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-   Lawn Care Marketing & Post your marketing material for review! (http://www.gopherforum.com/forumdisplay.php?f=15)
-   -   Fuel Prices and advertising (http://www.gopherforum.com/showthread.php?t=3865)

grounded 05-13-2007 04:22 AM

With the rise of fuel, here is an idea. On your routes that have dead spots, print up a flyer for the neighborhood that could read something like: "Has your current lawn care company tried to impose a fuel surcharge, or have they told you they quit because they cant afford the gas - keep our number handy, Were local!"

With some real effort - this could be a way to get your name out after the season rush has ended. We get calls from "dropped Customers" and they explain that the LCO wants more money because of travel.

Steve 05-13-2007 09:59 AM

WOW Grounded!

Those are some brilliant ideas. I hope others are reading this and paying attention. Have you tried it yet? Have you heard any feedback from this?

tiedeman 05-13-2007 11:49 AM

That is an excellent idea!

grounded 05-14-2007 03:28 AM

I have tried this and yes, feedback is great! I can understand hiding a fuel charge in the "per cost/cut" but you cant put a surcharge in a customers face and expect them to pay it! They don't own your truck or equipment and YOU - the LCO need to find a way to offset the rise in fuel. 1 customer told me that her LCO wanted $6.00 more per cut for a fuel increase. I asked her if she plans to pay for there insurance increase too. :>
Another LCO flat out told a customer that they wont honer her agreement because demand for their company in her area was flat. Too bad for them - this is the 500K + homes that don't bat an eye at price. Johnny on the spot gets the work!

Luck to all!
Tom

Steve 05-14-2007 07:48 AM

Hi grounded,

I put together a lawn care flyer based on your idea. Feel free to download and use it.

To download the flyer in pdf format, click here. But remember you must be logged in as a forum member to download it.

Let me know what you think of it.

http://www.gophergraphics.com/images...-preview-s.gif

grounded 05-15-2007 10:34 PM

This is great! thank you very much!

Tom

tiedeman 05-16-2007 12:47 AM

that is a pretty cool flyer

real green 03-21-2008 12:57 PM

Quote:

Originally Posted by [b
Quote[/b] (Team Gopher @ May 14 2007,7:48)]Hi grounded,

I put together a lawn care flyer based on your idea. Feel free to download and use it.

To download the flyer in pdf format, click here. But remember you must be logged in as a forum member to download it.

Let me know what you think of it.

http://www.gophergraphics.com/images...-preview-s.gif

i downloaded it but want to edit with text and add my info, but can't any ideas?

Steve 03-21-2008 01:32 PM

What type of problem are you having with it?

lawnindustryconsultants.com 03-21-2008 03:07 PM

One of my clients. (lawn comapny) Is sending postcards just like that one and he is getting a good response but i talk to the guys doing surcharge and they are making a lot more profit now that they are adding extra and getting it but most of the guys charging lost alot of customers to that flyer


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Read more about these lawn care business marketing categories.
General Business:
GopherHaul, Podcast
How to Estimate - Services To Offer:
Aeration, Apartment / Condo, bed edging, Color Change Plantings, Dethatching, Edging, Fall Leaf Cleanups, Foreclosed Homes, Gutter Cleaning, Hardscaping, Hedge Trimming, Home Safety Inspection, Irrigation, Landscape Project, Lawn Mower Repair, Mowing, Mulch Jobs, Outdoor decoration, Parking Lot Cleanups, Pet Waste Removal, Pressure Washing, Property Management, Snow plowing, Stump Grinding, Tree Removal
How to Estimate Jobs:
Lawn Care Business:
Barter, Bikini Lawn Care, Business Failure, Business loan, Business Plan, Debt, Debt Collection, Estimate or Proposal Form, Franchise, Fuel surcharge, How to sell, Insurance, Job Tracking, Lawn Care Contract, Lawn Care Customer Survey, Lawn Care Uniform, Lawn Care Videos, Operational Costs, Overhead Costs, Prepay, Pricing, Start up, Tiger Time Lawn Care,
Lawn Care Business Books:
Lawn Care Customers:
Buying customers, Commercial Customers, Customer Retention, How to get, Residential Customers
Lawn Care Employees:
1 Man Lawn Crew, Bonus Pay, training, Your First Employee
lawn care equipment:
bed edger, Lawn Care Truck, Leaf Sweeper, Mower, New Arrival, Trailer, UltraVac
Lawn Care Marketing:
Billboard, Brochure, Business Card, Community Projects To Promote Your Business, Coupons, Cross Promotion / Synergy, Direct Mail, Door hanger, door to door, Free Giveaway Contest, Free Lawn Care Flyer Template, Gift or Discount Cards, home show, Internet, Lawn Care Business Sales Letter, Lawn Care Logo, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Lawn Care Website, Lawn Signs, Magazine Ad, Magnets, Mailing list, Marketing on Craigslist.com, Newspaper Ads, Parade, Postcards, publicity stunt, Referrals, Review My Lawn Care Marketing Material, t-shirt, Welcoming Kit, Word Of Mouth
Seasonal Promotion Ideas:
4th of July, Armed Forces Day, Christmas, Election Day, Fall, Halloween, Memorial Day, Spring, Summer, Valentine's Day, Veteran's Day, Winter:
Software:
Estimation Software, Landscaper Software, Landscaping Business Software, Landscaping Estimate Software, Landscaping Software, Lawn Care Business Software, Lawn Care Estimating Software, Lawn Care Software, Mowing Software
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