Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum

» Welcome to the Gopher Lawn Care Business Forum
GopherHaul Landscaping & Lawn Care Business Marketing Forum

GopherHaul Landscaping & Lawn Care Business Marketing Forum (http://www.gopherforum.com/forum-index.php)
-   Starting a lawn care business. (http://www.gopherforum.com/forumdisplay.php?f=32)
-   -   Add in local paper? (http://www.gopherforum.com/showthread.php?t=9842)

jasonw 08-30-2009 01:04 PM

Add in local paper?
 
So I have been sitting here for 3 weeks without a new client. I have been doing my regular jobs but hoping every day for new clients. Yesterday we passed out 50 fliers and about 700 cards but still waiting for a call. While sitting here I figured I would go over my adds and see if they can be improved. To follow is the add I run in the local paper.

LAWN SERVICE - Lawn mowing, weedeating. No job too small.

Can this be improved? its strait and to the point and thus far this add has been my biggest money maker. One last thing. We placed all those business cards on cars in local parking lots. Now before you get started I know this is annoying. I hate it when it happens to me but it dose put te companies name in my head. Is this a good form of advertisement or just a wast of time and money?

ccmark 08-30-2009 03:51 PM

I only advertise on Craiglist (free) and Google maps (also free) and I have been averaging 1-2 new accounts per week even as we approach the final part of the season here in the midwest. The cards on the cars while not expensive in my experience is probably a waist of time. The number of cards that have to be put out to get a response is crazy. Hope this helps in my opinion you can't beat Craigslist.

jasonw 08-30-2009 04:15 PM

Quote:

Originally Posted by ccmark (Post 57072)
I only advertise on Craiglist (free) and Google maps (also free) and I have been averaging 1-2 new accounts per week even as we approach the final part of the season here in the midwest. The cards on the cars while not expensive in my experience is probably a waist of time. The number of cards that have to be put out to get a response is crazy. Hope this helps in my opinion you can't beat Craigslist.

the problem is i have consistently posted on cl every couple of days for several months and not had one call. every client i have came from the add in the paper thats why i keep running it, i however have not heard from any new clients in 3 weeks which is why im looking to change the add a bit to draw atention.

Steve 08-30-2009 07:08 PM

Quote:

We placed all those business cards on cars in local parking lots. Now before you get started I know this is annoying. I hate it when it happens to me but it dose put te companies name in my head. Is this a good form of advertisement or just a wast of time and money?
I think it would depend on a lot of things. What kind of store was it at?

Also, think about how many different kinds of people go to stores. How many of them are home owners? How many of them that are home owners are decision makers? It could be that it is very slight.

As far as your ad goes, have you considered mixing it up now with gutter promotions? Or fall leaf cleanups?

'Get your gutters cleaned for FREE with a fall yard leaf cleanup'

What are some of your thoughts on that?

jasonw 08-31-2009 12:22 AM

i supose some sort of clean up promo would be good but i dont do gutters, its just not one of my services.

jasonw 09-02-2009 10:28 PM

Ok so we put fliers around town, Cards on cars, run add in paper, run several craigslist adds. Am I missing something? Is there another way I can promote my business other than what I have mentioned.

turfmaster 09-03-2009 08:39 AM

Where I live we have a phone book called Home Pages. All the surrounding cities in my area have it. I have had good success advertising in this book.
It costs about $375.00 annually for a 1x4 ad in the yellow pages. They will help you design the ad included in the cost. The beauty of this book is your targeting your area. Most older people who are not computer literate will use this book. Local businesses will also use this book they tend to support local businesses within the community.

jasonw 09-03-2009 09:55 AM

Thats not a bad idea. I will have to look into it.

fieroboi 09-03-2009 01:03 PM

I've tried things like Craig's list, but not much luck with those in my area either. What I have had really good luck is with an ad in the local paper once in a while. I usually run the ad for a month long, then skip a month, make the ad stand out once again. If people see it all the time, they know about you, hense the month long ad. I too have an ad in the local home directory which was very inexpensive ($170.00 for the year).

But one of the most effective things I have found is other clients referring new clients. I have offered a rebate for a referral. In my area word of mouth is very powerful ... if your good, everyone knows about you and how good you are ... if your bad, then your business will suffer. One of the advantages of a smaller city, but it can be a disadvantage as well.

golfnpreacher 09-04-2009 08:04 PM

For me, the best way to obtain new client is to load the trailer and cut grass... but cut later in the afternoon so I'm their when people start coming home. Then I simply go door to door. Pardon the interruption but I'm in the neighborhood and would like to offer my service.... yada yada yada....

