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Steve 03-28-2007 02:03 PM

What do you think cost $45,000 to start up this business?

Lawn care business shifts focus - Like many teens, Matt Maurer mowed neighbors' yards to earn extra cash when he was 14.

Eleven years later, Maurer is still taking care of yards as president of Dayton-based PureLawn, which specializes in organic lawn care - or lawn care without the use of pesticides and other chemicals - and serves selected areas in Cincinnati.

Matt Maurer, 25, and his older brother, Sean, started the business two years ago with $45,000 of their money and financial help from their family. Although the owners wouldn't disclose revenues, they said they expect to generate about 65 percent of their sales this year in the Dayton area.

But the owners think the most fertile soil in which to cultivate PureLawn's growth is in Greater Cincinnati and Northern Kentucky

S.P.Martin Lawn Care 03-28-2007 04:50 PM

I would like to know what they bought. My guess would be a pair of trucks of fairly new vintage, mechanized spreaders, lease/rent for office and storage property, mowers, trimmers, edgers, and so on. Trucks would be the big ticket items. Wish I had that kind of start up capital.

Steve 03-28-2007 04:57 PM

I'd like to know too. It seems quite high to start.

PremierLand 03-28-2007 10:07 PM

Ha, I think I started with my pops 1979 Honda Lawnmower in 2003 and just built it up from there. I think the less you start off with, the more pride you take and apperciate you equipment.

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