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greenscaper123 03-27-2013 04:20 PM

Northeast Guys
 
How many accounts have you picked up so far this spring? So far I've passed out 15,000 fliers and have received 17 calls. Only landed one lawn customer and three cleanups so far. I'm in NJ and I'm assuming with this late spring we seem to be having the grass won't start growing for another 2-4 more weeks but come on, ONE CUSTOMER?!?!

willshome 03-27-2013 05:38 PM

Quote:

Originally Posted by greenscaper123 (Post 124403)
I'm in NJ

I thought you said NORTH EAST?
Don't feel bad very slow here but thats good because I got my z-turn stuck yesterday in my back lawn

SECTLANDSCAPING 03-27-2013 07:12 PM

Yeah so far had a few lawn quotes, a few clean up calls, one walkway and french drain, one mysterious hole. Out of all of them I only got a clean up and 1 new mowing account. I have to remove a small pond liner. Gonna keep that and reuse it.

Its still cold though. Its barely hitting 50's yet. It seems strange cause this time last year we already had a few weeks of work in. We started mowing april 1st last year. Looks to be the end of april this year.

willshome 03-27-2013 09:13 PM

Quote:

Originally Posted by SECTLANDSCAPING (Post 124407)
It seems strange cause this time last year we already had a few weeks of work in. We started mowing april 1st last year. Looks to be the end of april this year.

All the late snow cost me a ton of lost mow $$$

greenscaper123 03-27-2013 10:55 PM

Quote:

Originally Posted by willshome (Post 124415)
All the late snow cost me a ton of lost mow $$$

seems like everyones hurting from it..

Steve 03-28-2013 11:07 AM

Quote:

So far I've passed out 15,000 fliers and have received 17 calls.
What is your plan with your marketing now? Will you hit those homes again or what?

greenscaper123 03-28-2013 05:06 PM

Quote:

Originally Posted by Steve (Post 124447)
What is your plan with your marketing now? Will you hit those homes again or what?

yea i did a direct mailing for 10,000 in late february. that was a huge mistake, way too early. majority of the calls i got were from that 10,000 but nobody wants to commit too early i guess. so i'm gonna hit that entire area again with another 10,000, starting monday. i figure it will only raise my brand awareness that much more, so no big loss.

warbuff 03-28-2013 09:46 PM

Quote:

Originally Posted by greenscaper123 (Post 124403)
but come on, ONE CUSTOMER?!?!

Did you follow up with the 16 potential clients that didn't go with you? I'd start with them and see if you can Identify if there is a common reason you didn't get them. If its something you can work on, maybe you'll get 4 or 5 of them on board.

On 15k fliers realistically how many are you hoping to land as clients?

So if say 1% (150) would contact you and 10% of that 15 would hire you is that an acceptable rate of return?

I remember reading somewhere that for a person to pick up the phone and call after seeing a direct mailer they on average had to see it 6 times. Based on 15k flyers your talking 90k sent out. That a bit on the scary side for me if my assumption of a 1% is accurate...

Steve 03-29-2013 12:59 PM

Quote:

yea i did a direct mailing for 10,000 in late february.
Was that part of the 15,000 flyers you handed out or were those separate marketing methods?

greenscaper123 03-29-2013 03:17 PM

Quote:

Originally Posted by Steve (Post 124502)
Was that part of the 15,000 flyers you handed out or were those separate marketing methods?

Yea I did 10,000 direct mailing in late feb and just completed 5,000 door to door all throughout march. Now I have two guys going door to door with 10,000 more cause I don't have the time to do it. My plan is to hit all the other direct mailings I did a second time in April. I would do direct mailing again if it wasn't so damn expensive.


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