Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum

» Welcome to the Gopher Lawn Care Business Forum
GopherHaul Landscaping & Lawn Care Business Marketing Forum

GopherHaul Landscaping & Lawn Care Business Marketing Forum (http://www.gopherforum.com/forum-index.php)
-   Starting a lawn care business. (http://www.gopherforum.com/forumdisplay.php?f=32)
-   -   Book excerpts (http://www.gopherforum.com/showthread.php?t=6467)

JimAdams 12-06-2006 11:51 AM

Hi Everybody

FINALLY I posted some excerpts from my book on my site. My ancient computer has got the "slows," and what should have been an hour's work has taken days. There's still stuff that needs fixing on my site, but I can't do battle any more today.

Anyway, there's scattered pieces of my book starting at the bottom of the landing page. If you have time to read it, I welcome your comments.

Jim

www.promower.net

Steve 12-06-2006 12:22 PM

Beginner Mistakes from our friend Jim of promower.net http://www.gophergraphics.com/images/jim-small.jpg

Excerpts from "Earn $300 a Day Mowing Lawns"

From Chapter 1 – Management
Quote:

Originally Posted by [b
Quote[/b] ]“To manage a business is to make decisions. There’s really nothing more to it than that. What services to offer; how much to charge for them; how, when, and where to advertise; how to deal with customers; who (if anyone) to hire or fire; policies on buying, bidding, scheduling, setting work rules and quality standards – these and a thousand other decisions are yours to make. When you are running a business, the ball is always in your court.

“In the mowing business, all you have to do to succeed is make fairly good choices. This isn’t rocket science – perfection is not required. If you don’t know it already, you’ll soon learn that there are a whole lot of dummies out there among your would-be competitors.... Just be a little smarter than the dummies, and everything will work fine.

“This chapter is about making those smarter choices. I discuss major issues ... [and] give you my opinion of what you should do. We might not agree. Our life experiences and goals are different, and so may be our choices. But at least you’ll know what I think and why.”
.....

“In older neighborhoods with small lots, mowing prices may be as low as $10 to $15. But that doesn’t mean you’re working cheap. The trick is to build clusters of jobs, so you have three or five or twelve lawns per stop. (How to do this is discussed in later chapters.) We had great success building clusters in our early years in business, in part because in older neighborhoods there is little competition worthy of the name. The tough competitors are busy beating each other up in fancy areas, where the grass, they think, is greener."

“In the 1990s a young guy named Art (not his real name) made quite a splash on the local mowing scene. New trucks, new trailers, gleaming new mowers, fancy airbrushed paint jobs on everything, even a nice piece of property and a stylish new building – it was Art, Art, Art everywhere you looked. He made some of us nervous. But not to worry, for his business soon bit the dust. Rumor has it that so did his father’s lump sum retirement, some $180,000.

The moral of this sad story is that Art knew how to spend but not how to earn. Don’t do that. Don’t start at the top and hope it works. Start at the bottom. Learn how to earn good money in a small, low-risk operation. Then you can expand to your heart’s content.”
....

“Though there are no firm rules, small mowing businesses commonly spend about one-third of gross income on expenses such as fuel, insurance, equipment, repairs, and so on. The remaining two-thirds (give or take) is divided between the employees and the owner. Just where you make the split is up to you. You can give your employees all of it, some of it, or – if you’re as cheap as I am – none of it.”

I think you hit on some very important points Jim. Don't start at the top. If you try to do this, you will quickly find you don't have the infrastructure to maintain it. You don't have the customer base. You don't have the word of mouth. You don't have the business knowledge.

I also liked how you pointed out there is money to be made in the small accounts when you cluster them and keep your drive time to a minimum. Most often we do see lcos shoot for the high end market but maybe they should be reconsidering this.

Quote:

Originally Posted by [b
Quote[/b] ]You can give your employees all of it, some of it, or – if you’re as cheap as I am – none of it

What percentage would you suggest lcos pay their staff? What kind of turn over rate would be associated with such a salary %?

Remember this section is only a small part of chapter 1, to read more please visit promower.net and order Jim's book!


All times are GMT -5. The time now is 11:29 PM.

Powered by vBulletin® Version 3.7.1
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
(C) 2011 Riggs Publications - Terms of use & Privacy Policy

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
Today 09:04 PM
by Robertf31
7 264
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
Today 05:18 PM
by jrs.landscaping
21 4,619
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
Today 05:16 PM
by stevef1201
3 196
Non-Stop Summer?
SouthallMowing
Yesterday 10:51 PM
Today 05:12 PM
by brian'slawncare
2 105
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
Today 04:34 PM
by SGL1
52 6,355
Poll - net income
Dan5082
11-15-2010 08:08 PM
Today 03:53 PM
by jrs.landscaping
9 2,979
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
Today 03:41 PM
by Steve
12 597
Compare this summer to...
Steve
09-03-2014 12:52 PM
Today 03:39 PM
by Steve
13 889
Hello
Robertf31
09-12-2014 10:34 PM
Today 03:17 PM
by Steve
2 221
Newbie......Again
Jibber
09-13-2014 12:17 PM
Today 02:54 PM
by Sprinkler Buddy
2 190
snowplowing
jshak40
09-01-2014 07:20 AM
Today 02:41 PM
by Steve
19 1,085
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
Today 02:31 PM
by Steve
1 161
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
Today 02:25 PM
by Steve
3 242
Brake job!
kslawn
08-30-2014 07:49 AM
Today 02:16 PM
by Steve
12 934
Hello
jawnebgoode
08-28-2014 08:37 PM
Today 02:15 PM
by Steve
3 733
Employee uniforms
Gerardo_Landscape
01-21-2014 11:11 PM
Today 02:12 PM
by Steve
5 848
Greetings from the north
Northwoods Outdoors
09-13-2014 08:55 AM
Today 02:07 PM
by Steve
1 175
darleneh
darleneh
Today 12:33 PM
Today 02:07 PM
by Sprinkler Buddy
1 44
My 1st bid
WesleySnips
06-11-2014 03:13 PM
Today 02:05 PM
by Steve
29 1,619
Price to apply fertilizer
SS.Lawncare
Today 11:10 AM
Today 01:56 PM
by SS.Lawncare
3 74
New Aerator
Chaz
09-09-2014 11:43 PM
Today 01:50 PM
by Steve
9 451
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
Today 01:23 PM
by stevef1201
8 1,104
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
Yesterday 03:06 PM
by ExtremeLawncareServices
8 643
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
09-13-2014 09:14 PM
by ExtremeLawncareServices
116 7,811
getting ready to start
calebmoss
05-23-2011 09:35 PM
09-11-2014 12:21 PM
by Steve
34 11,097
Stihl pull cord replace
SGL1
09-03-2014 09:22 PM
09-10-2014 12:25 PM
by Steve
9 651
Softball field
kslawn
08-15-2014 09:28 AM
09-10-2014 12:16 PM
by Steve
18 1,380
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
09-09-2014 08:05 PM
by Landscaper1165
4 860
New truck and trailer...
Johnny Rocket
05-14-2012 03:41 PM
09-09-2014 07:23 PM
by Matther777
18 6,452
What gets you bad press?
Steve
09-09-2014 11:48 AM
09-09-2014 07:21 PM
by Matther777
2 364
Signs on your snow plow?
Steve
01-15-2007 01:07 AM
09-09-2014 11:42 AM
by Steve
19 6,104
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
09-08-2014 08:08 PM
by avetslawncare
12 1,154
New to the business
flamingyouth87
09-05-2014 11:52 AM
09-08-2014 11:55 AM
by Steve
3 562
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
09-08-2014 11:51 AM
by Steve
7 844
Facebook
element009
03-23-2011 08:36 AM
09-07-2014 07:35 AM
by avetslawncare
24 7,609
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
09-06-2014 02:09 PM
by Bradcook21
8 926
billing matters
sbuchanan8154
09-05-2014 09:56 AM
09-05-2014 03:00 PM
by Steve
3 539
Thoughts
googus
09-05-2014 07:28 AM
09-05-2014 02:23 PM
by Steve
2 499
Backflow Tester
flowcheckllc.2014
09-03-2014 04:37 PM
09-05-2014 02:15 PM
by Steve
3 576
Collections & collection...
jscarolina
09-03-2014 04:39 PM
09-04-2014 03:14 PM
by Steve
2 601
Sod
RosalesLawnCare
08-27-2014 03:47 PM
09-04-2014 02:42 PM
by RosalesLawnCare
4 848
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
09-03-2014 12:07 PM
by Steve
7 922
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
09-03-2014 11:15 AM
by Steve
4 825
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
09-02-2014 03:27 PM
by Steve
3 738
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
09-02-2014 03:11 PM
by Steve
5 812
New to the industry-...
Lsmain
08-31-2014 10:53 AM
09-02-2014 02:58 PM
by Steve
1 738
Walk Behinds and Texas...
SGL1
08-26-2014 03:53 PM
09-01-2014 11:36 PM
by SGL1
7 923
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
08-28-2014 09:28 PM
by Marcintosh
12 1,225
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-27-2014 08:33 PM
by kurtwin
1,187 333,662
How do I approach...
Bradcook21
08-21-2014 01:48 AM
08-26-2014 05:08 AM
by Billy Goat
12 1,333
Read more about these lawn care business marketing categories.
General Business:
GopherHaul, Podcast
How to Estimate - Services To Offer:
Aeration, Apartment / Condo, bed edging, Color Change Plantings, Dethatching, Edging, Fall Leaf Cleanups, Foreclosed Homes, Gutter Cleaning, Hardscaping, Hedge Trimming, Home Safety Inspection, Irrigation, Landscape Project, Lawn Mower Repair, Mowing, Mulch Jobs, Outdoor decoration, Parking Lot Cleanups, Pet Waste Removal, Pressure Washing, Property Management, Snow plowing, Stump Grinding, Tree Removal
How to Estimate Jobs:
Lawn Care Business:
Barter, Bikini Lawn Care, Business Failure, Business loan, Business Plan, Debt, Debt Collection, Estimate or Proposal Form, Franchise, Fuel surcharge, How to sell, Insurance, Job Tracking, Lawn Care Contract, Lawn Care Customer Survey, Lawn Care Uniform, Lawn Care Videos, Operational Costs, Overhead Costs, Prepay, Pricing, Start up, Tiger Time Lawn Care,
Lawn Care Business Books:
Lawn Care Customers:
Buying customers, Commercial Customers, Customer Retention, How to get, Residential Customers
Lawn Care Employees:
1 Man Lawn Crew, Bonus Pay, training, Your First Employee
lawn care equipment:
bed edger, Lawn Care Truck, Leaf Sweeper, Mower, New Arrival, Trailer, UltraVac
Lawn Care Marketing:
Billboard, Brochure, Business Card, Community Projects To Promote Your Business, Coupons, Cross Promotion / Synergy, Direct Mail, Door hanger, door to door, Free Giveaway Contest, Free Lawn Care Flyer Template, Gift or Discount Cards, home show, Internet, Lawn Care Business Sales Letter, Lawn Care Logo, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Lawn Care Website, Lawn Signs, Magazine Ad, Magnets, Mailing list, Marketing on Craigslist.com, Newspaper Ads, Parade, Postcards, publicity stunt, Referrals, Review My Lawn Care Marketing Material, t-shirt, Welcoming Kit, Word Of Mouth
Seasonal Promotion Ideas:
4th of July, Armed Forces Day, Christmas, Election Day, Fall, Halloween, Memorial Day, Spring, Summer, Valentine's Day, Veteran's Day, Winter:
Software:
Estimation Software, Landscaper Software, Landscaping Business Software, Landscaping Estimate Software, Landscaping Software, Lawn Care Business Software, Lawn Care Estimating Software, Lawn Care Software, Mowing Software
Uncategorized:
Video:
Website:
Search Engine Optimization
» Lawn Care Business Discussion Categories
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:29 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:29 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy