Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum

» Welcome to the Gopher Lawn Care Business Forum
GopherHaul Landscaping & Lawn Care Business Marketing Forum

GopherHaul Landscaping & Lawn Care Business Marketing Forum (http://www.gopherforum.com/forum-index.php)
-   Community Assistance (http://www.gopherforum.com/forumdisplay.php?f=16)
-   -   When is the right time? (http://www.gopherforum.com/showthread.php?t=8656)

CHEESE2009 03-26-2009 03:26 PM

When is the right time?
 
When is it the right time for advertising?
How do you deal with close competition?


A company sent out a paper last month, and again TODAY, they just changed the paper type to a glossy type.

Another company left a card in my mailbox yesterday, they put the card in an envelope & stamped it with there logo. .. It got me pretty ticked off when I saw it, I noticed a few flaws in the card, it wasn't translated in French when it's a regulation around here. I have been BUSTING my butt to hire people to translate my paper! What caught my eye was the price of there service., that's another story...

So my fliers are done, I have cards coming in this week sometime, maybe tomorrow.

It's the end of March & we still have snow, & maybe a chance of another snow storm like last year. (it happened on Easter)

I'm thinking maybe I should do my advertising run the 3rd week of April, so people have it last, & right before cutting season. it will give me time to take calls also.

Anyway, competition is heating up, & I refuse to lower my price.

StartALawnCareBusiness 03-26-2009 04:23 PM

Advertising, not a one-time shot.
 
Hi Breeze:

A common mistake is to make an advertising run as a one-time shot.

It sounds like your competition is following the tactic of sending a flyer, judging the outcome, tweaking his advertising then trying again. This is a great tactic.

I know you want to hit it at exactly the right time but, I believe, you should ease into your advertising and not hit it all at once. Multiple hits over a longer period of time targeting a smaller prospective client group will garner more response than a one-time campaign to a very large prospective group.

picframer 03-26-2009 07:47 PM

Timing is everything, My first run went today and our weather is a few weeks behind you, why did I send it today? The home show is this weekend, I was too late into this to get a table so I had to some up with some ideas including the show myself each day with the truck, trailer and one of my larger tractors on the trailer, everything is lettered and ready to go.

Putting flyer's on car windows was a thought however the show organizers will not allow it so, I had shirts and jackets made up and will have my 16 year old daughter & friends, Son and his University friends attend at high traffic times and walk around, they will all have cards on them and if someone asks will receive one. The trailer has holders for flyers with a moderate sized sign saying free flyer, may get in a bot of trouble for that but I can always put it away, if I pay for parking then they can't make me remove the trailer which is all decked out.

I have four separate flyer's/post cards, I believe the response from the first run will be light but I will hit the same areas four times in a 60 day period, my mailing is very, very specific in area, you can do the same using Canada Post, it's cheaper than hiring someone to hand deliver.

As for translating, is your flyer in French or English? Either way if it isn't too long email it for me and I will do it for you, wife is from Montreal and I am from Northern New Brunswick, we all speak English, French and the kids speak Spanish as well, daughter has pretty much mastered Italian and is now working on German, no idea why....

You must be in the Eastern Townships is someone is dropping English only as that would not go well in most areas, and having worked in Montreal with the bank, many would want french only from my experience.

Good Luck

Andy

alondon(at)oakridgeyardcare.ca

ritchiem 03-26-2009 08:42 PM

I send out my first round of flyers last week. I'll hit the same areas again in another 2 weeks. That always seems to work well for me.

Steve 03-27-2009 12:06 PM

Quote:

When is it the right time for advertising?
How do you deal with close competition?
This is such a great question. One of the great simple answers I have seen on here is send out your spring marketing when you start seeing spring marketing from companies like home depot and other big box retailers.

But from the larger picture, you should always be marketing. Always. That doesn't mean you need to send out flyers all the time, but you need to be doing things that brings attention to you and your business at all times. It should be part of your daily ritual and weekly ritual. How often are you meeting new people in the area? How often are you handing them out business cards? Letting them know you are in business? Are you visit local stores and hanging up flyers?

How do you deal with the close competition? Stand out and differentiate yourself. There is something unique about you or what you can do that you can use to stand out. You have some knowledge or skill or personality trait that is going to make you stand out and you need to leverage that.

What are your thoughts on this?

CHEESE2009 03-27-2009 03:46 PM

Sounds awesome!

I just got home from an advertising run on 2 circle streets ... maybe 30+ houses, not much but I was bored.

It's a beautiful day so I think I'll grab the rest of my million fliers & take a walk!

CHEESE2009 03-29-2009 12:23 PM

I went out to pass fliers with my girlfriend & her 3 friends. We all wore the company hat & mail holding bags door to door to to every house of the perimeter of the city I'd like to take over. It was Saturday & beautiful outside. I met tons of potential customers & was able to talk to them.

By bringing the girls out to help, I think it boosted the company image.
Many customers were interested & said they would hire us if they had woman working. The girls all had a great way of communicating with the elderly which was wonderful to see. Another thing that was asked by a few customers is, "are you a student?" I responded "No, I've been doing this for awhile now. I always hire students looking for work however."

I think by saying you hire students, makes you look more positive in the eyes of potential customers. Especially if you are not a student, your basically saying "NO this is what I do, & it's my life" = I wont be interfered by school or problems students might encounter, the customers can trust me & understand that I am dedicated & will be around always.

Anyway, it was a great day yesterday. Now it's flippin' freezin' !!!

Steve 03-29-2009 11:16 PM

Good for you, you are making yourself known and getting the word out! Thats what it is all about!


All times are GMT -5. The time now is 01:31 AM.

Powered by vBulletin® Version 3.7.1
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
(C) 2011 Riggs Publications - Terms of use & Privacy Policy

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
How much do you up sell...
Essex Groundskeeping
Yesterday 07:13 PM
Yesterday 07:55 PM
by jrs.landscaping
1 37
leaf removal
Double J LLC
10-03-2014 05:24 PM
Yesterday 07:46 PM
by ExtremeLawncareServices
21 2,350
New website
Chilehead
11-20-2014 04:39 PM
Yesterday 07:40 PM
by Just for Cuts
12 233
This sucks...
Matther777
09-18-2014 05:56 PM
Yesterday 11:56 AM
by achri12
15 3,116
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
11-22-2014 10:49 PM
by Just for Cuts
16 493
Pics for website
tbtigers03
11-21-2014 05:40 PM
11-22-2014 10:01 PM
by Just for Cuts
3 123
Peco Bagger
AGPS
11-18-2014 02:20 PM
11-22-2014 05:56 PM
by AGPS
9 292
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
11-22-2014 02:42 PM
by stevef1201
22 6,121
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
11-21-2014 09:48 PM
by ExtremeLawncareServices
174 13,977
Hello from Kentucky
TRV
09-30-2014 06:42 PM
11-21-2014 09:38 PM
by TRV
6 1,266
Contract or no contract?
TRV
11-20-2014 09:18 PM
11-21-2014 09:33 PM
by TRV
3 153
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
11-21-2014 08:02 PM
by stevef1201
4 316
Billboards for marketing
ExtremeLawncareServices
11-16-2014 08:39 PM
11-21-2014 07:05 PM
by acrajchel
13 372
Belt dealer problem
googus
11-21-2014 08:45 AM
11-21-2014 06:36 PM
by Steve
2 107
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
11-21-2014 06:32 PM
by Steve
7 211
How to: Use Thumbtack...
acrajchel
11-17-2014 06:39 PM
11-21-2014 06:07 PM
by acrajchel
15 474
What is going on with...
biglee
11-14-2014 03:04 PM
11-20-2014 02:50 PM
by biglee
40 936
My advice for new guys
avetslawncare
11-15-2014 09:32 AM
11-19-2014 01:47 PM
by biglee
10 481
Lawn Care business...
crieg122
10-23-2014 02:23 PM
11-19-2014 12:39 PM
by acrajchel
28 1,841
raking leaves ?
robert8509
10-22-2014 10:19 PM
11-18-2014 04:24 PM
by acrajchel
14 1,441
Leaf removal
madmedic8575
10-24-2014 05:14 PM
11-17-2014 07:34 PM
by acrajchel
6 1,186
sod job
SGlawncare
10-30-2014 09:21 PM
11-17-2014 07:10 PM
by acrajchel
7 757
Customer wants me to...
Mr. Mow
11-09-2014 07:13 AM
11-17-2014 06:48 PM
by acrajchel
10 526
Hello!
Brian3137
11-11-2014 07:15 PM
11-17-2014 06:46 PM
by acrajchel
14 462
small biz in Phoenix,AZ
anthonyramos1
11-08-2014 09:35 PM
11-17-2014 05:59 PM
by acrajchel
2 316
Client won't pay...
WesleySnips
10-30-2014 03:53 PM
11-17-2014 05:37 PM
by acrajchel
22 1,358
Government contracts
avetslawncare
11-15-2014 08:50 AM
11-17-2014 12:59 PM
by Steve
2 248
Need help on deciding a...
Brian3137
11-10-2014 06:32 PM
11-17-2014 12:44 PM
by Steve
12 510
West cost lawn prices
SGlawncare
10-09-2014 10:51 PM
11-16-2014 07:54 AM
by stevef1201
8 1,593
So how do you guys...
Mr. Mow
10-26-2014 08:55 AM
11-15-2014 08:44 AM
by avetslawncare
14 1,704
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
11-13-2014 08:35 AM
by jrs.landscaping
81 31,821
The most dangerous part...
Steve
10-06-2014 03:45 PM
11-12-2014 05:05 PM
by stevef1201
14 1,676
A little hang up in snow...
stevef1201
11-08-2014 07:05 AM
11-12-2014 12:51 PM
by Steve
4 418
Bi-weekly winter...
lxarth
11-04-2014 08:37 PM
11-12-2014 10:06 AM
by WesleySnips
9 617
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
11-11-2014 01:21 PM
by Steve
1 322
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
11-11-2014 08:12 AM
by Just for Cuts
4 377
Business Cards
crieg122
10-25-2014 01:03 PM
11-11-2014 07:56 AM
by Just for Cuts
12 1,323
How the unregister?
alive101
11-04-2014 07:39 AM
11-10-2014 01:48 PM
by Steve
4 602
Belt adjustment question
googus
11-05-2014 06:43 AM
11-10-2014 01:38 PM
by Steve
5 504
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
11-10-2014 01:25 PM
by Steve
2 341
Podcast
Shark1611
11-07-2014 05:42 PM
11-10-2014 11:41 AM
by Steve
1 305
hi, from Minnesota
rjklohn
11-07-2014 02:21 AM
11-07-2014 01:44 PM
by Steve
1 316
New to snow plowing
SS.Lawncare
11-05-2014 04:00 PM
11-07-2014 01:21 PM
by Steve
6 557
New Member
tonyap
11-05-2014 10:35 PM
11-07-2014 01:15 PM
by Steve
1 363
New to the business
jcurr33
11-05-2014 03:21 PM
11-07-2014 01:11 PM
by Steve
1 420
Lines
Matther777
11-04-2014 02:19 PM
11-07-2014 12:54 PM
by Steve
1 454
hello, new to this site
tonyorwig
10-31-2014 10:49 PM
11-04-2014 02:24 PM
by tonyorwig
3 646
Aloha from Hawaii.
Gary R
11-02-2014 12:44 AM
11-03-2014 03:02 PM
by Steve
1 555
Pavers
crieg122
10-28-2014 03:49 PM
10-31-2014 01:49 PM
by Steve
6 860
Hi Steve From West...
Mr. Mow
10-21-2014 02:59 PM
10-31-2014 12:56 PM
by Steve
5 1,185
Read more about these lawn care business marketing categories.
General Business:
GopherHaul, Podcast
How to Estimate - Services To Offer:
Aeration, Apartment / Condo, bed edging, Color Change Plantings, Dethatching, Edging, Fall Leaf Cleanups, Foreclosed Homes, Gutter Cleaning, Hardscaping, Hedge Trimming, Home Safety Inspection, Irrigation, Landscape Project, Lawn Mower Repair, Mowing, Mulch Jobs, Outdoor decoration, Parking Lot Cleanups, Pet Waste Removal, Pressure Washing, Property Management, Snow plowing, Stump Grinding, Tree Removal
How to Estimate Jobs:
Lawn Care Business:
Barter, Bikini Lawn Care, Business Failure, Business loan, Business Plan, Debt, Debt Collection, Estimate or Proposal Form, Franchise, Fuel surcharge, How to sell, Insurance, Job Tracking, Lawn Care Contract, Lawn Care Customer Survey, Lawn Care Uniform, Lawn Care Videos, Operational Costs, Overhead Costs, Prepay, Pricing, Start up, Tiger Time Lawn Care,
Lawn Care Business Books:
Lawn Care Customers:
Buying customers, Commercial Customers, Customer Retention, How to get, Residential Customers
Lawn Care Employees:
1 Man Lawn Crew, Bonus Pay, training, Your First Employee
lawn care equipment:
bed edger, Lawn Care Truck, Leaf Sweeper, Mower, New Arrival, Trailer, UltraVac
Lawn Care Marketing:
Billboard, Brochure, Business Card, Community Projects To Promote Your Business, Coupons, Cross Promotion / Synergy, Direct Mail, Door hanger, door to door, Free Giveaway Contest, Free Lawn Care Flyer Template, Gift or Discount Cards, home show, Internet, Lawn Care Business Sales Letter, Lawn Care Logo, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Lawn Care Website, Lawn Signs, Magazine Ad, Magnets, Mailing list, Marketing on Craigslist.com, Newspaper Ads, Parade, Postcards, publicity stunt, Referrals, Review My Lawn Care Marketing Material, t-shirt, Welcoming Kit, Word Of Mouth
Seasonal Promotion Ideas:
4th of July, Armed Forces Day, Christmas, Election Day, Fall, Halloween, Memorial Day, Spring, Summer, Valentine's Day, Veteran's Day, Winter:
Software:
Estimation Software, Landscaper Software, Landscaping Business Software, Landscaping Estimate Software, Landscaping Software, Lawn Care Business Software, Lawn Care Estimating Software, Lawn Care Software, Mowing Software
Uncategorized:
Video:
Website:
Search Engine Optimization
» Lawn Care Business Discussion Categories
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:31 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:31 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy