Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum

» Welcome to the Gopher Lawn Care Business Forum
GopherHaul Landscaping & Lawn Care Business Marketing Forum

GopherHaul Landscaping & Lawn Care Business Marketing Forum (
-   General Business Discussions (
-   -   flyers or direct mail? (

Clearview Lawns 06-04-2003 07:24 PM

I was just wondering if one is better than the other to get new accounts. I have seen some companies send out these pretty nice looking direct mailers and I would think they would get alot of return on their investment for that, but then I was thinking that most of them come out at the beginning of the season. So maybe its better to do flyers now? or maybe door hangers? any thoughts?

Lawn Magic 06-07-2003 11:22 AM

I like the idea of direct mail as a way to jump-start a new crew. I plan to use this next time I add a new crew. I am also considering trying some kind of introductory incentive to maximize the return of the mailing. Direct mail allows you to add customers only to the areas that you target in your mailing**a major advantage.
So far, I have only used classified ads in the Professional/Business directory to generate new customers. With this, I spend on average about $20 per new customer. (or about 15 new customers over the period of a 30 day ad) The main advantage of this approach is flexibility, but the main disadvantage is that the response is random over the entire market area.
After generating new customers, we occasionally pass out flyers to approximately a dozen properties adjacent to the new customer's property. This had been very successful for us, because we are able to service multiple properties on many of the "Stops" on our routes. In fact, we have only a few single property stops remaining. We average between 3 and 4 properties/stop with a maximum of 8 properties on one of our stops.
Since this reduces our average drive and unloading/loading time it has reduced our costs significantly. Servicing several properties on one Stop also allows improved equipment/labor utilization. Through these savings in time, we have been able to increase our total daily production rate.
I will be adding a "Wish List" item requesting the accommodation of this "Route-Stop" concept to the Gopher Program.

Weed Eater 06-07-2003 12:58 PM

I never thought of that! I had seen scapers put ads in the paper before in the service section, but I ditdnt think it would work so i hanent done it. Now I think i just might try it. Oh and i never thought about handing out flyers like that either, #### thats a great idea i am gonna do that too! thanks!

All times are GMT -5. The time now is 02:00 PM.

Powered by vBulletin® Version 3.7.1
Copyright ©2000 - 2015, Jelsoft Enterprises Ltd.
(C) 2011 Riggs Publications - Terms of use & Privacy Policy

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
starting organic...
Today 12:22 PM
Today 12:22 PM
by datman34
0 14
Leaf cleanup flyers?
08-04-2009 10:15 PM
Today 06:55 AM
by jrs.landscaping
20 5,916
Hello Everyone!!
L&L Lawn Care
09-22-2015 07:33 PM
Yesterday 12:10 AM
by lxarth
7 236
Stump grinding
09-18-2015 06:49 PM
10-02-2015 01:52 PM
by OxfordOS
9 337
Hello from Houston Texas
10-01-2015 10:21 AM
10-01-2015 09:29 PM
by Steve
2 58
What have been your best...
09-29-2015 01:24 PM
10-01-2015 09:28 PM
by Steve
8 149
Fall aeration /...
09-08-2015 09:37 AM
10-01-2015 05:34 PM
by lxarth
2 330
Credit Cards - What's in...
06-16-2015 03:04 PM
10-01-2015 05:29 PM
by lxarth
6 2,385
Hi from Illinois
01-02-2015 08:46 PM
09-30-2015 09:57 AM
by lxarth
6 1,194
How often to report...
09-29-2015 01:19 PM
09-29-2015 11:01 PM
by Steve
1 68
Hello From Michigans U.P.
09-28-2015 03:48 AM
09-29-2015 10:58 PM
by Steve
3 111
Sample commercial bid
09-02-2015 06:02 PM
09-29-2015 01:19 PM
by lxarth
2 2,588
What am I looking at...
09-14-2015 03:51 PM
09-29-2015 01:16 PM
by WarriorLandscapingCAN
22 637
Your 2015 summer review.
09-01-2015 11:01 AM
09-28-2015 06:19 PM
by Steve
24 3,149
The New Guy
09-27-2015 01:39 PM
09-28-2015 06:16 PM
by Steve
1 90
How would you approach a...
09-27-2015 05:15 PM
09-28-2015 06:15 PM
by Steve
1 101
Hello from Wisconsin
09-22-2015 04:15 PM
09-27-2015 08:44 PM
by SGL1
2 143
Needing a website built
06-17-2015 09:02 AM
09-27-2015 06:22 PM
by CLB454
13 5,199
Say Hello !!!
03-19-2007 11:18 AM
09-26-2015 05:38 PM
by mowandblow1980
1,234 413,905
Hello Everyone!
09-24-2015 08:04 PM
09-25-2015 11:10 PM
by Steve
1 134
Drones,what's your...
09-08-2015 11:04 AM
09-24-2015 11:07 PM
by ExtremeLawncareServices
9 459
Mid Michigan
09-22-2015 06:34 PM
09-24-2015 07:52 PM
by RonSonlawncare
5 178
Hello everyone!
09-22-2015 11:13 AM
09-24-2015 06:55 PM
by jrs.landscaping
10 296
SCAG Tiger Cat Deck Lift...
09-13-2015 11:40 AM
09-18-2015 09:03 PM
by rower30
10 402
17 tree stumps
09-11-2015 05:31 PM
09-17-2015 04:08 PM
by Steve
9 408
What would you charge?
09-11-2015 06:34 AM
09-16-2015 02:20 PM
by ZZK
6 450
Gutter cleaning
05-31-2015 03:16 PM
09-16-2015 01:33 PM
by Steve
7 902
carburetor adjusting tool
09-09-2015 05:35 PM
09-14-2015 09:34 PM
by SGL1
13 516
When to use a retaining...
09-13-2015 11:56 AM
09-14-2015 11:26 AM
by Steve
1 239
Hi everyone from...
09-12-2015 11:32 AM
09-14-2015 11:15 AM
by Steve
2 275
best way to.....
09-02-2015 11:35 AM
09-08-2015 10:04 AM
by Steve
6 2,588
SCAG Tiger Cat DECK...
08-24-2013 10:07 AM
09-08-2015 09:47 AM
by Steve
19 7,719
These are the days on...
01-11-2015 10:41 AM
09-04-2015 11:35 PM
by ExtremeLawncareServices
96 14,802
Read more about these lawn care business marketing categories.
General Business:
GopherHaul, Podcast
How to Estimate - Services To Offer:
Aeration, Apartment / Condo, bed edging, Color Change Plantings, Dethatching, Edging, Fall Leaf Cleanups, Foreclosed Homes, Gutter Cleaning, Hardscaping, Hedge Trimming, Home Safety Inspection, Irrigation, Landscape Project, Lawn Mower Repair, Mowing, Mulch Jobs, Outdoor decoration, Parking Lot Cleanups, Pet Waste Removal, Pressure Washing, Property Management, Snow plowing, Stump Grinding, Tree Removal
How to Estimate Jobs:
Lawn Care Business:
Barter, Bikini Lawn Care, Business Failure, Business loan, Business Plan, Debt, Debt Collection, Estimate or Proposal Form, Franchise, Fuel surcharge, How to sell, Insurance, Job Tracking, Lawn Care Contract, Lawn Care Customer Survey, Lawn Care Uniform, Lawn Care Videos, Operational Costs, Overhead Costs, Prepay, Pricing, Start up, Tiger Time Lawn Care,
Lawn Care Business Books:
Lawn Care Customers:
Buying customers, Commercial Customers, Customer Retention, How to get, Residential Customers
Lawn Care Employees:
1 Man Lawn Crew, Bonus Pay, training, Your First Employee
lawn care equipment:
bed edger, Lawn Care Truck, Leaf Sweeper, Mower, New Arrival, Trailer, UltraVac
Lawn Care Marketing:
Billboard, Brochure, Business Card, Community Projects To Promote Your Business, Coupons, Cross Promotion / Synergy, Direct Mail, Door hanger, door to door, Free Giveaway Contest, Free Lawn Care Flyer Template, Gift or Discount Cards, home show, Internet, Lawn Care Business Sales Letter, Lawn Care Logo, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Lawn Care Website, Lawn Signs, Magazine Ad, Magnets, Mailing list, Marketing on, Newspaper Ads, Parade, Postcards, publicity stunt, Referrals, Review My Lawn Care Marketing Material, t-shirt, Welcoming Kit, Word Of Mouth
Seasonal Promotion Ideas:
4th of July, Armed Forces Day, Christmas, Election Day, Fall, Halloween, Memorial Day, Spring, Summer, Valentine's Day, Veteran's Day, Winter:
Estimation Software, Landscaper Software, Landscaping Business Software, Landscaping Estimate Software, Landscaping Software, Lawn Care Business Software, Lawn Care Estimating Software, Lawn Care Software, Mowing Software
Search Engine Optimization
» Lawn Care Business Discussion Categories
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:00 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:00 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy