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-   -   What makes these logos great? (http://www.gopherforum.com/showthread.php?t=371)

Steve 03-08-2005 12:51 PM

These are the top six logos as voted by you from the logos submitted to the Gopher Business Challenge. Let's see if we can learn from them.

What graphical elements do you like in these logos? Can you be specific? Tell us which logo and what in the logo really stood out.

What do you dislike? Again, please be specific.

Steve 03-09-2005 11:55 AM

When creating a logo, how often do we take into consideration where it will appear? Do you feel this is important to do?

For instance, let's take this Dodge truck below.

Steve 03-09-2005 11:56 AM

If you want to use the maximum readable area on the side of your Dodge pickup, what would be the size easiest to read?

Circular or square logos might work best and be most readable from a distance when they are placed in an area that is square.

Steve 03-09-2005 11:57 AM

Example with a rectangle shaped logo.

Steve 03-09-2005 12:10 PM

Let's look at a box van example.

Steve 03-09-2005 12:12 PM

Here is an example with a logo that is wider than taller.

Steve 03-09-2005 12:14 PM

Here is a logo with a width to height ratio that is similar to the truck's body.

Steve 03-11-2005 08:54 AM

More reactions from other readers.

twins_lawn_care - "what makes them stand out is they look different and professional than anything you see everyday on your computer fonts, or regular magnets on trucks. they stand out as a high class branding. all real nice by the way, good logo's guys!"

tiedeman - "they are green, easy to read, fun looking, and pop out at you when you look at them"

tinman - "They are different & took a little imagination."

ALarsh - "I like luxury lawn. Has a good clean look to it. Not too busy and easy to read. It would also look nice on white trucks."

Soupy - "Luxury, and Eager Beaver. I like your logos, was printing cost considered when creating them. I noticed several colors and know that can get very expensive for some print media."

mtdman - "I like Progressive's logo. Classic and simple, stands out."

"I think a logo that is timeless ** does not look good today ** but will look good today and 30 years from now is important."

LonniesLawns - "You also have to look at your demographic. Luxury Lawn inc looks like it would appeal to a demographic seperate from what Hamons Custom landscaping would."

Steve 03-11-2005 09:18 AM

LeadArrows - "I like them because there well balanced they catch your eye and then are easy to read. I especially like the Eager Beaver....he looks like he means business. LOL The luxury Lawn one is cool too and I've always liked Hamons's. The other three while simpler are still well balanced and eye catching. It amazing how big a difference it makes to put lines thu the name like that on Fine Lines."

phishook - "they're bold, clean, and easy to read. (most of them). luxury lawn's doesn't match the name. kind of like calling a cartoon fine art."

tajd4020 - "like the logo on the luxury one but don't think it really fits the name of the business. The progressive one looks very professional."

MowFun - "they all look like someone paid to have them maid."

lilred731 - "It is as though each logo represents there repsective compant perfect. Example: Fine Lines Lawn = stripped lawns - stripped logo. Example 2. Eager Beaver Tree Care. Self explanitory.

That is why these logos are good."

Steve 03-11-2005 09:37 AM

RRS - "I like Progressive's the best. Mainly because of the simplicitly of the design. Fine Line's could be O.K. but I don't like the fonts used. Luxury and Eager Beaver have too much of a cartoon look to them. Bousek has a nice logo, but I never really liked the word "Lawnscapes". Hamons is alright, but it looks too generic."

Scaper-S2k - "Personally, I think the best 2 are from Bousek and Progressive.

I think a well designed logo should look just as good when produced with strictly 2 colors.

Rarely will you see a 'Big Name' company have a logo with fading colors, multiple shapes and sizes, and over 3 colors. And virtually all of them will look just as good when done in just white and black, not white, black, and grey.


For example, 'Hamons' tree above will not look as nice when reproduced in just black and white but the one by Progressive will look almost the same.

I like Fine Lines, but wonder if going from cursive to print font takes away from it a little. Especially with the 'L' in lines. It makes my eyes go a little nuts.

Luxury is okay, but I don't like the comma after 'lawn', and it might be just me, but I think the font is different? And (I hope no one gets mad), but the background immediately reminded me of that old sitcom called 'Hee Haw'. And I'm not sure I would associate that with luxury.

With Eager Beaver, the little critter looks too mean.

Just my opinions. None of it was meant to aggrivate anyone. And I DO like all of them for what they are."


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