Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum

» Welcome to the Gopher Lawn Care Business Forum
GopherHaul Landscaping & Lawn Care Business Marketing Forum

GopherHaul Landscaping & Lawn Care Business Marketing Forum (http://www.gopherforum.com/forum-index.php)
-   Starting a lawn care business. (http://www.gopherforum.com/forumdisplay.php?f=32)
-   -   advertising (http://www.gopherforum.com/showthread.php?t=6507)

landonkade 05-24-2007 09:24 PM

hey, i have been in the lawn care business for 6 months. The advertising i am doing is lettering on my truck, sign on back of trailor, business cards, and newspapr ads. so far i have abot 20 customers. My wifes aunts husbands brother-n-law, owns a company in FL started with a push mower and advanced ,buying out companys and there equipment and only been in business for 5 years and now owns $300,000 in lawn equipment, and covers 95 miles from FL to AL. The key pointer the aunts husband told me was, just excellent customer service. There is no really way i can talk to him to see how he succed. any advice

Steve 05-25-2007 09:11 AM

Hi landonkade,

Are you doing this full or part time? What kind of goals have you set out for yourself that you would like to achieve this year?

landonkade 05-25-2007 06:32 PM

Quote:

Originally Posted by [b
Quote[/b] (Team Gopher @ May 25 2007,10:11)]Hi landonkade,

Are you doing this full or part time? What kind of goals have you set out for yourself that you would like to achieve this year?

I am currently doing the lawn care part time, pior to a regular full time job. i do the lawn care sometimes during the week when i have time. On the weekends i do it full time on saturday and sunday. The lawns are in order so *i wont burn much gas going to one another.

My goals are to by the end of the year to be doing lawncare fulltime and to gain alot of customers and gross $70,000 to $100,000 a year for the first year and be known real well, and be a full blown company by the middle of next year. Also to gain several commerical accounts and more equipment.

Steve 05-25-2007 07:38 PM

Those are some great goals!

Have you thought about how you will position yourself differently from the competition? What will make your company stand out?

Are you involved with any community activities you can use to help promote your business? Are you involved with any civic groups/organizations?

landonkade 05-25-2007 10:57 PM

Quote:

Originally Posted by [b
Quote[/b] (Team Gopher @ May 25 2007,8:38)]Those are some great goals!

Have you thought about how you will position yourself differently from the competition? What will make your company stand out?

Are you involved with any community activities you can use to help promote your business? Are you involved with any civic groups/organizations?

The way i figured that my company would stand out is the quality of the work and being on time, and treating the customers like family with a great attitude.

And some time or another get a enclosed trailor that will stand out really well. i see alot of companys with no name on there truck or trailor, thought that was kinda weird

At this time i am not involved in any community activites. I would like to do so i think that would help my company out definity. Also i am not involved with any civic groups orgainizations. Would i have to register at chamber of commerces or something like that




Steve 05-26-2007 08:30 AM

I wanted to get up online some of the pictures Matt sent, so others can jump in here and offer their opinion as well.

Here is his truck. I think this is good. You are keeping it simple and the lettering does stand out against the color of your truck.

Steve 05-26-2007 08:32 AM

Matt also has fastened a sign to the back of his trailer. This is another good move.

Steve 05-26-2007 08:44 AM

Quote:

Originally Posted by [b
Quote[/b] ]At this time i am not involved in any community activites. I would like to do so i think that would help my company out definity. Also i am not involved with any civic groups orgainizations. Would i have to register at chamber of commerces or something like that

If you wanted to join up with the chamber of commerce, yes. You can find out when your local chapter meets and go over there to get involved with them. You will meet a lot of other local business owners which would be beneficial.

Now something to think about is this. When you have more time than cash, you should use your time to market your business. When you have less time and more cash, then leverage your cash.

You seem to have a lot going on now with a fulltime job so what I am wondering is which would you rather utilize to market your business? Money or time?

If it is time there are plenty of things we can come up with. If it is money, are you placing ads in the local paper?

Quote:

Originally Posted by [b
Quote[/b] ]Also to gain several commerical accounts and more equipment.

When you are getting started it is easier to stick with residential clients for a while. If you get a chance, review the free book Be a Lawn Care Business Rebel, because it talks about pitfalls of commercial accounts.

I also think going back to the basics, you need to hand out as many business cards as you can to everyone you know. Get them displayed at as many store counter tops as you can.

Maybe do some good deeds for your community and then get the press involved to write a story about you. Can you help a vet with their clean up? etc.

Have you been using any flyers yet or door hangers?

Do you have many family/friend contacts in your town that work in the area? Do they know people that could really use a hand cleaning up their yard? Can you make a good human story out of it and draw attention to your business?

As you sit there and kick around these ideas with your wife, family and friends, think about something good yet outrageous you could do that would take a little time but attract a lot of attention. I bet you will start coming up with things you could do this weekend or next.

Let me know what you are thinking.

StartALawnCareBusiness 05-27-2007 04:31 PM

A couple of thoughts from me.

1) Advertising. As far as media goes, I found that newspapers offer the most return for your advertising dollar. Choose the placement of your ad carefully. I had little luck with display ads and regular classified ads. Instead, does your local newspaper have Business Classified ads? Or Business Listings Ads? These really seem to bring in the customers. You pay 1 month at a time. The cost in my area is often $150 for a month in a paper with circulation of about 100,000. Well worth the cost in my experience.

2) You say that you want to work on commercial accounts. You are probably a bit late this year to get very many commecial accounts as they most likely have already been bid out. However, it's never too early to begin cultivating relationships with purchasing managers. Pay a visit to your local city hall purchasing office. Get your company put on the bid list. This is the list they use when they are sending out contract applications on lawn care work. Also, tell them that you will do "non-bid" clean-up work. You might be doing dirty work like vacant yards but it gives you an inside foothold with your local government. It's a step-up when big contracts come up for bid. School systems, public utilities, apartment complexes, large factory complexes, etc, all have mowing and upkeep contracts. Get your company name in front of the decision makers. They will remember you next spring...or this summer when their regular grass mainenance companies aren't dependable.

Good luck and welcome to the business:
Keith
www.StartALawnCareBusiness.com

landonkade 05-27-2007 10:11 PM

i will find out when the local chapter meets. The full time job that i have is orkin pest control. But i want to do lawn car full time, i enjoy it alot better

the other ways i advertise is the local newspaper and signs for the front yard when i finish a job. The 1st time i advertised in the paper i got a lot of responces, but the 2nd time i got very little. I think when i did it the second time everyone already has who they wanted.

I also thought about doing referral letters to gain customers that way also


All times are GMT -5. The time now is 06:47 PM.

Powered by vBulletin® Version 3.7.1
Copyright ©2000 - 2015, Jelsoft Enterprises Ltd.
(C) 2011 Riggs Publications - Terms of use & Privacy Policy

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Dethatching attachments
jcurr33
Yesterday 08:56 PM
Today 05:18 PM
by jcurr33
2 61
Covering a landscape...
Dan Tanner
Yesterday 09:01 AM
Today 02:26 PM
by Steve
4 107
Commercial Jobs
CurbAppeal1
03-25-2015 04:22 PM
Today 02:24 PM
by Steve
7 252
Hydro oil
googus
Today 06:45 AM
Today 02:23 PM
by Steve
1 35
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
Today 02:07 PM
by Steve
4 426
35,000 Eddm
greenscaper123
03-18-2015 12:51 PM
Today 02:04 PM
by Steve
20 562
Ferris FW35 questions
Chilehead
03-10-2015 08:31 PM
Today 02:00 PM
by Steve
6 418
First big mower decision?
SGL1
03-28-2015 08:58 AM
Today 01:59 PM
by Steve
1 102
Employee job training...
brookline
12-15-2014 07:15 PM
Today 01:54 PM
by Steve
29 2,433
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
Today 01:45 PM
by Steve
12 565
Trepidation about...
michellemarvin
03-23-2015 07:46 PM
Today 01:40 PM
by Steve
3 201
How do you get...
ESREVER
03-25-2015 01:30 PM
Today 01:38 PM
by Steve
8 235
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
Today 01:36 PM
by Steve
16 3,484
Bid for large home...
lxarth
03-22-2015 11:06 AM
Today 01:08 AM
by lxarth
10 386
Billing methods
jcurr33
03-26-2015 01:33 PM
Yesterday 05:13 PM
by avetslawncare
8 242
bidding a cemetery....
NPM_LLC
03-28-2015 10:56 AM
Yesterday 01:18 PM
by jrs.landscaping
5 148
Weed and Feed
robkattankate
03-19-2015 09:00 PM
Yesterday 08:42 AM
by Dan Tanner
5 566
Mower vs lot size advice
jcurr33
03-25-2015 09:29 PM
03-28-2015 08:37 AM
by Dan Tanner
5 213
hoa bid need help
bigdaveha12
03-24-2015 08:29 PM
03-27-2015 11:17 PM
by lxarth
6 280
introducing myself
chris2500hd
03-24-2015 11:16 AM
03-27-2015 02:02 PM
by Steve
8 253
Flag or no flag
Matther777
03-24-2015 02:41 PM
03-27-2015 12:25 PM
by biglee
10 361
Office Administration...
Girlfriend
03-26-2015 05:40 PM
03-26-2015 05:40 PM
by Girlfriend
0 693
Is this tree beyond help?
SGL1
03-22-2015 05:35 PM
03-25-2015 08:55 PM
by SGL1
14 1,108
Opinions on truck wrap
Trupro
02-28-2015 03:21 PM
03-25-2015 07:54 PM
by Trupro
33 1,617
The New Wave!!!! Read...
Jamesw86
03-22-2015 08:33 PM
03-25-2015 02:50 PM
by Steve
10 341
grass in the gas tank
robkattankate
03-23-2015 04:37 PM
03-25-2015 02:36 PM
by Steve
5 224
Helping others
hansenslawncare
09-15-2011 08:50 PM
03-25-2015 02:33 PM
by Steve
11 2,685
DOT Number
acrajchel
03-20-2015 05:56 PM
03-25-2015 02:28 PM
by Steve
7 525
Michelin x tweel.
apmAkron
03-23-2015 04:22 PM
03-24-2015 12:40 PM
by Steve
3 154
spike aerator???
Bradcook21
03-21-2015 01:55 PM
03-24-2015 10:32 AM
by acrajchel
4 245
Hello from Maryland
michellemarvin
03-23-2015 12:44 PM
03-23-2015 07:33 PM
by michellemarvin
2 167
hello from south GA.
CCandALawnCare
03-23-2015 03:46 AM
03-23-2015 07:06 PM
by CCandALawnCare
2 146
Say Hello !!!
Steve
03-19-2007 11:18 AM
03-23-2015 06:14 PM
by jethro
1,218 380,413
Is anyone doing mosquito...
BWild
01-27-2015 11:30 AM
03-23-2015 12:28 PM
by Steve
9 882
Should i take on this...
christw
03-17-2013 01:23 PM
03-22-2015 09:02 PM
by ExtremeLawncareServices
36 7,611
mower stalls when...
boog
03-19-2015 08:20 AM
03-21-2015 08:13 PM
by Wolf4dk
7 291
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
03-20-2015 10:00 PM
by ExtremeLawncareServices
32 3,989
Hello Emily Reyes from...
Webster14829
03-20-2015 11:23 AM
03-20-2015 03:36 PM
by Steve
2 200
Finally going to give it...
jcurr33
03-12-2015 08:09 PM
03-20-2015 03:31 PM
by Steve
10 588
Weed id?
SGL1
03-17-2015 08:20 PM
03-20-2015 02:37 PM
by Steve
6 303
Mobile small engine...
luckylogger
03-15-2015 02:05 PM
03-20-2015 06:17 AM
by jrs.landscaping
15 510
Brad Cook 21
SC93
03-16-2015 10:40 PM
03-19-2015 09:04 PM
by Bradcook21
4 467
honest opinion please
uppercut
02-17-2015 01:30 AM
03-18-2015 02:55 PM
by Steve
15 1,354
Repair or replace the...
lxarth
12-17-2014 04:07 PM
03-18-2015 02:49 PM
by Just for Cuts
21 2,051
new to the site
bigdaveha12
03-17-2015 09:13 PM
03-18-2015 02:33 PM
by Steve
1 227
Small dovetail truck...
ExtremeLawncareServices
03-04-2015 06:47 PM
03-17-2015 10:14 PM
by ExtremeLawncareServices
17 890
New Site Hows it look
Infinitelawn
03-16-2015 10:32 AM
03-17-2015 08:15 PM
by SGL1
3 304
mulch questions
Bradcook21
03-08-2015 08:37 AM
03-17-2015 07:00 PM
by Bradcook21
23 1,039
Scag hydro w/b frame...
Just for Cuts
03-11-2015 03:32 PM
03-17-2015 06:37 PM
by lxarth
11 653
Buy new or used?
lxarth
12-26-2014 09:50 PM
03-17-2015 06:11 PM
by lxarth
14 1,771
Read more about these lawn care business marketing categories.
General Business:
GopherHaul, Podcast
How to Estimate - Services To Offer:
Aeration, Apartment / Condo, bed edging, Color Change Plantings, Dethatching, Edging, Fall Leaf Cleanups, Foreclosed Homes, Gutter Cleaning, Hardscaping, Hedge Trimming, Home Safety Inspection, Irrigation, Landscape Project, Lawn Mower Repair, Mowing, Mulch Jobs, Outdoor decoration, Parking Lot Cleanups, Pet Waste Removal, Pressure Washing, Property Management, Snow plowing, Stump Grinding, Tree Removal
How to Estimate Jobs:
Lawn Care Business:
Barter, Bikini Lawn Care, Business Failure, Business loan, Business Plan, Debt, Debt Collection, Estimate or Proposal Form, Franchise, Fuel surcharge, How to sell, Insurance, Job Tracking, Lawn Care Contract, Lawn Care Customer Survey, Lawn Care Uniform, Lawn Care Videos, Operational Costs, Overhead Costs, Prepay, Pricing, Start up, Tiger Time Lawn Care,
Lawn Care Business Books:
Lawn Care Customers:
Buying customers, Commercial Customers, Customer Retention, How to get, Residential Customers
Lawn Care Employees:
1 Man Lawn Crew, Bonus Pay, training, Your First Employee
lawn care equipment:
bed edger, Lawn Care Truck, Leaf Sweeper, Mower, New Arrival, Trailer, UltraVac
Lawn Care Marketing:
Billboard, Brochure, Business Card, Community Projects To Promote Your Business, Coupons, Cross Promotion / Synergy, Direct Mail, Door hanger, door to door, Free Giveaway Contest, Free Lawn Care Flyer Template, Gift or Discount Cards, home show, Internet, Lawn Care Business Sales Letter, Lawn Care Logo, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Lawn Care Website, Lawn Signs, Magazine Ad, Magnets, Mailing list, Marketing on Craigslist.com, Newspaper Ads, Parade, Postcards, publicity stunt, Referrals, Review My Lawn Care Marketing Material, t-shirt, Welcoming Kit, Word Of Mouth
Seasonal Promotion Ideas:
4th of July, Armed Forces Day, Christmas, Election Day, Fall, Halloween, Memorial Day, Spring, Summer, Valentine's Day, Veteran's Day, Winter:
Software:
Estimation Software, Landscaper Software, Landscaping Business Software, Landscaping Estimate Software, Landscaping Software, Lawn Care Business Software, Lawn Care Estimating Software, Lawn Care Software, Mowing Software
Uncategorized:
Video:
Website:
Search Engine Optimization
» Lawn Care Business Discussion Categories
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:47 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:47 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy