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-   Lawn Care Marketing & Post your marketing material for review! (http://www.gopherforum.com/forumdisplay.php?f=15)
-   -   Fuel Prices and advertising (http://www.gopherforum.com/showthread.php?t=3865)

grounded 05-13-2007 03:22 AM

With the rise of fuel, here is an idea. On your routes that have dead spots, print up a flyer for the neighborhood that could read something like: "Has your current lawn care company tried to impose a fuel surcharge, or have they told you they quit because they cant afford the gas - keep our number handy, Were local!"

With some real effort - this could be a way to get your name out after the season rush has ended. We get calls from "dropped Customers" and they explain that the LCO wants more money because of travel.

Steve 05-13-2007 08:59 AM

WOW Grounded!

Those are some brilliant ideas. I hope others are reading this and paying attention. Have you tried it yet? Have you heard any feedback from this?

tiedeman 05-13-2007 10:49 AM

That is an excellent idea!

grounded 05-14-2007 02:28 AM

I have tried this and yes, feedback is great! I can understand hiding a fuel charge in the "per cost/cut" but you cant put a surcharge in a customers face and expect them to pay it! They don't own your truck or equipment and YOU - the LCO need to find a way to offset the rise in fuel. 1 customer told me that her LCO wanted $6.00 more per cut for a fuel increase. I asked her if she plans to pay for there insurance increase too. :>
Another LCO flat out told a customer that they wont honer her agreement because demand for their company in her area was flat. Too bad for them - this is the 500K + homes that don't bat an eye at price. Johnny on the spot gets the work!

Luck to all!
Tom

Steve 05-14-2007 06:48 AM

Hi grounded,

I put together a lawn care flyer based on your idea. Feel free to download and use it.

To download the flyer in pdf format, click here. But remember you must be logged in as a forum member to download it.

Let me know what you think of it.

http://www.gophergraphics.com/images...-preview-s.gif

grounded 05-15-2007 09:34 PM

This is great! thank you very much!

Tom

tiedeman 05-15-2007 11:47 PM

that is a pretty cool flyer

real green 03-21-2008 11:57 AM

Quote:

Originally Posted by [b
Quote[/b] (Team Gopher @ May 14 2007,7:48)]Hi grounded,

I put together a lawn care flyer based on your idea. Feel free to download and use it.

To download the flyer in pdf format, click here. But remember you must be logged in as a forum member to download it.

Let me know what you think of it.

http://www.gophergraphics.com/images...-preview-s.gif

i downloaded it but want to edit with text and add my info, but can't any ideas?

Steve 03-21-2008 12:32 PM

What type of problem are you having with it?

lawnindustryconsultants.com 03-21-2008 02:07 PM

One of my clients. (lawn comapny) Is sending postcards just like that one and he is getting a good response but i talk to the guys doing surcharge and they are making a lot more profit now that they are adding extra and getting it but most of the guys charging lost alot of customers to that flyer


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Seasonal Promotion Ideas:
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