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Steve 02-09-2007 08:24 PM

I think this is very true. How many people do you know that sit and sit and sit and wait for this great business idea to come to them?

Do you ever find yourself doing that too?

If you were to offer advice to a beginning entrepreneur, what would it be? - First, don't obsess on finding the "great idea." In fact, our research shows a somewhat negative correlation between pioneering a great idea and building a great company. Many of the greatest started with either no great idea or even failed ideas.

Sony started with a failed rice cooker. Marriott started as a single root beer stand. Bill Hewlett and Dave Packard's great idea was simply to work together - two best friends who trusted each other - while their first four products failed to get the company out of the garage.

They followed the "first who" approach to entrepreneurship: First figure out your partners, then figure out what ideas to pursue. The most important thing isn't the market you target, the product you develop or the financing, but the founding team.

Starting a company is like scaling an unclimbed face - you don't know what the mountain will throw at you, so you must pick the right partners, who share your values, on whom you can depend, and who can adapt.

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