Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum

» Welcome to the Gopher Lawn Care Business Forum
GopherHaul Landscaping & Lawn Care Business Marketing Forum

GopherHaul Landscaping & Lawn Care Business Marketing Forum (http://www.gopherforum.com/forum-index.php)
-   Lawn Care Marketing & Post your marketing material for review! (http://www.gopherforum.com/forumdisplay.php?f=15)
-   -   Rate of return (http://www.gopherforum.com/showthread.php?t=3550)

grounded 12-23-2006 06:08 AM

Flyer campaign

Suppose you hand deliver 5000 flyers.
What is the realistic rate of calls that can be expected?

1% - 3%?
Less than 1%?
I would like to hear from all that have real numbers and suggestions

Mow Right 12-23-2006 07:10 PM

Quote:

Originally Posted by [b
Quote[/b] (grounded @ Dec. 23 2006,7:08)]Flyer campaign

Suppose you hand deliver 5000 flyers.
What is the realistic rate of calls that can be expected?

1% - 3%?
Less than 1%?
I would like to hear from all that have real numbers and suggestions

Everything vary's so much.. one guy will tell you 1 to 50, while the next guy will tell you 1 to 1000.

It depends on your target market and how professional you and your flyers.

When I got my start, me and a friend walked around with passing out business cards, it actually seemed to work out better to put a business card on somebody's door than a flyer.

We probably didn't even get 1 to 100 (1%) with flyers.

I am going to try inserts this spring, I can get 1000 printed and inserted for 62.10 or something like that.. only one color though..

I really think it depends on what time of day you go out also, a nice day on a saturday afternoon always seemed to work best for us.

As for your anwser, expect anywhere between .1% to 3% (big range I know)




Steve 12-26-2006 11:57 AM

I think you can improve the interest in your offer if you meet and talk with your potential customers in person as you hand out your flyers.

tiedeman 12-26-2006 02:11 PM

When I used to market heavy I would always say if I got one customer per 500 then that was good. So if you figure out 5,000, then 10 customers would be great.

LawncareMarketingMagic 12-27-2006 12:02 AM

Even though flyers are a great way to cheaply get the word out about your business, it doesn't produce the results of other methods. If you can get a .5% response rate you're doing pretty good.

Of course you can increase your odds of improving your return rate by following these principles:

- Don't just list services, stress benefits, benefits, benefits
- Include a time sensitive, valuable offer to stimulate sales
- OR, include a time sensitive, low-risk offer for some valuable information in order to generate interested, qualified leads (i.e., a free report titled 'The 5 Questions You Should Ask Any Lawn Care Company Before Letting Them Set Foot on Your Property)
- Use testimonials and allow your customers to make the sale for you
- Tell them exactly how and when they need to respond, don't assume they know
- Consider it your salesman in print so don't be afraid to use lots of text. You wouldn't send out a salesman and tell him to limit what he says to 250 words, whould you?

Follow these principles and you should see a sizeable increase in the response your flyers generate.

On last note. Flyers work well in neighborhoods that are more middle class. If you're targeting upper class neighborhoods, you're better off cutting down the number of prospects you target (2,500 or so) and delivering a well written sales letter or postcard. You'll spend about the same and increase the response rate substantially. Plus, letters or postcards convey a more professional message than do flyers.

Steve 12-28-2006 07:15 PM

Quote:

Originally Posted by [b
Quote[/b] ]Consider it your salesman in print so don't be afraid to use lots of text. You wouldn't send out a salesman and tell him to limit what he says to 250 words, whould you?

That is a very interesting point. So often we see just basic flyers with minimal text. It is something to try!

John/Logo-Mechanix 01-03-2007 08:48 AM

It is also very important to have them professionally designed and printed, nothing is worse than having them desinged by a novice and printing them on your desktop printer. When your advertising is unprofessional it reflects on you and your business, you may save money but remember you get what you pay for.


All times are GMT -5. The time now is 02:09 PM.

Powered by vBulletin® Version 3.7.1
Copyright ©2000 - 2016, Jelsoft Enterprises Ltd.
(C) 2011 Riggs Publications - Terms of use & Privacy Policy

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Whats up??
Cpadgett
05-27-2016 10:57 AM
Today 01:19 PM
by Cpadgett
3 60
Your Time Lawn Care
yourtimelawncare
Today 01:12 PM
Today 01:12 PM
by yourtimelawncare
0 11
Is it too late?
Cpadgett
05-28-2016 09:10 AM
Today 11:36 AM
by Steve
5 94
Firefighter gone Lawn...
Firehouselawn@hotmail.com
03-10-2016 04:50 PM
Today 11:32 AM
by Steve
8 9,712
help with sole...
greenbuds
03-24-2016 12:21 PM
05-27-2016 12:20 PM
by Wolf4dk
3 9,431
To mow weekly or Biweekly
WarriorLandscapingCAN
05-11-2016 04:09 PM
05-26-2016 04:45 PM
by lawngawd7
9 364
Help a Brother Out -...
Hedgemaster
01-23-2012 04:19 PM
05-26-2016 04:34 PM
by Crossett73
91 33,750
Hello from Alabama
pruzilla
05-25-2016 01:20 PM
05-26-2016 08:14 AM
by pruzilla
2 69
Hello from Centreville!
Daveylawns
05-23-2016 09:04 AM
05-24-2016 04:08 PM
by Steve
1 88
Laying new grass, Sod...
WarriorLandscapingCAN
05-23-2016 10:07 AM
05-23-2016 08:41 PM
by Steve
1 79
I need some aeration...
rootytalbot
08-14-2015 12:32 PM
05-23-2016 09:06 AM
by Daveylawns
10 3,800
Prolin
rmccutchan
05-21-2016 04:53 PM
05-21-2016 06:36 PM
by rmccutchan
2 97
Upgraded to a new mower
Stevenor92
05-17-2016 08:17 PM
05-20-2016 07:08 PM
by Stevenor92
8 232
Intro
LaraRahmani
05-18-2016 02:54 PM
05-19-2016 02:43 PM
by Steve
2 129
Best Push Mower You Have...
markty
05-14-2016 03:46 PM
05-18-2016 07:34 PM
by Stevenor92
4 208
New mower!!!!
Stevenor92
05-18-2016 03:46 AM
05-18-2016 06:39 PM
by Stevenor92
2 132
Say Hello !!!
Steve
03-19-2007 11:18 AM
05-18-2016 02:59 PM
by LaraRahmani
1,249 435,216
Stupid idea?
hopolb33
05-13-2016 11:25 AM
05-16-2016 11:22 AM
by Steve
1 175
Planting SKYBOUND CEDARS
FrankieeLawnz
05-13-2016 03:59 PM
05-16-2016 11:21 AM
by Steve
1 162
Edging Fad...
Tree geek
05-10-2016 11:29 PM
05-15-2016 11:12 PM
by Tree geek
2 211
Business Overload
Chilehead
05-06-2016 09:27 PM
05-13-2016 11:15 AM
by Steve
11 421
Hello from great state...
Cel1980
05-11-2016 09:00 AM
05-13-2016 11:07 AM
by Steve
2 182
Did this job free to...
JJand M Lawncare
05-02-2016 02:33 PM
05-11-2016 03:54 PM
by JJand M Lawncare
10 459
How to tell Cust. to...
GeeGood
04-09-2008 09:55 PM
05-09-2016 07:08 PM
by JJand M Lawncare
16 5,554
Echo SRM 230 trouble.
Jack Rabbit
05-08-2016 06:16 PM
05-08-2016 11:22 PM
by Just for Cuts
1 168
Toro ZTR Issues
rsanchez1203
05-06-2016 09:27 PM
05-07-2016 10:26 AM
by Steve
2 191
Correct way to quote a...
WarriorLandscapingCAN
05-02-2016 11:52 AM
05-03-2016 10:59 AM
by Steve
1 317
Read more about these lawn care business marketing categories.
General Business:
GopherHaul, Podcast
How to Estimate - Services To Offer:
Aeration, Apartment / Condo, bed edging, Color Change Plantings, Dethatching, Edging, Fall Leaf Cleanups, Foreclosed Homes, Gutter Cleaning, Hardscaping, Hedge Trimming, Home Safety Inspection, Irrigation, Landscape Project, Lawn Mower Repair, Mowing, Mulch Jobs, Outdoor decoration, Parking Lot Cleanups, Pet Waste Removal, Pressure Washing, Property Management, Snow plowing, Stump Grinding, Tree Removal
How to Estimate Jobs:
Lawn Care Business:
Barter, Bikini Lawn Care, Business Failure, Business loan, Business Plan, Debt, Debt Collection, Estimate or Proposal Form, Franchise, Fuel surcharge, How to sell, Insurance, Job Tracking, Lawn Care Contract, Lawn Care Customer Survey, Lawn Care Uniform, Lawn Care Videos, Operational Costs, Overhead Costs, Prepay, Pricing, Start up, Tiger Time Lawn Care,
Lawn Care Business Books:
Lawn Care Customers:
Buying customers, Commercial Customers, Customer Retention, How to get, Residential Customers
Lawn Care Employees:
1 Man Lawn Crew, Bonus Pay, training, Your First Employee
lawn care equipment:
bed edger, Lawn Care Truck, Leaf Sweeper, Mower, New Arrival, Trailer, UltraVac
Lawn Care Marketing:
Billboard, Brochure, Business Card, Community Projects To Promote Your Business, Coupons, Cross Promotion / Synergy, Direct Mail, Door hanger, door to door, Free Giveaway Contest, Free Lawn Care Flyer Template, Gift or Discount Cards, home show, Internet, Lawn Care Business Sales Letter, Lawn Care Logo, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Lawn Care Website, Lawn Signs, Magazine Ad, Magnets, Mailing list, Marketing on Craigslist.com, Newspaper Ads, Parade, Postcards, publicity stunt, Referrals, Review My Lawn Care Marketing Material, t-shirt, Welcoming Kit, Word Of Mouth
Seasonal Promotion Ideas:
4th of July, Armed Forces Day, Christmas, Election Day, Fall, Halloween, Memorial Day, Spring, Summer, Valentine's Day, Veteran's Day, Winter:
Software:
Estimation Software, Landscaper Software, Landscaping Business Software, Landscaping Estimate Software, Landscaping Software, Lawn Care Business Software, Lawn Care Estimating Software, Lawn Care Software, Mowing Software
Uncategorized:
Video:
Website:
Search Engine Optimization
» Lawn Care Business Discussion Categories
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:09 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:09 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy