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-   -   Rate of return (http://www.gopherforum.com/showthread.php?t=3550)

grounded 12-23-2006 06:08 AM

Flyer campaign

Suppose you hand deliver 5000 flyers.
What is the realistic rate of calls that can be expected?

1% - 3%?
Less than 1%?
I would like to hear from all that have real numbers and suggestions

Mow Right 12-23-2006 07:10 PM

Quote:

Originally Posted by [b
Quote[/b] (grounded @ Dec. 23 2006,7:08)]Flyer campaign

Suppose you hand deliver 5000 flyers.
What is the realistic rate of calls that can be expected?

1% - 3%?
Less than 1%?
I would like to hear from all that have real numbers and suggestions

Everything vary's so much.. one guy will tell you 1 to 50, while the next guy will tell you 1 to 1000.

It depends on your target market and how professional you and your flyers.

When I got my start, me and a friend walked around with passing out business cards, it actually seemed to work out better to put a business card on somebody's door than a flyer.

We probably didn't even get 1 to 100 (1%) with flyers.

I am going to try inserts this spring, I can get 1000 printed and inserted for 62.10 or something like that.. only one color though..

I really think it depends on what time of day you go out also, a nice day on a saturday afternoon always seemed to work best for us.

As for your anwser, expect anywhere between .1% to 3% (big range I know)




Steve 12-26-2006 11:57 AM

I think you can improve the interest in your offer if you meet and talk with your potential customers in person as you hand out your flyers.

tiedeman 12-26-2006 02:11 PM

When I used to market heavy I would always say if I got one customer per 500 then that was good. So if you figure out 5,000, then 10 customers would be great.

LawncareMarketingMagic 12-27-2006 12:02 AM

Even though flyers are a great way to cheaply get the word out about your business, it doesn't produce the results of other methods. If you can get a .5% response rate you're doing pretty good.

Of course you can increase your odds of improving your return rate by following these principles:

- Don't just list services, stress benefits, benefits, benefits
- Include a time sensitive, valuable offer to stimulate sales
- OR, include a time sensitive, low-risk offer for some valuable information in order to generate interested, qualified leads (i.e., a free report titled 'The 5 Questions You Should Ask Any Lawn Care Company Before Letting Them Set Foot on Your Property)
- Use testimonials and allow your customers to make the sale for you
- Tell them exactly how and when they need to respond, don't assume they know
- Consider it your salesman in print so don't be afraid to use lots of text. You wouldn't send out a salesman and tell him to limit what he says to 250 words, whould you?

Follow these principles and you should see a sizeable increase in the response your flyers generate.

On last note. Flyers work well in neighborhoods that are more middle class. If you're targeting upper class neighborhoods, you're better off cutting down the number of prospects you target (2,500 or so) and delivering a well written sales letter or postcard. You'll spend about the same and increase the response rate substantially. Plus, letters or postcards convey a more professional message than do flyers.

Steve 12-28-2006 07:15 PM

Quote:

Originally Posted by [b
Quote[/b] ]Consider it your salesman in print so don't be afraid to use lots of text. You wouldn't send out a salesman and tell him to limit what he says to 250 words, whould you?

That is a very interesting point. So often we see just basic flyers with minimal text. It is something to try!

John/Logo-Mechanix 01-03-2007 08:48 AM

It is also very important to have them professionally designed and printed, nothing is worse than having them desinged by a novice and printing them on your desktop printer. When your advertising is unprofessional it reflects on you and your business, you may save money but remember you get what you pay for.


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