The benefits ___
  • Face to face sells better than a flyer
  • You're right there, impulse buys are a huge factor
  • Your routes are tighter, you are already in the neighborhood

I always try to present some kind of "offer" (be it real or perceived) such as:
I'm trying to build clients in the area, so I'm offering a discount of X% which makes your rate $__ (which is what I would charge anyway)

I offer discounts for referrals. (which I really do) can you recommend anyone in the community to whom I can use your name?

Any how.... don't sit around waiting, if you want customers go knock on a few doors.


All times are GMT -5. The time now is 03:35 AM.

Powered by vBulletin® Version 3.7.1
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
(C) 2011 Riggs Publications - Terms of use & Privacy Policy

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Help pricing cut down 7...
Bradcook21
Yesterday 11:17 PM
Yesterday 11:47 PM
by SGL1
1 24
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 04:21 PM
by ExtremeLawncareServices
110 6,414
Walk Behinds and Texas...
SGL1
Yesterday 03:53 PM
Yesterday 03:53 PM
by SGL1
0 38
Lawn needs top soil What...
jymie
Yesterday 11:01 AM
Yesterday 01:05 PM
by jymie
2 68
Softball field
kslawn
08-15-2014 09:28 AM
Yesterday 12:16 PM
by stevef1201
13 401
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
Yesterday 12:09 PM
by stevef1201
4 156
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
Yesterday 06:42 AM
by Just for Cuts
7 310
How do I approach...
Bradcook21
08-21-2014 01:48 AM
Yesterday 05:08 AM
by Billy Goat
12 348
Tender Process
M2Dave
08-24-2014 12:31 PM
08-25-2014 04:14 PM
by Steve
2 112
Grass hopper mower
ExtremeLawncareServices
12-05-2013 08:51 AM
08-25-2014 04:02 PM
by Steve
26 3,728
Need help pricing basic...
Bradcook21
08-22-2014 01:21 AM
08-22-2014 01:05 PM
by Steve
2 160
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
08-22-2014 01:01 PM
by Steve
6 223
yearly contract help...
jrob0691
08-21-2014 04:09 PM
08-22-2014 12:48 PM
by Steve
1 118
Pampas bushes
Bradcook21
08-22-2014 01:30 AM
08-22-2014 07:17 AM
by grassdoctore
1 103
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
08-21-2014 08:50 PM
by phlawncare
2 145
Fuel Can Spouts
Shark1611
08-16-2014 09:09 AM
08-21-2014 08:23 PM
by SGL1
11 368
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
08-21-2014 05:03 PM
by stevef1201
6 650
Hello
M2Dave
08-21-2014 12:32 AM
08-21-2014 01:38 PM
by Steve
1 106
New Landscaping Business
rekon32
08-16-2014 02:26 PM
08-21-2014 12:33 PM
by SouthallMowing
8 428
Downed Tree Chop Bid
WesleySnips
08-16-2014 03:47 PM
08-20-2014 01:44 PM
by SGL1
10 399
60 inch honda/bunton...
pblawncare
08-17-2014 11:30 AM
08-18-2014 03:19 PM
by Steve
2 172
Replacement Parts -...
nicholas-KC
08-16-2014 08:40 AM
08-18-2014 03:16 PM
by Steve
4 263
Preparing the soil
Billy Goat
08-16-2014 06:18 PM
08-18-2014 03:01 PM
by Steve
1 177
What to pay help
phlawncare
08-04-2014 08:33 PM
08-18-2014 10:33 AM
by jrs.landscaping
29 984
Hello
Jeff1
08-07-2014 11:18 PM
08-15-2014 11:53 PM
by Jeff1
11 476
Lie #2 RESIDENTIAL...
ExtremeLawncareServices
01-06-2014 05:02 AM
08-15-2014 01:46 PM
by mattthelawnguy
54 6,551
Need help 30 HP koler...
Shady Grady
08-01-2014 03:31 PM
08-15-2014 08:46 AM
by kslawn
18 655
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
08-14-2014 02:37 AM
by BlackRain75
12 1,832
first year update
cmdlawncare
08-12-2014 05:41 PM
08-13-2014 03:29 PM
by Steve
1 274
Hello from Jacksonville,...
JM Lawn Care
08-10-2014 07:15 AM
08-13-2014 07:04 AM
by Sprinkler Buddy
9 376
Hello everyone new to...
maddyandrays
08-11-2014 04:51 PM
08-12-2014 08:58 PM
by Shark1611
2 230
Walk behinds
hpruitcei
08-07-2014 06:28 PM
08-12-2014 02:35 PM
by mattthelawnguy
7 489
New name help
stevef1201
08-10-2014 04:27 PM
08-12-2014 12:03 PM
by Steve
6 373
my little green dilemmas
Lawn Techie
08-03-2014 11:47 AM
08-11-2014 01:20 PM
by Steve
7 484
what the best...
CleanCutsLLC
08-02-2014 01:02 AM
08-11-2014 01:16 PM
by Steve
6 500
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
08-11-2014 01:19 AM
by ExtremeLawncareServices
13 778
Covering all the bases
janslawncare
08-08-2014 10:11 AM
08-08-2014 01:41 PM
by Steve
1 318
New from Florida
ADE
08-06-2014 08:40 PM
08-08-2014 01:32 PM
by Steve
4 390
JOB - Landscape Install...
janslawncare
08-08-2014 10:06 AM
08-08-2014 10:06 AM
by janslawncare
0 274
Battery power tools or...
Steve
08-07-2014 12:24 PM
08-07-2014 05:18 PM
by mattthelawnguy
2 282
My client just told me...
Greg'slawnandlandscape
08-04-2014 08:39 AM
08-06-2014 11:14 PM
by grassdoctore
12 620
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
08-06-2014 02:03 PM
by Steve
13 1,253
Mowing the hills
EyeCatchersNow
07-08-2014 12:22 PM
08-06-2014 01:40 PM
by Steve
20 1,486
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
08-06-2014 10:29 AM
by eastsidelandcare
5 665
Late charge
Simon Abousaada
07-30-2014 07:23 PM
08-05-2014 06:46 PM
by TheBeast
12 882
buy out a lawn care...
rvezakis
08-05-2014 01:38 PM
08-05-2014 06:40 PM
by TheBeast
10 613
Please help
unitedlawncare48867
03-26-2014 08:29 PM
08-05-2014 05:27 PM
by TheBeast
27 1,686
Help with Estimate
donslawns
08-02-2014 09:10 AM
08-05-2014 02:24 PM
by Steve
6 535
Stuck again!!!!
Greg'slawnandlandscape
08-01-2014 11:02 PM
08-05-2014 09:05 AM
by Greg'slawnandlandscape
10 532
Mow and leaf cleanup bid
SGL1
07-29-2014 07:28 PM
08-05-2014 07:22 AM
by petscanning
25 1,074
Read more about these lawn care business marketing categories.
General Business:
GopherHaul, Podcast
How to Estimate - Services To Offer:
Aeration, Apartment / Condo, bed edging, Color Change Plantings, Dethatching, Edging, Fall Leaf Cleanups, Foreclosed Homes, Gutter Cleaning, Hardscaping, Hedge Trimming, Home Safety Inspection, Irrigation, Landscape Project, Lawn Mower Repair, Mowing, Mulch Jobs, Outdoor decoration, Parking Lot Cleanups, Pet Waste Removal, Pressure Washing, Property Management, Snow plowing, Stump Grinding, Tree Removal
How to Estimate Jobs:
Lawn Care Business:
Barter, Bikini Lawn Care, Business Failure, Business loan, Business Plan, Debt, Debt Collection, Estimate or Proposal Form, Franchise, Fuel surcharge, How to sell, Insurance, Job Tracking, Lawn Care Contract, Lawn Care Customer Survey, Lawn Care Uniform, Lawn Care Videos, Operational Costs, Overhead Costs, Prepay, Pricing, Start up, Tiger Time Lawn Care,
Lawn Care Business Books:
Lawn Care Customers:
Buying customers, Commercial Customers, Customer Retention, How to get, Residential Customers
Lawn Care Employees:
1 Man Lawn Crew, Bonus Pay, training, Your First Employee
lawn care equipment:
bed edger, Lawn Care Truck, Leaf Sweeper, Mower, New Arrival, Trailer, UltraVac
Lawn Care Marketing:
Billboard, Brochure, Business Card, Community Projects To Promote Your Business, Coupons, Cross Promotion / Synergy, Direct Mail, Door hanger, door to door, Free Giveaway Contest, Free Lawn Care Flyer Template, Gift or Discount Cards, home show, Internet, Lawn Care Business Sales Letter, Lawn Care Logo, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Lawn Care Website, Lawn Signs, Magazine Ad, Magnets, Mailing list, Marketing on Craigslist.com, Newspaper Ads, Parade, Postcards, publicity stunt, Referrals, Review My Lawn Care Marketing Material, t-shirt, Welcoming Kit, Word Of Mouth
Seasonal Promotion Ideas:
4th of July, Armed Forces Day, Christmas, Election Day, Fall, Halloween, Memorial Day, Spring, Summer, Valentine's Day, Veteran's Day, Winter:
Software:
Estimation Software, Landscaper Software, Landscaping Business Software, Landscaping Estimate Software, Landscaping Software, Lawn Care Business Software, Lawn Care Estimating Software, Lawn Care Software, Mowing Software
Uncategorized:
Video:
Website:
Search Engine Optimization
» Lawn Care Business Discussion Categories
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 03:35 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 03:35 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy