Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum

» Welcome to the Gopher Lawn Care Business Forum
GopherHaul Landscaping & Lawn Care Business Marketing Forum

GopherHaul Landscaping & Lawn Care Business Marketing Forum (http://www.gopherforum.com/forum-index.php)
-   Starting a lawn care business. (http://www.gopherforum.com/forumdisplay.php?f=32)
-   -   Book Excerpts: Chapter 4 – Selling (http://www.gopherforum.com/showthread.php?t=6495)

Steve 03-28-2007 06:17 PM

Beginner Mistakes from our friend Jim of promower.net http://www.gophergraphics.com/images/jim-small.jpg

Excerpts from "Earn $300 a Day Mowing Lawns"

From Chapter 4 – Selling

Quote:

Originally Posted by [b
Quote[/b] ]“Selling property maintenance services is probably the easiest selling job in the world. When you think about it, most
prospects actively seek you – they called you up, didn’t they? And you’re seeking them. So you’ve got desire on
both sides. That being the case, turning contacts into customers often amounts to nothing more than working out the
details – price, specific service, frequency, and so on. Further to the same point, when closing the sale, you don’t
need a death-do-us-part commitment. People can try your service for a week or two or three while risking virtually
nothing. That makes for very easy selling.”
....
On estimating prices: “Many beginners rightly perceive the importance of accurate estimates. If you bid jobs too
high, you won’t get many, and those you do get may soon be lost to lower bidders. On the other hand, if you bid too
low you could wind up working hard for little money. So it’s important to get it right.

“What is the correct price for a job? The correct price is a number that is satisfactory to both you and your
customer for at least one season. Your are making reasonable money, and the customer perceives that she is not
being ripped off. That’s the correct price.

“Please don’t write to me asking for a universal scale of correct prices, or a nationwide scale, or a citywide scale, or
even a block-wide scale. Except as you set it yourself, there is no scale. This deal is between you and your
customer – one on one.

“How do you begin [to set your price scale]? Start by setting a minimum price per stop. I don't know where you
live and can’t tell you what this number should be, but it’s hard to see how you can make out mowing lawns these
days for less than $10 to $15 each. This applies even to tiny lots in rundown neighborhoods. If an area won’t pay
even this little bit, advertise somewhere else.

“Most lawns today, especially in suburban areas, are large enough to pay far more than your minimum price. You
can set your scale for these lawns in either of two ways. One method is based on time.... Another method is based
on area....” [Both methods are detailed.]
....
On negotiations: “Suppose you quoted $30 a week to mow the lawn. Mrs. Smith says $25. You can almost certainly
compromise at $27, which should be within your wiggle room. If even that’s too much for her, you might point out
to that $27 is only $2 difference ... only about $50 total for the entire season. If she’s too cheap to go for that, you
might not want this job so much after all.

“Salesman that I’m not, I’ve resolved lots of price objections with a ‘try it’ close that seems to work very well.
‘Mrs. Smith, I don’t know how I’ll come out at $27 a week. It seems low. But if it’s agreeable with you, let’s try it
for a couple of weeks and see. I’ll keep time on the job, and we can talk about it later. Okay?’

“There is nothing to talk about later. Do a good job on her lawn. Charge $27 this season, $30 next season, $33 the
next....”
....

“As your business matures, you’ll probably have jobs you no longer want – distant, difficult, poor-paying. So too
with equipment: The stuff you started with is probably slow and weary. What to do? Surprise, surprise! Worn out
equipment plus bad customers equals a lawn mowing business to sell! Try not to buy one of these turkeys.”


Remember this section is only a small part of chapter 3, to read more please visit promower.net and order Jim's book!


All times are GMT -5. The time now is 06:52 PM.

Powered by vBulletin® Version 3.7.1
Copyright ©2000 - 2016, Jelsoft Enterprises Ltd.
(C) 2011 Riggs Publications - Terms of use & Privacy Policy

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Tine Rake Detaching vs...
wigglesworth
Today 05:32 PM
Today 05:32 PM
by wigglesworth
0 9
Hello everyone!!!
1newkirk05
Today 03:16 PM
Today 03:47 PM
by 1newkirk05
2 29
Best two stroke oil
Greg_TopYardServices
Yesterday 07:53 PM
Today 08:30 AM
by Just for Cuts
4 57
Help Spread the word...
Sprinkler Buddy
12-02-2015 08:41 AM
Today 07:23 AM
by Sprinkler Buddy
15 1,219
Finding open bids?!?
C&DPropertyManagement
02-07-2016 01:48 AM
Today 03:43 AM
by C&DPropertyManagement
2 75
back surgery
Bradcook21
01-28-2016 08:51 PM
Today 01:06 AM
by Steve
13 317
hello all
romanlandscape
01-29-2016 03:46 PM
02-07-2016 10:20 AM
by Bradcook21
6 202
Lawn Care Book Ranked #1
Steve
02-06-2016 12:36 AM
02-06-2016 12:36 AM
by Steve
0 83
Hi
Sellers Lawn Care
02-02-2016 01:48 PM
02-05-2016 08:03 AM
by Sellers Lawn Care
4 153
Collecting payments from...
Niagara Mowing
02-03-2016 05:21 PM
02-05-2016 08:00 AM
by Niagara Mowing
7 207
SMS assist? The good,...
jcurr33
01-27-2016 10:24 PM
02-04-2016 11:53 PM
by Steve
5 227
I need some help...
Anise
02-04-2016 01:39 PM
02-04-2016 11:51 PM
by Steve
3 113
Customers dodging the...
Rocky
11-06-2015 06:22 AM
02-04-2016 03:41 AM
by C&DPropertyManagement
7 1,483
Offering a "Trial"...
wybut076
02-01-2016 06:27 PM
02-03-2016 08:26 PM
by Just for Cuts
7 241
Iowa Caucus Predictions?
Steve
02-01-2016 06:31 PM
02-03-2016 12:40 AM
by Steve
1 98
Laying White River Rock
DiamondLawnCare
02-01-2016 08:27 PM
02-03-2016 12:17 AM
by Steve
1 118
Networking for a...
jcurr33
01-30-2016 09:26 PM
02-01-2016 06:27 PM
by Steve
4 187
Customer giving a 1099?
apmAkron
01-27-2016 07:22 PM
01-31-2016 08:55 PM
by Chilehead
6 256
happy to be here
redrobin
01-29-2016 10:45 AM
01-31-2016 08:44 PM
by Steve
1 133
Thought's on an "E-Z...
jcurr33
01-27-2016 10:48 PM
01-31-2016 08:38 PM
by Steve
4 215
Changes
Knaubone
01-30-2016 10:56 PM
01-31-2016 08:31 PM
by Steve
1 122
Thoughts on this Exmark...
googus
01-28-2016 04:24 PM
01-28-2016 08:09 PM
by Chilehead
1 143
1st year in
jcurr33
10-18-2015 05:07 PM
01-28-2016 07:49 PM
by Chilehead
6 4,134
Need opinion on zero...
Mr. Mow
01-24-2016 05:42 PM
01-28-2016 07:41 PM
by Chilehead
10 354
Opinion on liquid vs...
Bradcook21
01-25-2016 02:03 PM
01-28-2016 07:38 PM
by Chilehead
9 305
Finding property size
Gageslawncare
01-25-2016 11:08 AM
01-28-2016 12:05 PM
by Gageslawncare
10 309
Tiger TG 2661 Commercial...
lawnman1959
01-25-2016 08:12 PM
01-27-2016 07:57 PM
by Just for Cuts
5 245
Spouse as a dependent?
Steve
01-26-2016 01:51 AM
01-27-2016 10:44 AM
by Chilehead
3 202
Hello All
C&DPropertyManagement
01-23-2016 12:21 PM
01-26-2016 01:24 AM
by Steve
1 177
Credit Cards - What's in...
Shark1611
06-16-2015 04:04 PM
01-23-2016 03:43 PM
by C&DPropertyManagement
17 7,678
Start My Own Business?
mowandblow1980
01-12-2016 08:43 PM
01-19-2016 07:00 PM
by Steve
12 630
State of the nation 2016.
Steve
01-12-2016 12:05 AM
01-19-2016 06:57 PM
by Steve
6 380
little help? first big...
Brian3137
12-31-2015 12:39 PM
01-19-2016 06:54 PM
by Steve
23 1,079
Hi everybody...
Greg_TopYardServices
01-14-2016 08:10 AM
01-19-2016 02:47 PM
by SC93
12 455
What's your next...
Steve
05-15-2015 12:54 PM
01-17-2016 08:48 PM
by Homeland unlimited
25 7,921
Plow controller problems
scaypa
01-12-2016 05:49 PM
01-16-2016 10:46 AM
by scaypa
4 291
Say Hello !!!
Steve
03-19-2007 12:18 PM
01-15-2016 07:23 PM
by tannerduncan
1,244 428,083
Pricing issue
Mr. Mow
07-07-2015 07:15 AM
01-15-2016 11:20 AM
by djlandscaping06
23 5,413
New College Course
Dr. D
01-14-2016 01:45 PM
01-14-2016 05:35 PM
by Steve
1 209
Yelp
Shark1611
01-13-2016 10:00 AM
01-14-2016 05:32 PM
by Steve
4 268
New to the forum from...
Doug Green
01-12-2016 12:23 PM
01-14-2016 08:34 AM
by Doug Green
2 244
Facebook advertising
Just for Cuts
12-13-2015 08:49 AM
01-13-2016 10:20 PM
by Just for Cuts
12 927
Choosing local business
Doug Green
01-12-2016 12:29 PM
01-13-2016 06:12 PM
by Steve
2 411
4 Seasons Landscaping LLC
Doug Green
01-12-2016 12:56 PM
01-12-2016 12:59 PM
by Doug Green
1 267
2016 business goals
OxfordOS
01-09-2016 04:19 PM
01-12-2016 08:36 AM
by mowandblow1980
15 574
Read more about these lawn care business marketing categories.
General Business:
GopherHaul, Podcast
How to Estimate - Services To Offer:
Aeration, Apartment / Condo, bed edging, Color Change Plantings, Dethatching, Edging, Fall Leaf Cleanups, Foreclosed Homes, Gutter Cleaning, Hardscaping, Hedge Trimming, Home Safety Inspection, Irrigation, Landscape Project, Lawn Mower Repair, Mowing, Mulch Jobs, Outdoor decoration, Parking Lot Cleanups, Pet Waste Removal, Pressure Washing, Property Management, Snow plowing, Stump Grinding, Tree Removal
How to Estimate Jobs:
Lawn Care Business:
Barter, Bikini Lawn Care, Business Failure, Business loan, Business Plan, Debt, Debt Collection, Estimate or Proposal Form, Franchise, Fuel surcharge, How to sell, Insurance, Job Tracking, Lawn Care Contract, Lawn Care Customer Survey, Lawn Care Uniform, Lawn Care Videos, Operational Costs, Overhead Costs, Prepay, Pricing, Start up, Tiger Time Lawn Care,
Lawn Care Business Books:
Lawn Care Customers:
Buying customers, Commercial Customers, Customer Retention, How to get, Residential Customers
Lawn Care Employees:
1 Man Lawn Crew, Bonus Pay, training, Your First Employee
lawn care equipment:
bed edger, Lawn Care Truck, Leaf Sweeper, Mower, New Arrival, Trailer, UltraVac
Lawn Care Marketing:
Billboard, Brochure, Business Card, Community Projects To Promote Your Business, Coupons, Cross Promotion / Synergy, Direct Mail, Door hanger, door to door, Free Giveaway Contest, Free Lawn Care Flyer Template, Gift or Discount Cards, home show, Internet, Lawn Care Business Sales Letter, Lawn Care Logo, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Lawn Care Website, Lawn Signs, Magazine Ad, Magnets, Mailing list, Marketing on Craigslist.com, Newspaper Ads, Parade, Postcards, publicity stunt, Referrals, Review My Lawn Care Marketing Material, t-shirt, Welcoming Kit, Word Of Mouth
Seasonal Promotion Ideas:
4th of July, Armed Forces Day, Christmas, Election Day, Fall, Halloween, Memorial Day, Spring, Summer, Valentine's Day, Veteran's Day, Winter:
Software:
Estimation Software, Landscaper Software, Landscaping Business Software, Landscaping Estimate Software, Landscaping Software, Lawn Care Business Software, Lawn Care Estimating Software, Lawn Care Software, Mowing Software
Uncategorized:
Video:
Website:
Search Engine Optimization
» Lawn Care Business Discussion Categories
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:52 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:52 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy