Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum

» Welcome to the Gopher Lawn Care Business Forum
GopherHaul Landscaping & Lawn Care Business Marketing Forum

GopherHaul Landscaping & Lawn Care Business Marketing Forum (http://www.gopherforum.com/forum-index.php)
-   Community Assistance (http://www.gopherforum.com/forumdisplay.php?f=16)
-   -   When is the right time? (http://www.gopherforum.com/showthread.php?t=8656)

CHEESE2009 03-26-2009 03:26 PM

When is the right time?
 
When is it the right time for advertising?
How do you deal with close competition?


A company sent out a paper last month, and again TODAY, they just changed the paper type to a glossy type.

Another company left a card in my mailbox yesterday, they put the card in an envelope & stamped it with there logo. .. It got me pretty ticked off when I saw it, I noticed a few flaws in the card, it wasn't translated in French when it's a regulation around here. I have been BUSTING my butt to hire people to translate my paper! What caught my eye was the price of there service., that's another story...

So my fliers are done, I have cards coming in this week sometime, maybe tomorrow.

It's the end of March & we still have snow, & maybe a chance of another snow storm like last year. (it happened on Easter)

I'm thinking maybe I should do my advertising run the 3rd week of April, so people have it last, & right before cutting season. it will give me time to take calls also.

Anyway, competition is heating up, & I refuse to lower my price.

StartALawnCareBusiness 03-26-2009 04:23 PM

Advertising, not a one-time shot.
 
Hi Breeze:

A common mistake is to make an advertising run as a one-time shot.

It sounds like your competition is following the tactic of sending a flyer, judging the outcome, tweaking his advertising then trying again. This is a great tactic.

I know you want to hit it at exactly the right time but, I believe, you should ease into your advertising and not hit it all at once. Multiple hits over a longer period of time targeting a smaller prospective client group will garner more response than a one-time campaign to a very large prospective group.

picframer 03-26-2009 07:47 PM

Timing is everything, My first run went today and our weather is a few weeks behind you, why did I send it today? The home show is this weekend, I was too late into this to get a table so I had to some up with some ideas including the show myself each day with the truck, trailer and one of my larger tractors on the trailer, everything is lettered and ready to go.

Putting flyer's on car windows was a thought however the show organizers will not allow it so, I had shirts and jackets made up and will have my 16 year old daughter & friends, Son and his University friends attend at high traffic times and walk around, they will all have cards on them and if someone asks will receive one. The trailer has holders for flyers with a moderate sized sign saying free flyer, may get in a bot of trouble for that but I can always put it away, if I pay for parking then they can't make me remove the trailer which is all decked out.

I have four separate flyer's/post cards, I believe the response from the first run will be light but I will hit the same areas four times in a 60 day period, my mailing is very, very specific in area, you can do the same using Canada Post, it's cheaper than hiring someone to hand deliver.

As for translating, is your flyer in French or English? Either way if it isn't too long email it for me and I will do it for you, wife is from Montreal and I am from Northern New Brunswick, we all speak English, French and the kids speak Spanish as well, daughter has pretty much mastered Italian and is now working on German, no idea why....

You must be in the Eastern Townships is someone is dropping English only as that would not go well in most areas, and having worked in Montreal with the bank, many would want french only from my experience.

Good Luck

Andy

alondon(at)oakridgeyardcare.ca

ritchiem 03-26-2009 08:42 PM

I send out my first round of flyers last week. I'll hit the same areas again in another 2 weeks. That always seems to work well for me.

Steve 03-27-2009 12:06 PM

Quote:

When is it the right time for advertising?
How do you deal with close competition?
This is such a great question. One of the great simple answers I have seen on here is send out your spring marketing when you start seeing spring marketing from companies like home depot and other big box retailers.

But from the larger picture, you should always be marketing. Always. That doesn't mean you need to send out flyers all the time, but you need to be doing things that brings attention to you and your business at all times. It should be part of your daily ritual and weekly ritual. How often are you meeting new people in the area? How often are you handing them out business cards? Letting them know you are in business? Are you visit local stores and hanging up flyers?

How do you deal with the close competition? Stand out and differentiate yourself. There is something unique about you or what you can do that you can use to stand out. You have some knowledge or skill or personality trait that is going to make you stand out and you need to leverage that.

What are your thoughts on this?

CHEESE2009 03-27-2009 03:46 PM

Sounds awesome!

I just got home from an advertising run on 2 circle streets ... maybe 30+ houses, not much but I was bored.

It's a beautiful day so I think I'll grab the rest of my million fliers & take a walk!

CHEESE2009 03-29-2009 12:23 PM

I went out to pass fliers with my girlfriend & her 3 friends. We all wore the company hat & mail holding bags door to door to to every house of the perimeter of the city I'd like to take over. It was Saturday & beautiful outside. I met tons of potential customers & was able to talk to them.

By bringing the girls out to help, I think it boosted the company image.
Many customers were interested & said they would hire us if they had woman working. The girls all had a great way of communicating with the elderly which was wonderful to see. Another thing that was asked by a few customers is, "are you a student?" I responded "No, I've been doing this for awhile now. I always hire students looking for work however."

I think by saying you hire students, makes you look more positive in the eyes of potential customers. Especially if you are not a student, your basically saying "NO this is what I do, & it's my life" = I wont be interfered by school or problems students might encounter, the customers can trust me & understand that I am dedicated & will be around always.

Anyway, it was a great day yesterday. Now it's flippin' freezin' !!!

Steve 03-29-2009 11:16 PM

Good for you, you are making yourself known and getting the word out! Thats what it is all about!


All times are GMT -5. The time now is 01:35 AM.

Powered by vBulletin® Version 3.7.1
Copyright ©2000 - 2015, Jelsoft Enterprises Ltd.
(C) 2011 Riggs Publications - Terms of use & Privacy Policy

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Kawasaki Control Assembly
rsanchez1203
Yesterday 04:21 PM
Today 12:21 AM
by rsanchez1203
9 109
All NEW BRASS Black Rain...
BlackRain75
Yesterday 10:07 PM
Yesterday 10:07 PM
by BlackRain75
0 21
Opinions on truck wrap
Truro
02-28-2015 04:21 PM
Yesterday 09:52 PM
by Truro
12 264
Doug With Blades Of...
BladesofSteel
Yesterday 08:40 PM
Yesterday 08:40 PM
by BladesofSteel
0 23
Jesse with Curb Appeal...
CurbAppeal1
Yesterday 01:44 PM
Yesterday 06:48 PM
by CurbAppeal1
12 125
New guy from Columbia, SC
holymoly
Yesterday 05:27 PM
Yesterday 06:10 PM
by Steve
1 29
Diesel conversion?
Just for Cuts
03-02-2015 10:59 AM
Yesterday 06:08 PM
by Just for Cuts
4 100
stubbon people
Bradcook21
02-16-2015 04:25 PM
Yesterday 05:56 PM
by Steve
45 1,432
What's include in a bid?
ppl
03-02-2015 01:19 PM
Yesterday 05:53 PM
by Steve
9 192
New Website
brian'slawncare
03-01-2015 06:35 PM
Yesterday 05:48 PM
by Steve
8 155
How do YOU charge your...
Hard-Body lawn & garden
03-02-2015 09:28 PM
Yesterday 05:44 PM
by Steve
1 60
New Lawn Care Business
S&Z Lawncare
03-02-2015 04:13 PM
Yesterday 05:39 PM
by Steve
3 106
My Newborn son
avetslawncare
02-27-2015 01:07 PM
Yesterday 05:23 PM
by joshlawncare
7 157
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
Yesterday 02:50 PM
by ExtremeLawncareServices
14 2,036
rock salt
Bradcook21
02-24-2015 11:17 AM
Yesterday 01:26 PM
by jrs.landscaping
30 636
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
Yesterday 10:38 AM
by brian'slawncare
9 802
pros and cons on...
Wolf4dk
03-02-2015 12:26 AM
03-02-2015 10:14 PM
by ExtremeLawncareServices
6 136
price for snow clearing?
Bradcook21
02-25-2015 09:11 PM
03-02-2015 08:32 PM
by Bradcook21
7 277
Ugliest lawn contest
Steve
02-23-2015 04:17 PM
03-02-2015 04:57 PM
by Steve
5 370
Hi from the beautiful...
nwgirl
02-07-2015 06:01 AM
03-02-2015 04:45 PM
by Steve
5 656
Online Estimator
acrajchel
03-01-2015 05:58 PM
03-02-2015 03:50 PM
by Steve
3 116
How to obtain more...
winkie61
02-17-2015 08:31 AM
03-02-2015 11:05 AM
by nwgirl
4 595
I'm Back With The Best...
aduttonater
02-21-2015 01:41 AM
03-02-2015 10:44 AM
by ExtremeLawncareServices
16 679
How to sell annual...
GroPro
02-17-2015 12:31 PM
03-01-2015 01:46 PM
by Chilehead
8 629
Facebook
element009
03-23-2011 09:36 AM
02-27-2015 11:37 AM
by ExtremeLawncareServices
52 11,866
Blade sharpener
Just for Cuts
07-04-2014 01:31 PM
02-26-2015 03:43 PM
by Mr. Mow
15 1,793
viking cyclon.
uppercut
01-29-2015 09:12 PM
02-26-2015 02:54 PM
by Steve
5 545
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 01:06 AM
02-26-2015 02:41 PM
by Steve
1 148
Another website update
Chilehead
02-26-2015 11:24 AM
02-26-2015 12:46 PM
by Just for Cuts
3 139
New Lawn Care Service...
rlclawncare123
02-26-2015 12:49 AM
02-26-2015 02:24 AM
by ExtremeLawncareServices
1 162
Finally!
SGL1
02-22-2015 09:46 PM
02-25-2015 10:15 PM
by SGL1
13 498
leaf removal.. mulching...
facework84
08-05-2011 03:26 PM
02-25-2015 08:07 PM
by Steve
5 2,832
How many customers?
SC93
02-25-2015 12:40 AM
02-25-2015 04:59 PM
by SC93
5 274
Irrigation...
charlieallen
02-24-2015 01:16 PM
02-25-2015 02:58 PM
by Steve
6 264
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
02-25-2015 12:46 AM
by SC93
33 2,886
honest opinion please
uppercut
02-17-2015 02:30 AM
02-24-2015 07:12 PM
by homey
10 715
2nd year advice anyone
Bradcook21
02-18-2015 07:00 PM
02-24-2015 05:15 PM
by Bradcook21
14 687
need help
lawnexpers115
02-23-2015 05:36 PM
02-24-2015 02:49 PM
by Steve
3 307
Hello People
nativikee
02-23-2015 07:17 PM
02-24-2015 02:43 PM
by Steve
4 308
New member
qua ke zik 001
02-23-2015 11:24 AM
02-23-2015 03:40 PM
by Steve
1 259
New Video
Sprinkler Buddy
02-22-2015 09:18 PM
02-23-2015 03:19 PM
by Sprinkler Buddy
2 283
need help with SCAG...
apmAkron
02-23-2015 09:14 AM
02-23-2015 01:57 PM
by apmAkron
3 284
which degrees would be...
BLAZIER-1991
02-20-2015 04:46 PM
02-23-2015 01:47 PM
by Steve
9 453
Trouble logging in
avetslawncare
02-21-2015 02:06 PM
02-23-2015 01:44 PM
by Steve
1 676
John Deere Quik Track...
acrajchel
02-20-2015 03:12 PM
02-23-2015 01:40 PM
by Steve
1 321
Trimming and...
joshlawncare
02-15-2015 02:04 PM
02-22-2015 09:48 PM
by SGL1
5 657
where can i post this
zippy-phil
02-17-2015 07:58 PM
02-20-2015 02:02 PM
by Steve
7 535
These are the days on...
ExtremeLawncareServices
01-11-2015 11:41 AM
02-19-2015 04:43 PM
by ExtremeLawncareServices
29 2,710
Thumbs up or down?
lawnman1959
02-18-2015 11:40 AM
02-19-2015 01:22 PM
by Chilehead
3 452
Am I growing too fast?
Mattcrump
08-04-2011 11:54 PM
02-19-2015 12:34 PM
by Steve
11 5,253
Read more about these lawn care business marketing categories.
General Business:
GopherHaul, Podcast
How to Estimate - Services To Offer:
Aeration, Apartment / Condo, bed edging, Color Change Plantings, Dethatching, Edging, Fall Leaf Cleanups, Foreclosed Homes, Gutter Cleaning, Hardscaping, Hedge Trimming, Home Safety Inspection, Irrigation, Landscape Project, Lawn Mower Repair, Mowing, Mulch Jobs, Outdoor decoration, Parking Lot Cleanups, Pet Waste Removal, Pressure Washing, Property Management, Snow plowing, Stump Grinding, Tree Removal
How to Estimate Jobs:
Lawn Care Business:
Barter, Bikini Lawn Care, Business Failure, Business loan, Business Plan, Debt, Debt Collection, Estimate or Proposal Form, Franchise, Fuel surcharge, How to sell, Insurance, Job Tracking, Lawn Care Contract, Lawn Care Customer Survey, Lawn Care Uniform, Lawn Care Videos, Operational Costs, Overhead Costs, Prepay, Pricing, Start up, Tiger Time Lawn Care,
Lawn Care Business Books:
Lawn Care Customers:
Buying customers, Commercial Customers, Customer Retention, How to get, Residential Customers
Lawn Care Employees:
1 Man Lawn Crew, Bonus Pay, training, Your First Employee
lawn care equipment:
bed edger, Lawn Care Truck, Leaf Sweeper, Mower, New Arrival, Trailer, UltraVac
Lawn Care Marketing:
Billboard, Brochure, Business Card, Community Projects To Promote Your Business, Coupons, Cross Promotion / Synergy, Direct Mail, Door hanger, door to door, Free Giveaway Contest, Free Lawn Care Flyer Template, Gift or Discount Cards, home show, Internet, Lawn Care Business Sales Letter, Lawn Care Logo, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Lawn Care Website, Lawn Signs, Magazine Ad, Magnets, Mailing list, Marketing on Craigslist.com, Newspaper Ads, Parade, Postcards, publicity stunt, Referrals, Review My Lawn Care Marketing Material, t-shirt, Welcoming Kit, Word Of Mouth
Seasonal Promotion Ideas:
4th of July, Armed Forces Day, Christmas, Election Day, Fall, Halloween, Memorial Day, Spring, Summer, Valentine's Day, Veteran's Day, Winter:
Software:
Estimation Software, Landscaper Software, Landscaping Business Software, Landscaping Estimate Software, Landscaping Software, Lawn Care Business Software, Lawn Care Estimating Software, Lawn Care Software, Mowing Software
Uncategorized:
Video:
Website:
Search Engine Optimization
» Lawn Care Business Discussion Categories
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:35 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:35 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy