area is going to be unique based on a lot of factors. A big one is going to be, how wealthy are the home owners in the area you want to service.

When you look around and see that there is a going rate for what ever service you want to offer and that rate is too low for you, you gotta think about what other services you could offer that would have a higher barrier of entry and therefore allow for a higher price.

The tougher it is to get into a certain business, the less competition you will have. The less competition, the better the chance to charge more.

So for instance, as we have seen in the story of another forum member when he had problems with the local going rate for lawn care, he got into light excavation. That allowed him more with at a higher rate and he did very well at it.

Does that help?

When should I be making my big push again?
The real answer is you should always be marketing yourself all year long and staying busy all year long offering some kind of service, unless you don't want to.

If you want a quick answer as to when you should start up your spring marketing, look in your paper and keep an eye out for when the local big box stores start advertising spring stuff like bbqs and outdoor furniture etc. Then you might want to start sending out your marketing material as well.
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